Fakulta multimediálních komunikací, Univerzita Tomáše Bati ve Zlíně

What Fakulta multimediálních komunikací, Univerzita Tomáše Bati ve Zlíně does

The Faculty of Multimedia Communications (FMK) at Tomas Bata University in Zlín is a public Czech higher-education institution founded in 2002 (with 20-year operation celebrated in 2024). It delivers Bachelor's, Master's, and PhD programs across 15+ specialized studios — including Animation, Audiovisual Arts, Digital Design, Fashion Design, Shoe Design, Jewellery Design, Photography, Game Design, Graphic Design, Product Design, Industrial Design, Glass, Spatial Design, and Arts Management — supported by a Department of Marketing Communications and a Department of Theoretical Studies. It serves primarily Czech and EU students tuition-free under public funding, with fee-paying English-language programs attracting international students and Erasmus+ exchange participants; secondary segments include lifelong learners, University of the Third Age attendees, and corporate partners for internships and commissioned projects. Its revenue model rests on Czech Ministry of Education state subsidies, EU and national research grants (Erasmus+, Creative Europe, Visegrad Funds, internal grant agency), international student tuition, lifelong-learning fees, and corporate collaboration income.

FMK's technology stack combines standard educational platforms — IS/STAG student portal, Moodle LMS, Office365, and EDUROAM — with specialized research and creative infrastructure. Notable facilities include the redlab marketing research laboratory (the only such platform in Moravia) equipped with eyetracking and virtual-reality testing capabilities, the Robota digital creative workshop featuring 3D printers, plotters, and laser cutting/engraving equipment, and an immersive laboratory. Supporting ecosystem infrastructure includes UPPER — the Center for Creative Industries and Entrepreneurship (10+ years in operation), the student-run Communications Agency spanning all artistic disciplines, the Showcase FMK digital portfolio platform, the Galerie G18 faculty gallery, and an annual graduate exhibition (Diplomky). Distribution is primarily campus-based in Zlín, delivered in both Czech and English across full-time and combined (part-time) study formats, with admissions processed through the university's centralized e-přihláška system and self-service student administration via the IS/STAG portal.

Name

Fakulta multimediálních komunikací, Univerzita Tomáše Bati ve Zlíně

Legal name

Fakulta multimediálních komunikací, Univerzita Tomáše Bati ve Zlíně

Website

https://fmk.utb.cz

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Faculty of Multimedia Communications at Tomas Bata University in Zlín is a public Czech higher-education institution offering Bachelor's, Master's, and PhD programs across 15+ creative studios — including animation, audiovisual arts, design disciplines, and marketing communications — serving primarily Czech and EU students alongside international and lifelong learners.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

akta.pro secondary industries

Workshops, Webinars & Live Masterclasses (MPACALAD), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Higher education services
• Multimedia communications programs
• Creative design education
• Marketing communications studies
• Arts management education

Headquarters

HQ city

Zlín, Zlínský

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Higher Education Funding: As a public university faculty, primary funding comes from Czech Ministry of Education state subsidies and grants for educational activities, research, and creative projects.
2. Tuition Fees: Revenue from tuition fees for international students studying in English-language programs, and potentially for some continuing education programs.
3. Project and Grant Funding: Funding from national and international research grants, European projects (Erasmus+, Creative Europe, Visegrad Funds), and institutional research grants through the internal grant agency.
4. Collaboration and Services: Revenue from corporate partnerships, commissioned research, and cooperation projects with businesses and cultural institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

FMK delivers higher education degree programs (Bachelor's, Master's, PhD) across 15+ creative studios and 2 academic departments covering animation, audiovisual arts, design disciplines (fashion, shoe, jewellery, product, industrial, graphic, digital, spatial, glass), photography, game design, marketing communications, and arts management. It also provides lifelong learning courses, preparatory courses for admission, University of the Third Age programs, and supports creative entrepreneurship through the UPPER Center, student-run Communications Agency (KOMAG), and specialized facilities including redlab marketing research laboratory and Robota digital workshop.

Product overview

Fakulta multimediálních komunikací (Faculty of Multimedia Communications) at Tomas Bata University in Zlín is a comprehensive educational institution offering programs across 11 artistic studios and 2 departments. The portfolio includes Animation, Arts Management, Audiovisual Arts, Digital Design, Fashion Design, Shoe Design, Jewellery Design, Photography, Game Design, Graphic Design, Product Design, Industrial Design, Glass, and Spatial Design studios, plus the Department of Marketing Communications and Department of Theoretical Studies. Supporting infrastructure includes the UPPER center for creative industries entrepreneurship, redlab marketing research laboratory with eyetracking capabilities, the student-run Communications Agency, Showcase FMK for displaying student works, and standard university systems like Moodle LMS and IS/STAG Portal. The faculty also maintains the faculty gallery G18 and immersive laboratory facilities.

Differentiator

Problem solved

Functional benefit

Brands

• UPPER: Center for Creative Industries and Entrepreneurship at FMK UTB
• Komunikační agentura
• Galerie G18
• redlab

Products and services

• Bachelor's Degree Programs

Quantifiable outcome

• Graduates find employment in marketing, advertising, design studios, cultural institutions, media production, and creative industries.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Erasmus+ Partner InstitutionscoreStrategic or Co-development PartnerInternational exchange partnerships through the Erasmus+ program enabling student and faculty mobility, joint workshops, and collaborative projects with universities across Europe and beyond. The faculty maintains active partnerships for study abroad, internships, and teaching exchanges.
• Česká centraminorStrategic or Co-development PartnerCollaboration with the network of Czech Centers for cultural promotion and international cultural exchange activities.
• Divadlo DrakminorStrategic or Co-development PartnerTheatre cooperation for student projects, internships, and cultural event organization in the Zlín region.
• Sladovna PísekminorStrategic or Co-development PartnerGallery and exhibition space partnership for student works and professional development.
• Klub kultury NapajedlaminorStrategic or Co-development PartnerRegional cultural institution collaboration for events and student project opportunities.
• Zvěřinec ZlínminorStrategic or Co-development PartnerLocal cultural organization partnership for arts management student projects and events.
• Knihovna TřinecminorStrategic or Co-development PartnerLibrary cooperation for student research, projects, and regional cultural initiatives.
• Creative EuropecoreStrategic or Co-development PartnerEuropean Union creative industries funding program supporting international projects in cultural cooperation, arts management, and creative entrepreneurship education.
• Visegrad FundscoreStrategic or Co-development PartnerInternational grant program supporting cross-border cooperation projects among Visegrad Group countries (Czech Republic, Slovakia, Poland, Hungary) in arts and culture.
• ESN Zlín (Erasmus Student Network)minorStrategic or Co-development PartnerStudent organization supporting international exchange students, organizing social events, and facilitating integration of foreign students at the faculty.
• EDUROAMcoreTechnology or IntegrationInternational Wi-Fi roaming service enabling students and staff to access internet at partner universities and institutions worldwide.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Domestika: Global online learning marketplace for creative disciplines including illustration, animation, design, and marketing. Not a traditional university peer but competes for the same learners in graphic design, animation, and creative marketing education, particularly for lifelong learning segments.

Broad incumbents

• University of the Arts London (UAL): Large UK public institution encompassing six colleges covering art, design, fashion, communication, and performing arts. Comparable in studio-based creative curriculum and international student recruitment, but operates at significantly greater scale and brand recognition.
• Aalto University School of Arts, Design and Architecture: Larger Nordic public university combining art, design, architecture, and media at undergraduate and graduate levels. Comparable in disciplinary breadth and applied creative industries focus, with greater scale and brand recognition.

Direct peers

• FAMU (Film and TV School of the Academy of Performing Arts in Prague): Czech public film school under AMU with strong festival track record and audiovisual production focus. Comparable in public funding, talent pipeline, and creative industry connections, with overlapping audiovisual and animation curriculum.
• UMPRUM (Academy of Arts, Architecture and Design in Prague): Czech public university offering Bachelor's, Master's, and PhD programs across design, architecture, graphic design, and applied arts. Directly comparable as a domestic peer with overlapping studio-based creative arts curriculum and similar public-funding model.
• ECAL (University of Art and Design Lausanne): Swiss public university of art and design offering Bachelor's and Master's across design, fine arts, and visual communication. Comparable in studio-based teaching, international orientation, and applied creative industries focus.
• Domus Academy: Italian private post-graduate design and fashion school with strong industry partnerships and international student body. Comparable in design and creative industries curriculum with English-language delivery and Erasmus+ participation.
• Konstfack University of Arts, Crafts and Design: Swedish public university focused on design, crafts, and fine arts with multiple specialized studios. Comparable in curriculum breadth, studio-based pedagogy, and public higher-education funding structure.
• Faculty of Art and Design, Jan Evangelista Purkyně University (FUD UJEP): Czech public university faculty delivering studio-based design education across multiple creative disciplines. Comparable size, mandate, and funding structure, and overlapping curriculum in applied and visual arts.
• HEAD – Geneva (Haute école d'art et de design): Swiss public art and design school offering Bachelor's and Master's across visual arts, design, and media. Comparable in public funding, English-language program offerings, and Erasmus+ integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fmkutb
• YouTubeyoutube.com/user/FMKUTBZlin
• Facebookfacebook.com/fmk.utb
• LinkedInlinkedin.com/company/fmkutb
• Instagraminstagram.com/fmk.utb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fakulta multimediálních komunikací, Univerzita Tomáše Bati ve Zlíně