What Zepros does

Zepros is a French B2B media group founded in 2005 and operating under the legal entity Groupe Gratuit Pros SA (RCS Bobigny 483806717). The company specializes in free, vertically-segmented professional information delivered through eight dedicated websites covering building trades (Zepros Bati), automotive aftermarket (Zepros Auto), building materials distribution (Zepros Négoce), habitat/DIY/garden (Zepros Habitat), restaurant and foodservice (Zepros Resto), local government (Zepros Territorial), artisan entrepreneurs (Zepros Artisans Entrepreneurs), and bakery-pastry (Zepros Boul-Pat). Its core technology stack is a digital publishing platform running 13 professional media titles, backed by 79 trade journals with combined circulation of 4 million copies (40% digital), 600+ specialized newsletters, and a proprietary database of 502,000 professional contacts.

The business model is advertising- and marketing-services-led: editorial content is provided free to professional readers, while Zepros monetizes through integrated Print, Digital, Content Marketing, and Events campaigns sold to B2B brands. The group extends this model with three wholly-owned communications agencies, Tokster (digital content strategy), Action Media (automotive aftermarket 360° communications), and Zepros Business Solutions, which provide activation services beyond media inventory. Commercial reach is reinforced by three proprietary event formats: Les Ze Awards (annual award ceremony, 180 attendees), Les Tables Rondes Zepros (invitation-only roundtables, 20 attendees), and Le One Forum (executive club forum, 100 attendees over 24 hours).

The organization is privately held with 73 collaborators, headquartered in Saint-Denis (Île-de-France), and serves exclusively the French market. There is no identified parent company, no external institutional investors, and no publicly disclosed revenue. Recent strategic activity has focused on extending the vertical portfolio (Boul-Pat and Artisans Entrepreneurs both launched October 2025) and institutionalizing live events as a recurring commercial channel, while the underlying technology remains a conventional CMS-driven publishing operation without disclosed AI/automation layers.

Name

Zepros

Legal name

Groupe Gratuit Pros SA

Website

https://zepros.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Zepros is a privately held French B2B media group that publishes free vertical professional information across eight sectors, including building, automotive aftermarket, distribution, habitat, restaurant, local government, artisans, and bakery-pastry, via 79 journals, 600+ newsletters, events, and three owned agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Marketing Services: Zepros generates revenue primarily through advertising and marketing services targeting B2B professionals across its specialized vertical media properties, offering brands integrated campaigns across Print, Digital, Content Marketing, and Events platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zepros is a French B2B media group that publishes free professional editorial content across eight specialized sector verticals — building (Bâti), automotive aftermarket, restaurant/foodservice, building distribution (Négoce), habitat/DIY, local government (Territorial), artisan entrepreneurs, and bakery-pâtisserie — distributed through 8 vertical websites, 79 print journals, 600+ newsletters, and 3 recurring event formats. The company monetizes its professional audience of 502,000 contacts through advertising, integrated marketing campaigns, event sponsorships, and three subsidiary communications agencies.

Product overview

Zepros is a B2B media group created in 2005, operating a portfolio of 13 professional trade publications across 8 sector-specific subsites (Zepros Bati, Zepros Auto, Zepros Resto, Zepros Négoce, Zepros Habitat, Zepros Territorial, Zepros Artisans Entrepreneurs, Zepros Boul-Pat), supplemented by 3 daily newsletters (AM Today, Bati Today, Resto Today), professional events (Ze Awards, Tables Rondes, One Forum), and digital/agencies subsidiaries (Tokster, Action Media, Zepros Business Solutions). The group reaches 502,000 professional contacts with 79 journals distributed across 4 million copies (40% digital).

Differentiator

Problem solved

Functional benefit

Products and services

• Zepros Bâti

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• TokstercoreStrategic or Co-development PartnerDigital content strategy agency operating as part of the Zepros group ecosystem. Provides publishing and digital activation services complementing Zepros media offerings.
• Action MediacoreStrategic or Co-development Partner360-degree communication agency dedicated to the automotive aftermarket sector, operating as part of the Zepros group ecosystem and serving as a GTM partner for automotive industry clients.
• Zepros Business SolutionscoreStrategic or Co-development PartnerCommunication agency of the Zepros group offering 360-degree marketing and communication services to brands targeting Zepros professional audiences.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Reed Business Information: Reed Business Information (part of RELX) is a global B2B media group operating vertical trade brands across multiple industries. Although geographically broader, it follows the same vertical-specialist, advertising-supported model that Zepros operates in France.
• L'Usine Nouvelle: L'Usine Nouvelle is a major French B2B media brand covering industry, energy and manufacturing. While not a direct vertical match for Zepros, it pursues the same integrated advertising, newsletter and event model targeting French B2B professionals at a larger scale.
• Le Moniteur: Le Moniteur is an established French media brand covering construction, real estate and public works through print, digital and events. It competes broadly with Zepros Bâtiment and Négoce but operates as part of a wider infrastructure-focused portfolio rather than Zepros' SMB artisan focus.
• Informa Markets: Informa is a global B2B media, events and intelligence group with a deep portfolio of vertical trade brands. It is comparable to Zepros as a multi-vertical B2B information business combining media, events and data, though operating at vastly larger scale and international scope.

Direct peers

• Batiactu: Batiactu is a French B2B media group covering the construction sector with news sites, newsletters and events. It directly competes with Zepros Bâtiment for the same artisan and building professional audience and the same construction advertiser budgets.
• Décision Achats: Décision Achats is a French B2B media brand covering procurement, purchasing and supply chain decision-makers. It is comparable to Zepros in its vertical-specialist model targeting French B2B professionals through integrated media, newsletter and event products.
• Batiweb: Batiweb is a French B2B digital media platform serving construction professionals with jobs, news and product information. It overlaps directly with Zepros Bâtiment on audience and competes for the same digital advertising and recruitment budgets.
• L'Hôtellerie Restauration: L'Hôtellerie Restauration is a long-established French trade media title serving hotel and restaurant professionals with print, digital and events. It directly competes with Zepros Resto for the same foodservice audience and hospitality advertiser spend.
• L'Argus Pro: L'Argus is a leading French automotive media group with a dedicated B2B aftermarket proposition (L'Argus Pro). It competes with Zepros Auto and Zepros Aftermarket Forum for the same garage, distributor and aftermarket professional audience.

Emerging players

• France Snacking: France Snacking is a French B2B media brand covering the snacking and fast-food segment. It is an emerging specialist competing with Zepros Resto for a portion of the same restaurant and foodservice professional audience and advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAp8Tr5zL1WA4NMg8-1DkGQ
• Facebookfacebook.com/Zepros.fr
• LinkedInlinkedin.com/company/groupe-gratuit-pros-zepros
• Xx.com/Zepros_fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zepros