Name

Tick-Tock Diner

Legal name

Ticktock Diner

Website

https://theticktockdiner.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Classic American diner
• Breakfast brunch service
• Dine-in restaurant
• Casual family meals
• Traditional diner menu

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue generated from selling prepared food and drinks directly to dine-in customers. Customers pay per menu item at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tick-Tock Diner is a traditional American diner operating as a single-location, walk-in only restaurant in Clifton, New Jersey. It serves freshly prepared breakfast, brunch, lunch, and dinner items — including eggs, pancakes, waffles, appetizers, sandwiches, burgers, pastas, and steaks — priced individually per menu item. Customers visit the physical location to order and dine in; no online ordering or delivery services are offered.

Product overview

Tick Tock Diner is a traditional American diner operating as a single-location restaurant offering dine-in service across all meal periods. The product portfolio consists of the core diner restaurant with distinct menu categories: Breakfast & Brunch, Starters & Appetizers, and Entrees/Mains/Sandwiches. Additional value-added services include promotional discounts (15% off lunch/dinner) and a mobile app-based rewards program through the SYP application. The diner does not operate as a technology platform or offer digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tick-Tock Diner Restaurant (Dine-In Service) Traditional American dine-in restaurant service offering breakfast, brunch, lunch, and dinner at a single physical location in Clifton, NJ, targeting walk-in local customers and families.
• Breakfast & Brunch Menu Morning and brunch items including Two Eggs Any Style with Hash Browns & Toast ($10.95), Buttermilk Pancakes ($13.40), Belgian Waffle ($13.40), Chicken & Waffles ($24.70), Breakfast Burrito ($14.40), Nutella Pancakes ($17.50), Eggs Benedict ($15.95), and Avocado Toast with Bacon ($15.95 + $3 add bacon).
• Starters & Appetizers Appetizer selections including Mozzarella Sticks ($12.95), Chicken Wings ($14.95), Great Balls of Fire ($12.95), Onion Rings ($8.95), French Fries ($7.95), Disco Fries ($12.95), Chicken Soup ($4.90), and Hash Brown Potatoes ($7.95).
• Entrees, Mains & Sandwiches Main course items including Prime New York Strip ($25.95), Chicken Parmigiana ($21.95), Spaghetti Pomodoro ($17.95), Pizza Margherita ($12.95), Basket of Chicken Tenders ($17.95), Grilled Chicken Caesar Wrap ($14.95), Reuben Sandwich ($16.95), and Burger Deluxe ($14.95).
• Dining Promotions & Rewards Program Periodic promotional offerings including 15% off lunch or dinner orders and a third-party SYP mobile app-based rewards program that converts user engagement into free food and drink incentives.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Waffle House: Iconic American 24-hour diner chain focused on breakfast and casual fare. Comparable in menu philosophy, price band, and counter-style diner experience.
• Friendly's: Family-oriented American diner chain serving breakfast through dinner with a similar broad menu and similar price points. Direct competitor in the casual family diner segment.
• Denny's: Largest American diner chain operating 24/7 all-day dining with breakfast, lunch, and dinner menus at comparable price points. Closest direct competitor in classic American diner format.
• IHOP: National all-day breakfast and casual dining chain with a similar mix of pancakes, eggs, burgers, and dinner entrees. Directly competes for the same breakfast/dinner diner occasion.
• Village Inn: Casual American diner chain famous for breakfast and pies, with all-day menu service. Highly comparable in menu structure and diner positioning.
• Bob Evans: American farmhouse-style diner chain serving breakfast all day plus lunch and dinner. Comparable menu breadth and diner occasion.
• Perkins Restaurant & Bakery: All-day American diner chain with strong breakfast and bakery identity. Operates with similar menu breadth and diner service style.
• The Original Pancake House: Specialty breakfast and brunch chain with pancakes, waffles, and omelets. Comparable in breakfast-focused diner positioning and ticket size, though narrower menu.

Broad incumbents

• Cracker Barrel: Large all-day American comfort-food chain with a broader retail and travel-plaza footprint. Overlapping menu and diner positioning but larger scale and different store format.

Regional players

• Eat'n Park: Regional diner chain operating primarily in the Mid-Atlantic and Northeast, close to Tick-Tock's NJ market. Comparable family diner concept and menu.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tick-tock-diner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tick-Tock Diner