FOOD MOOD

What FOOD MOOD does

FOOD MOOD is a Paris-based, sector-specialist franchise consulting firm for the restaurant and food industry, founded in 2020 by Jérémy Cerceau and operated as a sole proprietorship (EI) registered in Meudon, France (SIRET 888 153 491 00012). The company serves restaurant brands seeking to convert their concept into a replicable franchise network and aspiring entrepreneurs evaluating food franchise opportunities. Service delivery is organized into four interconnected poles — Consulting (concept structuring, franchise feasibility, operational manuals, brand positioning), Développement (13-step franchisee recruitment and accompaniment from discovery to opening), Influence (marketing, social media, visual identity, local marketing support), and Partners (vetted vendor, real estate, and service-provider matchmaking at negotiated rates) — supplemented by FOOD MOOD Academy, a training arm offering modular certification programs for franchisees and franchisor networks.

The business operates a professional services revenue model with no publicly disclosed pricing, directing prospects to direct contact ([email protected]). GTM is sales-led and content-driven: an active blog (30+ articles tagged across consulting, development, financing, marketing, legislation, trends), a web TV show ('En toute Franchise'), trade show presence (Franchise Expo Paris), and earned media across French restaurant trade outlets (Snacking, L'Hôtellerie Restauration, Resto Today, Toute la Franchise, Bsmart, Zepros, Franchise Business Club). The firm has built a portfolio of approximately 15 food franchise brand clients, including Greekia, Kurry Up, Lunico, MyFluffy, Oakberry, Piou-Piou, Pizzacosy, Monsieur Albert, Le Dodo Blanc, Faiparla, Green Sur Mesure, Blondie Café, Noura, MAMÉ KITCHEN, CRISPY SOUL, PÈRE & FISH, and GREEKIA.

In 2025, FOOD MOOD was acquired by Le Grand Feu, a restaurant group, with founder Jérémy Cerceau continuing as Managing Director and Partner. The same year, the firm expanded its consulting pole with senior HR (Denis) and IT (François Vericel, Food Tech Family) practitioners sourced from Le Grand Feu, and launched FOOD MOOD Academy as a dedicated franchisee training and certification platform. The company has approximately 11 employees and remains headquartered in Meudon, operating exclusively in France.

Name

FOOD MOOD

Legal name

Jérémy CERCEAU

Website

https://food-mood.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FOOD MOOD is a Paris-based, sector-specialist franchise consulting firm serving French restaurant brands and aspiring franchisees, delivering concept structuring, franchisee recruitment, marketing, vendor matchmaking, and the FOOD MOOD Academy training program across four integrated service poles.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

Keywords

• Franchise consulting services
• Restaurant franchise development
• Franchise network expansion
• Franchisee training programs
• Food franchise strategy

Headquarters

HQ city

Meudon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Franchise Consulting Services: FOOD MOOD charges fees for strategic consulting engagements covering concept structuring, franchise development strategy, operational manual creation, brand positioning, and network expansion. They operate a two-pole model: a Conseil (advisory) pole for foundational work and a Développement (development) pole for franchisee recruitment and network growth.
2. FOOD MOOD Academy Training: FOOD MOOD Academy is a professional training arm delivering franchisee preparation programs. It offers a complete pack for pre-launch franchisees, à la carte modules for active franchisees, and network-level training for franchisors. Training formats include in-person, remote, and hybrid delivery, concluding with a certification.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FOOD MOOD is a franchise consulting firm specialized in the food and restaurant industry that helps restaurant brands structure their concept into a replicable franchise network, develop operational manuals and brand positioning, recruit and vet franchisee candidates, and train them. The company operates a four-pole model (Consulting, Développement, Influence, Partners) and runs FOOD MOOD Academy for franchisee and franchisor training delivered in-person, remotely, or hybrid, concluding with a certification.

Product overview

FOOD MOOD is a consulting company positioned as a franchise expert for the food and restaurant industry. The company operates as a unified service offering organized into four interconnected poles: Consulting (strategic structuring of franchise concepts), Développement (network expansion and franchisee recruitment), Influence (marketing and brand communication), and Partners (vendor and service provider connections). FOOD MOOD Academy provides complementary professional training services. Together, these services form an end-to-end franchise development ecosystem guiding restaurant brands from concept structuring through network deployment and ongoing operational support.

Differentiator

Problem solved

Functional benefit

Brands

• FOOD MOOD ACADEMY: Professional training academy dedicated to food franchisees, offering modules on franchise management, business operations, and restaurant best practices

Products and services

• FOOD MOOD Consulting Strategic consulting services that help food brands structure their franchise concepts, clarify their organization, and develop business, digital, and media transformation strategies for network growth. Targeted at restaurant owners and food entrepreneurs seeking to build or optimize a franchise system.
• FOOD MOOD Développement Franchise network development services including candidate recruitment, site selection, financing support, and a structured 13-step accompaniment for future franchisees from initial contact through store opening. Targets franchisors seeking to expand their network and aspiring franchisees.
• FOOD MOOD Influence Communication and marketing influence services for franchise brands, including social media strategy, visual identity development, and local marketing support for franchisees. Targeted at franchisors and franchisees needing brand and marketing execution.
• FOOD MOOD Partners Strategic partnership services connecting franchise brands with vetted technology vendors, real estate agents, contractors, and service providers at negotiated rates without hidden commissions. Targeted at franchisors and franchisees needing trusted third-party providers.
• FOOD MOOD Academy Professional training academy for franchisors and franchisees offering seven modules plus certification covering franchise management, team leadership, financial planning, marketing, and operational excellence. Delivered in-person, remote, or hybrid through a complete pre-launch pack, à la carte modules for active franchisees, and network-level training for franchisors.

Quantifiable outcome

• FOOD MOOD was acquired by Le Grand Feu group, with Jérémy Cerceau named DG/Associé — signaling market validation and scale of operations.
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Le Grand FeuflagshipStrategic or Co-development PartnerLe Grand Feu acquired FOOD MOOD, naming Jérémy Cerceau as Managing Director and Associate of the group. This acquisition integrates FOOD MOOD into a broader restaurant group structure, with Le Grand Feu leveraging FOOD MOOD's consulting and development expertise for its network.
• Denis (DRH du Grand Feu)coreStrategic or Co-development PartnerDenis, HR Director from Le Grand Feu, joined FOOD MOOD's advisory pole to provide HR consulting services including recruitment, staff administration, payroll outsourcing, disciplinary procedures, CSE elections, professional interviews, and team structuring.
• François Vericel (Food Tech Family / DSI du Grand Feu)coreTechnology or IntegrationFrançois Vericel, IT Director of Le Grand Feu and founder of Food Tech Family, joined FOOD MOOD's advisory pole to provide technology consulting — helping restaurants digitalize, select tools, and optimize performance. François studies each concept and recommends best-fit solutions and vendors at negotiated prices.
• Mister LegrosminorOthersMister Legros is the web developer / webmaster credited with creating the FOOD MOOD website (mister-legros.fr).
• Club de la Franchise (L'Express)minorGTM or Marketing PartnerFOOD MOOD partners with Club de la Franchise (L'Express) for media visibility, lead generation, and network access within the French franchise ecosystem.
• Toute la FranchiseminorGTM or Marketing PartnerToute la Franchise, a French franchise opportunity portal, has featured articles about FOOD MOOD and Jérémy Cerceau, helping drive franchise candidate leads to the FOOD MOOD network.
• Franchise Business ClubminorGTM or Marketing PartnerFranchise Business Club covered the Le Grand Feu acquisition of FOOD MOOD, providing media exposure within the franchise professional network.
• ZeprosminorGTM or Marketing PartnerZepros, a French restaurant professional directory and network, has featured FOOD MOOD as an agency that 'puts restaurateurs in orbit', driving visibility among restaurant industry professionals.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WD Partners: Larger restaurant and retail design + strategy firm offering brand, operations, and real estate services to multi-unit foodservice brands. Broader incumbent with adjacent capabilities in the same client base.
• Yum! Brands (KFC, Pizza Hut) franchising function: Global franchisor with sophisticated in-house franchise development systems and a franchisee training infrastructure. Serves as a reference architecture for what scaled franchise consulting/training operations look like, and a potential model FOOD MOOD Academy could grow toward.

Direct peers

• Revenue Management Solutions: Restaurant industry consultancy focused on franchise finance, performance benchmarking, and operations improvement. Comparable in serving multi-unit restaurant brands on the financial and operational side of franchise development.
• Fransmart: US-based franchise development and consulting firm that helps emerging restaurant brands scale through franchising. Closest direct peer — same business model of taking restaurant concepts to franchise networks, working with founder-led brands.
• Aaron Allen & Associates: Restaurant industry consultancy providing strategy, concept development, and operations advisory to food brands and multi-unit operators. Comparable in delivering brand and franchise strategy work to restaurant clients.
• The Elliot Group: Restaurant industry consulting firm providing operational, financial, and concept development services to food brands. Comparable on the consulting/advisory model serving restaurant concepts seeking growth.
• FRANdata: Franchise research, analytics, and consulting firm that advises franchisors on network development, franchisee recruitment, and unit economics. Overlaps with FOOD MOOD on the development and feasibility side of franchise network building.
• The Culinary Edge: Restaurant brand strategy and menu development consultancy. Operates in the same foodservice consulting category as FOOD MOOD, advising food brands on concept positioning and commercial growth.

Others

• Toute la Franchise: French franchise opportunity portal and media outlet that covers FOOD MOOD and serves as a distribution channel for franchise candidate leads. More an ecosystem/lead-generation partner than a competitor, but representative of adjacent French franchise media/lead-gen players.
• Franchise Business Club: French franchise industry media and networking organization. Serves as a content and lead-generation partner to FOOD MOOD and a representative comparable on the franchise-ecosystem media side rather than direct consulting competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/food-mood-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOD MOOD