Floyd Yoga Jam

What Floyd Yoga Jam does

Floyd Yoga Jam is an annual yoga, music, and arts festival held every Labor Day Weekend in the Blue Ridge Mountains at Willis, Virginia, owned and operated by Karma Culture, Inc., a 501(c)(3) nonprofit corporation. The event runs approximately four days and serves wellness-focused attendees, families, and festival-goers with a curated program of yoga instruction, live music, arts, and a vendor village of artisans, healers, and food/craft vendors. The operation is supported by a core team of 6 employees and a volunteer program that charges a $45 application fee.

Name

Floyd Yoga Jam

Legal name

Karma Culture, Inc.

Website

https://floydyogajam.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Floyd Yoga Jam is an annual Labor Day Weekend yoga, music, and arts festival in Willis, Virginia, operated by nonprofit Karma Culture, Inc., serving wellness enthusiasts, families, vendors, and sponsors through a four-day Blue Ridge Mountains gathering.

Ownership category

akta.pro rank

Product category

Wellness Festival Events

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), All Other Amusement and Recreation Industries (713990), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Kids & Family Yoga (HSADACAK)

Keywords

• Yoga music festival
• Wellness arts festival
• Outdoor yoga retreat
• Community wellness events
• Festival ticketing services

Headquarters

HQ city

Willis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Festival Ticket Sales: Primary revenue stream from selling festival passes including multi-day passes (4-day, 3-day, 2-day), single-day passes, and yoga bundles (10 x 4-day passes at discounted group rate). Ticket types include general admission, reserved camping (Riviera), and upgrade add-ons.
2. Camping and Accommodation Add-ons: Optional add-on purchases for enhanced camping experiences including car camping (20x20 space), RV camping (20x40 space, non-powered), glamping via Pop-Up BNB (furnished tents with bedding), and Lotus Lot parking. Revenue from optional upgrades beyond base ticket.
3. Vendor Village Fees: Revenue generated from artisan, food, wellness, and retail vendors participating in the Vendor Village, Art Village, Bliss Land healing village, and Artisans Grove sections of the festival.
4. Merchandise Sales: Festival merchandise (apparel, accessories) sold through online store partnership with Big Lick Screen Printing, both pre-event and at the Merch Tent during the festival.
5. Sponsorship Revenue: Corporate sponsorships offered at various levels with on-site visibility, digital branding, and immersive brand experiences targeting the wellness-focused festival audience.
6. Volunteer Application Fees: Volunteer program with $45 non-refundable application fee required upon acceptance to support program costs. Volunteers receive 4-day General Admission pass with primitive camping in exchange for 16 hours of service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Floyd Yoga Jam produces an annual Yoga, Music & Arts Festival held over Labor Day Weekend in the Blue Ridge Mountains of Willis, Virginia. The core commercial offering consists of tiered festival passes (Multi-Day Pass, Single-Day Pass, Yoga Bundle) bundled with primitive camping and shower access, plus premium accommodation add-ons including car camping, RV camping, glamping via Pop-Up BNB, and the sold-out Reserved Riviera creekside campsite. Supplementary on-site experiences include KidsVille, Art Village, Bliss Land healing village, Festival Fare food vendors, and Artisan Grove.

Product overview

Floyd Yoga Jam is a Yoga, Music & Arts Festival production offering a unified wellness event experience held annually over Labor Day Weekend in the Blue Ridge Mountains. The core product consists of multi-tiered festival passes (Multi-Day Pass, Single-Day Pass, Yoga Bundle) paired with camping and accommodation add-ons (Car Camping, RV Camping, Pop-Up BNB Glamping, Reserved Riviera). Programming is organized into experiential zones including KidsVille for families, Art Village for creative workshops, Bliss Land for wellness and healing services, Festival Fare for food vendors, and Artisan Grove for handmade goods. The company also operates an FYJ Merchandise line available online and on-site. All offerings are coordinated under the nonprofit Karma Culture organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Day Pass Full festival access pass providing entry to yoga classes, live music, workshops, guided meditations, educational hikes, sound baths, art experiences, and primitive camping with shower access. Available in 4-day, 3-day, and 2-day options.
• Single-Day Pass One-day festival entry granting access to yoga classes, guided meditations, workshops, educational hikes, live music, and all experiences available on the selected day.
• Yoga Bundle Package of ten 4-day passes at a discounted price, including reserved primitive camping area in The Valley for up to ten tents with creek or mountainside locations.
• Reserved Riviera Camping Premium 4-day pass add-on featuring a reserved 10x20 shaded creek-side campsite in The Neighborhood, accommodating one vehicle and 2-3 tents.
• Car Camping Add-on Optional add-on providing a 20x20 space within The Neighborhood for one vehicle and tent setup, available on a first-come, first-served basis.
• RV Camping Add-on Optional add-on offering a 20x40 space within The Neighborhood for one RV; non-powered site with no water or waste hookups requiring fully self-contained RVs.
• Pop-Up BNB Glamping Elevated camping experience featuring a furnished ready-to-go tent with cozy bedding and amenities, including onsite parking for one vehicle, set within The Neighborhood.
• KidsVille Experience Family-friendly space offering hands-on crafts, nature-inspired activities, yoga and movement, music, storytelling, and imaginative play for young festival-goers.
• Art Village Experience Creative hub offering workshops and hands-on art activities for all experience levels, inviting participants to create handmade items to take home.
• Bliss Land Healing Village Healing village featuring wellness vendors, holistic practitioners, and artisans offering bodywork, energy healing, sound experiences, and wellness guidance.
• Festival Fare (Food Vendor Area) Diverse selection of consciously crafted cuisine including nourishing vegan meals, protein-packed recovery bites, and heart-healthy options from food vendors throughout the festival grounds.
• Artisan Grove Vendor Area Vendor area featuring unique handmade goods, art, apparel, crystals, wellness essentials, and one-of-a-kind treasures from conscious creators and small businesses.
• FYJ Official Merchandise Official Floyd Yoga Jam merchandise including apparel and accessories, available through the online store partnership with Big Lick Screen Printing and at the Merch Tent during the festival.
• Volunteer Program Volunteer program offering a 4-day General Admission pass with primitive camping and Lotus Lot parking in exchange for 16 hours of service across roles such as parking, box office, production, and Bliss Land hospitality. A $45 non-refundable application fee is required upon acceptance.

Quantifiable outcome

• Multi-day festival experience with yoga, music, art, and wellness activities
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Big Lick Screen PrintingminorGTM or Marketing PartnerPartnership with Big Lick Screen Printing to launch an online merchandise store for FYJ branded apparel and accessories. Customers can order from a larger-than-ever selection online and pick up gear at the Merch Tent when arriving at the festival. This extends the brand's retail presence beyond the physical festival grounds.
• Afton TicketscoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for all festival ticket sales. Handles online sales of multi-day passes, single-day passes, yoga bundles, reserved camping, and various add-ons including car camping, RV camping, and glamping. All ticket purchases direct through this platform.
• Karma CulturecoreStrategic or Co-development PartnerFloyd Yoga Jam is owned and operated by Karma Culture, Inc., a 501(c)(3) nonprofit corporation. Karma Culture is the parent nonprofit organization that produces the festival as its primary programmatic offering, aligning with its mission to create intentional spaces supporting wellbeing, self-expression, and authentic connection.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Firefly Music Festival: Multi-day music festival with camping add-ons and a comparable ticketing/camping ecosystem, but oriented around mainstream live music rather than yoga and wellness programming.
• Bonnaroo Music & Arts Festival: Large-scale multi-stage music and arts festival that overlaps with FYJ's live music and community components, though it is far broader in scope and does not specialize in yoga or wellness programming.

Others

• Afton Tickets: Ticketing platform that handles FYJ's ticket sales; included as an ecosystem/operating partner rather than a direct competitor, illustrating the type of technology infrastructure FYJ relies on.

Direct peers

• Beloved Festival: Music, yoga, and conscious-living festival with comparable programming mix (live music, yoga, workshops, healing arts) and a similar boutique community-oriented atmosphere.
• Symbiosis Gathering: Multi-day music, art, and wellness gathering with yoga, healing arts, and immersive art experiences, drawing a similar transformational and wellness-oriented attendee base.
• Wanderlust Festival: Multi-day yoga, music, and wellness festival series with similar programming (yoga classes, live music, workshops, community experiences) targeting the same wellness enthusiast segment that FYJ serves.
• Lightning in a Bottle: Music, yoga, and wellness festival combining live music with healing arts, yoga, and community programming; directly comparable in its blend of music and wellness experiences.
• Bhakti Fest: Yoga, music, and conscious-living festival with multiple stages and a similar mix of yoga classes, kirtan music, healing arts, and vendor village offerings.
• Lucidity Festival: Family-friendly music, yoga, art, and wellness festival with multi-stage programming, art installations, and healing areas—closely aligned with FYJ's integrated yoga/music/art/community format.

Regional players

• Summer Meltdown: Multi-day music and outdoor festival in the Pacific Northwest with yoga and wellness elements; comparable format but operates in a different regional market from FYJ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floydyogajam
• Instagraminstagram.com/floydyogajam
• LinkedInlinkedin.com/company/floyd-yoga-jam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd Yoga Jam