What Food+Planet does

Food+Planet is a U.S.-based nonprofit founded in 2020 and headquartered in Ojai, California, with a six-person team that develops evidence-based frameworks to advance sustainable dietary patterns. Its core product is the 4D Sustainable Diets Framework, a methodology that the organization is validating and deploying through research partnerships with institutions such as Johns Hopkins Center for a Livable Future and the American Heart Association's FOOD EDU program, and through a 2025 survey of 1,002 Registered Dietitian Nutritionists.

The organization's go-to-market is non-commercial. Rather than selling a product, Food+Planet distributes its framework through a coalition of philanthropic and institutional partners, including Builders Initiative, TomKat Ranch, Ardmore Institute, Fed by Blue, Monterey Bay Aquarium Seafood Watch, The Nature Conservancy, CGIAR, GAIN, Oldways, Food Tank, True Health Initiative, and The Rockefeller Foundation. It also pursues consumer-facing adoption via retail activation, exemplified by a 2025 rollout with Big Y Supermarkets across more than 70 stores.

The business model is donation- and grant-funded. No revenue, expense, or budget figures are disclosed in the available data. The organization appears to operate with a lean staff and a partnership-led delivery model, leveraging collaborators for research, distribution, and education rather than building a large in-house operational footprint.

Name

Food+Planet

Legal name

Food and Planet

Website

https://foodandplanet.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Food+Planet is a six-person nonprofit in Ojai, California that develops the 4D Sustainable Diets Framework and deploys it through research, philanthropic, and retail partnerships with institutions such as Johns Hopkins, the American Heart Association, and Big Y Supermarkets.

Ownership category

akta.pro rank

Product category

Sustainable Food Systems Education

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA), Food Systems & Value Chain Development for Nutrition (BPADAJAG), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Sustainable food systems
• Nutrition education
• Dietetics training
• Blue foods
• Nonprofit research

Headquarters

HQ city

Ojai

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Food + Planet operates as a nonprofit organization funded entirely by donations and grants. The organization explicitly states it works 100% independently of the food industry, accepting support from foundations like Builders Initiative while maintaining editorial independence.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Food+Planet is a global nonprofit that develops and distributes free educational resources to empower Registered Dietitian Nutritionists and other health professionals to champion sustainable diets. Its core offering is the proprietary Four Dimensional (4D) Sustainable Diets Framework, operationalized through education modules co-developed with Johns Hopkins, an annual RDN survey, retail dietitian toolkits, the Blue Foods as Medicine Cookbook, downloadable case studies, and impact reports. The organization also runs in-store activations with grocery partners (Big Y) to bring sustainable food education directly to consumers.

Product overview

Food+Planet is a nonprofit organization that operates as a co-creation lab and educational platform rather than a traditional software product company. Their primary offering is the 4D Sustainable Diets Framework, which is operationalized through multiple interconnected programs and resources. These include educational curriculum modules developed with Johns Hopkins for training dietetic professionals, an annual sustainability survey conducted with Today's Dietitian, downloadable toolkits for retail dietitians, cookbook resources focused on blue foods, and a curated library of research materials. The organization also produces impact reports and case studies. All offerings are free resources designed to empower nutrition and healthcare professionals to champion sustainable food systems, rather than commercial products with pricing or user accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• 4D Sustainable Diets Framework A proprietary framework organizing sustainable diet considerations across four interconnected dimensions—Planetary (environmental sustainability), Nutrition (human health), Economic (sustainable economies), and Sociocultural (cultural appropriateness and food justice)—that guides Food+Planet's educational programs and partnerships with dietitians and health professionals.
• Sustainable Dietetics Education Modules Learning modules co-developed with Johns Hopkins Center for a Livable Future to train dietetic students and RDNs on sustainable food systems, covering introduction to sustainable food systems, food systems for all, food and climate, and aquatic foods/nutrition. Each module includes slides, notes, case studies, and discussion questions for students in dietetic internships and coordinated programs.
• Sustainability and Food Insights Dietitian Survey Annual survey conducted in partnership with Today's Dietitian that tracks how U.S. registered dietitian nutritionists view and integrate sustainability into their practice, providing benchmark data on the dietitian profession's sustainability knowledge and engagement.
• Blue Foods as Medicine Cookbook Comprehensive cookbook focused on blue foods (aquatic foods including seafood and sea vegetables) that provides nutrition and sustainability information along with recipes designed for food, health, and nutrition professionals to educate consumers.
• Retail and Supermarket Dietitian Toolkit Free downloadable toolkit containing ready-to-use nutrition information, recipes, handouts, and activation ideas designed specifically for retail and supermarket dietitians to promote sustainable foods in grocery store settings.
• Case Studies in Sustainable Food Systems Collection of downloadable case studies showcasing innovative collaborations and strategies to advance sustainability in food systems, including examples of reducing food waste, promoting plant-based menus, ocean-friendly seafood choices, and empowering dietitians globally.
• Annual Impact Reports Annual impact reports documenting Food+Planet's achievements, partnerships, and contributions to sustainable food systems, covering activities such as supermarket activations, educational partnerships, media reach, and academic publications.
• Resource Center Library Digital library containing curated resources, reports, and research materials organized by the 4D framework dimensions and topic tags including sustainable seafood, food security, agroecology, biodiversity, food justice, and indigenous foods.

Quantifiable outcome

• 0% of RDNs believe they should be leaders in advancing sustainable diets, indicating a significant market opportunity for education and engagement
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Johns Hopkins Center for a Livable FuturecoreStrategic or Co-development PartnerDeveloped sustainable education modules for dietetic students covering food systems as they relate to sustainability and public health with emphasis on nutrition. Modules include slides, notes, case studies, and discussion questions for students in dietetic internships and coordinated programs.
• American Heart Association FOOD EDUcoreStrategic or Co-development PartnerCo-created a global dietitian sustainability curriculum with AHA FOOD EDU to train dietitians and nutrition professionals on sustainable food systems.
• Big Y SupermarketscoreChannel Partner/ Reseller/ DistributorFirst supermarket activation launched in 70+ Big Y grocery stores highlighting sustainable blue foods. Partnership includes in-store marketing, recipes, videos, nutrition information, and shopping/cooking tips on aquatic foods.
• Fed by BluecoreGTM or Marketing PartnerPartnered with Fed by Blue's Emmy-nominated PBS docuseries HOPE IN THE WATER for the Big Y supermarket activation promoting sustainable blue foods.
• TomKat RanchminorStrategic or Co-development PartnerBuilt new partnership with TomKat Ranch to advance California-based health initiatives.
• Ardmore InstituteminorStrategic or Co-development PartnerPartnership with Ardmore Institute to develop sustainable food resources for dietitians and health professionals.
• Monterey Bay Aquarium Seafood WatchcoreStrategic or Co-development PartnerContinued collaboration with Monterey Bay Aquarium Seafood Watch supporting sustainable seafood education and resources.
• The Nature ConservancycoreStrategic or Co-development PartnerPartner organization working on environmental conservation including sustainable food systems initiatives.
• CGIARcoreStrategic or Co-development PartnerGlobal research partnership working on agricultural and food systems research supporting sustainable food systems transformation.
• GAIN (Global Alliance for Improved Nutrition)coreStrategic or Co-development PartnerPartnership focused on improving nutrition outcomes through sustainable food systems approaches.
• OldwaysminorStrategic or Co-development PartnerAlly organization promoting traditional food cultures and healthy eating patterns.
• Food TankminorStrategic or Co-development PartnerAlly organization focused on building a better food system through education and advocacy.
• True Health InitiativeminorStrategic or Co-development PartnerCoalition of healthcare professionals committed to sustainable nutrition and health.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• True Health Initiative: True Health Initiative is a coalition of healthcare professionals committed to evidence-based lifestyle medicine and sustainable nutrition. It is named as a Food + Planet ally and competes for the same RDN and health-professional mindshare on sustainable diet education.
• Slow Food International: Slow Food is a global grassroots movement advocating for good, clean, and fair food. It overlaps with Food + Planet on cultural appropriateness, sustainable agriculture, and food justice themes central to the 4D Framework.
• Johns Hopkins Center for a Livable Future: CLF is an academic center producing sustainable food systems research and curriculum for public health students. It co-developed Food + Planet's dietetic education modules and operates an adjacent educational and research mission on the same topics.
• Food Tank: Food Tank is a nonprofit focused on building a better food system through education, research, and advocacy. Listed as an ally of Food + Planet, it operates in the same nonprofit food-systems awareness and convening space with overlapping audiences.
• Oldways: Oldways is a nonprofit promoting traditional food cultures and healthy, sustainable eating patterns. It is explicitly named as an ally of Food + Planet and targets similar dietitian and consumer audiences with comparable educational programming.

Broad incumbents

• GAIN (Global Alliance for Improved Nutrition): GAIN is a global nonprofit working on improving nutrition outcomes through sustainable food systems. It is a listed Food + Planet partner and is materially larger in scale, operating in adjacent food-security and nutrition education territory.
• EAT Foundation: EAT is the nonprofit behind the EAT Lancet Commission and planetary health diet frameworks. Food + Planet presented at Stockholm Food Forum for the EAT Lancet launch, signaling direct overlap on sustainable diet frameworks and policy advocacy.
• CGIAR: CGIAR is a global agricultural research partnership addressing food systems transformation. It is a listed Food + Planet partner and competes for funder attention and policy influence on sustainable food systems at much larger scale.
• World Resources Institute (WRI): WRI is a major global research nonprofit working on sustainable food and land use, including the Cool Food Pledge and Food Loss and Waste Protocol. It addresses the same sustainable diets and food systems topics at a much larger institutional scale than Food + Planet.

Others

• Monterey Bay Aquarium Seafood Watch: Seafood Watch is a sustainable seafood education and consumer guidance program. It is a listed Food + Planet collaborator and overlaps specifically on the blue foods / aquatic foods educational agenda and retail sustainability messaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foodplanetorg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food+Planet