Fogdog

What Fogdog does

Fogdog is a Latin American innovation and strategy consultancy headquartered in São Paulo, Brazil, with operating offices in Buenos Aires (Argentina) and Mexico City (Mexico). The firm serves large enterprises and multinational corporations across the beverage/alcohol, consumer goods, automotive, and technology sectors, with named clients including AB InBev, Grupo Modelo, Danone, Unilever, Uber, Volvo, and Absolut. Its delivery model is partner-led, with senior directors such as Lucas Baranzelli (Brazil), Juan Serenellini (Argentina), and Federico Kina (Regional General Director) anchoring client engagements personally.

The firm sells four service lines: Business Innovation (consulting and new product/service design), Customer Experience (experience design and omnichannel relationships), Brand Strategy (branding, positioning, and communication), and Creative Tech (advanced analytics and MarTech solutions). Fogdog operates as a professional services firm with no proprietary technology platform or productized software; engagements are delivered by in-house teams on project-based and retainer models typical of management consultancies. The firm is part of the Untold| creative ecosystem, which bundles data, strategy, content, creativity, media planning, and campaign execution across the same client base.

Revenue mechanics are enterprise consulting fees, with no public disclosure of pricing, contract values, or revenue figures. Go-to-market is direct enterprise sales driven by partner relationships, referrals, and Untold| ecosystem leverage, supplemented by thought leadership, case studies, and LinkedIn presence. The company is privately held, has approximately 31 employees, and holds no patents or externally recognized awards. Legal entities are registered in Argentina (FOGDOG S.A., CUIT 30-71605610-0) and Mexico (FOGDOG S.A. DE C.V., R.F.C. FOG230703430), with compliance certifications for GDPR and Brazil's LGPD.

Name

Fogdog

Legal name

FOGDOG S.A.

Website

https://fog.dog

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fogdog is a Latin American innovation and strategy consultancy serving large enterprises and multinationals across Argentina, Mexico, and Brazil through four service lines: Business Innovation, Customer Experience, Brand Strategy, and Creative Tech, operating within the Untold| creative ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

SÃO PAULO,

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Fogdog generates revenue through professional consulting engagements in business innovation, customer experience, brand strategy, and creative technology. Services range from business consulting to design of new products and services, experience design, omnichannel relationships, branding, positioning, communication strategies, advanced analytics, and MarTech solutions. The firm operates on a project-based and retainer model typical of management consultancies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fogdog is an innovation and strategy hub that partners with companies to help them stay ahead of change, transforming brands and rethinking customer experiences. The firm delivers four service areas: Business Innovation (from business consulting to design of new products and services), Customer Experience (from experience design to omnichannel relationships), Brand Strategy (from branding to positioning and communication strategies), and Creative Tech (from advanced analytics to MarTech solutions). Services are delivered directly by partner-led teams across Argentina, Mexico, and Brazil.

Product overview

Fogdog is an innovation and strategy hub that offers four core service areas: Business Innovation (consulting and new product/service design), Customer Experience (experience design and omnichannel relationships), Brand Strategy (branding, positioning, and communication), and Creative Tech (advanced analytics and MarTech solutions). These services are delivered through a team of partners and directors across Argentina, Mexico, and Brazil, and are part of the untold| creative ecosystem focused on data, strategy, and content.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Innovation

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Untold|coreStrategic or Co-development PartnerFogdog is part of Untold|, a creative ecosystem focused on data, strategy, and content. Through Untold|, Fogdog offers complete customer experience and communications services, from business consulting to strategic innovation, from branding to comms strategy, from creativity to campaign executions, and from media planning to content development. Untold| serves as Fogdog's parent ecosystem, enabling cross-capability service delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Terán\TBWA: Mexico-based TBWA affiliate where Fogdog's Federico Kina was Chief Innovation & Experience Officer; directly competing brand-innovation shop serving similar LatAm CPG/beverage clients.
• GUT (Gutierrez & Lema): Independent LatAm-origin creative agency serving global brands like AB InBev, with strong presence in Argentina, Brazil, Mexico and the US — directly overlapping with Fogdog's client base and geographies.
• Interbrand: Global brand consultancy focused on brand strategy, positioning and identity — directly overlaps with Fogdog's Brand Strategy service line and competes for the same enterprise rebranding mandates.
• R/GA: Global innovation and experience consultancy combining strategy, brand and technology; competes with Fogdog's integrated Business Innovation + Customer Experience + Creative Tech offering for Fortune 500 clients.
• DEPT: Global digital agency combining creative, technology and marketing services; similar size and operating model to Fogdog, and increasingly active in LatAm.
• Pereira O'Dell: Brazil-rooted creative and innovation agency with offices across the Americas; Fogdog's Lucas Baranzelli worked there, and it competes for the same CPG/beverage brand-innovation briefs in LatAm.

Broad incumbents

• Accenture Song: Global experience and creative consultancy under Accenture; broader portfolio but directly competes with Fogdog on brand strategy and innovation engagements for the same multinational CPG/beverage clients.
• MediaMonks (S4 Capital): Global creative and production network offering integrated content, brand and experience services; competes for the same enterprise brand transformation budgets as Fogdog's Creative Tech pipeline.
• Wunderman Thompson (VML): Global creative/data/tech agency network with strong LatAm presence; competes with Fogdog on brand strategy and customer experience transformation for multinational accounts.

Regional players

• Globant: Large Argentine-founded digital and consulting firm with global reach; competes with Fogdog on digital transformation and innovation mandates out of LatAm, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fogdog
• Instagraminstagram.com/fogdoginnovacion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogdog