What Etnetera Flow does

Etnetera Flow is a Prague-based mobile application development and digital design studio operating as the mobile division of the Czech Etnetera Group. The company designs and builds native iOS and Android applications for European enterprise clients, with a stated portfolio spanning automotive (Škoda Auto, Porsche), banking (ČSOB Bank, Direct Pojišťovna), telecommunications (O2/Telefónica), retail/pharmacy (Rossmann, Košík.cz), and industrial/healthcare verticals (MSD, ROCKWOOL). The mobile division traces its operating history to 2009, with Etnetera Flow constituted as a dedicated entity in 2022.

Technically, Etnetera Flow operates a delivery model that combines user experience design, native mobile engineering, and integration with client-side data infrastructure including customer data platforms (CDP) for personalization and natural language processing (NLP) capabilities for sentiment analysis. The studio has developed reusable tooling such as the Etnetera Design System Kit and an "App Health Check" diagnostic service, and has implemented GPT-based conversational tools for clients including a pricing assistant for Porsche. The company maintains ISO 9001, 14001, 27001 and TISAX certifications, which are prerequisites for tier-1 automotive and financial services engagements.

Etnetera Flow operates as a professional services firm generating revenue through project-based engagements and longer-term retainer contracts. Its go-to-market is anchored in the Czech enterprise market with growing exposure to pan-European clients, leveraging the broader Etnetera Group's cross-selling capacity. With approximately 47 employees, the company sits at the small end of the European boutique mobile studio segment, differentiated by long-tenured client relationships (notably a multi-year engagement with ČSOB Bank covering the DoKapsy super-app) and by holding enterprise-grade certifications that are uncommon at its size.

Name

Etnetera Flow

Legal name

Etnetera Flow a.s.

Website

https://flow.etnetera.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Etnetera Flow is a Prague-based mobile app development and digital design studio serving European enterprise clients in banking, automotive, telecom, and retail, operating as the mobile arm of Czech Etnetera Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services – Mobile App Development & Design: Etnetera Flow generates revenue through consulting and professional services engagements covering the full mobile app lifecycle: product strategy, UX research, product design, architecture, mobile & web development, and digital growth. Engagements are long-term partnerships with European brands. Revenue is project-based and service-contract driven.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Etnetera Flow designs, builds, and scales mobile apps and websites for European enterprise clients, providing end-to-end services that span product strategy, UX research and testing, product design, mobile architecture setup, native iOS/Android (and multiplatform) development, and post-launch digital growth. The firm also offers a proprietary Figma-based Etnetera Design System Kit, a Mobile App Cost Calculator, and tiered App Health Check audits of production apps.

Product overview

Etnetera Flow is a mobile app and digital product development company and proud member of Etnetera Group. The company offers a comprehensive suite of services including product strategy, product design (with dedicated Product Design Services), user research & testing, mobile & web development for Android and iOS, architecture & delivery setup, and digital growth & scaling. Their product portfolio includes the Etnetera Design System Kit (a Figma-based pre-built component library with 70+ components), the Mobile App Cost Calculator (an online estimation tool), and the App Health Check service (offering architectural and security assessments). The company serves European brands primarily in automotive, banking, and e-commerce sectors, with notable projects including the DoKapsy super app for ČSOB Bank and the MyŠkoda mobile app for Škoda Auto.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile & Web Development End-to-end native iOS (Swift) and Android (Kotlin, Jetpack Compose) development, multiplatform (Kotlin Multiplatform) work, and high-performing frontend development for mobile apps, websites, and applications for smart and connected devices. Targeted at European enterprise clients in automotive, banking, retail, and telecommunications.
• Product Design Customer-centric design of mobile apps, websites, and e-commerce solutions, driven by data and continuous customer feedback, including discovery, wireframes, UI design, and testing. Delivered for European enterprise brands.
• User Research & Testing Qualitative and quantitative user research (in-depth interviews, prototype testing, usability studies) used to surface user needs, validate UX, and inform product roadmaps for digital products.
• Product Strategy Setting up new projects or taking over existing ones, facilitating stakeholder workshops, and defining product direction for mobile and digital products.
• Architecture & Delivery Setup Design of scalable mobile architectures and development setups that support parallel work, long-term maintainability, modular codebases, and effective use of AI.
• Digital Growth & Scaling Post-launch continuous development and improvement of digital products using data, user feedback, and AI, supporting customer retention and feature expansion.
• Etnetera Design System Kit A pre-built Figma design system with 70+ base components, 47 styles, and 600+ tokens, supporting light/dark mode, change tracking, and versioning. Used to accelerate design and development of mobile apps, websites, and e-commerce platforms for Etnetera Flow's enterprise clients.
• Mobile App Cost Calculator An online, self-serve estimation tool that produces realistic project timelines and cost breakdowns for mobile app development based on data from dozens of real Etnetera Flow projects. Provides a detailed online report with phase breakdowns, budget estimates, and team workload projections.
• App Health Check Independent assessment of an in-production mobile app covering architecture, code quality, security, and development processes, with concrete improvement recommendations. Offered in three tiers: Pulse (free, 1–2 days), Foundation (89,000 CZK, 1–2 weeks), and Custom (price on request, 2–4 weeks).

Quantifiable outcome

• DoKapsy super app for ČSOB achieved 520,000+ users with >50% conversion from download to registration
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Etnetera Group (Parent Company)coreStrategic or Co-development PartnerEtnetera Flow is part of Etnetera Group, which delivers the full IT stack under one roof — backend development, data analytics, cloud services, and AI. The Group includes Etnetera Core (custom IT development), Etnetera Motion (creative marketing communication), Etnetera Activate (data analytics & CX), Etnetera Sense, Etnetera Hub, and Green:Code.
• Green:CodeminorStrategic or Co-development PartnerGreen:Code co-organizes the App & Tell meetup in Prague — a community event for mobile developers. Green:Code is a sister company under Etnetera Group.
• ČSOB BankcoreStrategic or Co-development PartnerLong-term partnership since 2010 with the largest bank in the Czech Republic and the KBC Group. Etnetera Flow developed and continues to evolve the DoKapsy super app — a beyond-banking digital ecosystem with 520,000+ users and 20+ non-banking services. The partnership includes strategy, UX research, design, mobile development, QA, and CDP integration.
• Etnetera ActivatecoreTechnology or IntegrationCollaboration with Etnetera Activate on Customer Data Platform (CDP) integration within the DoKapsy app. The CDP enables real-time personalization, predictive recommendations, and dynamic dashboard content based on user location, interests, and behavior.
• Etnetera SenseminorStrategic or Co-development PartnerCollaboration with Etnetera Sense on strategic product roadmap design for the DoKapsy super app, in line with the bank's strategy for services beyond traditional banking.
• STEM/MARKminorStrategic or Co-development PartnerUser research partner for the DoKapsy project. Conducted qualitative UX research to understand user needs for the super app redesign and modernization.
• Porsche (Porsche Holding Salzburg)coreStrategic or Co-development PartnerHelped Porsche improve adoption of an internal GPT pricing tool across European markets through UX research, in-depth interviews, and prototype testing. Porsche operates in more than 20 countries. The project delivered clearer UX priorities, streamlined workflows, and practical guidance for the dealership network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirego: Canadian mobile and web product consultancy offering strategy, design, and development services for enterprise clients. Comparable on full-lifecycle mobile app delivery and design-led engineering culture.
• Future Processing: Polish IT services company delivering custom software, mobile apps, and design services for European enterprises. Comparable on scale, geographic proximity, and enterprise digital product engagements.
• Apptension: Poland-based mobile and web development consultancy providing design, development, and product strategy services. Overlaps with Etnetera Flow on mobile-first product development, UX research emphasis, and European enterprise focus.
• Boldare: Polish product design and software development studio focused on mobile apps and digital products for European brands. Comparable in service scope (design + mobile dev), regional positioning, and enterprise client mix.
• Netguru: Poland-headquartered digital consultancy offering mobile app development, product design, and UX research for European and global enterprise clients. Closely comparable to Etnetera Flow on service mix, target verticals, and EU enterprise GTM.
• Droids On Roids: Poland-based mobile app development house specialized in iOS and Android for European and global clients. Closely aligned with Etnetera Flow's mobile-first, design-led service offering and engineering depth.
• Cheesecake Labs: Mobile-first product studio delivering iOS, Android, and cross-platform apps for enterprise and startup clients. Comparable on mobile specialization, product design integration, and project-based engagement model.
• The Software House: Polish software house delivering custom web and mobile development alongside product design. Directly comparable to Etnetera Flow on offering (custom dev + design), European mid-market and enterprise client base, and consultancy-led delivery model.

Broad incumbents

• Thoughtworks: Global technology consultancy offering software development, design, and strategy across industries. Overlaps with Etnetera Flow on mobile and digital product delivery but operates at much larger scale across many verticals and geographies.
• Accenture Interactive: Global digital agency arm of Accenture offering experience design, mobile app development, and digital transformation for large enterprises. Comparable on enterprise mobile design and delivery but at vastly greater scale and breadth than Etnetera Flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@etnetera_flow
• LinkedInlinkedin.com/company/etnetera-flow
• Instagraminstagram.com/etnetera_flow

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etnetera Flow