Flourishing Families LLC

What Flourishing Families LLC does

Flourishing Families LLC is a privately held, faith-based family advisory firm serving affluent, multi-generational Christian families seeking to align wealth with biblical values, prepare next generations, and build cross-generational unity. The firm was formalized by three co-founders — David Wills (former longtime President of the National Christian Foundation), Todd Harper (co-founder of Generous Giving), and Tim Seneff (former President of CNL Financial Group and leader of NCF Orlando) — each bringing two-to-three decades of experience in faith-based philanthropy, generosity facilitation, and wealth advisory.

The firm sells three tiered advisory engagements rather than any technology product: a one-time Family Stewardship Plan (a half-day intensive priced at $5,000 local or $10,000 plus travel), a quarterly Stewardship Roadmap retainer, and a comprehensive Flourishing Family Partnership for deep multi-generational work. Pricing for the latter two tiers is quote-based and not publicly disclosed. Delivery is entirely human-led: facilitated family sessions, multi-day retreats, individual coaching, and next-generation development programming.

The business operates on a relationship-driven, referral-only go-to-market motion. All client acquisition flows through strategic partnerships with the National Christian Foundation, Generous Giving, Praxis, and 100X — organizations in which the founders hold board or advisory positions. There is no self-serve channel, no paid marketing, and no software or digital product. The firm employs 21 people and is headquartered in Roanoke, Virginia, with founders operating from Orlando, Florida, and China Spring, Texas.

Name

Flourishing Families LLC

Legal name

Flourishing Families LLC

Website

https://flourishingfamilies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flourishing Families LLC is a faith-based advisory firm that helps affluent multi-generational Christian families align wealth with values, prepare heirs, and build governance through facilitated sessions and tiered retainers, distributed via referral partners NCF, Generous Giving, Praxis, and 100X.

Ownership category

akta.pro rank

Product category

Family Stewardship Advisory

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYFSAAADAL

Family Business & Succession Advisory

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

SECONDARYFSAAADAG

Philanthropy, Foundations & Grantmaking Advisory

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

SECONDARYFSAAADAM

Next-Gen Education & Family Learning Programs

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

Keywords

• Family stewardship advisory
• Faith-based wealth consulting
• Family governance services
• Multi-generational planning
• Christian philanthropy advisory

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Family Stewardship Plan (Tier 01): One-time engagement fee for a half-day intensive session including pre-engagement discovery call, facilitated family session, Family Stewardship Plan document, curated resources, and 90-day follow-up call. Local engagements $5,000; travel-required engagements $10,000 plus expenses.
2. Stewardship Roadmap (Tier 02): Quarterly advisory retainer providing ongoing facilitation, accountability, and wisdom. Includes quarterly family sessions, unlimited advisor access, annual stewardship review, customized resources, advisor coordination, and priority event access. Pricing not publicly disclosed.
3. Flourishing Family Partnership (Tier 03): Comprehensive long-term partnership for multi-generational families seeking deep transformation. Includes everything in Stewardship Roadmap plus annual multi-day retreat facilitation, individual coaching, next-generation development, family governance development, and strategic partner network introductions. Pricing not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Flourishing Families LLC provides faith-based, facilitative advisory services that help affluent multi-generational families articulate values, prepare next generations, structure stewardship and philanthropy decisions, and build family governance. Engagements are delivered as three tiers—a one-time Family Stewardship Plan intensive ($5,000 local / $10,000 plus travel), a recurring quarterly Stewardship Roadmap advisory retainer, and a comprehensive Flourishing Family Partnership—through facilitated conversations, retreats, and ongoing coaching rather than software or digital products.

Product overview

Flourishing Families LLC offers a tiered advisory service with three engagement levels designed to help families navigate stewardship, legacy, and generational unity. The core offerings include the Family Stewardship Plan (a half-day intensive starting at $5,000-$10,000), the Stewardship Roadmap (ongoing quarterly advisory relationship), and the Flourishing Family Partnership (comprehensive multi-generational engagement). All services are human-led advisory offerings centered on facilitated conversations, retreats, and coaching rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Stewardship Plan A half-day intensive designed to help families articulate values, surface unspoken assumptions, and create a framework for ongoing stewardship conversations. Includes pre-engagement discovery call, facilitated family session, Family Stewardship Plan document delivery, curated resources, and a 90-day follow-up call. Priced at $5,000 for local engagements and $10,000 plus expenses for travel-required engagements. Aimed at affluent families new to structured stewardship conversations.
• Stewardship Roadmap A quarterly advisory relationship providing consistent facilitation, accountability, and wisdom as families navigate stewardship decisions together. Includes quarterly facilitated family sessions, unlimited advisor access, an annual stewardship review, a customized resource library, advisor coordination, and priority event access. Quote-based annual subscription pricing. Aimed at families seeking sustained, recurring stewardship guidance.
• Flourishing Family Partnership The most comprehensive engagement for multi-generational families seeking deep, sustained transformation. Includes everything in Stewardship Roadmap plus annual multi-day family retreat facilitation, individual coaching, next-generation development programming, family governance structure development, and strategic introductions to the partner network. Quote-based annual subscription pricing. Aimed at multi-generational families seeking deep, sustained stewardship transformation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• National Christian FoundationcoreStrategic or Co-development PartnerLong-standing strategic partner sharing commitment to faith and generosity. David Wills served as first President of NCF for over two decades, helping facilitate billions in charitable giving through 30,000 families. Tim Seneff serves as Executive Advisor and board member at NCF Orlando. Todd Harper is a board member of NCF Orlando. The partnership provides access to NCF's extensive network of Christian philanthropists and families.
• Generous GivingcoreStrategic or Co-development PartnerFounding partner organization focused on spreading the biblical message of generosity. Todd Harper co-founded Generous Giving and serves on its board. David Wills is a long-time board member. Generous Giving facilitates 'Journeys of Generosity' with couples, families, boards, and business partners. The partnership shapes Flourishing Families' framework for how families live, give, and invest.
• PraxiscoreStrategic or Co-development PartnerInnovation ecosystem for entrepreneurs at the intersection of faith and business. Tim Seneff serves as a Venture Partner at Praxis. Flourishing Families was shaped through Praxis' Entrepreneur in Residence program, where their thesis for serving families at the intersection of faith, family, and culture was refined. Provides strategic introductions to the Praxis partner network.
• 100XminorStrategic or Co-development PartnerConnected to Lloyd Reeb and the Halftime Institute. 100X serves as a mentor to Flourishing Families' work, providing guidance and ecosystem support. The partnership connects the firm to entrepreneurs transitioning from career success to significance and purpose-driven second halves.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Tiger 21: Peer-learning and asset-wealth platform for high-net-worth investors ($10M+). Comparable on serving UHNW families with non-investment advisory (family, legacy, governance) but operates at much larger scale and secularly.
• Family Office Exchange (FOX): Industry association and membership platform for the single-family-office and multi-family-office ecosystem. Comparable as the broader institutional context within which Flourishing Families' niche sits; not a direct competitor.

Direct peers

• Generous Giving: Faith-based generosity education organization co-founded by Todd Harper and deeply intertwined with Flourishing Families' methodology. Operates adjacent 'Journeys of Generosity' programming targeting the same HNW Christian family segment.
• National Christian Foundation: The largest Christian grantmaking organization in the U.S. and Flourishing Families' most strategic referral partner; serves the same affluent Christian family segment with philanthropic giving vehicles. Directly comparable customer base and overlapping thought-leadership circle (Wills and Seneff are former NCF leaders).
• Ron Blue & Co. (Royal Alliance-affiliated): Faith-based financial planning and wealth advisory firm. Overlaps on Christian-wealth customer base and integration of Biblical stewardship with financial advice, though Ron Blue & Co. is more investment-management oriented versus Flourishing Families' facilitation focus.
• Kingdom Advisors: Network and credentialing organization for Christian financial advisors. Sits upstream of Flourishing Families as a referral source and adjacent competitor for the Christian-wealth advisory customer segment.
• The Williams Group: Specialist in multi-generational family wealth transition, succession, and legacy planning. Closely comparable in scope (family governance, next-gen preparation, succession), though Williams operates as a broader, secular practice versus Flourishing Families' faith-based niche.
• National Center for Family Philanthropy: Membership and advisory organization serving wealthy families on philanthropic strategy and family governance. Directly comparable on the philanthropy-advisory dimension of Flourishing Families' offering.
• Halftime Institute: Faith-based coaching and advisory organization for high-capacity leaders and families in second-half-of-life transitions; connected to 100X (also a Flourishing Families partner). Targets overlapping HNW Christian families navigating purpose, generosity, and legacy decisions.

Others

• Praxis: Faith-and-business innovation accelerator (Venture Partner role held by Tim Seneff). Flourishing Families was shaped through Praxis' Entrepreneur-in-Residence program. Functions as enabling ecosystem partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flourishing-families-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourishing Families LLC