Laugarvatn Fontana

Name

Laugarvatn Fontana

Legal name

Gufa-Laugarvatn Fontana ehf

Website

https://fontana.is

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Geothermal Spa & Cultural Tourism

NAICS

Tour Operators (561520), Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Geothermal spa baths
• Icelandic wellness tourism
• Traditional rye bread baking
• Geothermal bathing experiences
• Golden Circle attractions

Headquarters

HQ city

Laugarvatn

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Geothermal Bath Admission: One-time admission tickets to geothermal baths including access to steam rooms, sauna, and lake bathing. Currently closed for renovations until June 2026.
2. Geothermal Rye Bread Tour: Guided tours of traditional Icelandic rye bread baking in geothermal sand, including tasting fresh bread with butter. Operates daily year-round at 11:45 and 14:30 (third tour at 10:15 from June-September).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Laugarvatn Fontana operates a single-location geothermal spa and traditional bakery in Laugarvatn, Iceland, offering two core paid experiences: (1) Geothermal Baths — admission to natural geyser-steam rooms, sauna, and lake-connected warm mineral pools with temperatures between 40°C and 50°C; and (2) Geothermal Bakery Tours — guided tours demonstrating traditional Icelandic rye bread baked underground in geothermal sand for 24 hours, served warm with butter. Both experiences are sold as one-time admissions to individual tourists and small groups visiting Iceland's Golden Circle route.

Product overview

Laugarvatn Fontana offers two primary geothermal experiences: the Geothermal Baths (geothermal bathing with natural steam from a geyser, warm mineral pools, and steam rooms) and the Geothermal Bakery Tour (traditional Icelandic rye bread baked underground in geothermal sand for 24 hours). The company operates as a single-location destination spa and bakery in Laugarvatn, Iceland, situated on the Golden Circle tourist route.

Differentiator

Problem solved

Functional benefit

Products and services

• Geothermal Baths One-time admission experience for individual tourists and small groups featuring natural steam from a live geyser, warm mineral pools by Laugarvatn Lake, geothermal steam rooms, and sauna with temperatures typically between 40°C and 50°C. Currently closed for renovations until June 2026.
• Geothermal Bakery Tour Guided tour for individual tourists and small groups showing traditional Icelandic rye bread being baked underground in hot geothermal sand near a geyser for 24 hours, then excavated and tasted warm with butter. Operates daily year-round at 11:45 and 14:30, with an additional 10:15 tour from June through September.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Krauma Geothermal Baths: Geothermal spa in west Iceland near Deildartunguhver hot spring. Direct peer offering luxury geothermal bathing experience with similar pricing structure and target market.
• Secret Lagoon (Gamla Laugin): Iceland's oldest natural swimming pool located in the Golden Circle area. Direct competitor positioned on the same tourist route, offering a similar authentic geothermal experience.
• GeoSea: Geothermal sea baths in Húsavík, north Iceland. Direct peer offering ocean-view geothermal bathing in a smaller, regional operation similar to Fontana's scale.
• Mývatn Nature Baths: Geothermal bathing facility in northern Iceland. Direct peer offering comparable natural hot spring bathing experience, though serving a different geographic segment of the local tourism market.
• Blue Lagoon Iceland: Iceland's most iconic geothermal spa. Directly comparable as a geothermal bathing destination marketed to international tourists, though operating at materially larger scale and brand recognition.
• Sky Lagoon: Recently opened (2021) geothermal spa near Reykjavik. Competes for the same tourist segment with a modern infinity-edge design and comparable pricing, located close to Reykjavik on the southern route.
• Hvammsvík Hot Springs: Ocean-fed geothermal hot springs near Reykjavik. Comparable as a premium Icelandic natural hot spring experience marketed to international tourists seeking authentic bathing.

Broad incumbents

• The Retreat at Blue Lagoon: Luxury hotel and spa attached to Blue Lagoon. Comparable as a higher-end geothermal hospitality offering under the broader Blue Lagoon brand, but adds lodging and dining to the spa experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laugarvatn-fontana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laugarvatn Fontana