Flux Trends

What Flux Trends does

Flux Trends is a South African boutique strategic foresight and trend research consultancy founded by Dion Chang and based in Johannesburg (Rosebank). It serves enterprise clients — including Standard Bank, FNB, Discovery Insure, IRi, and Enlit Africa / VUKA Group — alongside mid-market firms, entrepreneurs, and micro-businesses. The firm analyzes macro-trends across six pillars codified in its proprietary T.R.E.N.D.S. methodology (Technology, Retail/Economy, Natural World, Diplomacy, Sociocultural) and packages the output as corporate trend briefings, leadership workshops, innovation immersion tours, and trademarked foresight exercises including Worldweaving™, Foreplay Workshops™, Bridgebuilders™, and the F53 Business Leadership framework.

The service portfolio mixes professional services with subscription and recurring engagements. Public pricing exists for salons (R670 per person including VAT, capped at 50 participants) and innovation tours (R24,848 early bird / R28,988 regular excluding VAT), while enterprise offerings — Corporate Trend Briefings, multi-day Leadership Workshops, Futurist in Residence (multi-year subscription), and Transition Coaching — are quote-based. Distribution is direct and event-driven: bookings flow through [email protected] and [email protected] and are managed by Managing Director Bethea Clayton. Marketing is content-led via the company website, weekly newsletter, podcast (15 Minute Foreplay Conversations on YouTube), and active presence on LinkedIn, Twitter/X, Instagram, and Facebook, supported by books authored by partners including The Future Starts Now, Rescuing Our Republic, The Future, and Surviving the AI (Job) Apocalypse.

Flux Trends is privately held and founder-owned with no disclosed funding rounds, parent company, M&A activity, or institutional shareholders. The team numbers six, including founder/CEO Dion Chang, partner Bronwyn Williams (UNDP strategic foresight advisor, Association of Professional Futurists member), Managing Director Bethea Clayton, and researcher Faeeza Khan. The firm has received an Africa Excellence Award for Best Business Strategy Consultancy and maintains a portfolio of registered trademarks around its methodologies.

Name

Flux Trends

Legal name

Flux Trends

Website

https://fluxtrends.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

South African boutique strategic foresight consultancy providing trend analysis, innovation immersion tours, and leadership workshops using a proprietary T.R.E.N.D.S. methodology. Serves enterprise clients across financial services, insurance, energy, and market research, alongside entrepreneur and micro-business segments.

Ownership category

akta.pro rank

Product category

Strategic Foresight and Trend Consulting

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Marketing Transformation & Change Management (MPAAAFAO), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Trend research consulting
• Strategic foresight services
• Corporate trend briefings
• Innovation immersion tours
• Futurist advisory

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Corporate Trend Briefings: Presentation of trend analysis to corporate audiences, covering technology, retail, economics, natural world, diplomacy, and sociocultural trends affecting business strategy.
2. Leadership Workshops and Masterclasses: Two-day intensive workshops including Business of Disruption and Innovation, Business of Transformation, Future of Working Together, and Harmonise workshops delivered to corporate teams.
3. Innovation Tours: Immersive full-day tours visiting innovative businesses and meeting solution-based innovators, with early bird pricing at R24,848 and regular pricing at R28,988 (excl. VAT). Includes pre-tour meet-and-greet and guided tour with Dion Chang.
4. Salon Sessions: Quarterly salon events limited to 50 participants featuring trend briefings and interactive discussions on business strategy topics. Priced at R670 per person incl. 15% VAT.
5. Futurist in Residence: Ongoing partnership providing organizations with sustained access to trend research, forecasting, and insights over an extended engagement period.
6. Transition Coaching Services: Organizational and personal transition coaching based on death doula principles to help individuals and organizations navigate life's significant changes and business transformations.
7. Reports and Trend Cards: Published trend reports and membership access to curated trend card collections following the T.R.E.N.D.S. methodology.
8. Executive Rewirement: Intimate executive lunches featuring menu by chef Luke Dale-Roberts, structured around The Art of Rewirement trend briefing for leadership teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Flux Trends is a trend research and strategic foresight consultancy that helps businesses anticipate and respond to disruptive change. It delivers corporate trend briefings, workshops, innovation tours, salons, Futurist in Residence programs, transition coaching, reports and a podcast, organised around its proprietary T.R.E.N.D.S. methodology (Technology, Retail/Economy, Natural world, Diplomacy, Sociocultural). Its customers are corporate leaders, HR teams, entrepreneurs and policy makers seeking foresight on macro trends affecting their strategy.

Product overview

Flux Trends is a South African trend research and strategic foresight consultancy that operates as a unified service offering rather than a traditional software platform. The company provides a comprehensive suite of trend analysis and business strategy services organized around its proprietary T.R.E.N.D.S. methodology (Technology, Retail, Economy, Natural World, Diplomacy, Sociocultural). Core offerings include Corporate Trend Briefings, Reports, and the annual 'State We're In' flagship briefing. Experiential services include Immersion Tours (including Gen Z Immersion Experience), Foreplay Workshops™ (including Worldweaving™ and Bridgebuilders™), and Leadership Workshops covering disruption, transformation, and future of work. The company also offers Executive Rewirement and Transition Coaching Services, regular Salons for entrepreneurs, a 15 Minute Foreplay™ Conversations Podcast, and specialized trend briefings on topics like AI and sovereignty. The product portfolio is delivered through in-person workshops, virtual briefings, research reports, and events, positioning Flux Trends as a business strategy consultancy rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Trend Briefings Expert macro-trend knowledge briefings delivered to corporate audiences using Flux Trends' T.R.E.N.D.S. methodology, telling stakeholders what they will be thinking, doing and buying for years to come. Aimed at business leaders, C-suite executives and corporate strategy teams seeking to anticipate change.
• Trend Reports Published trend research reports providing in-depth analysis of business and consumer trends for strategic planning. Distributed to subscribers of Flux Trend Membership alongside curated trend cards.
• Flux Trends Immersion Tour (Innovation Tour) Bespoke curated full-day innovation immersion tour experiences designed for corporate clients to visit unexpected businesses, places and meet solution-based innovators. Includes pre-tour meet-and-greet, guided tour led by Dion Chang, food and drinks at stops, and earns 5 CPD Points at MPSA Level. Priced at early bird R24,848 and regular R28,988 (excl. VAT).
• Gen Z Immersion Experience Experience designed to help delegates understand and connect with Gen Z through meetings with young innovators, creatives and entrepreneurs. Targeted at corporate clients seeking insight into youth consumer behaviour and intergenerational dynamics.
• Foreplay Workshops™ (Strategic Games Foresight Workshop) Trademarked workshop format that combines strategic games with foresight methodology, using simulation and role-play to help participants explore future scenarios and develop strategic responses.
• Worldweaving™ Workshop Trademarked interactive workshop that encourages participants to create Things from Future Worlds using strategic foresight tools to answer 'What if?' questions and inspire action in the present. Outputs feed The Museum of the Future in Flux™.
• Bridgebuilders™ Workshop Trademarked workshop focused on bridging generational gaps and exploring the future of working together and how to manage intergenerational teams.
• F53 Business Leadership Workshop Defensive business leadership workshop using unique foresight principles as a five-point check system (F53 methodology) for addressing uncertainty, complexity, risks, growth and opportunities in leadership.
• F53 Business Leadership Advanced Driving Workshop Advanced workshop applying the proprietary F53 Business Leadership methodology for senior leadership teams to navigate uncertainty and drive strategic outcomes.
• Business of Disruption and Innovation Module Two-day intensive workshop delivered by Dion Chang as part of the masterclass suite for 21st-century leaders, focused on disruption and innovation strategy.
• Business of Transformation Module Two-day module led by Bronwyn Williams focused on guiding leadership teams through business transformation.
• The Future of Working Together Workshop Workshop in the masterclass suite focused on the future of working together, exploring how organisations can manage hybrid and intergenerational teams.
• Harmonise Workshop Workshop co-presented with Pierre du Plessis (Be Brave) and Bronwyn Williams, designed to calibrate leadership strategy to the future.
• Futurist in Residence Ongoing partnership providing organisations with sustained access to 15+ years of Flux Trends' local and global trend research, forecasting and insights distilled to the organisation's specific context. Includes virtual closed-door business foresight sessions.
• Transition Coaching Services Coaching services for organisational and personal transitions, including personal rewirement coaching (career pivots, retirements, life changes) and organisational transition coaching, framed through certified death doula principles.
• Executive Rewirement Intimate executive lunches featuring The Art of Rewirement trend briefing for leadership teams, addressing decision fatigue and organisational change through a death-doula perspective (e.g. menu collaboration with chef Luke Dale-Roberts).
• Salons Quarterly gatherings featuring trend briefings packaged for micro-businesses and entrepreneurs, limited to 50 participants per session, priced at R670 per person including 15% VAT.
• 15 Minute Foreplay™ Conversations Podcast Podcast series featuring brief (15-minute) conversations with futurists and thought leaders on foresight topics, including guests such as Dave Snowden, Sohail Inayatullah and Tanja Hichert.
• Flux Trend Membership Subscription membership providing access to curated trend cards featuring trends businesses should be aware of, following the T.R.E.N.D.S. methodology, plus exclusive free reports for subscribers.

Quantifiable outcome

• Iceland four-day work week trial showed productivity remained the same or improved (2015-2019 study cited in trend content)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• Dion ChangcoreStrategic or Co-development PartnerFounder and CEO of Flux Trends, providing core strategic direction, trend expertise, and keynote facilitation. Available for Futurist in Residence engagements and one-on-one virtual business foresight sessions with organizations.
• Bronwyn WilliamscoreStrategic or Co-development PartnerFuturist, economist and business trends analyst, Partner at Flux Trends. Specializes in future finance, crypto and digital economic models. Co-author of multiple books including The Future Starts Now and Surviving the AI (Job) Apocalypse. Serves as Strategic Foresight Advisor with UNDP executive office.
• Zanele Njapha (The UnLearning Lady)secondaryStrategic or Co-development PartnerCEO & founder of The Unlearners, collaborated on Gen X Reluctant Leader Salon to facilitate mini-workshop on unlearning, relearning and transformation skills for leaders.
• Sharon Pearce (Solutionist)secondaryStrategic or Co-development PartnerBusiness transformation specialist and co-author of Surviving the AI (Job) Apocalypse with Bronwyn Williams. Collaborates on Survive the AI Apocalypse salon sessions.
• Pierre du Plessis (Be Brave)secondaryStrategic or Co-development PartnerStrategic consultant at Be Brave, co-presents the Harmonise workshop with Bronwyn Williams to calibrate strategy to the future for leadership teams.
• Student VillagesecondaryStrategic or Co-development PartnerCollaborative partner on The 30/30/30 Project, collecting insights from 30 South Africans under 30 years old, 30 years into the new democracy, to understand generational perspectives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mintel: Market research publisher delivering consumer trend and category reports to enterprise clients. Comparable to Flux Trends' trend reports and consumer insights offerings, with broader global reach.
• Kantar: Global research and consulting firm with deep consumer insights and trend capabilities. Comparable research methodologies and enterprise client base, but with substantially broader portfolio.
• Ipsos: Global market research and consumer insights firm. Comparable to Flux Trends' trend-research and consumer-behaviour briefing work, but operating at global scale across many research verticals.
• Forrester Research: Large-scale research and advisory firm producing trend, technology and consumer research for enterprise buyers. Overlaps with Flux Trends' research and corporate briefing offering but at vastly greater scale and breadth.
• Deloitte (Insights / Strategy): Global professional services firm with foresight, transformation and human capital practices. Competes for the same corporate trend briefing and transformation workshop budgets as Flux Trends.
• McKinsey & Company: Global management consulting firm serving the same enterprise/C-suite buyers that Flux Trends targets, with broader strategy and transformation practices that overlap with Flux's change and foresight work.

Direct peers

• TrendWatching: Global trend intelligence platform producing consumer trend reports and briefings for enterprise clients. Closest direct peer in offering trend briefings, reports and workshops to corporate decision-makers.
• Future Today Institute: US-based strategic foresight firm founded by Amy Webb, publishing annual tech and trends forecasts and delivering executive briefings and workshops. Comparable as a futurist-led consultancy selling foresight reports and enterprise engagements.

Emerging players

• Soalta Africa (Strategic Foresight): Africa-focused foresight and strategy advisory offering scenario planning and trend work to public and private sector clients. Comparable in methodology (strategic foresight) and target geography to Flux Trends.
• Tanja Hichert Futurists: South African futurist consultancy run by Tanja Hichert, who appeared on Flux Trends' own podcast. Directly comparable as a regional foresight practitioner selling strategy and trend services to African enterprises.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fluxtrends
• YouTubeyoutube.com/channel/UCRc7Halbu__HR-qUPpyCcDw
• Facebookfacebook.com/Flux-Trends-136041740413
• LinkedInlinkedin.com/company/flux-trends
• Instagraminstagram.com/fluxtrends/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flux Trends