Food Hotel Tech

What Food Hotel Tech does

Food Hotel Tech is a Paris-based annual trade show, founded in 2017 and operated by Easyfairs, dedicated exclusively to technology and CSR innovations for the hospitality and restaurant industry (CHR). The event is held at Paris Expo Porte de Versailles (Hall 7.1), with the next edition scheduled for March 31 – April 1, 2027, marking its 10th anniversary. It is positioned as the only French trade show focused on this vertical and serves as a meeting point between technology providers and hotel/restaurant decision-makers.

The core platform combines several integrated components: a main exhibition floor of 230+ exhibitors, a startup village of 50+ emerging companies, a 36-conference program, 45 innovation pitches, 30 themed guided tours (8 for chains, 22 thematic), AI workshops, and a four-category awards program (Innovation Award, Startup Award, Customer Experience Award, Connected Kitchen Award). The event is steered by an Advisory Board comprising senior executives from Accor, Google France, Deliveroo, Meta, Sodexo, TikTok, Best Western, and Bagelstein, providing content credibility and industry access. Supporting research includes the Baromètre IA, an annual study on AI adoption in hospitality and catering.

The business model is event-driven: revenue is generated primarily through exhibitor booth fees (quote-based, multi-year contracts), tiered sponsorship packages (Innovation Award by Sodexo, Startup Award by Food Service Vision and BPI France, Customer Experience Award by L'Hôtellerie-Restauration, Connected Kitchen Award by Grandes Cuisines and Gira), premium partnerships (D-Edge, CCI Paris Île-de-France, Design Leaders Club, GHR, UMIH), and customized guided tours for hotel and restaurant groups. Visitor attendance is free with pre-registration, and monetisation rests on the exhibitor and sponsor side of a two-sided marketplace. The organization employs approximately 96 people in France and operates under the Easyfairs group alongside sister events Tech For Retail and Tech For Industry Show.

Name

Food Hotel Tech

Legal name

Food Hotel Tech

Website

https://foodhoteltech.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Food Hotel Tech is a Paris-based annual trade show, organized by Easyfairs, dedicated to technology and CSR innovations for the hospitality and restaurant industry. Its 2027 edition will be the 10th anniversary, featuring 230+ exhibitors, 8,700+ visitors, and a multi-track conference and awards program.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

Keywords

• Hospitality trade shows
• Restaurant technology events
• B2B exhibition services
• Hotel innovation events
• Trade show management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Fees: Technology providers and solution vendors pay to exhibit at the trade show, gaining visibility with key hospitality decision-makers
2. Visitor Badges: Professional visitors register for badges to attend the exhibition, conferences, and networking opportunities. Badges are offered free for pre-registration
3. Sponsorship Packages: Companies sponsor awards (Innovation Award by Sodexo, Startup Award by Food Service Vision & BPI France, Customer Experience Award by L'Hôtellerie-Restauration, Connected Kitchen Award by Grandes Cuisines & Gira) and premium partnership positions
4. Premium Partnership Fees: Premium partners (D-Edge, Food Service Vision, CCI Paris, Design Leaders Club, Food Immo, Big Media, France Num, GHR, UMIH, and others) pay for enhanced visibility and branding opportunities
5. Guided Tour Sponsorships: Customized guided tours for hotel and restaurant groups generate additional revenue through branded experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Food Hotel Tech organizes an annual B2B trade show in Paris dedicated exclusively to technology and CSR (Corporate Social Responsibility) innovation for hospitality and restaurant professionals. The event brings together technology exhibitors, startups, and industry buyers through exhibitions, a startup village, conferences, guided tours, AI workshops, innovation pitches, and awards programs that help hotels and restaurants accelerate their digital and sustainable transformation.

Product overview

Food Hotel Tech is a trade show platform (not a software product company) that showcases innovations for professionals in the hotel and restaurant industry. The core offering is the annual trade show event featuring multiple integrated components: the Innovation Award program with categories for general innovation, customer experience, and connected kitchen; the Startup Award for emerging companies; Innovation Pitches where exhibitors present solutions in themed sessions; Guided Tours providing themed pathways to discover exhibitor solutions; AI Workshops demonstrating practical AI applications; and Conferences covering industry topics. The event brings together 230+ exhibitors, 8,700+ visitors, 50 startups, and 36 conferences to help hospitality professionals accelerate their sustainable and digital transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Tech For Retail: The European retail exhibition that defines the evolution of retail through tech, organized by the same team.
• Tech For Industry Show

Products and services

• Innovation Award Flagship competition that gathers the best innovations in hospitality and restaurant technology on one stage, featuring 5-minute pitches and a jury of experts and professionals selecting winners across specific categories; sponsored by Sodexo.
• Startup Award Competition giving young startups the opportunity to present their solutions and products to a packed audience, with media and investor visibility and booth cost prizes for winners; sponsored by Food Service Vision & BPI France.
• Innovation Award: Customer Experience Award category recognizing solutions that improve customer interaction in hospitality and restaurant establishments; sponsored by L'Hôtellerie-Restauration.
• Innovation Award: Connected Kitchen Award category dedicated to technologies optimizing kitchen management, awarded at the Kitchen & Tech Moment; co-sponsored by Grandes Cuisines & Gira.
• Innovation Pitches Sessions held at Innovation Square where selected exhibitors present their solutions in 5-minute pitches across themed tracks including CSR Innovation, Customer Experience, Performance & Profitability, and Product & New Concepts.
• Guided Tours Thematic pathways designed as smart shortcuts to help groups and visitors discover solutions matching their business challenges, with 8 tours for hotel and restaurant chains and 22 thematic tours available.
• AI Workshops Hands-on workshops demonstrating practical and accessible uses of artificial intelligence for hospitality establishments, including live demonstrations of AI tools, prompt writing, content generation, and operational optimization.
• Conferences and Sessions Comprehensive program of expert conferences and networking sessions covering topics such as AI in hospitality, customer experience, connected kitchens, CSR, recruitment, automation, data, and loyalty.
• Food Hotel Tech Annual Trade Show Annual B2B trade show presenting technology and CSR innovations dedicated to hospitality and restaurant professionals, featuring exhibitors, a startup village, conferences, and networking at Paris Expo Porte de Versailles.

Quantifiable outcome

• 92% of exhibitors wish to renew their presence at the next edition
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

28 partnerships are on record, tiered core, premium, standard and minor.

• AccorcoreStrategic or Co-development PartnerMajor hotel group participating in Food Hotel Tech's Advisory Board, providing strategic guidance for the event's content and direction. Accor's Head of Marketing has provided positive testimonial about the event's value.
• Google FrancecoreStrategic or Co-development PartnerTechnology giant participating in Advisory Board; Director of Tourism and Mobility Charles-Antoine Duron serves as speaker and advisor; delivered keynote on 'Google's Vision for the Future of Travel'
• DeliveroocoreStrategic or Co-development PartnerFood delivery platform participating in Advisory Board; General Manager Melvina Sarfati El Grably provides guidance on industry trends and needs
• Meta (Facebook/Instagram)coreStrategic or Co-development PartnerSocial media platform participating in Advisory Board; Business Director Gilles Maillet speaks on communication tools for restaurateurs and hoteliers
• BagelsteincoreStrategic or Co-development PartnerRestaurant chain participating in Advisory Board; President Thierry Veil contributes expertise on restaurant operations and technology needs
• SodexocoreStrategic or Co-development PartnerFood service leader sponsoring the Innovation Award; Global Innovation VP Alexandre Leboeuf serves on Advisory Board; multiple Sodexo executives participate as speakers
• TikTokcoreStrategic or Co-development PartnerSocial platform participating in Advisory Board; Regional General Manager France & Southern Europe Arnaud Cabanis speaks on new traveler journeys
• Best Western InternationalcoreStrategic or Co-development PartnerHotel chain participating in Advisory Board; COO Céline Gaubert serves as advisor; Best Western hosts AI workshops at the event
• Food Service VisioncoreGTM or Marketing PartnerPremium partner and co-sponsor of Startup Award with BPI France; provides industry expertise and media visibility
• BPI FrancecoreGTM or Marketing PartnerFrench public investment bank co-sponsoring Startup Award with Food Service Vision
• L'Hôtellerie-RestaurationcoreGTM or Marketing PartnerLeading hospitality trade publication (since 1923) sponsoring Customer Experience Award; provides media coverage and industry credibility
• Grandes CuisinescoreGTM or Marketing PartnerKitchen equipment specialist co-sponsoring Connected Kitchen Award with Gira
• GiracoreStrategic or Co-development PartnerHospitality research firm co-sponsoring Connected Kitchen Award with Grandes Cuisines; President Bernard Boutboul presents Restaurant Barometer at the event
• D-EdgepremiumGTM or Marketing PartnerPremium partner; provides technology solutions for hotel distribution; testimonial praising the event's connection between technology and business
• CCI Paris Île-de-FrancepremiumGTM or Marketing PartnerParis Chamber of Commerce and Industry as premium partner supporting the event
• Design Leaders ClubpremiumGTM or Marketing PartnerPremium partner representing design and hospitality professionals
• GHR (Groupement des Hôteliers et Restaurateurs)premiumGTM or Marketing PartnerHospitality industry association as premium partner; multiple executives speak at conferences
• UMIH Île-de-FrancepremiumGTM or Marketing PartnerIndependent hotel and restaurant union as premium partner; President of Ile-de-France Restaurateurs participates in conferences
• Le 10 Minutes HôtelierpremiumGTM or Marketing PartnerLeading hospitality newsletter with nearly 100,000 hotel subscribers across Europe; provides media partnership and reach to industry professionals
• Tendance HôtelleriepremiumGTM or Marketing PartnerLeading French hospitality webzine (since 2009) covering technology, distribution, and marketing; Editor-in-Chief speaks at conferences
• Zepros (Snack/Resto/Collective)premiumGTM or Marketing PartnerProfessional information journals covering out-of-home catering; multiple editions support the event
• Journal des PalacespremiumGTM or Marketing PartnerOnline daily for ultra-luxury and luxury hotel industry since 2004; provides media coverage
• France SnackingpremiumGTM or Marketing PartnerLeading fast casual dining publication and event organizer (Snacking Congress, Snacking d'Or awards); covers FoodTech trends
• Industrie HôtelièrepremiumGTM or Marketing PartnerLeading French trade magazine for independent, franchised, and chain hotels; provides industry coverage
• L'Auvergnat de ParisstandardGTM or Marketing PartnerIconic trade publication for bistro and restaurant professionals in Greater Paris since the newspaper's founding
• EasyfairscoreOthersParent company organizing the event; operates other technology trade shows including Tech For Retail and Tech For Industry Show
• 10 Minutes HotelsminorStrategic or Co-development PartnerNewsletter partner for Innovation Pitches coverage; reaches hospitality professionals with event updates
• Hostin MediaminorStrategic or Co-development PartnerMedia partner for Innovation Pitches; provides editorial coverage and journalist participation in award juries

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HostMilano: Major biennial hospitality industry trade show in Milan covering HoReCa equipment, tech, and design. Comparable as a large European hospitality tech exhibition attracting international exhibitors and visitors.
• EquipHotel Paris: Long-running Paris-based biennial trade show for the hotel and restaurant industry organized by RX Global. Directly comparable as a major French hospitality industry exhibition, though it covers broader hospitality equipment and design rather than being tech-only.
• Sirha (GL Events): Lyon-based biennial foodservice and hospitality trade show with strong digital/tech components. Operated by GL Events, a major French trade show group, and overlaps significantly with FHT on hospitality innovation content and exhibitor base.
• HITEC (Hospitality Industry Technology Exposition & Conference): Global hospitality technology trade show organized by HFTP/HSMAI, focused on hotel tech. Direct competitor in the hospitality tech exhibition niche, with much larger scale (multiple global editions per year) than Food Hotel Tech's France-only event.

Broad incumbents

• RX Global (Reed Exhibitions): One of the world's largest trade show organizers, operating hundreds of B2B exhibitions including hospitality events like EquipHotel and IHE. Provides the broader incumbent benchmark for B2B trade show economics, sponsor monetization, and geographic expansion strategy.
• Messe Frankfurt: Major German-headquartered trade show organizer with hospitality-relevant events such as Ambiente and IFFA. Comparable as a large European incumbent that operates vertical industry exhibitions with similar sponsorship and exhibitor revenue models.
• Informa Markets: Global B2B events and exhibitions division of Informa plc, running hospitality and tech shows (Arabian Travel Market, ATM, etc.). Comparable as a large diversified trade show organizer with overlapping verticals and similar revenue mix from exhibitor fees and sponsorships.
• Easyfairs (Tech For Retail / Tech For Industry Show): Food Hotel Tech's parent company and operator of sibling technology trade shows in retail and industry verticals. Directly comparable operating model, audience engagement, and content structure, providing the most credible internal benchmark for FHT's economics and scaling potential.

Emerging players

• Solutions&Co (formerly Heavent Meetings): French B2B trade event focused on event industry technology, services, and innovation. Overlaps with FHT in targeting French event/venue operators with tech solutions, and competes for similar mid-tier sponsor pools.

Regional players

• Sandwich & Snack Show / Parizza: French trade shows focused on fast-casual and snacking segments of foodservice, with growing FoodTech and digital content. Adjacent peer serving overlapping French restaurant operators with a narrower category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/foodhoteltech
• YouTubeyoutube.com/channel/UC3KWBXvzgpC7seHsNQj-PDA?themeRefresh=1
• Facebookfacebook.com/foodhoteltech
• LinkedInlinkedin.com/company/food-hotel-tech
• Instagraminstagram.com/foodhoteltech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Hotel Tech