Fnac Brasil Ltda

What Fnac Brasil Ltda does

Fnac Brasil Ltda is a privately held Brazilian e-commerce operator running the WooCommerce-based storefront fnac.com.br, branded commercially as "Fnac Suplementos e Vitaminas." Despite the "Fnac" trade name, the legal entity appears to be an independent Brazilian importer-reseller with no documented link to the French Fnac Darty retail group. The business sells imported nutritional supplements, vitamins, and adjacent health products — including melatonin, vitamins/minerals, kefir and kombucha starter cultures, weight-management products, and personal care items — alongside an opportunistic assortment of unrelated goods such as cosplay costumes and novelty items. Product mix spans recognized international brands including Life Extension, Now Foods, Solgar, Optimum Nutrition, and Nature's Bounty, with over 3,751 SKUs listed on the site.

The platform is built on WooCommerce with no documented proprietary technology, integrations, or API surface, and operates without any disclosed headcount, management team, funding, or institutional ownership. Order fulfillment is conducted via the Correios postal network with nationwide coverage to all 27 Brazilian states, including free shipping on qualifying SKUs, and customer engagement is layered with WhatsApp-based support. Payment acceptance includes PIX, boleto, and credit cards.

The revenue model is a transactional, product-led retail model with one-time unit purchases at prices ranging from R$29.90 to over R$600, supplemented by volume discounts (e.g., 10% off for 2+ units of the same SKU). The customer base is composed of anonymous long-tail Brazilian consumers — primarily health-conscious individuals, fitness/sports-nutrition buyers, and consumers seeking sleep, weight-management, and wellness solutions — with no B2B or enterprise segment. The single public contact channel is a Gmail address ([email protected]), which, combined with the absence of disclosed financials, team, or capital structure, indicates a small, capital-constrained micro-operator rather than a venture-backed e-commerce company.

Name

Fnac Brasil Ltda

Legal name

Fnac Brasil Ltda

Website

https://fnac.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fnac Brasil Ltda operates fnac.com.br, a WooCommerce-based Brazilian e-commerce storefront selling imported nutritional supplements, vitamins, and health products from international brands to long-tail Brazilian consumers nationwide.

Ownership category

akta.pro rank

Product category

Online Health Supplement Retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Nutritional supplements retail
• Imported vitamins e-commerce
• Health products online
• Dietary supplements Brazil
• Wellness products retail

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Fnac Brasil generates revenue through direct e-commerce sales of imported nutritional supplements, vitamins, and health products. Customers purchase individual products at listed prices with occasional volume discounts (e.g., 10% off for purchasing 2+ units). The business operates on a transactional retail model with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fnac Brasil Ltda is a Brazilian online retailer that imports and resells nutritional supplements, vitamins, and personal care products directly to Brazilian consumers through its e-commerce storefront at fnac.com.br. The company focuses on distributing imported brands such as Life Extension, Now Foods, Solgar, Optimum Nutrition, and Nature's Bounty, offering categories including melatonin supplements, vitamins and minerals, kefir probiotic products, diet and weight loss aids, and bath and beauty items.

Product overview

Fnac Brasil Ltda operates a WooCommerce-based e-commerce platform selling imported health supplements and natural products in Brazil. The portfolio is organized around major international brands (Life Extension, Now Foods, Solgar, Optimum Nutrition, Nature's Bounty) and core product categories including melatonin/sleep support supplements, vitamins and minerals, probiotics (kefir grains, kombucha starters), weight management products, and personal care items. The platform functions as a retail marketplace connecting Brazilian consumers with premium imported supplement brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Melatonin Supplements
• Vitamins and Minerals
• Kefir Probiotic Products
• Diet and Weight Loss Products
• Bath and Personal Care Products
• Bath and Beauty Products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Mlabs: Brazilian cross-border supplements e-commerce marketplace offering imported vitamins, sports nutrition, and wellness products. Closest direct competitor in format, customer base, and assortment.
• Integralmédica: Brazilian sports nutrition brand with a direct e-commerce channel selling protein, creatine, and pre-workout supplements. Comparable in the sports-nutrition subset of Fnac Brasil's catalog.
• Growth Supplements: Brazilian supplements e-commerce retailer offering imported vitamins, workout supplements, and wellness products. Closely comparable in niche positioning and target persona.
• Max Titanium: Brazilian sports nutrition brand operating its own online store with protein, functional supplements, and wellness SKUs. Comparable in target buyer (fitness-focused) and supplement category.

Broad incumbents

• Mercado Livre: Latin America's largest e-commerce marketplace listing thousands of imported supplement SKUs. Competes on price discovery, marketplace liquidity, and Mercado Envios delivery.
• Drogaria Onofre: Brazilian pharmacy chain with an online storefront selling supplements, vitamins, and wellness products. Overlaps with Fnac Brasil in the premium vitamin and nutrition segment.
• Drogasil: One of Brazil's largest pharmacy chains (under RD) with broad supplement assortments, nationwide retail footprint, and a mature e-commerce operation. Competes on assortment breadth and trust, not niche specialization.
• Drogaria Pacheco: Major Brazilian pharmacy chain (also under RD) with national online presence and broad supplement categories. Overlaps with Fnac Brasil on imported vitamin and wellness products.
• Centauro: Brazil's largest sporting goods retailer with an established e-commerce channel carrying sports nutrition and supplements. Overlaps in the fitness/performance supplement category with broader retail focus.
• Amazon Brazil: General online marketplace in Brazil offering imported supplements from multiple sellers. Competes on pricing, delivery speed, and assortment depth across the same product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fnac-brasil-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fnac Brasil Ltda