fond of good

What fond of good does

Fond of Good is a Paris-headquartered communication and brand activation agency founded by Monica Griso Schrötter, a communications professional with German-Spanish roots who has been based in Paris for more than 30 years. The firm employs approximately 6 people and delivers four core services — PR & Influence, Brand Content, Community Management, and Event Planning — to enterprise clients, primarily sustainable and purpose-driven brands seeking authentic community building in European markets. Service delivery is conducted in seven European languages (French, English, German, Dutch, Spanish, Portuguese, and Danish), with a Paris headquarters supplemented by remote native team members in Brussels, Barcelona, and Lisbon to provide local market anchorage across France, Benelux, Spain, and Portugal.

The agency's business model is professional services engagement-based: fees are paid for custom PR, content, community, and event work, with quote-based pricing tailored to client scope and delivered through collaborative client engagements rather than productized offerings. The named enterprise client portfolio includes Riese & Müller (e-bikes), Vaude (outdoor apparel), Stokke (children's equipment), Croozer (cycling), and Wildling (sustainable footwear), with additional ecosystem partners including Steiff, Lillydoo, Adecco, and Les Louves. Quantitative proof points include 300+ local ambassadors built for Stokke in France and dedicated local Instagram hub accounts (@vaudefrance, @vaudebelgium, @croozer_fr) created for Vaude and Croozer.

The firm is privately held with no disclosed parent company, no external investors, no funding rounds, no patents, no certifications, and no proprietary technology stack. Marketing channels are limited to organic LinkedIn and Instagram presence plus an email newsletter, and the B2B go-to-market is direct client engagement through collaborative brand-team relationships.

Name

fond of good

Legal name

Fond of Good

Website

https://fondofgood.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fond of Good is a 6-person Paris-based boutique PR and brand activation agency serving sustainable, purpose-driven enterprise brands across France, Benelux, Spain, and Portugal via PR & Influence, Brand Content, Community Management, and Event Planning delivered in seven European languages.

Ownership category

akta.pro rank

Product category

Public Relations and Brand Activation Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Brand activation services
• Public relations agency
• Community management services
• Event planning services
• Brand content production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Brand Activation: Fees for PR & Influence, Brand Content, Community Management, and Event Planning services provided to brands. Custom project-based and retainer arrangements tailored to each client's needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fond of Good is a Paris-based communication and brand activation agency that provides four integrated services: PR & Influence, Brand Content, Community Management, and Event Planning. The agency works with sustainable and purpose-driven premium brands to build authentic ambassador communities across European markets including France, Benelux, Spain, and Portugal.

Product overview

Fond of Good offers a unified suite of four integrated communications and brand activation services: PR & Influence, Brand Content, Community Management, and Event Planning. These services are designed to be combined efficiently to build genuine brand communities. The company operates as a services agency rather than a software product, providing strategic communications consulting, content production, social media management, and event execution across European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Influence Public relations and influence program designed to generate and foster brand recommendation through engaging third parties, both in the real and digital world. Tailored influence programs for brand teams seeking authentic word-of-mouth in European markets.
• Brand Content Strategic storytelling and content production service that develops brand awareness, preference, and image through planning and producing engaging content for brand clients.
• Community Management Social media community management service that connects brands to key publics and engages communities through genuine conversation across local and global platforms.
• Event Planning Event design, planning, and management service that creates unique brand experiences while federating brand communities and key publics.

Quantifiable outcome

• Stokke: 300+ local active ambassadors built in France
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• SteiffminorGTM or Marketing PartnerPremium German toy brand featured in Fond of Good's client ecosystem portfolio.
• LillydoominorGTM or Marketing PartnerPremium baby care brand included in Fond of Good's client ecosystem.
• AdeccominorGTM or Marketing PartnerHR and staffing company featured in client ecosystem portfolio.
• Les LouvesminorGTM or Marketing PartnerBrand partner included in Fond of Good's ecosystem network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WE Communications: International communications agency with European hubs focused on technology, consumer, and lifestyle brands; comparable in integrated PR + content + community service model targeting premium brands.
• RPCA: Paris-based independent PR and influence agency serving lifestyle, luxury, and consumer brands; directly comparable to Fond of Good in boutique French PR & Influence positioning.
• Diffusion: Independent French and UK communications agency serving lifestyle, consumer, and active-lifestyle brands with PR, influencer, and social media services; a directly comparable boutique European peer.
• Hope&Glory: Independent UK-based consumer and lifestyle PR agency; comparable in being a founder-led, specialist boutique serving premium and purpose-driven European brands with integrated PR and influencer work.
• Team Lewis: Global communications agency with deep European presence offering PR, brand, social, and content services; comparable in integrated comms model and premium brand client base.
• Hotwire: Global tech and lifestyle communications consultancy with strong European footprint offering PR, influencer, and brand activation services to purpose-driven and premium brands; comparable to Fond of Good in integrated PR + content + community offerings.

Broad incumbents

• FleishmanHillard: Global communications network with strong European practice in consumer, lifestyle, and brand marketing; competes for the same enterprise accounts as Fond of Good as part of a broader portfolio.
• Edelman: Largest global PR firm with Paris and major European offices, serving premium consumer, lifestyle, and purpose-driven brands; an incumbent that competes for the same premium European clients as Fond of Good but at much greater scale.
• Ketchum: Global communications consultancy with significant European footprint, including Paris; comparable at the brand campaign and influencer activation level, though operating as a much larger incumbent.
• Havas Paris: Paris-based global advertising and communications group offering PR, content, and brand activation as part of a broader creative and media network; an incumbent peer in the French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fond-of-good
• Instagraminstagram.com/fondofgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fond of good