Flowers from the Farm
- Company typePrivate
- Founded2011
- HeadquartersChandler's Ford, Eastleigh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Flowers from the Farm firmographics
Firmographics- Name
- Flowers from the Farm
- Legal name
- Flowers from the Farm Ltd
- Website
- https://flowersfromthefarm.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flowers from the Farm industry classification
Industry- Product category
- Trade Association / Horticultural Membership Organization
- NAICS
- Floriculture Production (111422), Nursery and Floriculture Production (11142), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)
- SIC
- Services-Membership Organizations (8600), Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Flowers from the Farm is headquartered
LocationHeadquarters
- HQ city
- Chandler's Ford, Eastleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Flowers from the Farm business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership subscriptions: Annual membership fees at £108 per year, providing access to member benefits, directory listing, regional groups, and networking opportunities.
- Sponsorships and exhibiting: Sponsorship packages and exhibitor stands at the annual conference, with various advantages for supporters. Additionally, suppliers can offer discounts to members, gaining market reach and sector partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership for cut flower growers and florists |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Flowers from the Farm product offering
Product offeringCore offering
Flowers from the Farm is a UK trade association that delivers paid annual membership (priced at £108/year) to British cut flower growers and florists, providing access to a national member directory, regional groups, wholesale flower hubs across the UK, an annual conference, and promotional support. The organisation does not grow or sell flowers itself; instead it operates as a member-owned collective that connects growers with consumers and trade buyers, advocates for the British agroecological cut flower industry, and runs flagship events such as British Flowers Week.
Product overview
Flowers from the Farm is a trade association operating as a membership organization rather than a technology product company. The core offering is membership access to a network of British cut flower growers, comprising the Find Flowers directory (enabling consumer-to-grower connections), regional Flower Grower Hubs (wholesale distribution network), and the Annual Conference (networking and educational event). Supplementary offerings include British Flowers Week promotion, educational programs, and sponsorship opportunities. The organization connects over 300 member flower farms from Cornwall to Inverness, providing a framework for hyperlocal flower supply chains rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- British Flowers Week: An annual event operated and managed by Flowers from the Farm to promote British grown flowers.
Products and services
- Annual Membership Annual trade association membership for British cut flower growers and florists at £108 per year, providing directory listing, regional group access, networking, educational resources, and promotional support for British flowers.
- Find Flowers Directory Online directory enabling consumers and trade buyers to locate nearest member flower growers across the UK and discover the products and services each member offers.
- Flower Grower Hubs (Wholesale Network) Regional wholesale distribution network across the UK (including Cambridgeshire, Cookham, East Sussex, Essex, Gatwick, Kent, Scotland, Somerset, York and others) allowing trade buyers and florists to bulk purchase British-grown flowers from multiple growers.
- Annual Conference Annual networking conference for British flower growers and florists, typically held in January, featuring inspirational speakers and offering sponsorship and exhibiting opportunities for trade suppliers.
- British Flowers Week Annual event operated and managed by Flowers from the Farm to celebrate and promote British-grown cut flowers, raising consumer awareness and driving demand for locally sourced blooms.
- Conference Sponsorship Opportunities Corporate sponsorship packages and exhibitor stands at the annual conference offering brand visibility, networking access to 300+ members and 1000+ newsletter subscribers, and sector partnership benefits.
Companies that use Flowers from the Farm
Customer profileSegments1 record
Ideal customer profiles3 records
Flowers from the Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Flowers from the Farm partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Flowers from the Farm competitors and assessment
Company assessmentBroad incumbents
- Interflora: UK-wide flower delivery network connecting consumers with local florists. Operates in the same end market (UK cut-flower gifting) but with a much larger, established network and a different business model — useful for benchmarking distribution and consumer awareness.
- Bloom & Wild: Large UK-based online flower delivery company with a premium, design-led brand. Comparable as a leading UK flower brand that shapes consumer expectations, but operating at materially greater scale and with a fundamentally different supply model.
- Garden Centre Association: UK trade association for garden centre retailers. Comparable as a broader horticulture trade body in the UK ecosystem with shared concerns around promoting horticultural products, but serving garden retailers rather than flower growers.
Direct peers
- Floret Flowers: US-based cut-flower farm and educational hub offering seeds, training, and resources to small-scale flower farmers. Comparable as a community-of-practice brand for flower growers that combines content, education, and small-scale commercial growing expertise.
- British Florist Association: UK trade body representing florists, focused on professional standards, training, and promotion. Directly comparable as a UK floriculture adjacency trade association with overlapping membership and parallel advocacy remit.
- The Real Flower Company: UK-based grower and online retailer of British-grown cut flowers, including scented garden roses and seasonal stems. Comparable as a commercial British flower brand operating in the same hyperlocal, premium, sustainable niche that Flowers from the Farm promotes.
- Association of Specialty Cut Flower Growers (ASCFG): US-based trade association for specialty cut flower growers, providing education, networking, and advocacy. Most directly comparable peer globally — same membership-association model, same grower constituency, and a parallel mission to promote domestic cut-flower production.
- Slow Flowers: US-based movement and online community dedicated to promoting locally, sustainably grown flowers. Closely parallels Flowers from the Farm's British-grown, seasonal, sustainability-led value proposition through a media and community-led model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Flowers from the Farm social profiles
Digital presenceFlowers from the Farm compliance and trust
Trust signalCompliance1 record
Flowers from the Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowers from the Farm leadership team
Management profileNumber of profiles
Profiles2 records
Flowers from the Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowers from the Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowers from the Farm
What does Flowers from the Farm do?
Flowers from the Farm is a UK trade association that delivers paid annual membership (priced at £108/year) to British cut flower growers and florists, providing access to a national member directory, regional groups, wholesale flower hubs across the UK, an annual conference, and promotional support. The organisation does not grow or sell flowers itself; instead it operates as a member-owned collective that connects growers with consumers and trade buyers, advocates for the British agroecological cut flower industry, and runs flagship events such as British Flowers Week.
Is Flowers from the Farm a public or private company?
Flowers from the Farm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Flowers from the Farm founded?
Flowers from the Farm was founded in 2011. It employs 11 to 50 people.
Where is Flowers from the Farm based?
Flowers from the Farm is headquartered in Chandler's Ford, Eastleigh, United Kingdom, in the Europe region.
How does Flowers from the Farm make money?
Two revenue lines are on record. Membership subscriptions are the primary driver. The others are sponsorships and exhibiting.
Who are Flowers from the Farm's main competitors?
Broad incumbents on record are Interflora, Bloom & Wild and Garden Centre Association. Direct peers are Floret Flowers, British Florist Association, The Real Flower Company, Association of Specialty Cut Flower Growers (ASCFG) and Slow Flowers.
Does Flowers from the Farm have an API?
No public API is recorded for Flowers from the Farm.
What industry is Flowers from the Farm in?
Flowers from the Farm's product category is Trade Association / Horticultural Membership Organization. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 111422 and its SIC code is 8600.