Al Haramain Perfumes

What Al Haramain Perfumes does

Distribution runs through 13 regional online storefronts (Global, UAE, USA, Qatar, Bahrain, Oman, Kuwait, Morocco, Bangladesh, Saudi Arabia, Australia, Europe) built on a Magento platform with multi-currency and multi-language support, complemented by physical retail in the UAE (Ajman headquarters), USA (New York), Qatar, Bahrain, Oman, Kuwait, and Bangladesh. Customer-facing engagement is supported by a Scan & Check product authentication system, WhatsApp Business integration, and an active social presence on Facebook, Instagram, TikTok, Snapchat, Twitter, and YouTube. The business model combines direct-to-consumer retail with a structured Partner Program for resellers and distributors, enabling both premium DTC and B2B/wholesale monetization across the Gulf, South Asia, North Africa, Europe, Australia, and North America.

Name

Al Haramain Perfumes

Legal name

Al Haramain Perfumes

Website

https://shop.alharamainperfumes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Al Haramain Perfumes is a UAE-based luxury Arabian fragrance house founded in 1970 that designs and sells oudh, attar, and incense products through 13 regional online stores, physical retail in seven-plus countries, and a reseller Partner Program serving global consumers.

Ownership category

akta.pro rank

Product category

Premium Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Premium fragrance manufacturing
• Arabian perfume retail
• Oud and attar perfumes
• Bukhoor incense products
• Fragrance gift sets

Headquarters

HQ city

Dibba

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of perfumes, perfume oils, incense (Bukhoor), air fresheners, and gift sets through owned e-commerce storefronts and physical retail locations. Revenue generated through per-unit product transactions with pricing varying by product type, concentration level, and size.
2. Corporate/B2B Sales: Corporate deals and bulk purchasing programs for business customers, including dedicated corporate deals section on the Bangladesh site and partner programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Al Haramain Perfumes manufactures and retails premium Arabian fragrances including perfume sprays (Eau de Parfum and Extrait de Parfum), concentrated perfume oils and attars, traditional Bukhoor incense, air fresheners, and pre-packaged gift sets across its own branded collections such as L'Aventure, Amber Oud, Portfolio, Junoon, Sheikh Series, and Detour. Products are sold directly to consumers through 13 regional e-commerce storefronts and physical retail locations across the Middle East, North America, Africa, Asia, Oceania, and Europe.

Product overview

Al Haramain Perfumes is a luxury Arabian fragrance house established in 1970, offering a comprehensive portfolio of fragrance products. The core offerings include Perfume Sprays (Eau de Parfum and Extrait de Parfum), Concentrated Perfume Oils, and traditional Attars. The brand features signature sub-brand collections including the L'Aventure Collection, Amber Oud Collection, Portfolio Collection, Junoon Collection, Sheikh Series, Detour Collection, and the premium Dehnal Oudh/Agarwood line. Supporting products include Bukhoor (Arabic incense), Air Fresheners, and Gift Sets. Products are categorized by fragrance type: For Her, For Him, Citrus, Fresh, Woody, Spicy & Oriental, Fruity, Floral & Powdery, Musky, Sweet & Gourmand, and Unisex. The company operates regional online stores across UAE, USA, Qatar, Bahrain, Oman, Kuwait, Morocco, Bangladesh, Saudi Arabia, Australia, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfume Spray (Eau de Parfum) Traditional spray-format perfumes offered in Eau de Parfum and Extrait de Parfum concentrations, typically in 60ml, 75ml, 100ml, or 200ml sizes. Targeted at individual consumers seeking premium Arabian fragrances across multiple scent families for personal wear and gifting.
• Perfume Oil (Concentrated Perfume Oil) Concentrated perfume oils in smaller bottles (6ml to 60ml), offering pure fragrance concentrates for topical application. Targeted at individual consumers seeking high-concentration, long-lasting oil-based fragrances.
• Dehnal Oudh Premium quality oud-based fragrance oils from the Haramain Premium collection featuring traditional Arabian oud scents. Targeted at individual consumers seeking ultra-premium, authentic Arabian oud fragrances.
• Agarwood Premium agarwood-based fragrances in the Haramain Premium collection. Targeted at individual consumers and collectors of ultra-premium Arabian oud/agarwood products.
• Bukhoor (Bakhoor) Arabic incense tablets and chips made from natural wood, oud, and aromatic ingredients designed for burning in Bukhoor burners. Targeted at individual consumers and households seeking authentic traditional Arabian incense for cultural and ceremonial use.
• Air Freshener Room and ambience fragrances including the Velvet collection of room fresheners in various scents. Targeted at individual consumers seeking home ambience products.
• Gift Sets Pre-packaged fragrance gift collections combining multiple products such as perfumes, Bukhoor, and perfume oils. Targeted at gift buyers for occasions including Eid, weddings, birthdays, anniversaries, and corporate gifting.
• Attar (Traditional Perfume Oil) Traditional attar fragrance oils including varieties such as Ruhani, Zamzam, and Ajmer offered within the attar collection. Targeted at individual consumers seeking traditional Arabian attar-style fragrances.
• Deodorant Deodorant products available for men, women, and unisex categories. Targeted at individual consumers for daily personal care use.
• Burner Stands Bukhoor burner stands designed for traditional incense burning. Targeted at individual consumers and households practicing traditional Arabian incense rituals.
• Haramain Harmony Eau De Parfum 100ml Haramain Harmony Eau De Parfum introduced in 2024 as part of the new arrivals collection, sold in 100ml spray format. Targeted at individual fragrance consumers.
• Haramain Conception Eau De Parfum 100ml Haramain Conception Eau De Parfum introduced in 2024 as part of the new arrivals collection, sold in 100ml spray format. Targeted at individual fragrance consumers.
• Haramain Oud Nomad Eau De Parfum 100ml Haramain Oud Nomad Eau De Parfum introduced in 2024 as part of the new arrivals collection, sold in 100ml spray format. Targeted at individual fragrance consumers.
• Haramain Leif Eau De Parfum 100ml Haramain Leif Eau De Parfum introduced in 2024 as part of the new arrivals collection, sold in 100ml spray format. Targeted at individual fragrance consumers.
• Haramain Olaf Eau De Parfum 100ml Haramain Olaf Eau De Parfum introduced in 2024 as part of the new arrivals collection, sold in 100ml spray format. Targeted at individual fragrance consumers.
• Haramain Story of My Life Eau De Parfum 75ml Haramain Story of My Life Eau de Parfum introduced in 2024 as part of the new arrivals collection, sold in 75ml spray format. Targeted at individual fragrance consumers.

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Partner ProgramminorChannel Partner/ Reseller/ DistributorAl Haramain offers a 'Become a Partner' program for business partners interested in distributing or reselling their products. The program includes access to E-Catalog and partnership onboarding through ahp.alharamainperfumes.com/become-a-partner/

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Chanel Parfums: Global luxury fragrance incumbent with iconic EDP lines and unmatched brand equity, competing for the same premium/luxury fragrance consumer and shelf space worldwide.
• Tom Ford Beauty: Global luxury fragrance house with broad product portfolio and significant marketing budget, competing in the premium EDP tier where Al Haramain's L'Aventure and Portfolio collections overlap.
• Yves Saint Laurent Beauté: Global luxury fragrance house under L'Oréal competing across men's and women's EDP tiers, with established department store and DTC distribution that competes for premium perfume wallet share.
• Dior Parfums: Global luxury fragrance house with broad men's and women's EDP portfolio, competing with Al Haramain's premium tier in department store and travel retail channels across Middle East and beyond.

Direct peers

• Arabian Oud: Saudi-headquartered Arabian fragrance house with global retail presence, directly competing with Al Haramain in oud-based perfumes, bukhoor, and attars across Middle East and international markets.
• Swiss Arabian: UAE-based fragrance manufacturer and retailer competing across attars, perfumes, and bukhoor, with multi-country retail and distribution overlap with Al Haramain's portfolio.
• Rasasi Perfumes: UAE-founded Middle East fragrance house with comparable product breadth (EDP, attars, oud) and multi-country distribution, directly competing in the same price tier and customer segment.
• Abdul Samad Al Qurashi: Saudi Arabian heritage perfume house (founded 1932) specializing in oud, attar, and bukhoor with extensive GCC retail and global distribution — a comparable legacy Arabian fragrance brand.
• Ajmal Perfumes: UAE-based family-owned Arabian fragrance house with comparable heritage (since 1951), offering oud, attars, and EDPs across Middle East, India, and UK — directly overlapping Al Haramain's product mix and geographic reach.

Emerging players

• Montale Paris: Niche French fragrance house specializing in Arabian-inspired oud-based perfumes, competing in the same premium Arabian/niche fragrance segment though with a Western retail positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alharamain
• Facebookfacebook.com/AlHaramainPerfumes
• LinkedInlinkedin.com/company/alharamain

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Haramain Perfumes