Floyd and Green Jewelers

What Floyd and Green Jewelers does

Floyd & Green Fine Jewelers is a privately held, single-location fine jewelry retailer founded in 1992 and headquartered at 515 Silver Bluff Road in Aiken, South Carolina. The company serves a regional catchment spanning Aiken, SC and the broader Augusta, GA metropolitan area, supported by 16 employees and a complementary e-commerce storefront with buy-online-pickup-in-store and nationwide shipping options.

The product and service portfolio centers on engagement rings, wedding bands, and bridal jewelry across multiple designer brands (Hearts on Fire, A. Jaffe, Henri Daussi, Martin Flyer) and house brands (Floyd & Green Bridal, Perfect Love), alongside fine jewelry from approximately 15+ designers including Marco Bicego, John Hardy, Ippolita, FOPE, and LAGOS. The luxury watch vertical is anchored by an authorized Rolex dealer and Rolex Authorized Service Center relationship, a TUDOR authorized dealer relationship, and a Rolex Certified Pre-Owned program, supplemented by Bulova, Caravelle, and G-Shock. Service revenue is generated through watch repair, jewelry repair, GIA/AGS-trained appraisals, a buy-sell-trade estate program, and bespoke custom design.

Revenue is generated through one-time retail transactions at unit-price tiers ranging from under $500 entry pieces to $10,000+ luxury items, plus professional services revenue from repair, appraisal, and custom design. Go-to-market is sales-led via in-store browsing, appointment-based consultations for high-value items, and a transactional e-commerce site. Pricing is diversified across engagement ring, wedding band, fine jewelry, and watch price ladders, with a 180-day layaway option, financing, and a 10% first-time-buyer email discount supporting ticket-size expansion.

Name

Floyd and Green Jewelers

Legal name

Floyd & Green Fine Jewelers

Website

https://floydandgreen.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Floyd & Green Fine Jewelers is a privately held, single-location authorized Rolex and TUDOR dealer in Aiken, SC serving the Aiken-Augusta region with bridal jewelry, luxury watches, designer fine jewelry, appraisals, repair, and buy-sell-trade services.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (45831), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Engagement Rings (CRAKACAA)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Diamond Jewelry (CRAKAAAA), Colored Gemstone Jewelry (CRAKAAAB), Pre-owned Fine Jewelry Dealers (CRAKAKAC)

Keywords

• Fine jewelry retail
• Luxury watch sales
• Bridal jewelry
• Custom jewelry design
• Jewelry repair services

Headquarters

HQ city

Aiken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Jewelry Sales: Direct sales of engagement rings, wedding bands, fine jewelry, watches, and estate jewelry through physical retail store and e-commerce website. Revenue from one-time product transactions at various price points from hundreds to tens of thousands of dollars.
2. Watch and Jewelry Repair Services: Service revenue from watch battery replacement, resizing, and complex repairs for quartz, mechanical, and automatic watches, as well as jewelry repair services
3. Buy-Sell-Trade: Revenue from purchasing pre-owned and estate jewelry, then reselling through the estate collection
4. Appraisal Services: Professional jewelry appraisal services for insurance replacement, estate evaluation, donation, liquidation, and comparison purposes
5. Custom Design Services: Bespoke jewelry design services creating custom engagement rings and pieces

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Floyd & Green Fine Jewelers is a single-location independent fine jewelry retailer selling engagement rings, wedding bands, fine jewelry, estate and pre-owned jewelry, and luxury watches (Rolex, TUDOR, Bulova, Caravelle, G-Shock). The store complements product sales with in-house services including watch and jewelry repair (as a Rolex Authorized Service Center), AGS/GIA-certified appraisals, custom jewelry design, and a buy-sell-trade program for estate pieces.

Product overview

Floyd & Green Fine Jewelers is a retail jewelry store offering a comprehensive portfolio of fine jewelry, luxury watches, and bridal jewelry. The product lineup centers on engagement rings and wedding bands (with designer brands including Hearts on Fire, A. Jaffe, Henri Daussi, and house brand Perfect Love), fine jewelry across necklaces, earrings, bracelets, and rings, and luxury timepieces from Rolex (new and certified pre-owned) and TUDOR. The store also carries estate and pre-owned jewelry, and offers services including custom design, jewelry and watch repair (as an authorized Rolex service center), appraisals, buy-sell-trade programs, financing, and education. Jewelry designer collections include Marco Bicego (18K gold), John Hardy (sterling silver and gold), Ippolita, FOPE, Honora, Imperial Pearl, Julie Vos, LAGOS, William Henry, and others. The company is certified by the American Gem Society and adheres to Kimberley Process standards for conflict-free diamonds.

Differentiator

Problem solved

Functional benefit

Brands

• Floyd & Green Bridal: Private label bridal collection featuring engagement rings and wedding bands designed exclusively for Floyd & Green
• Perfect Love by Floyd & Green

Products and services

• Engagement Rings Complete engagement rings, ring settings, and loose diamonds including natural and lab-grown options across Halo, Side Stone, Solitaire, Three Stone, and custom design styles, sold to couples and individuals shopping for bridal jewelry.
• Wedding Bands Ladies' and men's wedding bands in various metals and styles, including custom design options, sold to couples purchasing bridal jewelry.
• Fine Jewelry Fine jewelry including necklaces, earrings, bracelets, rings, men's jewelry, accessories, charms, chains, and smartwatch bracelets, sold across price tiers from under $500 to $5,000+.
• Rolex Watches New and Rolex Certified Pre-Owned timepieces from the Submariner, GMT-Master II, Cosmograph Daytona, Datejust, Day-Date, Explorer, Sea-Dweller, Yacht-Master, Oyster Perpetual, Air-King, and 1908 collections, sold as an authorized Rolex dealer.
• TUDOR Watches Authorized TUDOR dealer offering the Royal, Black Bay, Pelagos, and 1926 collections with automatic movements and water resistance up to 200m, sold to watch collectors and enthusiasts.
• Bulova Watches Bulova precision timepieces for men and women.
• Caravelle Watches Caravelle watch collection offering stylish and affordable timepieces.
• G-Shock Watches G-Shock shock-resistant sport watches.
• Estate Jewelry and Pre-Owned Watches Estate and pre-owned rings, necklaces, earrings, bracelets, accessories, and pre-owned watches in antique, retro, and current styles, updated daily and sourced through the buy-sell-trade program.
• Buy, Sell and Trade Services Customers bring in unwanted jewelry pieces for free upfront quotes or trade in pieces toward new jewelry purchases; Floyd & Green is certified by the American Gem Society.
• Jewelry Appraisals Professional jewelry appraisal services including replacement value, estate, donation, liquidation, and comparison appraisals, performed by GIA and American Gem Society-trained appraisers.
• Watch Repair Services Watch battery service, basic repairs, and complex mechanical and automatic watch repairs performed at a Rolex Authorized Service Center with factory-certified training and equipment.
• Custom Jewelry Design Bespoke jewelry design service allowing customers to create custom engagement rings, wedding bands, and other one-of-a-kind pieces.
• Hearts on Fire Bridal Jewelry Premium branded diamonds and bridal jewelry from Hearts on Fire, known for ideal-cut diamonds, sold as an authorized retailer.
• Perfect Love by Floyd and Green House-brand bridal collection of custom engagement rings and wedding bands designed exclusively for Floyd and Green.
• A. Jaffe Bridal Jewelry Designer bridal collection featuring classic and contemporary engagement ring designs from A. Jaffe.
• Henri Daussi Bridal Jewelry Contemporary bridal jewelry from Henri Daussi, known for unique settings and diamond expertise.
• Martin Flyer Bridal Jewelry Designer bridal collection offering classic and modern engagement rings and wedding bands from Martin Flyer.
• Marco Bicego Fine Jewelry Italian luxury 18K gold jewelry from Marco Bicego, including the Siviglia, Lunaria, Africa, Marrakech, and Jaipur collections with handcrafted organic textures and subtle gemstone accents.
• John Hardy Jewelry Luxury sterling silver and gold jewelry from John Hardy across the Icon, Naga, Love Knot, Legends, Essentials, Surf, Spear, Heishi, and Men's collections, including bracelets, earrings, necklaces, pendants, and rings.
• Ippolita Fine Jewelry Designer fine jewelry from Ippolita, known for colorful gemstone pieces and contemporary designs.
• Malo Fine Jewelry Italian minimalist gold and diamond jewelry from Malo.
• Dee Berkley Jewelry Contemporary artistic jewelry designs from Dee Berkley.
• Ella Stein Fine Jewelry Elegant fine jewelry pieces from Ella Stein.
• FOPE Jewelry Italian luxury jewelry from FOPE, known for flexible gold mesh bracelets and necklaces.
• Honora Jewelry Fine jewelry featuring freshwater pearls and diamonds from Honora.
• Imperial Pearl Jewelry Cultured pearl and pearl jewelry collections from Imperial Pearl.
• Julie Vos Jewelry Elegant and feminine designer jewelry from Julie Vos.
• LAGOS Jewelry Designer jewelry from LAGOS, known for elegant designs and quality craftsmanship.
• Rembrandt Jewelry Classic and timeless jewelry designs from Rembrandt.
• William Henry Jewelry and Accessories Handcrafted luxury jewelry and accessories from William Henry, featuring precious metals and exotic materials.
• Carla Fine Jewelry Contemporary fine jewelry pieces from Carla.
• Lab-Grown Diamonds Lab-created diamonds available for engagement rings and fine jewelry as an ethical and more affordable alternative to natural diamonds.
• Financing Programs Financing programs available for purchasing jewelry and watches.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• RolexcoreChannel Partner/ Reseller/ DistributorAuthorized Rolex dealer and Rolex Authorized Service Center. Provides factory-certified watch servicing, access to new Rolex watches, and Rolex Certified Pre-Owned inventory. The partnership includes dedicated Rolex showroom section and team.
• TUDORcoreChannel Partner/ Reseller/ DistributorAuthorized TUDOR dealer offering the full range of TUDOR timepieces including Black Bay, Pelagos, and Royal collections.
• Kimberley ProcesscoreTechnology or IntegrationParticipates in the Kimberley Process Certification Scheme ensuring all diamonds are conflict-free. Compliance ensures ethical sourcing from suppliers who adhere to UN-backed standards.
• American Gem SocietycoreStrategic or Co-development PartnerFloyd & Green appraisers are trained and certified by the American Gem Society and Gemological Institute of America, providing professional jewelry appraisal services.
• John HardymajorChannel Partner/ Reseller/ DistributorAuthorized retailer of John Hardy luxury jewelry including Classic Chain, Naga, Love Knot, Essentials, and Surf collections. 206+ items available.
• Marco BicegomajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Marco Bicego gold jewelry including Siviglia, Lunaria, Marrakech, Lucia, and Jaipur collections. 48+ items available.
• Hearts on FiremajorChannel Partner/ Reseller/ DistributorAuthorized retailer of Hearts on Fire bridal diamond jewelry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Long Jewelers: Virginia-based authorized Rolex dealer and luxury independent jeweler with bridal, fine jewelry, repair, and custom design. Operates with similar showroom + service center model in a secondary Southeast/Atlantic market, making it a near-direct comp.
• Robbins Brothers: Bridal-focused independent jewelry retailer (the 'Engagement Ring Store') with strong diamond expertise and educational content. Comparable in bridal category dominance and average transaction size, though less diversified into watches.
• Ben Bridge Jeweler: Multi-store authorized Rolex and TUDOR dealer with bridal and fine jewelry focus across the western US. Closest comparable business model: authorized luxury watch dealer + bridal retailer + repair/services. Highly comparable in product mix and customer base.
• Diamond Cellar: Authorized Rolex dealer with bridal diamond focus, custom design, and luxury designer brand assortment. Privately held independent retailer with multiple locations; very similar authorized dealer + bridal moat.
• Reis-Nichols Jewelers: Indianapolis-based independent authorized Rolex/TUDOR dealer with bridal, fine jewelry, and full repair services. Comparable in scale, authorized-dealer relationships, and full-service jewelry retail model.

Emerging players

• Blue Nile: Online-first bridal and diamond jewelry retailer now owned by Signet. Competes on price transparency and selection in Floyd & Green's engagement ring category; does not offer in-store service or luxury watches.
• Brilliant Earth: Online and showroom-based jewelry retailer focused on ethical/lab-grown diamonds and bridal. Direct competitor in engagement-ring SKUs, particularly for lab-grown and Kimberley-Process-conscious consumers.

Broad incumbents

• Zales: Large national chain jewelry retailer (Signet). Competes primarily in bridal at lower price points than Floyd & Green; relevant as the volume benchmark for the bridal category overall.
• Tiffany & Co. Global luxury jewelry benchmark (LVMH-owned). Competes for the same aspirational bridal and luxury gift buyer, but at a much higher price band and brand-equity level; useful as the upper-end positioning reference.
• Helzberg Diamonds: National chain jewelry retailer owned by Berkshire Hathaway. Competes in bridal and fine jewelry at mid-market price points; broader assortment but lacks Floyd & Green's authorized Rolex service center and luxury-designer depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FloydGreenJewelers
• Facebookfacebook.com/FloydandGreen
• Instagraminstagram.com/floydandgreenjewelers
• LinkedInlinkedin.com/company/floyd-and-green-jewelers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd and Green Jewelers