Flotec, Inc.
Flotec, Inc. is a Delavan, Wisconsin-based residential water management brand owned by Pentair, selling electric pumps and accessories for water supply and disposal through national home improvement retailers, local hardware stores, and professional dealers across the United States.
- Company typePrivate
- Founded1993
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flotec, Inc. does
Flotec, Inc. is a residential water management brand headquartered in Delavan, Wisconsin, founded in 1993 and operated as a wholly owned brand within Pentair (NYSE: PNR). The company sells a broad portfolio of electric pumps and accessories for the home, organized into two categories: water supply pumps (4-inch submersible well pumps, jet and sprinkler pumps, booster pumps, centrifugal pumps, and utility pumps) and water disposal pumps (sump pumps, effluent pumps, sewage pumps, plus emergency battery backup sump pump systems). Products span power ratings from 1/4 HP to 6.5 HP and are built in cast iron, stainless steel, thermoplastic, and zinc constructions, with Parts2O accessories covering jet kits, seal kits, pressure switches, valves, and mounting hardware. The technology is conventional electromechanical pump engineering without documented AI, connectivity, or smart features.
The business model is channel-first hardware sales. Flotec is positioned as the most widely available retail pump brand in America, distributed through large national home improvement retailers and smaller local hardware stores, with a secondary professional dealer network for installation work. Pricing is not publicly disclosed and is transacted through dealers and a Distributor Customer Access portal. Go-to-market is supported by a Find A Dealer locator, a Training Center, a Pump Selection Software tool, and Pentair's broader corporate social media presence; Flotec itself reports only 8 employees, indicating that sales, marketing, manufacturing, and back-office operations are largely consolidated at Pentair. End customers are residential homeowners and DIY consumers, with professional dealers and contractors serving as a secondary channel.
Flotec, Inc. firmographics
Firmographics- Name
- Flotec, Inc.
- Legal name
- Flotec, Inc.
- Website
- https://flotecpump.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flotec, Inc. is a Delavan, Wisconsin-based residential water management brand owned by Pentair, selling electric pumps and accessories for water supply and disposal through national home improvement retailers, local hardware stores, and professional dealers across the United States.
- Ownership category
- akta.pro rank
Flotec, Inc. industry classification
Industry- Product category
- Residential Water Pumps
- NAICS
- Pump and Compressor Manufacturing (33391), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)
- akta.pro secondary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Flotec, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Water pump and water management product sales: Flotec generates revenue through the sale of residential water management products including pumps (sump, sewage, utility, jet, sprinkler, pool, submersible well, booster) and accessories. Products are sold through retail channels including home improvement stores and hardware retailers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Flotec, Inc. product offering
Product offeringCore offering
Flotec manufactures and distributes a comprehensive portfolio of residential water management pumps through retail channels, covering water supply (submersible well pumps, jet pumps, sprinkler pumps, booster pumps, centrifugal pumps, utility pumps) and water disposal (sump pumps, effluent pumps, sewage pumps). The brand offers Parts2O accessories and battery backup sump pump systems, with power ratings ranging from 1/4 HP to 6.5 HP using cast iron, stainless steel, thermoplastic, and zinc construction materials. Products are sold through home improvement stores, local hardware retailers, and professional dealer networks across the United States.
Product overview
Flotec is a residential water management brand that has operated as a retail pump leader for over 30 years, now part of Pentair's portfolio. The company offers a comprehensive portfolio of water movement and storage products organized into two main categories: Water Supply Pumps (including 4" Submersible Well Pumps, Jet & Sprinkler Pumps, Booster Pumps, Centrifugal Pumps, and Utility Pumps) and Water Disposal Pumps (including Sump Pumps, Effluent Pumps, and Sewage Pumps). Additionally, the brand offers Parts2O Accessories covering jet kits, seal and gasket kits, pressure switches, valves, and mounting hardware. The products range from entry-level residential models to professional-grade equipment with power ratings from 1/4 HP to 6.5 HP. Flotec is positioned as the most widely available retail pump brand in America, distributed through major home improvement retailers and local hardware stores.
Differentiator
Problem solved
Functional benefit
Products and services
- 4" Submersible Well Pumps Submersible well pumps designed for residential water supply, available in 2-wire and 3-wire configurations ranging from 1/2 HP to 1.5 HP for 4-inch well applications.
- Jet & Sprinkler Pumps Comprehensive line of jet pumps and sprinkler pumps for shallow and deep well applications, featuring thermoplastic, cast iron, and stainless steel constructions ranging from 1/2 HP to 2 HP.
- Booster Pumps Multistage booster pumps for pressure boosting applications, ranging from 1/2 HP to 1 HP, designed for residential water pressure enhancement.
- Centrifugal Pumps Cast iron centrifugal pumps ranging from 1/2 HP to 2 HP for general water movement and transfer applications.
- Utility Pumps Compact utility and waterfall pumps for general water removal and transfer, including submersible, portable, and specialty utility pump models.
- Sump Pumps Comprehensive line of submersible and pedestal sump pumps ranging from 1/4 HP to 1 HP, available in thermoplastic, cast iron, zinc, and stainless steel constructions with various switch configurations including vertical tethered switches.
- Effluent Pumps Submersible effluent pumps for gray water disposal, available in thermoplastic and cast iron constructions with power ratings from 1/3 HP to 1/2 HP.
- Sewage Pumps Cast iron, thermoplastic, and stainless steel sewage pumps ranging from 4/10 HP to 3/4 HP designed for handling wastewater and sewage disposal.
- Parts2O Accessories Comprehensive range of pump accessories including jet kits, seal and gasket kits, pressure switches, air volume controls, foot valves, check valves, discharge tees, mounting brackets, and pump overhaul kits.
- Emergency Battery Backup Sump Pump Systems Battery backup sump pump systems for emergency water removal during power outages, including pre-assembled systems.
Companies that use Flotec, Inc.
Customer profileSegments1 record
Ideal customer profiles3 records
Flotec, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flotec, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Flotec, Inc. competitors and assessment
Company assessmentBroad incumbents
- Xylem: Xylem is a global water technology leader owning Goulds, Bell & Gossett, and Flygt. It competes with Flotec through its residential pump brands and adjacent smart-water solutions, with significantly broader resources and global reach.
- Grundfos: Grundfos is a global pump manufacturer with a strong residential water supply and boosting portfolio including smart pumps. It competes with Flotec in booster, submersible, and utility pump categories, with premium positioning and IoT features.
- Goulds Water Technology: Goulds Water Technology, owned by Xylem, is a broad residential and industrial water pump manufacturer covering jet, submersible, centrifugal, and sump pumps. It overlaps with Flotec's product portfolio as part of a much larger diversified offering.
- Franklin Electric: Franklin Electric is a global manufacturer of water pumping systems, including residential submersible and surface pumps under the Franklin and Sta-Rite-compatible families. It competes with Flotec in well water supply and water management applications.
Direct peers
- Liberty Pumps: Liberty Pumps manufactures residential and commercial sump, sewage, and grinder pumps sold through plumbing wholesale and retail channels. The company competes with Flotec in the same water-disposal pump category with comparable horsepower ranges.
- Zoeller: Zoeller is a direct competitor in residential and light commercial sump, sewage, and effluent pumps, selling through plumbing wholesalers and home improvement retailers. The product overlap with Flotec's water disposal line is nearly complete.
- Sta-Rite: Sta-Rite is a sister Pentair brand selling residential and light commercial water system pumps, jets, and well equipment through professional dealer channels. It directly overlaps with Flotec's water supply pump portfolio within the same parent company.
- Wayne: Wayne is a residential water management pump brand competing head-to-head with Flotec in sump, sewage, utility, and well pumps through similar retail home improvement channels. Both target DIY homeowners and contractors with comparable fractional-HP pump portfolios.
- Myers: Myers is another Pentair-owned residential and agricultural pump brand with strong overlap in sump, utility, and well pump categories. It competes with Flotec across similar end-use applications and distribution channels.
Emerging players
- Simer: Simer is a Pentair-owned utility and transfer pump brand focused on smaller residential water-moving tasks. It overlaps with Flotec's utility pump line and represents a sibling brand within the same Flow Technologies portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Flotec, Inc. social profiles
Digital presenceFlotec, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flotec, Inc. leadership team
Management profileNumber of profiles
Flotec, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flotec, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flotec, Inc.
What does Flotec, Inc. do?
Flotec manufactures and distributes a comprehensive portfolio of residential water management pumps through retail channels, covering water supply (submersible well pumps, jet pumps, sprinkler pumps, booster pumps, centrifugal pumps, utility pumps) and water disposal (sump pumps, effluent pumps, sewage pumps). The brand offers Parts2O accessories and battery backup sump pump systems, with power ratings ranging from 1/4 HP to 6.5 HP using cast iron, stainless steel, thermoplastic, and zinc construction materials. Products are sold through home improvement stores, local hardware retailers, and professional dealer networks across the United States.
Is Flotec, Inc. a public or private company?
Flotec, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Flotec, Inc. founded?
Flotec, Inc. was founded in 1993. It employs 1 to 10 people.
How does Flotec, Inc. make money?
One revenue line is on record: water pump and water management product sales.
Who are Flotec, Inc.'s main competitors?
Broad incumbents on record are Xylem, Grundfos, Goulds Water Technology and Franklin Electric. Direct peers are Liberty Pumps, Zoeller, Sta-Rite, Wayne and Myers. Simer is listed as an emerging player.
Does Flotec, Inc. have an API?
No public API is recorded for Flotec, Inc..
What industry is Flotec, Inc. in?
Flotec, Inc.'s product category is Residential Water Pumps. Its primary akta.pro industry code is IMADALAL, Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster), with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 33391 and its SIC code is 3561.