Fair Oaks Farms
- Company typePrivate
- Founded2004
- HeadquartersFair Oaks, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Fair Oaks Farms firmographics
Firmographics- Name
- Fair Oaks Farms
- Legal name
- Fair Oaks Farms
- Website
- https://fofarms.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Fair Oaks Farms industry classification
Industry- Product category
- Agritourism
- NAICS
- Apple Orchards (111331), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020), Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industries
- Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB), Organic Dairy & Eggs Wholesale (AFAIAJAC), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Fair Oaks Farms is headquartered
LocationHeadquarters
- HQ city
- Fair Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fair Oaks Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Agritourism Admissions: Revenue from selling tickets for adventure museums, farm tours, and attraction admissions including Dairy Adventure, Pig Adventure, Crop Adventure, and seasonal experiences.
- On-Site Dining: Revenue from multiple food and beverage outlets including The Farmhouse Restaurant (table-service lunch, dinner, Sunday brunch), Say Cheese café, Milkshed ice cream parlor, and Dairycatessen grab-and-go. The Farmhouse serves elevated comfort food with menu items including hand-cut steaks, prime rib, and seasonal favorites.
- Cheese and Retail Products: Sales of award-winning artisan cheeses (Butterkäse, Aged Gouda, Havarti, and 26+ varieties), handcrafted chocolates, premium charcuterie, gift baskets, and farm-themed merchandise through on-site shops and e-commerce platform with nationwide shipping.
- Agricultural Products: Production and sale of dairy products from McCloskey-owned farms including fluid milk, cream, and farmstead cheeses crafted from their own milk supply.
- Lodging Partnership: Partnership with Fairfield by Marriott at Fair Oaks Farms generating revenue through hotel packages, adventure bundles, and food and beverage gift cards. The 99-room hotel includes 31 specialty suites (Family, Business, Bridal, Entertainment Silo Suites).
- Private Events and Weddings: Revenue from hosting weddings, corporate meetings, conferences, birthday parties, and social gatherings in multiple event spaces accommodating up to 300 guests, with custom catering and banquet services.
- Group Tours and Field Trips: School group programs (K-12) with STEM curriculum, group tours for 20+ visitors, and motor coach group packages with meal options and VIP tour add-ons.
- Gas Station and Convenience: BP gas station with 24/7 fuel pumps and Dairycatessen convenience store operating from 4am-11pm daily.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-Day General Admission |
| Unit Pricing | Pay-as-you-go | Two-Day General Admission |
| Unit Pricing | Pay-as-you-go | Mooville Only Admission |
| Unit Pricing | Pay-as-you-go | Orchard Only Admission |
| Unit Pricing | Pay-as-you-go | Ropes Course Add-On |
| Unit Pricing | Pay-as-you-go | School Group Rates (K-12) |
| Unit Pricing | Pay-as-you-go | Group Tour Packages (20+ visitors) |
| Subscription | Pay-as-you-go | Hotel Packages |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Fair Oaks Farms product offering
Product offeringCore offering
Fair Oaks Farms operates a year-round agritourism destination featuring three interactive adventure museums (Dairy, Pig, and Crop), a 20-acre U-pick apple orchard, guided tours of working dairy operations, an outdoor play area, a birthing barn, multiple dining venues, an on-site Fairfield by Marriott hotel, and an artisan cheese shop. The company owns the underlying dairy and crop production and sells Fair Oaks Farms-branded cheeses, prepared foods, gas, and gifts directly to visitors on-site and through an online store.
Differentiator
Problem solved
Functional benefit
Brands
- The Farmhouse: Flagship restaurant offering elevated comfort food, weekend lunch, evening dinners, and Sunday brunch.
- Say Cheese
- Milkshed
- The Dairycatessen
- Mooville
- The Dairy Adventure
- The Pig Adventure
- The Crop Adventure
- Birthing Barn
- The Orchard
- Miracle Holiday Pub
- Fairfield by Marriott at Fair Oaks Farms
Products and services
- Adventure Museum Admissions (Dairy, Pig, Crop Adventures) Bundled admission ($27) granting access to three interactive adventure museums: the Dairy Adventure (15,000 sq ft, 60+ exhibits on dairy farming), the Pig Adventure (modern hog production), and the Crop Adventure (modern crop production), targeted at families, school groups, and tourists.
- The Orchard 20-acre U-pick apple orchard where visitors pick apples seasonally, with a tasting room and on-site orchard store selling pies, jams, ciders, and apple-based products, targeted at families and food tourists.
- Mooville Outdoor Play Area Outdoor family play area with slides, climbing structures, and games, included with general admission and targeted at families with young children.
- Birthing Barn Live-animal viewing barn where visitors can observe dairy cows giving birth to calves, included with general admission and targeted at families and educational visitors.
- Field Trip and K-12 Educational Programs Sponsor-funded, standards-aligned STEM and agricultural education field trip programs for K-12 classes, homeschool groups, and 4-H chapters, with per-person group pricing tiers for groups of 20-99 and 100+.
- Wedding and Private Event Venue Hosting Venue rental and event hosting for weddings, corporate retreats, and private social events, combined with on-site catering and Marriott room blocks, targeted at engaged couples and corporate event planners.
- The Farmhouse Restaurant Full-service table-service restaurant serving farm-to-table American fare using ingredients sourced from the Fair Oaks Farms property, targeted at attraction visitors, hotel guests, and event attendees.
- Say Cheese Café Casual café and cheese tasting room serving cheese boards, cheese-based dishes, and coffee drinks, highlighting Fair Oaks Farms artisan cheeses for attraction visitors and food tourists.
- Milkshed Ice Cream Parlor Ice cream parlor serving scoops, sundaes, and milk-based treats made with milk from the Fair Oaks dairy, targeted at families and attraction visitors.
- The Dairycatessen Grab-and-go counter selling sandwiches, snacks, beverages, and quick bites for attraction visitors and travelers.
- Online Cheese and Retail Shop E-commerce store selling Fair Oaks Farms-branded artisan cheeses, chocolates, meats, gift baskets, and merchandise shipped directly to consumers, plus wholesale cheese distribution under the Fair Oaks Farms brand.
- Lodging (Fairfield by Marriott at Fair Oaks Farms) On-site hotel operated under the Fairfield by Marriott flag, offering rooms and bundled hotel-plus-adventure packages targeted at families, wedding guests, and corporate event attendees.
- Miracle Holiday Pop-Up Bar Seasonal Christmas-themed pop-up cocktail bar with holiday décor and specialty drinks, offered November through December for attraction visitors, hotel guests, and regional holiday travelers.
- BP Gas Station and Convenience Store On-property BP-branded gas station and convenience store selling fuel and travel essentials to visitors and passing travelers along the I-65 corridor.
Quantifiable outcome
- Zero carbon footprint achieved through CNG production from anaerobic digesters offsetting all milk tanker operations
- +1 more outcomes
Companies that use Fair Oaks Farms
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Fair Oaks Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fair Oaks Farms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MiracleminorMiracle Holiday Pop-Up Bar partnership bringing seasonal craft cocktail experience to Fair Oaks Farms during Christmas season. Features festive decorations, seasonal drinks, family-friendly activities, and agricultural-themed attractions. Located inside the Feedbarn with bonfire seating outside.
- Fairfield by MarriottcoreOn-site hotel partnership featuring 99 guest rooms including 31 specialty suites (Family Silo, Business Silo, Bridal Silo, Entertainment Suites). Hotel amenities include indoor pool, water slide, fitness center, hot tubs, and Great Room with outdoor patio. Packages bundle lodging with farm adventure tickets, dining gift cards, and seasonal experiences. Dog-friendly hotel with on-site dog park.
- Indiana Soybean AlliancecoreSponsorship enabling discounted school group pricing. Indiana Soybean Alliance sponsorship allows Fair Oaks Farms to offer reduced rates for K-12 field trips, making agricultural education more accessible to students.
- Indiana PorkcoreSponsorship partnership supporting discounted school group pricing. Indiana Pork collaboration enables reduced rates for pig and agricultural education programs for students.
- Marriott International (Fairfield by Marriott)coreGlobal hotel brand partnership providing distribution channel for Fair Oaks Farms experiences. Marriott booking platform markets hotel packages while Fair Oaks Farms provides on-site activities, dining, and adventure experiences.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Fair Oaks Farms competitors and assessment
Company assessmentDirect peers
- Farm Wisconsin Discovery Center: Wisconsin non-profit agriculture education center featuring interactive exhibits, birthing barn, and educational programming about modern farming. Direct comparable in mission, structure, and attraction mix.
- Conner Prairie: Indiana-based interactive history and agricultural heritage museum offering year-round family programming, balloon rides, and seasonal events. Directly comparable as a Midwest non-profit destination combining education, farm-style experiences, and family entertainment.
- Stone Barns Center for Food & Agriculture: Non-profit farm and education center in Pocantico Hills, NY operating a working farm, farm-to-table dining (Blue Hill at Stone Barns), and public programming. Comparable as a mission-driven agricultural education destination with on-site dining and visitor experiences.
- Shelburne Farms: Vermont non-profit historic estate with a working farm, cheese production, inn lodging, and educational programs. Comparable model pairing farm production, artisan cheese, lodging, and school programming under a non-profit educational mission.
Broad incumbents
- Blackberry Farm: Tennessee luxury resort on a working farm with award-winning dining, inn lodging, and culinary experiences. Comparable destination-resort model with farm-to-table F&B and on-site accommodations, though at a higher price point and for-profit structure.
- Hersheypark: Large-scale Pennsylvania theme park with agricultural/heritage attractions (Hershey's Chocolate World, ZooAmerica) and on-site resort hotels. Comparable as a destination with food production roots, lodging, and family attractions, though at much larger scale.
Others
- Creamery (Marble Hill / Indiana dairy brands): Adjacent dairy manufacturing and cheese production peers (e.g., Schreiber Foods, Sargento) that compete in the artisan cheese wholesale and DTC channels where Fair Oaks Farms distributes its award-winning cheese line.
Regional players
- Kelsay Farms: Indiana family dairy farm offering seasonal agritourism including corn maze, pumpkin patch, and farm tours. Comparable regional Midwest dairy-farm agritourism competitor, though at much smaller scale.
Emerging players
- White Oak Pastures: Georgia vertically integrated regenerative farm with on-site dining, lodging cabins, tours, and DTC meat/cheese sales. Comparable model of vertical integration, agritourism, farm tours, and direct-to-consumer artisan products.
- Marriott Ranch (Middleburg): Virginia working horse ranch with on-site lodging, dining, and event hosting. Comparable destination with Marriott-affiliated on-site lodging, event spaces, and agricultural/equestrian programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fair Oaks Farms social profiles
Digital presenceFair Oaks Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Oaks Farms leadership team
Management profileNumber of profiles
Profiles4 records
Fair Oaks Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Oaks Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Oaks Farms
What does Fair Oaks Farms do?
Fair Oaks Farms operates a year-round agritourism destination featuring three interactive adventure museums (Dairy, Pig, and Crop), a 20-acre U-pick apple orchard, guided tours of working dairy operations, an outdoor play area, a birthing barn, multiple dining venues, an on-site Fairfield by Marriott hotel, and an artisan cheese shop. The company owns the underlying dairy and crop production and sells Fair Oaks Farms-branded cheeses, prepared foods, gas, and gifts directly to visitors on-site and through an online store.
Is Fair Oaks Farms a public or private company?
Fair Oaks Farms is a private company. It is classified as family owned and is currently operating.
When was Fair Oaks Farms founded?
Fair Oaks Farms was founded in 2004. It employs 251 to 500 people.
Where is Fair Oaks Farms based?
Fair Oaks Farms is headquartered in Fair Oaks, United States, in the North America region.
How does Fair Oaks Farms make money?
Eight revenue lines are on record. Agritourism Admissions are the primary driver. The others are on-Site Dining, cheese and Retail Products, agricultural Products, lodging Partnership, private Events and Weddings, group Tours and Field Trips and gas Station and Convenience.
Who are Fair Oaks Farms's main competitors?
Direct peers on record are Farm Wisconsin Discovery Center, Conner Prairie, Stone Barns Center for Food & Agriculture and Shelburne Farms. Broad incumbents are Blackberry Farm and Hersheypark. Creamery (Marble Hill / Indiana dairy brands) is listed as an others. Kelsay Farms is listed as a regional player. Emerging players are White Oak Pastures and Marriott Ranch (Middleburg).
Does Fair Oaks Farms have an API?
No public API is recorded for Fair Oaks Farms.
What industry is Fair Oaks Farms in?
Fair Oaks Farms's product category is Agritourism. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of THAAAHAL, Agritourism Eco-Lodges & Farm Nature Stays. Its NAICS code is 111331 and its SIC code is 100.