Folklore Coffee

What Folklore Coffee does

Folklore Coffee is a privately held micro-roastery founded in July 2014 by Andy and Anna in Conrad, Montana. The company sources green coffee from global origins including Ethiopia, Kenya, Mexico, and Costa Rica, and roasts single-origin and blended coffees for retail, subscription, and wholesale customers. It operates four physical café locations in small-town Montana (Conrad, Valier, Cut Bank inside The Rose Petal, and Whitefish) and runs a direct-to-consumer e-commerce store with a nationwide monthly subscription service. The company is bootstrapped with no disclosed external funding and operates with approximately 7 employees.

The business generates revenue through three streams: retail coffee sales at cafés and online ($15.50-$17.00 per pound for 1-lb units, $68.75-$76.50 for 5-lb units), the Coffee Club monthly subscription ($18 for 1 lb, $33 for 2 lbs, $45 for 3 lbs, shipping included), and wholesale supply to other coffee shops in Missoula, Billings, and the tri-cities of Washington. The product portfolio spans seven core SKUs: four single-origins (Kenya Uteuzi Jimbo, Mexico Nayarit, Ethiopia Guji Natural, Water-Process Decaf Mexico-Chiapa), two signature blends (Heart and Hyperbole Espresso, Blue Collar Blend), and a dark roast (The Dark One).

The company is led by Andy, who serves as owner and head roaster and was trained at the American Barista & Coffee School in Portland, and co-founder Anna, who contributed a baking expertise to the founding vision. Folklore Coffee has earned bronze, silver, and gold medals at the Goldenbean competition, North America's largest roasting competition, providing third-party quality validation. The brand emphasizes storytelling around farmers and origins, with content marketing driving word-of-mouth and community engagement in rural Montana.

Name

Folklore Coffee

Legal name

Folklore Coffee

Website

https://folklorecoffeemt.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Folklore Coffee is a micro-roastery in Conrad, Montana that sources single-origin coffees globally and sells through four Montana cafés, a nationwide Coffee Club subscription, and wholesale channels to coffee shops in Montana and Washington.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Micro-roastery coffee
• Single-origin coffee
• Coffee subscription service
• Wholesale coffee supply

Headquarters

HQ city

Conrad

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Direct sales of roasted coffee beans through physical café locations and e-commerce store. Offers multiple weight options (1 lb and 5 lbs) with per-pound pricing.
2. Coffee Club Subscription: Monthly recurring subscription service that ships 1, 2, or 3 pounds of rotating single-origin coffee to subscribers. Includes tasting notes and information about the coffee and farmers.
3. Wholesale Coffee: B2B sales of roasted coffee to other coffee shops in Montana and Washington, providing professional service with small business personal attention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Folklore Coffee is a Montana-based micro-roastery that sources, roasts, and serves specialty single-origin and blended coffees. The company operates four physical café locations, sells roasted coffee retail via e-commerce and wholesale to other coffee shops, and runs a monthly Coffee Club subscription that ships 1, 2, or 3 pounds of rotating single-origin coffees to subscribers nationwide. All coffee is small-batch roasted with attention to farmers, origins, and tasting notes.

Product overview

Folklore Coffee is a micro-roastery offering a portfolio of roasted coffee products centered around seven core offerings: four single-origin coffees (Kenya Uteuzi Jimbo, Mexico Nayarit, Ethiopia Guji Natural, Water-Process Decaf Mexico-Chiapa), two signature blends (Heart and Hyperbole Espresso, Blue Collar Blend), and one dark roast (The Dark One). The company also operates a monthly subscription service called the Folklore Coffee Club, which rotates through different coffee origins and ships to subscribers. All products are available in 1-pound and 5-pound quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Heart and Hyperbole Espresso Folklore Coffee's signature espresso blend featuring chocolate base notes with crisp fruity notes on top. Versatile for drip coffee but designed primarily for espresso, including straight espresso and milk-based beverages. Available in 1 lb ($17.00) and 5 lb ($76.50) options.
• Blue Collar Blend A traditional, nostalgic coffee blend that appeals to conventional coffee drinkers and third-wave coffee lovers alike. Functions as bold filter coffee and Italian-style espresso with big body and chocolate notes. Available in 1 lb ($15.50) and 5 lb ($69.75) options.
• Water-Process Decaf - Mexico-Chiapa Single-origin decaf coffee sourced from Mexico-Chiapa and processed using the water-process decaffeination method. Features heavy chocolate notes with tart lemon flavors. Available in 1 lb ($15.50) and 5 lb ($69.75) options.
• Kenya Uteuzi Jimbo Single-origin Kenyan coffee with bright citrus, tamarind, and sugary flavor notes. Available in 1 lb ($16.25) and 5 lb ($73.50) options.
• Mexico Nayarit Single-origin Mexican coffee from the Nayarit region featuring chocolatey notes with hints of orange and spice, characterized by a heavy mouth-feel. Available in 1 lb ($15.25) and 5 lb ($68.75) options.
• Ethiopia Guji Natural Single-origin Ethiopian coffee with sweet berry notes, mild acidity, and delicate florals, processed using the natural method. Available in 1 lb ($17.00) and 5 lb ($76.50) options.
• The Dark One A dark roast coffee in Folklore's signature style, characterized as smooth, bold, juicy with a hint of smokiness. Priced at $17.00 per lb.
• Folklore Coffee Club Monthly coffee subscription service that ships 1, 2, or 3 pounds of rotating single-origin and blended coffees to subscribers nationwide. Each shipment includes tasting notes and a write-up about the coffee, farmers, and growing region. 1 lb for $18/month, 2 lbs for $33/month, 3 lbs for $45/month, all with shipping and handling included. Also available as a gift subscription.
• Folklore Coffee Café Service In-store café service at four Montana locations (Conrad, Valier, Cut Bank, and Whitefish) offering espresso-based beverages, drip coffee, tea, and bakery items including healthy and indulgent baked treats. Customers order and consume drinks on-site with small-town hospitality.
• Wholesale Coffee Supply B2B wholesale supply of Folklore roasted coffee to other coffee shops and cafés in Montana (Missoula, Billings) and the tri-cities of Washington state. Provides professional small-business service and signature espresso blends for resale to wholesale customers' own patrons.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Trade Coffee: DTC coffee marketplace that matches subscribers with rotating specialty roasters; relevant comparable for Folklore's Coffee Club subscription model and a potential distribution partner or competitor for online growth.

Direct peers

• Colectivo Coffee: Mid-size specialty roaster operating a chain of cafés in the Midwest; comparable to Folklore as a roaster-retailer combining wholesale, cafés, and story-driven specialty coffee.
• Verve Coffee Roasters: Specialty roaster with multiple cafés on the West Coast and a coffee subscription program; comparable to Folklore in combining roasting, café retail, and DTC subscription.
• Counter Culture Coffee: Specialty roaster focused on sustainability, single-origin sourcing, and training programs; comparable to Folklore as a craft roaster serving both wholesale accounts and direct consumers.
• Blue Bottle Coffee: Specialty micro-roaster that has expanded into a national café and DTC subscription business; directly comparable to Folklore in roasting craft, single-origin positioning, and café-plus-subscription model.
• Intelligentsia Coffee: Pioneering third-wave roaster with cafés and a strong direct-trade sourcing program; comparable to Folklore in single-origin focus, café presence, and emphasis on farmer relationships.
• La Colombe Coffee Roasters: Specialty roaster with cafés, wholesale accounts, and DTC sales of beans and ready-to-drink coffee; comparable to Folklore across both café and packaged-coffee distribution.
• Stumptown Coffee Roasters: Specialty coffee roaster operating its own cafés and wholesale distribution nationwide; closely comparable to Folklore as a third-wave roaster with a café presence and a focus on direct trade and single-origin storytelling.
• Onyx Coffee Lab: Specialty roaster with competition wins and a strong reputation for single-origin coffee; comparable to Folklore in roasting pedigree (award-winning) and a mix of café, wholesale, and e-commerce.

Broad incumbents

• Caribou Coffee: Established coffee chain with company-owned and franchised cafés across the U.S.; provides context for the broader café category in which Folklore operates as a small specialty player.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/folklore-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folklore Coffee