FN By FN

What FN By FN does

FN By FN (شركة فن العالمية للعطو) is a Kuwait-based, privately held perfume and home fragrance company founded in 2024 under the legal entity Fan Al-Alamiya for Perfumes Company. The company operates a direct-to-consumer e-commerce platform at fnbyfn.com, selling its own-branded portfolio of Eau de Toilette (EDT) and Eau de Parfum (EDP) fragrances, concentrated perfumes, white and floral musk, home fragrance sprays, incense (بخور), and accessories such as metal and mini incense burners (مباخر). The product catalog spans sizes from 50ml to 400ml, organized into named collections (Maroon, Nagham, Paradise, Maamoul, Musk, Fan, Memories, Aurora, Passion, Gold) and Blue Edition limited variants, with unit prices ranging from 7.500 KD to 28.000 KD and bundle offerings (4-piece 400ml and 5-piece 150ml sets) priced at 9.000–16.000 KD with discounts of 20–50%.

The underlying technology is a self-serve e-commerce storefront with WhatsApp integration for customer support and order confirmation, email confirmation flows, and a structured catalog taxonomy that supports filtering by zodiac sign, ingredient note (80+ notes), color, gender, size, and price. The company does not operate a mobile app, has no public API or SDK, and uses no documented AI or ML capabilities. Marketing is conducted through Instagram, Facebook, WhatsApp, email newsletters, and Google Ads remarketing, with on-site product reviews and ratings serving as bottom-of-funnel social proof.

The business model is direct product sales at fixed unit prices in Kuwaiti Dinar (with multi-currency display), supplemented by discounted bundle and gift-set packaging. The company ships across the GCC — Kuwait, Saudi Arabia, Qatar, UAE, Bahrain, and Oman — with cash-on-delivery and free delivery under 5kg into Saudi Arabia. Customers are individual consumers and gift buyers in the GCC region seeking affordable oriental and Western fragrance profiles; there is no enterprise, B2B, or wholesale segment, and the company is founder-owned with no disclosed institutional investors, parent company, or subsidiaries.

Name

FN By FN

Legal name

شركة فن العالمية للعطور

Website

https://fnbyfn.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

FN By FN is a Kuwait-based, privately held DTC e-commerce fragrance brand founded in 2024, selling its own-branded perfumes, home fragrances, and incense across the GCC. The company operates fnbyfn.com with WhatsApp support and targets individual consumers in Kuwait, Saudi Arabia, Qatar, UAE, Bahrain, and Oman.

Ownership category

akta.pro rank

Product category

Perfumes and Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Perfume products
• Home fragrances
• Eau de toilette
• Eau de parfum
• Musk fragrances

Headquarters

HQ city

Kuwait City

HQ country

Kuwait

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: Revenue generated from direct sale of perfumes (EDT, EDP), home fragrances, body sprays, incense, and related products. Products sold in various sizes (50ml, 90ml, 100ml, 200ml, 400ml) at fixed price points in Kuwaiti Dinar.
2. Bundle/Package Sales: Pre-configured fragrance bundles and gift sets sold at discounted prices (e.g., 5-piece home fragrance set at 50% discount)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FN By FN sells its own line of perfumes (EDT and EDP), musk-based fragrances, home fragrance sprays, customizable home fragrance bundles, and incense burners directly to consumers through its own e-commerce storefront. The product catalog is offered in sizes from 50ml to 400ml, priced in Kuwaiti Dinar, and shipped to GCC countries.

Product overview

FN By FN (فن باي فن) is a Kuwait-based perfume and fragrance company (شركة فن العالمية للعطور) offering a diversified portfolio of personal fragrances and home scenting products. The product line includes: (1) Personal Fragrances in EDT (Eau de Toilette) and EDP (Eau de Parfum) concentrations in sizes ranging from 50ml to 200ml, with sub-categories including musk (مسك), regular perfumes, and specialty collections like Royal, Qalori, Domo, Elite, Noble, Amadeus, and others; (2) Blue Edition limited variants of popular fragrances; (3) Home Fragrance products including 400ml mist sprays and customizable bundles (4-piece and 5-piece sets) in various scents such as Sandalwood & Fig, Rose & Patchouli, Leather & Red Berries, and more; (4) Accessories like metal and mini incense burners (مباخر). Products are organized into collections including Maroon, Nagham, Paradise, Maamoul, Musk, Fan, Memories, Aurora, Passion, and Gold. The company sells directly through its e-commerce platform (fnbyfn.com) with delivery across GCC countries including Kuwait, Saudi Arabia, UAE, Qatar, and Bahrain.

Differentiator

Problem solved

Functional benefit

Products and services

• EDT Fragrance Line (50ml collection)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arabian Oud: Saudi-founded regional fragrance house selling oriental perfumes, oud, musk and home fragrances through owned retail and online channels. Closest scale-and-category comparable for a GCC perfume brand.
• Swiss Arabian: UAE-based fragrance house offering premium and affordable oriental/Western perfumes, musk, and home scents across GCC retail and e-commerce. Overlaps directly with FN By FN's assortment and customer segment.
• Lattafa Perfumes: UAE-based brand with a very similar DTC-led, affordable-to-mid price-point strategy and heavy social commerce presence. Closest direct competitor on price tier and channel mix.
• Ajmal Perfumes: UAE-based heritage fragrance brand with a broad portfolio across EDT, EDP, oriental, and home scenting, sold through DTC and stores. Directly comparable on category, geography, and price tier.
• Rasasi: UAE fragrance brand with a wide range of EDT/EDP and oriental perfumes sold across the GCC via retail and online. Directly comparable on product mix and target consumer.
• Al Haramain Perfumes: UAE-based manufacturer and retailer of perfumes, attar, and home fragrance with strong GCC wholesale and DTC presence. Comparable product depth and regional distribution model.

Emerging players

• Armaf: Dubai-based brand known for affordable designer-inspired fragrances. Comparable on accessible price point and oriental/Western hybrid positioning.
• Afnan Perfumes: UAE-based fragrance brand popular across GCC social commerce with affordable EDP offerings. Overlaps on price tier and DTC-led distribution but is more social-channel-driven.

Broad incumbents

• Sephora Middle East: Multi-brand beauty retailer with strong GCC presence; relevant as a distribution and discovery channel for fragrances like those FN By FN sells, though it is a retailer rather than a peer brand.

Others

• Stylia Private (Noon): Large GCC e-commerce marketplace where regional fragrance brands sell at scale. Relevant as a potential distribution channel and benchmark for online fragrance assortment/pricing in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fn-by-Fn-1781827552076244
• Instagraminstagram.com/fnbyfn/?igshid=17lfi2w2uv74x
• LinkedInlinkedin.com/company/fnbyfn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FN By FN