Floridita
Floridita is a privately held NYC restaurant group operating three 24-hour locations in Manhattan and the Bronx, serving Cuban-Dominican fusion cuisine to walk-in diners, delivery customers via Grubhub, and private-event guests.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Floridita does
Floridita is a privately held, family-style restaurant business founded in 1995 that operates three 24-hour locations in the New York City metropolitan area — Floridita Broadway at 4162 Broadway, Floridita 10th Ave at 3856 10th Avenue in upper Manhattan, and Floridita Bronx at 161 W 231st Street. The company serves Cuban-Dominican fusion cuisine, marketed as an iconic Uptown New York establishment known for signature sandwiches (including the Bistec Sandwich), breakfast items, soups, salads, and traditional meat and seafood plates, with a value-positioning built around large portions at affordable prices.
The core product is in-person dining at the three storefronts, supplemented by takeout and delivery through Grubhub (online ordering is available for all three locations), plus private event hosting for occasions such as birthdays. The underlying technology is traditional restaurant operations on a Squarespace-built website; there is no proprietary software, no mobile app, and no in-house digital ordering platform — distribution relies on physical locations and Grubhub's third-party marketplace. Marketing is limited to organic Facebook and Instagram presence (@floriditanyc) plus Yelp-derived word-of-mouth.
The business model is straightforward unit-economics restaurant revenue: per-cover food and beverage sales across three 24-hour sites, augmented by event fees and delivery commissions paid by Grubhub. Pricing is not publicly disclosed, but customer reviews consistently characterize it as affordable/value-oriented. The company is closely held with no institutional or public ownership, no funding rounds, and no disclosed management team beyond contact lines at each location. The addressable customer base is the general public — local residents, late-night diners, Latin food enthusiasts, and celebration groups — with no B2B or contracted-customer concentration.
Floridita firmographics
Firmographics- Name
- Floridita
- Legal name
- Floridita
- Website
- https://floriditanyc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floridita is a privately held NYC restaurant group operating three 24-hour locations in Manhattan and the Bronx, serving Cuban-Dominican fusion cuisine to walk-in diners, delivery customers via Grubhub, and private-event guests.
- Ownership category
- akta.pro rank
Floridita industry classification
Industry- Product category
- Latin American Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Breakfast & Brunch Fast Casual (THAFABAL)
Keywords
Where Floridita is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Floridita business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels2 records
Floridita product offering
Product offeringCore offering
Floridita is a 24-hour restaurant in Uptown New York that serves a Cuban-Dominican fusion menu, including signature sandwiches, breakfast items, soups, salads, chicken, meat, and seafood plates. The company operates three dine-in locations (Broadway, 10th Ave, Bronx) and supports takeout and delivery orders through Grubhub, also offering private event hosting for celebrations.
Product overview
Floridita NYC is a 24-hour restaurant offering Cuban and Dominican fusion cuisine. The company operates three locations in the New York City area (Broadway, 10th Ave, and Bronx) and provides dine-in, takeout, and delivery services. The main offering is their food menu featuring signature sandwiches, breakfast items, soups, salads, chicken plates, meat plates, and seafood. Additional services include event hosting for celebrations like birthdays.
Differentiator
Problem solved
Functional benefit
Products and services
- Floridita NYC Restaurant (Dine-In) 24-hour in-person dining at three NYC locations (Broadway, 10th Ave, Bronx), serving a Cuban-Dominican fusion menu that includes signature sandwiches, breakfast items, soups, salads, chicken plates, meat plates, and seafood dishes for walk-in local diners and visitors.
- Online Ordering (via Grubhub) Customer-facing online food ordering service available through the third-party delivery platform Grubhub, enabling takeout and delivery of the Floridita menu from the Broadway, 10th Ave, and Bronx locations.
- Private Event Hosting (Celebrations) Private event hosting at Floridita restaurant locations for celebrations such as birthdays, targeting local groups seeking a casual Latin-themed venue.
Companies that use Floridita
Customer profileSegments1 record
Ideal customer profiles1 record
Floridita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floridita partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Floridita competitors and assessment
Company assessmentEmerging players
- Tick Tock Diner: Iconic 24-hour diner in Midtown Manhattan serving American comfort food. Comparable via 24-hour operating model in NYC, though different cuisine category.
- Mojito Cuban Cuisine: Independent Cuban restaurant offering traditional Cuban dishes and mojitos in full-service format. Comparable via Cuban culinary heritage and casual full-service dining model.
Broad incumbents
- Pollo Tropical: Caribbean/Latin fast-casual chain serving tropical grilled chicken and Latin sides. Comparable via Caribbean-Latin cuisine positioning, though operates as a broader QSR rather than full-service.
- Tijuana Flats: Latin fast-casual Tex-Mex chain operating primarily in the Southeast U.S. Comparable via Latin menu and value pricing strategy in urban/suburban markets.
- Bahama Breeze: Caribbean-themed casual dining chain by Darden serving island-inspired cuisine. Comparable via Caribbean culinary heritage and full-service casual dining model, though national scale and broader menu.
- Chipotle Mexican Grill: Largest Latin-inspired fast-casual chain in the U.S. Comparable via Latin menu positioning and value-conscious pricing, though operates QSR format with national footprint.
- Qdoba Mexican Eats: Mexican fast-casual chain with broad menu of burritos, tacos, and bowls. Comparable via Latin cuisine focus and fast-casual format, though national chain vs. independent.
Direct peers
- Havana Central: Was a multi-unit Cuban restaurant chain in the NYC metro area offering dine-in Cuban cuisine. Direct comparable for Cuban menu focus, NYC footprint, and casual full-service format despite currently scaled back.
- La Isla Restaurant: Dominican restaurant in NYC serving traditional Dominican cuisine including the classic "Tres Golpes" breakfast. Direct comparable for Dominican menu focus and NYC Hispanic community positioning.
- Victor's Cafe: Iconic Cuban restaurant in NYC since 1963, serving traditional Cuban cuisine in a sit-down format. Most direct comparable for Floridita's Cuban heritage, NYC location, and full-menu Latin offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Floridita social profiles
Digital presenceFloridita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floridita leadership team
Management profileNumber of profiles
Profiles1 record
Floridita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floridita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floridita
What does Floridita do?
Floridita is a 24-hour restaurant in Uptown New York that serves a Cuban-Dominican fusion menu, including signature sandwiches, breakfast items, soups, salads, chicken, meat, and seafood plates. The company operates three dine-in locations (Broadway, 10th Ave, Bronx) and supports takeout and delivery orders through Grubhub, also offering private event hosting for celebrations.
Is Floridita a public or private company?
Floridita is a private company. It is classified as family owned and is currently operating.
When was Floridita founded?
Floridita was founded in 1995. It employs 11 to 50 people.
Where is Floridita based?
Floridita is headquartered in New York, United States, in the North America region.
Who are Floridita's main competitors?
Emerging players on record are Tick Tock Diner and Mojito Cuban Cuisine. Broad incumbents are Pollo Tropical, Tijuana Flats, Bahama Breeze, Chipotle Mexican Grill and Qdoba Mexican Eats. Direct peers are Havana Central, La Isla Restaurant and Victor's Cafe.
Does Floridita have an API?
No public API is recorded for Floridita.
What industry is Floridita in?
Floridita's product category is Latin American Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722511 and its SIC code is 5810.