Coldwell Banker Real Estate

What Coldwell Banker Real Estate does

Coldwell Banker Real Estate LLC operates one of the largest and oldest real estate brokerage networks in the United States, founded in 1906 and headquartered in Parsippany, New Jersey. The company is a subsidiary of Anywhere Advisors LLC and runs a dual-ownership franchise system consisting of company-owned offices and independently owned and operated franchised offices spread across more than 31 states, with a heavy concentration in Florida markets including Miami, Fort Lauderdale, Tampa, Orlando, Naples, and Sarasota. Its core offering is residential real estate brokerage, where affiliated independent contractor agents facilitate buyer and seller transactions and earn commissions on closed deals. The Coldwell Banker System does not directly employ most of its affiliated agents; rather, agents operate as independent contractor sales associates under the brand.

The company's technology platform centers on ColdwellBankerHomes.com, a property search portal that supports queries by city, address, zip code, school district, and MLS number, alongside consumer tools such as Move Meter (location comparison), What Is My Home Worth? (home valuation estimates), Sell My Home, and an agent/office locator. Open house scheduling and social channels (Facebook, YouTube, Instagram, blog) drive top-of-funnel engagement. Beyond the brokerage transaction, Coldwell Banker embeds adjacent services through strategic partnerships: Guaranteed Rate Affinity, LLC provides mortgage pre-approval under common ownership with Anywhere Advisors LLC, and Assurant provides home warranty plans as a recommended co-branded offering. The revenue model is transaction-based commission on residential real estate sales, with the company offering a national brand, a distributed agent network, and integrated financial services to capture share across the homeownership lifecycle.

Name

Coldwell Banker Real Estate

Legal name

Coldwell Banker Real Estate LLC

Website

https://floridamoves.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coldwell Banker Real Estate is one of the oldest and largest U.S. residential real estate brokerage networks, founded in 1906 and operating across 31+ states as a subsidiary of Anywhere Advisors LLC. It serves home buyers, sellers, and relocators through a franchise system of independent contractor agents, a national property search platform, and integrated mortgage and home warranty partnerships.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Residential real estate brokerage
• Property listing search
• Real estate franchise network
• Home valuation tools
• Agent directory services

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Commissions: Coldwell Banker operates as a real estate brokerage, earning commissions on residential property transactions. Real estate agents affiliated with Coldwell Banker are independent contractor sales associates who facilitate home buying and selling transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coldwell Banker operates a national residential real estate brokerage franchise network that connects home buyers, sellers, and renters with affiliated independent contractor agents across 30+ U.S. states. The company provides property search, agent matching, home valuation, mortgage pre-approval, and home warranty services, earning commissions on residential property transactions facilitated through its agent network and digital platform (ColdwellBankerHomes.com).

Product overview

Coldwell Banker Realty operates a unified real estate marketplace platform that connects home buyers, sellers, and renters with real estate agents across Florida and other U.S. markets. The platform combines property search functionality, agent matching services, home valuation tools, and mortgage services into an integrated offering. Key products include the home search engine (Coldwell Banker Realty Home Search), the Sell My Home and What Is My Home Worth valuation tools, the Move Meter location comparison feature, Agent/Office Search directory, and integrated mortgage pre-approval through Guaranteed Rate Affinity. The platform also offers open house scheduling and home warranty protection through Assurant as supplementary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Coldwell Banker Realty Home Search Property search platform allowing users to search for homes for sale and rent by city, neighborhood, county, address, zip code, schools, or MLS number across multiple U.S. markets including Florida.
• Sell My Home Home selling service that helps homeowners determine their property's market value and initiate the selling process with assistance from Coldwell Banker agents.
• What Is My Home Worth? Home valuation tool that provides homeowners with estimates of their property's current market value.
• Move Meter Location comparison tool that allows users to compare different geographic areas for potential relocation.
• Agent/Office Search Directory service enabling users to find and connect with real estate agents and office locations across the Coldwell Banker network.
• Mortgage Pre-Approval Mortgage services integrated with Guaranteed Rate Affinity that help users get pre-approved for home financing through Coldwell Banker.
• Assurant Home Warranty Home warranty protection plans offered in partnership with Assurant to protect homeowners from unexpected repair costs.
• Open Houses In-person open house events hosted by local Coldwell Banker agents to showcase properties to potential buyers across Florida and other U.S. markets.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Guaranteed Rate Affinity, LLCcoreStrategic or Co-development PartnerGuaranteed Rate Affinity, LLC shares common ownership with Coldwell Banker Realty through Anywhere Advisors LLC. This partnership allows Coldwell Banker to offer integrated mortgage services to home buyers and sellers. The company notes that Coldwell Banker Realty may receive financial benefit from this relationship, and customers are not required to use Guaranteed Rate Affinity as a condition of purchase or sale of any real estate. Operating in New York as GR Affinity, LLC.
• Assurant (Home Warranty)minorGTM or Marketing PartnerAssurant provides home warranty services to Coldwell Banker customers as a value-added service. The partnership offers home warranty plans to protect homeowners from unexpected repair costs. Coldwell Banker features Assurant Home Warranty branding on their website as a recommended partner for home protection.

Scale indicators1 record

Recent moves4 records

Expansion highlights8 records

Direct peers

• Compass: Tech-enabled residential brokerage competing for traditional full-service agents and transactions. Overlaps with Coldwell Banker on buyer/seller representation but differentiates on proprietary technology and agent tools.
• Century 21 Real Estate: Long-established residential real estate franchise with national brand recognition and franchisee-driven model. Directly competes with Coldwell Banker in U.S. residential brokerage, including Florida markets.
• Redfin: Tech-enabled residential brokerage offering a discounted commission model with employed-agent support. Competes with Coldwell Banker in shared U.S. metros, pressuring traditional commission economics.
• RE/MAX: Global residential real estate franchise network with a comparable agent-based, commission-driven model. Directly competes with Coldwell Banker across the same U.S. geographies and buyer/seller segments, and similarly relies on franchise-affiliated independent agents.
• Sotheby's International Realty: Luxury-focused residential real estate brand with a comparable franchise and affiliate network. Competes with Coldwell Banker in higher-end Florida and coastal markets.
• eXp Realty: Cloud-based residential brokerage using an agent-centric, commission-driven model. Competes with Coldwell Banker for independent contractor agents and traditional buyer/seller transactions across overlapping U.S. markets.
• Better Homes and Gardens Real Estate: Residential real estate franchise with brand affiliation similar to Coldwell Banker. Directly competes for agent recruitment and buyer/seller transactions across shared U.S. markets.
• Berkshire Hathaway HomeServices: National residential real estate franchise network operating with a brand-affiliated agent model similar to Coldwell Banker. Competes head-to-head for traditional buyer and seller representation in shared markets.

Broad incumbents

• Zillow: Consumer-facing real estate platform that competes with Coldwell Banker across multiple touchpoints — including search, lead generation, agent matching, and mortgage — although it is not a traditional full-service brokerage.
• HomeServices of America: Largest privately held U.S. residential brokerage conglomerate, parent of Berkshire Hathaway HomeServices and other regional brands. Broad incumbent competing with Coldwell Banker's franchise network across most major U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ColdwellBankerRealtyFlorida
• Facebookfacebook.com/CBRealtyFlorida
• Instagraminstagram.com/cbrealtyflorida
• LinkedInlinkedin.com/company/coldwell-banker-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Real Estate