What Florida Watch does

Florida Watch is a 501(c)(4) progressive advocacy organization re-launched in spring 2020 and headquartered in Florida, operating as a digital-first communications and research hub for the state's progressive community. Its core function is producing rapid response messaging, original polling research, legislative accountability content, and voter education tools targeted at everyday Floridians. The organization's product portfolio includes the People First Report Card (annual legislative grading tool co-produced with Progress Florida), the Scott Watch and DeSantis Watch accountability projects, the Keeping Watch podcast, and an Informed Voters' Guide for ballot amendments. It distributes content through a multi-channel stack spanning Instagram, Facebook, X, YouTube, TikTok, email newsletters, paid Spanish-language radio (Radio Mambi, Actualidad Radio), and a website at floridawatch.org.

Florida Watch operates in formal partnership with Progress Florida under the umbrella brand "Florida Communications and Research Hub," jointly conducting polling (commissioned to Blue Rose Research), coordinating rapid response campaigns, and convening lobby days in Tallahassee. It collaborates with a coalition of progressive organizations including Equal Ground, Dream Defenders, Equality Florida, and Florida For All on voting rights, economic justice, LGBTQ rights, and legislative accountability initiatives. The current executive director is Natasha Sutherland, supported by Communications Director Anders Croy, across a 13-person team.

The organization's business model is donation-driven: it raises funds through small-dollar contributions via the ActBlue platform and has no products or services for sale, no disclosed pricing model, and no external institutional investors. Revenue figures are not publicly disclosed. Operations are concentrated in Florida, with primary advocacy work conducted from Tallahassee and a mailing address in Wheaton, Maryland. Its go-to-market is community-led and event-driven, combining grassroots organizing, lobby days, paid advertising, and digital content distribution to influence public opinion and hold elected officials accountable on affordability, healthcare, housing, voting rights, reproductive freedom, and environmental policy.

Name

Florida Watch

Legal name

Florida Watch

Website

https://floridawatch.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Watch is a 501(c)(4) progressive advocacy organization that produces digital communications, polling research, and legislative accountability content for Florida voters. It partners with Progress Florida under the Florida Communications and Research Hub and funds operations via small-dollar donations on ActBlue.

Ownership category

akta.pro rank

Product category

Political Advocacy and Communications

NAICS

Public Relations Agencies (541820)

akta.pro primary industry

Political & Public Affairs Channels (MPABAIAC)

Keywords

• Policy advocacy
• Voter education
• Legislative accountability
• Grassroots organizing
• Political communications

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Donations and Contributions: Florida Watch is a 501(c)(4) communications and research hub that raises funds through donations via platforms like ActBlue. They accept charitable contributions to support their advocacy work.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Florida Watch is a 501(c)(4) progressive communications and research organization that produces rapid response messaging, polling research, and legislative accountability content for everyday Floridians. Its work includes accountability projects (Scott Watch, DeSantis Watch), the annual People First Report Card grading legislators, the Keeping Watch podcast, and voter education tools, all distributed through a digital-first model.

Product overview

Florida Watch is a progressive, digital-first communications and research organization that serves as the in-state hub for message development, digital communications, and research. The organization operates primarily as a coalition partner within the Florida Communications and Research Hub alongside Progress Florida, offering accountability projects (Scott Watch, DeSantis Watch), research tools (People First Report Card), content creation (Keeping Watch podcast), and voter education resources. The portfolio includes advocacy campaigns, polling research, digital content production, and grassroots organizing tools rather than a traditional software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Scott Watch: A project of the Florida Communications and Research Hub, managed by Florida Watch and Progress Florida, committed to holding Senator Rick Scott accountable for his failure to put the best interests of the people he was elected to serve.

Products and services

• Scott Watch Rapid response and accountability project focused on holding U.S. Senator Rick Scott accountable for his actions affecting Florida constituents, featuring original digital content, paid advertising, and grassroots social media and email campaigns.
• DeSantis Watch Accountability project dedicated to highlighting Governor Ron DeSantis's policy decisions and leadership failures that impact Floridians.
• People First Report Card Annual legislative report card grading Florida state lawmakers on key floor votes across issues including economy, housing affordability, healthcare, reproductive freedom, public schools, climate change, and voting rights.
• Keeping Watch Podcast Weekly podcast featuring interviews with advocates, legislators, and experts covering Florida political news, legislative updates, and social justice issues.
• Informed Voters' Guide Voter education resource helping Floridians understand ballot amendments and key election issues.
• Florida Communications and Research Hub Joint organizational brand of Florida Watch and Progress Florida serving as the progressive community's in-state coordinating hub for message development, digital communications, polling research, and rapid response.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Progress FloridacoreStrategic or Co-development PartnerFlorida Watch and Progress Florida together form the 'Florida Communications and Research Hub' (the Hub), serving as the progressive community's core in-state coordinating entity for research, communications, digital, and messaging strategy. The two organizations collaborate on joint projects including the annual 'People First' legislative report card, polling research, and rapid response campaigns.
• Equal GroundcoreStrategic or Co-development PartnerEqual Ground is Florida's Black-led voter education organization. Florida Watch collaborates with Equal Ground on voting rights initiatives, Democracy Roundtables, and bringing Floridians to Tallahassee for lobby days. They partner on events and campaigns to protect democracy and fight voter suppression.
• Scott WatchcoreStrategic or Co-development PartnerScott Watch is a joint accountability project managed by Florida Watch and Progress Florida, focused on holding Senator Rick Scott accountable for his actions. The project includes rapid response messaging, original digital content, paid advertising, and grassroots campaigns.
• DeSantis WatchcoreStrategic or Co-development PartnerDeSantis Watch is an accountability project dedicated to highlighting Governor Ron DeSantis's failures of leadership that make Floridians less free. Operated as part of the Florida Communications and Research Hub.
• Dream DefendersminorStrategic or Co-development PartnerFlorida-based social justice organization. Florida Watch collaborates with Dream Defenders on legislative updates and policy advocacy, particularly around economic justice and racial justice issues.
• Florida For AllminorStrategic or Co-development PartnerCoalition focused on policy advocacy and legislative engagement. Florida Watch collaborates with Florida For All on budget analysis and legislative agenda tracking.
• Equality FloridaminorStrategic or Co-development PartnerFlorida's LGBTQ civil rights organization. Florida Watch works with Equality Florida on advocacy campaigns, particularly around the Keeping Watch podcast where they interview Equality Florida spokespeople on LGBTQ issues in Florida.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MoveOn: MoveOn is a national progressive digital advocacy organization with a similar digital-first, rapid-response model. While operating at much larger scale and national scope, MoveOn pioneered many of the online advocacy and small-donor organizing techniques Florida Watch employs.
• American Civil Liberties Union (ACLU) of Florida: The ACLU of Florida is the state affiliate of a national civil liberties organization. While larger and operating across a broader civil rights agenda, its Florida advocacy on voting rights, criminal justice, and free speech directly overlaps with Florida Watch's progressive policy focus.

Direct peers

• Florida Rising: Florida Rising is a statewide independent political organization focused on empowering Black and Brown communities through civic engagement, policy advocacy, and voter mobilization in Florida—directly overlapping Florida Watch's progressive advocacy and voter education mandate.
• Brennan Center for Justice: The Brennan Center for Justice is a nonpartisan law and policy institute that combines research, advocacy, and litigation on democracy, voting rights, and government accountability—closely mirroring Florida Watch's research-driven approach to voter education and legislative report cards.
• Equality Florida: Equality Florida is the state's largest LGBTQ civil rights organization. Florida Watch regularly features Equality Florida spokespeople on the Keeping Watch podcast and collaborates on advocacy campaigns, sharing a progressive advocacy focus on civil rights in Florida.
• Equal Ground: Equal Ground is a Black-led Florida voter education organization that partners with Florida Watch on Democracy Roundtables and lobby days. It directly competes and collaborates on voting rights, voter education, and progressive policy advocacy in Florida.
• Common Cause: Common Cause is a nonpartisan government accountability and democracy reform organization with state chapters. Its work on voting rights, government transparency, and legislative accountability overlaps directly with Florida Watch's voter education and elected-official accountability mandate.
• People For the American Way: People For the American Way is a progressive advocacy organization that combines policy research, voter education, and accountability campaigns against conservative politicians—closely mirroring Florida Watch's Scott Watch and DeSantis Watch accountability model at the national level.
• Progress Florida: Progress Florida is Florida Watch's sister organization within the Florida Communications and Research Hub. Both share infrastructure, joint products, and donor base while operating parallel progressive advocacy missions in Florida, making it the most directly comparable peer.
• Dream Defenders: Dream Defenders is a Florida-based social justice organization that partners with Florida Watch on economic and racial justice advocacy. Both target young Floridians through digital-first campaigns, grassroots organizing, and legislative accountability work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/floridawatch
• YouTubeyoutube.com/channel/UCoVF0oEKeUm5-NhEnLFSkJQ
• Facebookfacebook.com/wearefloridawatch
• Instagraminstagram.com/floridawatch
• LinkedInlinkedin.com/company/floridastrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Watch