Flügger farve
Flügger farve is a Nordic paint and decorating products manufacturer and retailer, founded in Denmark in 1780 and publicly listed as Flügger group A/S on Nasdaq Copenhagen. It serves professional painters and DIY consumers across Scandinavia through branded retail stores, e-commerce, and a Pro portal, offering paint, wood protection, wallcoverings, and related supplies.
- Company typePublic
- Founded1780
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Flügger farve does
Flügger farve is a Nordic paint and decorating products manufacturer and retailer tracing its origins to 1780 in Denmark. The company produces and distributes paint, wood protection, wallcoverings, fillers, sealants, tools, and related decorating supplies, organized around proprietary product lines such as Wood Tex (water-based wood protection), Flutex Pro 5, Facade Resist, and the DETALE CPH premium decorative finishes sub-brand. Wallcoverings are covered by the Fiona Walldesign brand, integrated into the group since 1897. Several formulations carry Nordic Swan Ecolabel certification.
The business serves two primary segments: professional painters and private DIY consumers. It reaches these customers through branded physical retail stores, an e-commerce platform at flugger.no, and a dedicated Pro portal that supports bulk packaging (10–100 liter units) with tiered volume discounts of 25–40%. Consumer pricing is in NOK with free shipping above 749 kr. The portfolio functions as a bundled decorating system — paint, wood protection, wallcoverings, sealants, fillers, tools, and cleaning products — supplied through a single relationship.
The parent entity, Flügger group A/S, is publicly listed on Nasdaq Copenhagen under the FLUG B ticker, headquartered in Rødovre, Denmark. The Norwegian subsidiary, Flügger Norway AS, is based in Oslo. The combination of heritage brand, multi-channel Nordic distribution, and a public-listing capital base supports continued product and geographic expansion across Scandinavian markets.
Flügger farve firmographics
Firmographics- Name
- Flügger farve
- Legal name
- Flügger group A/S
- Website
- https://flugger.no
- Company type
- Public
- Founded year
- 1780
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flügger farve is a Nordic paint and decorating products manufacturer and retailer, founded in Denmark in 1780 and publicly listed as Flügger group A/S on Nasdaq Copenhagen. It serves professional painters and DIY consumers across Scandinavia through branded retail stores, e-commerce, and a Pro portal, offering paint, wood protection, wallcoverings, and related supplies.
- Ownership category
- akta.pro rank
Flügger farve industry classification
Industry- Product category
- Architectural Coatings and Decorating Products
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAGAG)
- akta.pro secondary industries
- Wood Coatings & Finishes (IMADAKAD), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)
Keywords
Where Flügger farve is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Flügger farve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint and Wood Protection Sales: Sale of indoor paints (wall, ceiling, wood/metal), outdoor paints (facade, wood protection, concrete, metal), decorative paints and textured finishes through retail and e-commerce channels.
- Wallcoverings and Wallpaper: Sale of design wallpapers from DETALE CPH and Fiona Wall Design brands, including Heritage collection, Fairy Tale, Edge series, and traditional wallpapers through retail and e-commerce.
- Tools and Accessories: Sale of painting tools including brushes, rollers, masking tape, drop cloths, filling knives, scaffolding and cleaning products.
- Bulk/Package Sales: Storkjop (bulk purchase) packages offering discounts for larger projects including painting kits, terrace packages, cleaning sets, and tool bundles with savings of 25-40%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wall Seal Acrylic Sealant |
| Unit Pricing | Pay-as-you-go | Flutex Pro 5 Wall Paint |
| Unit Pricing | Pay-as-you-go | Facade Resist Masonry Paint |
| Unit Pricing | Pay-as-you-go | 05 Wood Tex Wood Protection |
| Unit Pricing | Pay-as-you-go | DETALE KC14 Colored Filler |
| Unit Pricing | Pay-as-you-go | Base Paint Packages (25-70m2) |
| Unit Pricing | Pay-as-you-go | Premium Paint Packages (25-70m2) |
| Unit Pricing | Pay-as-you-go | DETALE Design Wallpapers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Flügger farve product offering
Product offeringCore offering
Flügger develops, produces, markets, and sells a broad assortment of architectural building paints, water-based wood protection coatings, facade and masonry paints, putty/sparkel products, sealants, design wallpapers, painting tools, and cleaning products. The portfolio is sold under proprietary sub-brands including Wood Tex (wood protection), DETALE CPH (decorative textured products), and Fiona Walldesign (heritage wallpaper, founded 1897), distributed through Norwegian retail stores, the flugger.no e-commerce site, and a dedicated Flügger Pro portal for professional painters.
Product overview
Flügger is an international group with headquarters in Denmark that develops, produces, markets, and sells a broad assortment of building paints, wood protection, putty/sparkel, wallpaper, and accessories. The company operates as a single unified product portfolio with multiple sub-brands and product lines. Core product lines include Wood Tex water-based wood protection coatings (05, 06, 07, 08 Patina/Sealer), Facade facade paints (Resist, Impredur, Universal, Silicate), and interior paints (Flutex Pro 5, Perform 5, Dekso 1 Ultramat). The portfolio includes DETALE CPH as a premium decorative sub-brand offering colored sparkel/filler products (KABRIC, KC14, Matt Paint, KABRIC Floor, Topcoat) and design wallpapers (EDGE collection). Fiona Wallpaper, acquired by Flügger Group, provides heritage-style wallpapers in various patterns. Supporting products include sealants (Wet Seal, Wall Seal, Flex Seal Pro, H2O Seal Pro), putty/filler products (Filler Allround, Filler Perform), painting tools, cleaning products, and curated package deals (Basispakke, Premiumpakke) for different project sizes.
Differentiator
Problem solved
Functional benefit
Brands
- DETALE CPH: Decoration products for walls, floors, ceilings, and furniture with Nordic-inspired colors and textures. Includes KABRIC, KC14, Matt Paint product lines.
- Fiona Walldesign
- Wood Tex
Quantifiable outcome
- Wood Tex products offer up to 15 years durability
- +2 more outcomes
Companies that use Flügger farve
Customer profileSegments2 records
Ideal customer profiles2 records
Flügger farve technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flügger farve partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DETALE CPHcoreDETALE CPH is a brand whose products are sold through Flügger stores and website. DETALE develops unique decorative products for walls, floors, ceilings and furniture including KABRIC, KC14, Matt Paint, and KABRIC Floor. Products feature Nordic-inspired matte colors and are Swan-labelled. Flügger is the exclusive or primary retailer for DETALE products in Norway.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Flügger farve competitors and assessment
Company assessmentDirect peers
- Fargerike: Leading Norwegian retail paint and wallpaper chain directly competing with Flügger's Norwegian store-and-online assortment and bundling strategy for both DIY and professional customers.
- Jotun: Norwegian-headquartered global coatings manufacturer with strong presence in decorative, marine, protective and powder coatings; the most direct Norwegian competitor to Flügger's paint manufacturing and brand profile.
- Tikkurila: Finnish paint manufacturer (now part of PPG) serving the Nordic decorative and professional markets; competes closely with Flügger on interior paints, exterior wood coatings and retailer-brand supply.
- Beckers: Swedish-based paint and coatings brand within PPG, focused on architectural and industrial coatings; competes in Scandinavian interior/exterior paint categories adjacent to Flügger's portfolio.
- Teknos: Finnish family-owned paint and coatings manufacturer with significant decorative and industrial offerings across the Nordics; comparable product mix in interior, exterior and wood-protective coatings.
Broad incumbents
- Alcro (Cromology): Swedish paint brand owned by Cromology, one of the larger European decorative coatings players; competes with Flügger in the Swedish and broader Nordic market with a wider pan-European portfolio.
- PPG Industries: Global coatings giant whose Tikkurila and Beckers brands compete directly with Flügger in the Nordic architectural coatings space across retail, professional and decorative channels.
- Nordsjö / Crown Paints: UK-based broad coatings manufacturer with the Nordsjö brand used across Nordic retail channels; competes with Flügger's mass-market paint assortment via retailer partnerships.
Others
- Hempel: Danish-headquartered coatings manufacturer strongly exposed to marine/protective segments but with relevant decorative and DIY product overlap; relevant adjacent player in the Nordic coatings ecosystem.
Regional players
- Boffe (Colorama): Swedish paint retailer and brand primarily serving the Swedish market with comparable DIY and Pro retail offerings, similar go-to-market mechanics to flugger.no in Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flügger farve social profiles
Digital presenceFlügger farve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flügger farve leadership team
Management profileNumber of profiles
Flügger farve subsidiaries and ownership
Company hierarchySubsidiaries2 records
Flügger farve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flügger farve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flügger farve
What does Flügger farve do?
Flügger develops, produces, markets, and sells a broad assortment of architectural building paints, water-based wood protection coatings, facade and masonry paints, putty/sparkel products, sealants, design wallpapers, painting tools, and cleaning products. The portfolio is sold under proprietary sub-brands including Wood Tex (wood protection), DETALE CPH (decorative textured products), and Fiona Walldesign (heritage wallpaper, founded 1897), distributed through Norwegian retail stores, the flugger.no e-commerce site, and a dedicated Flügger Pro portal for professional painters.
Is Flügger farve a public or private company?
Flügger farve is a public company. It is classified as public and is currently operating.
When was Flügger farve founded?
Flügger farve was founded in 1780. It employs 11 to 50 people.
Where is Flügger farve based?
Flügger farve is headquartered in Oslo, Norway, in the Europe region.
How does Flügger farve make money?
Four revenue lines are on record. Paint and Wood Protection Sales are the primary driver. The others are wallcoverings and Wallpaper, tools and Accessories and bulk/Package Sales.
Who are Flügger farve's main competitors?
Direct peers on record are Fargerike, Jotun, Tikkurila, Beckers and Teknos. Broad incumbents are Alcro (Cromology), PPG Industries and Nordsjö / Crown Paints. Hempel is listed as an others. Boffe (Colorama) is listed as a regional player.
Does Flügger farve have an API?
No public API is recorded for Flügger farve.
What industry is Flügger farve in?
Flügger farve's product category is Architectural Coatings and Decorating Products. Its primary akta.pro industry code is IMAEAGAG, Wood Coatings & Finishes, with a secondary code of IMADAKAD, Wood Coatings & Finishes. Its NAICS code is 325510 and its SIC code is 2851.