FLUYT
FLUYT is a Bogotá-based creative design studio of 8 employees serving social change organizations with branding, web, illustration, animation, podcast, and e-learning services, blending behavioral science insights with a client base spanning the World Bank, Kraft Heinz, and global health nonprofits.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FLUYT does
FLUYT (Fluyt Design) is a creative design studio founded in 2012 and headquartered in Bogotá, Cundinamarca, Colombia, operating with a team of 8 employees. The firm is positioned as a creative partner for social change organizations, applying behavioral science insights to design and communications work intended to drive measurable social outcomes.
The studio's service offering spans branding, graphic design, web design, illustration, animation, podcast production, and e-learning content, indicating a diversified creative practice across visual, motion, audio, and instructional media. This breadth allows the firm to bid on multi-format engagements for clients that require integrated campaigns rather than single-deliverable design work.
FLUYT operates as a private professional services firm, generating revenue through client project engagements. Its named client roster mixes large commercial enterprises (Kraft Heinz, Bill.com, Reckitt) with multilateral and social-impact organizations (World Bank, EngenderHealth, AERDF, Mann Global Health, LVCT, Changeable World, Eau Claire Consulting, Britebound, Asset Map), reflecting a go-to-market that crosses corporate and international development segments from a Colombia base.
FLUYT firmographics
Firmographics- Name
- FLUYT
- Legal name
- Fluyt Design
- Website
- https://fluytdesign.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FLUYT is a Bogotá-based creative design studio of 8 employees serving social change organizations with branding, web, illustration, animation, podcast, and e-learning services, blending behavioral science insights with a client base spanning the World Bank, Kraft Heinz, and global health nonprofits.
- Ownership category
- akta.pro rank
FLUYT industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Motion Picture and Video Industries (5121)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
FLUYT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative and Strategic Services: Project-based professional services for strategic communications, learning solutions, and creative design including branding, graphic design, web design, illustration, animation, podcast production, and e-learning development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FLUYT product offering
Product offeringCore offering
FLUYT is a strategic communications, learning, and creative design studio that provides project-based professional services including branding, graphic design, web design, illustration, animation, podcast production, and e-learning development. The studio functions as an off-site in-house creative department for organizations and entrepreneurs focused on social change, using behavioral science insights to develop evidence-based campaigns and learning content.
Product overview
Fluyt Design is a strategic communications, learning, and creative design studio that offers an integrated suite of creative services. The company provides branding, graphic design, web design, illustration, animation, podcast production, and e-learning development as a unified offering. They position themselves as an off-site in-house creative department—a team of strategists, visual thinkers, artists, and writers—working collaboratively with clients to develop campaigns and creative content. The services are delivered through a creative process that incorporates behavioral science insights and strategic planning to create evidence-based influence and meaningful audience engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Strategic brand development services to help organizations establish and articulate their unique identity, voice, and visual presence.
- Graphic Design Visual design services creating compelling graphics for various media and communication materials.
- Web Design Website design and development services to create engaging digital experiences for organizations.
- Illustration Custom illustration services to visually communicate ideas and enhance brand storytelling.
- Animation Animated content creation services for digital and traditional media platforms.
- Podcast Production Podcast production services including content strategy, recording, editing, and distribution support.
- E-Learning Development Digital learning content development including educational materials, courses, and training programs.
Companies that use FLUYT
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
FLUYT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FLUYT partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
FLUYT competitors and assessment
Company assessmentBroad incumbents
- Frog Design: A global design and strategy firm with capabilities in branding, digital, product, and motion, serving both enterprises and impact-oriented clients. Comparable to Fluyt as a multi-disciplinary creative studio with a strategy-through-execution model.
- IDEO: A globally recognized design and innovation firm with a long-standing social impact practice and human-centered, behaviorally informed methodology. Broader incumbent whose approach to evidence-based design closely parallels Fluyt's stated behavioral science differentiator, though at significantly greater scale.
- Wolff Olins: A global brand consultancy delivering brand strategy, design, and experience work for major enterprises. Comparable to Fluyt in the brand campaign and creative strategy domain, though operating at much larger scale and with broader corporate focus.
- Pentagram: A renowned independent design firm spanning branding, graphic design, digital, and motion. Comparable to Fluyt on the creative execution side (branding, graphic design, web design, illustration) though without Fluyt's social-impact specialization.
Direct peers
- Stink Studios: A creative studio producing digital, film, and design work for brands and cultural clients. Comparable to Fluyt as a multi-format creative shop spanning web, motion, illustration, and branded content.
- Metta: A creative agency specializing in social impact, sustainability, and purpose-driven storytelling for nonprofits and global brands. Direct peer to Fluyt in combining behavioral and strategic insight with creative production for social-change clients.
- Purpose: A social-impact creative and campaigns agency that helps organizations build movements, brands, and communications for social change. Directly comparable to Fluyt's positioning as a creative studio focused on behavioral change and purpose-driven communications for NGOs and enterprises.
- Matter Unlimited: A purpose-driven creative agency working with brands and nonprofits on social impact campaigns. Comparable to Fluyt in serving NGOs and corporates with social missions, and similarly applies strategic insight to creative execution.
- BigBrave: An independent creative agency working with brands and non-profits on purpose-driven campaigns and brand systems. Comparable in size, model, and mission-aligned client base to Fluyt.
- Rapt Studio: An independent creative and design studio with capabilities across brand, digital, and experience design. Comparable to Fluyt in offering an integrated suite of creative services to a mix of corporate and impact clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
FLUYT social profiles
Digital presenceFLUYT financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLUYT leadership team
Management profileNumber of profiles
FLUYT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLUYT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLUYT
What does FLUYT do?
FLUYT is a strategic communications, learning, and creative design studio that provides project-based professional services including branding, graphic design, web design, illustration, animation, podcast production, and e-learning development. The studio functions as an off-site in-house creative department for organizations and entrepreneurs focused on social change, using behavioral science insights to develop evidence-based campaigns and learning content.
Is FLUYT a public or private company?
FLUYT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLUYT founded?
FLUYT was founded in -1. It employs 1 to 10 people.
How does FLUYT make money?
One revenue line is on record: creative and Strategic Services.
Who are FLUYT's main competitors?
Broad incumbents on record are Frog Design, IDEO, Wolff Olins and Pentagram. Direct peers are Stink Studios, Metta, Purpose, Matter Unlimited, BigBrave and Rapt Studio.
Does FLUYT have an API?
No public API is recorded for FLUYT.
What industry is FLUYT in?
FLUYT's product category is Creative Design Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541810 and its SIC code is 7311.