Les Louves
Les Louves is a French digital media and e-commerce platform targeting pregnant women and new mothers with expert-validated editorial content, the My Louves subscription program, and supporting e-books and affiliate partnerships.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Les Louves does
Les Louves is a privately-held French digital media and e-commerce company headquartered in Paris, founded around 2015. The company operates leslouves.com, a French-language editorial platform targeting pregnant women and new mothers, with content spanning pregnancy, motherhood, child development, beauty, style, and family travel. The platform is built around a content-marketing-led model that distributes articles across owned web properties, social channels (Facebook, Instagram, Pinterest, Twitter), and the Mères podcast, which launched in 2018.
The company's core monetized product is My Louves, a structured 12-month subscription program priced at €3.99/month or €44.99/year, providing guided pregnancy and post-partum content co-created with gynecologists, perinatal nurses, psychologists, and hypnotherapists. Secondary revenue comes from digital e-books on baby names (€3.99–€4.99), a curated gift box (La Pochette), gift cards for My Louves subscriptions, and affiliate/referral arrangements with complementary brands including Stokke, Caudalie, MAM, Mademoiselle bio, and Decitre. Internationally, the company has added a limited English-language site and references shipping to non-EU markets in its terms of sale.
The business is founder-led (Marion Roucheux, Présidente; Marine Deffrennes, Directrice Générale), operates as a SARL with €10,000 in capital, and runs with a stated headcount of 5 employees. There is no publicly disclosed funding, no proprietary technology platform, no API, and no AI/ML capabilities referenced. The company is CNIL-registered (declaration 1901259 v 0) for data protection compliance.
Les Louves firmographics
Firmographics- Name
- Les Louves
- Legal name
- Les Louves
- Website
- https://leslouves.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Les Louves is a French digital media and e-commerce platform targeting pregnant women and new mothers with expert-validated editorial content, the My Louves subscription program, and supporting e-books and affiliate partnerships.
- Ownership category
- akta.pro rank
Les Louves industry classification
Industry- Product category
- Parenting and Maternal Digital Media
- NAICS
- Book Publishers (513130), Periodical Publishers (513120)
- akta.pro primary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
- akta.pro secondary industry
- Children’s Subscription & Book Club Publishing (MPAJAFAO)
Keywords
Where Les Louves is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Les Louves business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Revenue (My Louves): Monthly and annual subscription program providing pregnancy and post-partum content, expert advice, and support tools. The program is co-created with healthcare experts including gynecologists, perinatal nurses, psychologists, and hypnotherapists. Subscription tiers include monthly (3.99€), annual (44.99€), 6-month (99€), and 12-month (159€) options.
- E-commerce Product Sales: Sales of physical and digital products including name books (e-books), gift cards, and lifestyle products through the e-shop. E-books on baby names are sold at 3.99€-4.99€ per unit.
- Affiliate/Referral Revenue: Partnership revenue through affiliate links to recommended products and services (beauty products, baby care items, books from Decitre).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - My Louves |
| Subscription | Annual | Annual subscription - My Louves |
| Subscription | Multi-year contract | 6-month subscription - My Louves |
| Subscription | Multi-year contract | 12-month subscription - My Louves |
| One time/ perpetual license | Pay-as-you-go | E-book: Le livre des prénoms fille – édition 2021 |
| One time/ perpetual license | Pay-as-you-go | E-book: Le livre des prénoms garçon – édition 2021 |
| One time/ perpetual license | Pay-as-you-go | E-book: Livre des prénoms – édition 2020 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Les Louves product offering
Product offeringCore offering
Les Louves is a French digital media and e-commerce platform that publishes editorial articles, podcasts, and guides on pregnancy, motherhood, parenting, kids, travel, style, and beauty for French-speaking audiences. Its flagship commercial product is "My Louves," a paid subscription program providing structured 12-month pregnancy and post-partum content co-created with healthcare professionals (gynecologists, perinatal nurses, psychologists, hypnotherapists). The company also sells digital baby-name e-books, a curated service voucher bundle called "La Pochette," gift cards, and earns affiliate revenue through partner retailers.
Product overview
Les Louves operates as a digital media and e-commerce platform for mothers and parents, combining a free content platform with a paid subscription service. The main Les Louves platform provides editorial content across pregnancy, motherhood, kids, travel, style, and beauty categories. The flagship paid product, My Louves, is a subscription-based pregnancy and post-partum support program (3.99€/month or 44.99€/year) covering 12 months of guided content co-created with medical experts. Additional offerings include the Mères podcast series, e-books for baby name inspiration, La Pochette (a voucher bundle for wellness services), and gift cards for the subscription service. The portfolio also includes an e-shop for books and related products.
Differentiator
Problem solved
Functional benefit
Brands
- My Louves: Subscription-based pregnancy and post-partum digital program with monthly content, podcasts (Conscientes, Pères à part entière), and 12-month structured guidance.
- Mères Podcast
Products and services
- My Louves Subscription Monthly or annual subscription program providing structured pregnancy and post-partum support content for French-speaking expectant and new mothers. Covers 9 months of pregnancy (months 1-9) and 3 months of post-partum (months 10-12), co-created with gynecologists, perinatal nurses, psychologists, and hypnotherapists. Includes podcasts and expert guidance.
- Le livre des prénoms (e-books) Digital downloadable e-books providing curated baby name suggestions, available in separate editions for girls and boys (e.g., 2021 editions and 2020 edition). Sold as one-time purchases via the Les Louves e-shop.
- La Pochette A curated gift box containing vouchers for beauty and wellness services (beauty institutes, well-being providers, service providers) that Les Louves selects to offer experiences to customers, sold through the Les Louves e-shop.
- Cartes Cadeaux My Louves (Gift Cards) Gift card products for My Louves subscriptions available in 6-month and 12-month durations, allowing users to gift the pregnancy/post-partum subscription service to other expectant or new mothers.
- Mères Podcast Podcast series featuring real motherhood stories and testimonials, covering topics such as pregnancy, birth experiences, parenting challenges, and family life. Distributed on iTunes, SoundCloud, Spotify, and podcast applications.
Companies that use Les Louves
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Les Louves technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Les Louves partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DecitreminorBook distribution partnership. Les Louves e-books on baby names and parenting sold through Decitre.fr with affiliate links on the Les Louves website.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Les Louves competitors and assessment
Company assessmentRegional players
- Babilou (FamilyDay): Major European childcare operator that also publishes parenting content for French families. Relevant as a scaled player that monetizes the same audience via services rather than media subscriptions.
- FamilySphère: French parenting community and content platform serving parents of school-age children. Comparable vertical focus (parenting content) with audience skewed slightly older than Les Louves' pregnancy-first positioning.
Broad incumbents
- Doctissimo: Major French health and wellness portal with dedicated pregnancy and baby content sections. Comparable in monetizing health-related parenting content to a French audience and competes for the same expert-validated niche.
- La Maison des Maternelles (France TV): Long-running French public broadcaster program and digital destination dedicated to pregnancy and early motherhood. Comparable authoritative motherhood content positioning with much broader reach and distribution.
- Parents (Bayard Group): Established French parenting media brand backed by Bayard, a major publishing group. Competes in the same parenting/motherhood content category with broader resources and deeper editorial infrastructure.
Direct peers
- Magicmaman: Long-standing French parenting magazine and digital media brand covering pregnancy, birth, and child-rearing. Closely comparable in content focus (motherhood journey) and target demographic to Les Louves.
- Neuf Mois: French media brand focused specifically on pregnancy and early motherhood. Closely aligned with Les Louves' pregnancy-first content positioning and target pregnant-woman audience.
- Aufeminin: Major French digital women's and parenting media platform owned by Axel Springer, covering pregnancy, motherhood, beauty, and lifestyle. Direct comparator given overlapping audience, content categories, and advertising-driven monetization.
Emerging players
- May (maternity companion app): French pregnancy and maternity app offering week-by-week tracking and content. Comparable to My Louves' structured pregnancy subscription in audience and value proposition, though delivered as a mobile app rather than content platform.
- Bébé au Naturel: French e-commerce and content platform for natural baby products. Comparable in serving pregnant and new mothers in France with a mix of editorial content and product commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Les Louves social profiles
Digital presenceLes Louves compliance and trust
Trust signalCompliance1 record
Les Louves financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Louves leadership team
Management profileNumber of profiles
Profiles2 records
Les Louves subsidiaries and ownership
Company hierarchySubsidiaries2 records
Les Louves funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Louves M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Louves
What does Les Louves do?
Les Louves is a French digital media and e-commerce platform that publishes editorial articles, podcasts, and guides on pregnancy, motherhood, parenting, kids, travel, style, and beauty for French-speaking audiences. Its flagship commercial product is "My Louves," a paid subscription program providing structured 12-month pregnancy and post-partum content co-created with healthcare professionals (gynecologists, perinatal nurses, psychologists, hypnotherapists). The company also sells digital baby-name e-books, a curated service voucher bundle called "La Pochette," gift cards, and earns affiliate revenue through partner retailers.
Is Les Louves a public or private company?
Les Louves is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Les Louves founded?
Les Louves was founded in -1. It employs 1 to 10 people.
Where is Les Louves based?
Les Louves is headquartered in Paris, France, in the Europe region.
How does Les Louves make money?
Three revenue lines are on record. Subscription Revenue (My Louves) is the primary driver. The others are E-commerce Product Sales and affiliate/Referral Revenue.
Who are Les Louves's main competitors?
Regional players on record are Babilou (FamilyDay) and FamilySphère. Broad incumbents are Doctissimo, La Maison des Maternelles (France TV) and Parents (Bayard Group). Direct peers are Magicmaman, Neuf Mois and Aufeminin. Emerging players are May (maternity companion app) and Bébé au Naturel.
Does Les Louves have an API?
No public API is recorded for Les Louves.
What industry is Les Louves in?
Les Louves's product category is Parenting and Maternal Digital Media. Its primary akta.pro industry code is MPAJAMAB, E-book Subscription & Bundling Services, with a secondary code of MPAJAFAO, Children’s Subscription & Book Club Publishing. Its NAICS code is 513130.