Floridita

What Floridita does

Floridita is a privately held, family-style restaurant business founded in 1995 that operates three 24-hour locations in the New York City metropolitan area — Floridita Broadway at 4162 Broadway, Floridita 10th Ave at 3856 10th Avenue in upper Manhattan, and Floridita Bronx at 161 W 231st Street. The company serves Cuban-Dominican fusion cuisine, marketed as an iconic Uptown New York establishment known for signature sandwiches (including the Bistec Sandwich), breakfast items, soups, salads, and traditional meat and seafood plates, with a value-positioning built around large portions at affordable prices.

The core product is in-person dining at the three storefronts, supplemented by takeout and delivery through Grubhub (online ordering is available for all three locations), plus private event hosting for occasions such as birthdays. The underlying technology is traditional restaurant operations on a Squarespace-built website; there is no proprietary software, no mobile app, and no in-house digital ordering platform — distribution relies on physical locations and Grubhub's third-party marketplace. Marketing is limited to organic Facebook and Instagram presence (@floriditanyc) plus Yelp-derived word-of-mouth.

The business model is straightforward unit-economics restaurant revenue: per-cover food and beverage sales across three 24-hour sites, augmented by event fees and delivery commissions paid by Grubhub. Pricing is not publicly disclosed, but customer reviews consistently characterize it as affordable/value-oriented. The company is closely held with no institutional or public ownership, no funding rounds, and no disclosed management team beyond contact lines at each location. The addressable customer base is the general public — local residents, late-night diners, Latin food enthusiasts, and celebration groups — with no B2B or contracted-customer concentration.

Name

Floridita

Legal name

Floridita

Website

https://floriditanyc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Floridita is a privately held NYC restaurant group operating three 24-hour locations in Manhattan and the Bronx, serving Cuban-Dominican fusion cuisine to walk-in diners, delivery customers via Grubhub, and private-event guests.

Ownership category

akta.pro rank

Product category

Latin American Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Latin American cuisine
• Cuban Dominican fusion
• 24-hour restaurant
• Uptown dining
• Latin street food

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Floridita is a 24-hour restaurant in Uptown New York that serves a Cuban-Dominican fusion menu, including signature sandwiches, breakfast items, soups, salads, chicken, meat, and seafood plates. The company operates three dine-in locations (Broadway, 10th Ave, Bronx) and supports takeout and delivery orders through Grubhub, also offering private event hosting for celebrations.

Product overview

Floridita NYC is a 24-hour restaurant offering Cuban and Dominican fusion cuisine. The company operates three locations in the New York City area (Broadway, 10th Ave, and Bronx) and provides dine-in, takeout, and delivery services. The main offering is their food menu featuring signature sandwiches, breakfast items, soups, salads, chicken plates, meat plates, and seafood. Additional services include event hosting for celebrations like birthdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Floridita NYC Restaurant (Dine-In) 24-hour in-person dining at three NYC locations (Broadway, 10th Ave, Bronx), serving a Cuban-Dominican fusion menu that includes signature sandwiches, breakfast items, soups, salads, chicken plates, meat plates, and seafood dishes for walk-in local diners and visitors.
• Online Ordering (via Grubhub) Customer-facing online food ordering service available through the third-party delivery platform Grubhub, enabling takeout and delivery of the Floridita menu from the Broadway, 10th Ave, and Bronx locations.
• Private Event Hosting (Celebrations) Private event hosting at Floridita restaurant locations for celebrations such as birthdays, targeting local groups seeking a casual Latin-themed venue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tick Tock Diner: Iconic 24-hour diner in Midtown Manhattan serving American comfort food. Comparable via 24-hour operating model in NYC, though different cuisine category.
• Mojito Cuban Cuisine: Independent Cuban restaurant offering traditional Cuban dishes and mojitos in full-service format. Comparable via Cuban culinary heritage and casual full-service dining model.

Broad incumbents

• Pollo Tropical: Caribbean/Latin fast-casual chain serving tropical grilled chicken and Latin sides. Comparable via Caribbean-Latin cuisine positioning, though operates as a broader QSR rather than full-service.
• Tijuana Flats: Latin fast-casual Tex-Mex chain operating primarily in the Southeast U.S. Comparable via Latin menu and value pricing strategy in urban/suburban markets.
• Bahama Breeze: Caribbean-themed casual dining chain by Darden serving island-inspired cuisine. Comparable via Caribbean culinary heritage and full-service casual dining model, though national scale and broader menu.
• Chipotle Mexican Grill: Largest Latin-inspired fast-casual chain in the U.S. Comparable via Latin menu positioning and value-conscious pricing, though operates QSR format with national footprint.
• Qdoba Mexican Eats: Mexican fast-casual chain with broad menu of burritos, tacos, and bowls. Comparable via Latin cuisine focus and fast-casual format, though national chain vs. independent.

Direct peers

• Havana Central: Was a multi-unit Cuban restaurant chain in the NYC metro area offering dine-in Cuban cuisine. Direct comparable for Cuban menu focus, NYC footprint, and casual full-service format despite currently scaled back.
• La Isla Restaurant: Dominican restaurant in NYC serving traditional Dominican cuisine including the classic "Tres Golpes" breakfast. Direct comparable for Dominican menu focus and NYC Hispanic community positioning.
• Victor's Cafe: Iconic Cuban restaurant in NYC since 1963, serving traditional Cuban cuisine in a sit-down format. Most direct comparable for Floridita's Cuban heritage, NYC location, and full-menu Latin offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/111382115562653
• Instagraminstagram.com/floriditanyc
• LinkedInlinkedin.com/company/floridita

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floridita