What folkYEAH! does

folkYEAH! is a New Zealand-based creative studio founded in 2023 by Jenn (Jenn Hadley), operating as a sole proprietorship out of Wellington (Te Aro). The studio offers visual communication services across three core areas — graphic design, photography, and video production — together with brand identity development. Its work is structured around a four-stage Design Thinking methodology (Understand, Define, Ideate, Create), which positions engagements as strategy-led rather than pure production. The product surface is primarily bespoke project work: brand identity systems, annual reports, fundraising campaigns, event and website photography, and brand video, with a personal photography series (Residual Narratives) as a non-commercial output.

The client base is heterogeneous by both industry and size. Enterprise and government clients include Meridian Energy (integrated annual report), New Zealand Customs Service (annual report with print management), Royal Society Te Apārangi (2021 Highlights publication), and Humankind (website photography). Non-profit work includes the Kaibosh Food Rescue 'Give a Meal in May' fundraising campaign. SMB clients include Scout Hair, Thelonious Records, Shut Up & Dance, and Code Uniforms, typically engaged for brand identity or catalogue photography. Talent is a single full-time operator who relies on collaborative partnerships with design firms (MSO Design, The Hive, Marca) to deliver larger projects.

The business operates on a project-based, one-time fee model: estimates are agreed in writing, additional hours beyond scope are billed separately, and payment is due within 14 days of invoice with 2% monthly interest on overdue amounts. Copyright in creative works is retained by the studio, with clients receiving a non-exclusive license upon full payment — a modest structural lever for ongoing portfolio use. The studio is bootstrapped with no external institutional investment, and customer acquisition is driven by direct engagement, referrals, and the website portfolio, with light social distribution of event content. Service delivery is domestic to the Wellington/New Zealand market, with no disclosed international footprint.

Name

folkYEAH!

Legal name

folkYEAH!

Website

https://folkyeah.co.nz

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

folkYEAH! is a Wellington, New Zealand-based creative studio offering graphic design, photography, video, and brand identity services to government, enterprise, non-profit, and SMB clients using a design thinking methodology.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Graphic design services
• Brand photography
• Video production
• Brand identity design
• Design thinking consulting

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Creative Services - Project-Based: One-time project fees for graphic design, photography, videography, and branding services. Services include strategy, concept development, production, and delivery. Additional hours beyond agreed scope are charged separately.
2. Licensing of Creative Works: Copyright remains with the photographer/videographer. Clients receive a non-exclusive license upon full payment. The photographer retains rights to use works for competitions, advertising, gallery display, and business promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

folkYEAH! is a Wellington, New Zealand-based creative studio providing graphic design, photography, video production, and brand identity services to government agencies, enterprises, small and medium businesses, and non-profit organisations. The studio applies a four-stage Design Thinking methodology (Understand, Define, Ideate, Create) from strategy and concept development through to production and delivery. Engagements are project-based, with each client receiving bespoke visual communication deliverables such as annual reports, brand identities, fundraising campaigns, event photography, and promotional video.

Product overview

folkYEAH! is a New Zealand-based creative studio offering visual communication and branding services through three core service areas: Graphic Design (strategy, concept development, and production of brand materials), Photography (brand, event, travel, and website photography), and Video (campaign and brand video production including strategy, filming, and editing). The studio employs a Design Thinking methodology with four stages: Understand, Define, Ideate, and Create. Client projects include brand identity development (Scout Hair, Thelonious Records), annual report design (Meridian Energy, New Zealand Customs Service, Royal Society), campaign creation (Kaibosh Food Rescue), and specialized photography for events, websites, catalogues, and merchandise. The studio also maintains a personal photography project called Residual Narratives.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• MSO DesignminorImplementation/ SI/ Consulting PartnerCollaboration on New Zealand Customs Service Annual Report project. folkYEAH! provided graphic design and print management services while MSO Design contributed to the overall design partnership.
• The HiveminorImplementation/ SI/ Consulting PartnerCollaboration on Royal Society Te Apārangi 2021 Highlights Publication. Worked together on concept development and design execution.
• MarcaminorImplementation/ SI/ Consulting PartnerCollaboration on Meridian Energy Annual Report. Marca partnered on the integrated report design and visual brand implementation.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Massive: New Zealand digital creative agency offering brand, design, and digital services to SMB and enterprise clients. Comparable as another domestic alternative for integrated creative work.
• The Church: New Zealand creative agency offering advertising, branding, and integrated creative services. Comparable as a competitor for similar enterprise and SMB brand work, particularly in the Auckland market.
• Plato Creative: New Zealand creative studio providing brand identity, graphic design, and visual communication services. Comparable as a direct competitor in the same service categories targeting NZ SMB and enterprise clients.
• Alt Group: Auckland-based creative design studio with strong reputation in brand identity, publication design, and visual communication. Directly comparable to folkYEAH! in offering multi-disciplinary creative services to New Zealand enterprise and cultural clients.
• EightyOne: Wellington-based brand and design agency serving New Zealand businesses with strategy, brand, and creative services. Comparable as a domestic competitor for the same enterprise and government creative briefs.

Broad incumbents

• Canva: Global design platform enabling self-serve graphic design, branding, and content creation. Competes indirectly with folkYEAH! by giving SMB clients a low-cost DIY alternative for basic design needs.
• Squarespace: Website building platform with integrated design templates and tools. Competes for folkYEAH!'s website photography, brand rollout, and small-business website engagements via bundled DIY tooling.
• Clemenger BBDO: Large Trans-Tasman advertising network offering full-service creative, media, and brand strategy. Competes for the same enterprise and government creative briefs at significantly larger scale and resource base.

Others

• 99designs: Global online marketplace connecting clients with freelance designers for logos, branding, and graphic design. Competes for the same SMB and startup RFPs folkYEAH! targets, typically at lower price points.
• Fiverr: Global freelance marketplace offering graphic design, photography, and video services from distributed providers. Competes for budget-conscious SMB clients at significantly lower price points than a New Zealand boutique studio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/folkyeah-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about folkYEAH!