Foodaily每日食品

What Foodaily每日食品 does

Foodaily每日食品 is a privately-held Chinese food industry innovation media and services platform founded in 2009 and headquartered in Shanghai, operated by Shanghai Zeen Information Technology Co., Ltd. (上海泽恩信息科技有限公司) under CEO Cynthia Wang. The platform targets food and beverage brand decision-makers, ingredient suppliers, packaging/OEM/ODM providers, and industry professionals, offering an integrated ecosystem that combines editorial content (快讯, 资讯, 每日早报, 专栏, 专题), the authoritative iSEE全球奖 industry award, an annual flagship Foodaily创新博览会 (70,000 sqm, 500+ exhibiting brands, 5,000+ attendees), executive dialogue through 玲听 and 创新私享会, and a proprietary research institute (Thinking研究院 / 全球创新品鉴) curating 3,000+ products annually from 28+ countries.

The core technology stack is a digital media platform with integrated content management, member services, event registration, and community engagement systems; no public API, SDK, or AI capabilities are disclosed. The proprietary assets that anchor the business include the iSEE award brand (registered trademark, 10,000+ entries over six consecutive sessions), the Foodaily brand itself (16 years of continuous presence), and a content/research database spanning 300,000+ annual new products. Distribution is anchored on the foodaily.com website, the WeChat ecosystem (official account, mini-programs, 100,000+ member community groups), and the annual physical expo at the National Exhibition and Convention Center Shanghai.

Revenue is generated through five streams: event tickets and conference fees, exhibition booth sales and sponsorship packages, media and content services (advertising), member subscriptions, and innovation consulting plus marketing services. Pricing is hybrid: freemium access for basic platform features and an annual subscription for premium membership. The go-to-market motion is event-driven and community-led, with enterprise sales targeting F&B brands, ingredient suppliers, and packaging/equipment companies for booth and sponsorship sales. Strategic partnership with HOTELEX Shanghai Expo (announced 2024) extends reach into catering and hospitality buyers. The company is privately held with no disclosed funding rounds, parent company, or institutional investors in the source data.

Name

Foodaily每日食品

Legal name

上海泽恩信息科技有限公司

Website

https://foodaily.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Foodaily每日食品 is a 16-year-old Chinese food industry innovation platform serving F&B brands, ingredient suppliers, and industry professionals through editorial media, the iSEE global awards, and a flagship annual expo. It operates as a digital-plus-events business headquartered in Shanghai under Shanghai Zeen Information Technology.

Ownership category

akta.pro rank

Product category

Food Industry Media & Events

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Food industry media
• Industry research reports
• Food innovation awards
• B2B event exhibitions
• Industry networking platform

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event Tickets and Conference Revenue: Revenue from ticket sales for annual Foodaily创新博览会 and Foodaily全球食品饮料创新大会 events, including speaker sessions and forum participation
2. Exhibition and Sponsorship: Revenue from exhibition booth fees, sponsorship packages, and marketing services offered to food brands, ingredient suppliers, packaging companies, and OEM/ODM vendors participating in annual events
3. Media and Content Services: Content marketing services, industry report publishing, and news exposure through Foodaily's digital media platforms including articles, columns, and WeChat channels
4. Member Services: Subscription-based member services providing access to exclusive content, industry resources, WeChat groups, and preferential access to events and activities
5. Innovation Consulting and Marketing Services: Brand and new product marketing services, innovation private sessions, and consulting for food industry companies seeking market exposure and business connections

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Foodaily每日食品 operates a comprehensive B2B food industry innovation media and service platform serving food brand decision-makers, ingredient suppliers, packaging companies, and OEM/ODM providers in China. The platform combines digital media content (daily news, articles, columns, topics), proprietary industry research (Thinking研究院), an authoritative annual award program (iSEE全球奖), a flagship annual exhibition (Foodaily创新博览会), thought leadership forums (玲听, 创新私享会), and a large-scale WeChat community to connect food industry stakeholders and deliver innovation insights.

Product overview

Foodaily每日食品 operates as a comprehensive food industry innovation service platform with a multi-product ecosystem. The core offerings include: (1) New media platform providing daily news, industry insights, and market analysis through channels like 快讯, 资讯, 每日早报, 专栏, and 专题; (2) iSEE全球奖, a leading industry award celebrating innovative products and brands; (3) Foodaily创新博览会, an annual exhibition serving as a platform for global food innovation's China debut; (4) 玲听, a thought leadership platform for enterprise dialogue and innovation study tours; (5) 创新私享会 and 全球创新品鉴, research-driven innovation discovery services that curate and analyze global food innovations. The platform connects food industry stakeholders through content, events, awards, and research services, unified by its mission to make food innovation accessible.

Differentiator

Problem solved

Functional benefit

Brands

• iSEE全球奖: A leading authority award in the food industry, adhering to 'global standards + third-party professional review + non-commercialization', celebrating and spreading globally innovative products, brands, and technologies. The award has attracted over 10,000 entries from China, Japan, South Korea, North America, Europe, Australia and other countries and regions.
• Foodaily创新博览会
• Foodaily全球奖
• 玲听
• Thinking研究院
• 全球创新品鉴
• 创新私享会
• 每日早报
• 每日新品

Products and services

• iSEE全球奖 (iSEE Global Awards) Industry-authority award program that discovers, recognizes, and communicates global innovative food products, brands, and technologies, designed for food and beverage brand decision-makers, ingredient suppliers, and innovation teams across multiple geographies.
• Foodaily创新博览会 / Foodaily创博会 (Foodaily Global Food & Beverage Innovation Expo) Annual flagship exhibition and conference held at National Exhibition and Convention Center Shanghai, featuring themed exhibition zones (New Health, New Fun, New Dining Table, New Intelligence), serving as the primary channel for brand exhibitions, sponsorships, and enterprise engagement for food brands and suppliers.
• 玲听 (Lingting) Thought Leadership Platform Thought leadership platform that gathers enterprise C-suite executives and top thinkers through dialogues, private workshops, and innovation study tours to facilitate deep connections with top-tier industry resources.
• 创新私享会 (Innovation Private Sessions) Exclusive intimate innovation sharing sessions that bring together industry think tanks, solution experts, and product decision-makers to deeply discuss specific topics, share experiences, and facilitate precise customer and resource connections.
• 全球创新品鉴 (Global Innovation Tasting) Annual curated innovation showcase run by Foodaily Research Institute that selects 3,000+ innovative products from 28+ countries and regions across 70+ sub-categories for immersive display and tasting, providing product innovation inspiration and opportunity prediction.
• Foodaily会员服务 (Membership Services) Subscription-based membership providing access to exclusive content, industry resources, the 100,000+ Foodaily食品创新交流群 WeChat community, and preferential access to events and activities for food industry professionals.

Quantifiable outcome

• Over 12,645 brand and product decision-makers connected through events over the past decade
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HOTELEX Shanghai (上海博华国际展览有限公司)flagshipStrategic or Co-development Partner · 1 January 2024Foodaily创博会 has established strategic cooperation with HOTELEX Shanghai Expo, integrating advantages resources from food & beverage and catering industries to jointly build a more professional, higher quality, and more dynamic innovation brand exhibition.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FoodBev Media: FoodBev Media is a global B2B food and beverage trade media company publishing news, reports, and organizing industry awards (including the FoodBev Awards). It is the closest international analogue to Foodaily, competing for multinational F&B brand sponsorship and content reach across multiple geographies.
• FoodTalks: FoodTalks is a Chinese B2B food industry information platform providing news, supplier directories, reports, and community services to food and beverage professionals. It competes directly with Foodaily for content audience, sponsorship revenue, and supplier mindshare in the China food innovation media market.
• 21Food (食品商务网): 21Food is a long-established Chinese B2B food industry portal offering ingredient sourcing, supplier directories, and industry news. It is a direct competitor to Foodaily for food industry supplier visibility, member services, and content-led marketing in China.
• 新营养 (New Nutrition / Xinyingyang): 新营养 is a Chinese B2B media platform focused on nutrition, health ingredients, and functional food industry trends, publishing reports and organizing events. It competes directly with Foodaily in the health, functional, and ingredient-trend content niche within the China F&B media market.

Broad incumbents

• Food Engineering (BNP Media): Food Engineering is a leading B2B trade publication covering food and beverage manufacturing technology, ingredients, and processing, owned by BNP Media. It competes with Foodaily's research and editorial coverage for enterprise readership and sponsorship in the broader F&B industry.
• Monde Selection: Monde Selection is an internationally recognized quality award for food and beverage products, headquartered in Europe. It competes with the iSEE Global Awards for global food brand recognition and award sponsorship across multiple geographies.
• FoodNavigator (Informa): FoodNavigator is part of Informa's Food & Beverage portfolio and is a leading global B2B food industry news site with sister titles (FoodNavigator-Asia, FoodNavigator-Europe). Backed by Informa's large events business, it competes with Foodaily for multinational brand marketing budgets and editorially in the China F&B market.
• Informa Markets (FHC China / ProPak China): Informa operates major China-based food and hospitality exhibitions including FHC China and ProPak China, attracting F&B brands, ingredient suppliers, and packaging companies. It is a direct competitor to the Foodaily Innovation Expo for exhibitor booth sales and sponsorship dollars in China.
• Reed Exhibitions (China food and hospitality portfolio): Reed Exhibitions runs large-scale food and hospitality trade shows in China and globally, including Hotelex-related events. Through its hotel and foodservice exhibition portfolio, it competes with Foodaily for exhibitor marketing budgets and serves overlapping enterprise audiences.

Emerging players

• CBNData (Alibaba's consumer data platform): CBNData is a Chinese consumer and F&B industry data and content platform producing trend reports and industry insights for brands. It overlaps with Foodaily's research and trend-reporting function and competes for brand marketing and report sponsorship budgets in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foodaily%E6%AF%8F%E6%97%A5%E9%A3%9F%E5%93%81

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodaily每日食品