What Foodverse does

Foodverse is an Ecuadorian smash-burger restaurant brand and online food ordering business serving individual consumers in Ecuador. It operates 9 dine-in and pickup locations: 6 across Guayaquil (Via a la Costa, Centro Sur, Urdesa/Guayacanes, Buijo Histórico, La Joya) and 3 in the Quito metro area (Cumbayá, Floresta, Quito Norte). Customers can order for immediate delivery or schedule orders for later pickup via the Foodverse website.

The core product surface is an online ordering storefront powered by GetJusto (a third-party e-commerce and restaurant management platform, with Foodverse Points running on justoloyalty). The menu is centered on five quarter-pound smash burgers (The O.G at $5.50, The Peruvian at $6.50, La Campeona at $7.00, La 593 and Super Smash at $7.50) with Peruvian-inspired signature sauces (Salsa Huancaina, Salsa Smash, Salsa de la Casa) at $1.00 each, two sides (O.G Fries at $1.99, Peruvian Fries at $4.99), two beverages (Cola at $1.00, Pink Lemonade at $1.99), and four promotional bundles (La Jama Malcriada $20.00, Pink Paradise $10.99, Promo Martes y Miércoles $12.50, Smashed Party $26.99). Marketing runs primarily through Instagram (@foodverse.ec), the brand website, and the Foodverse Points loyalty program. La Campeona won the BurgerShow competition, with the company positioning it as the best burger in Ecuador.

The business model is direct-to-consumer food and beverage sales through both physical retail and a digital ordering channel, priced per order at point of sale (pay-as-you-go unit pricing, USD). No revenue, headcount detail, funding rounds, investors, or ownership structure are disclosed; the company is privately held in Ecuador with no public ticker.

Name

Foodverse

Legal name

Foodverse

Website

https://foodverse.ec

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodverse is an Ecuadorian smash-burger restaurant brand operating 9 dine-in and pickup locations across Guayaquil and Quito, with a GetJusto-powered online ordering site and Foodverse Points loyalty program serving individual consumers in Ecuador.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant (Smash Burgers)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

Keywords

• Online food ordering
• Smash burger restaurant
• Food delivery service
• Restaurant loyalty program
• Quick service restaurant

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and beverage sales: Direct sales of smash burgers, fries, beverages, and sauces through online ordering platform. Customers pay per order at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Foodverse operates an online food ordering platform and a multi-location restaurant business in Ecuador, selling smash burgers, fries, beverages, and Peruvian-inspired sauces directly to consumers. Customers can order for immediate delivery or schedule orders for later pickup via the foodverse.ec website, and dine in or pick up at 9 physical locations across Guayaquil and Quito. The website is powered by GetJusto, and the company runs a customer loyalty program called Foodverse Points via the justoloyalty platform.

Product overview

Foodverse is an Ecuadorian online food ordering platform that allows customers to order for immediate delivery or schedule orders for later pickup. The product portfolio consists of a core ordering platform combined with a loyalty program (Foodverse Points). The menu features five signature hamburgurger varieties (La 593, La Campeona, Super Smash, The O.G, The Peruvian), two types of fries (O.G Fries, Peruvian Fries), two beverages (Cola, Pink Lemonade), and three specialty sauces/extras (Salsa Huancaina, Salsa Smash, Salsa de la Casa). The company also offers bundled promotions including La Jama Malcriada, Pink Paradise, Promo Martes y Miércoles, and Smashed Party. Foodverse operates multiple restaurant locations across Guayaquil and Quito, Ecuador, and uses the justoloyalty platform for its customer loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodverse Order Platform Online food ordering platform enabling customers to order burgers, fries, drinks, and extras for immediate delivery or scheduled later pickup from Foodverse's restaurant locations across Ecuador.
• La 593 Quarter-pound smash burger on pan de papa chola bread with cheddar cheese, tree tomato chutney, achiote aioli with bacon, crispy onions, and pickles; priced at $7.50.
• La Campeona The O.G burger with extra bacon; winner of the BurgerShow competition, priced at $7.00.
• Super Smash Double quarter-pound smash burgers on vanilla artisan bread with bacon, double cheddar cheese, caramelized onions, smash sauce, and house sauce; priced at $7.50.
• The O.G Quarter-pound smash burger on potato bread with cheddar cheese, caramelized onions, smash sauce, and house sauce; priced at $5.50.
• The Peruvian Quarter-pound smash burger on potato bread with cheddar cheese, onion rings, bacon, and huancaina sauce; priced at $6.50.
• O.G Fries 170 grams of house fries; priced at $1.99.
• Peruvian Fries 300 grams of O.G fries with cheese, bacon, huancaina sauce, and smash sauce; customizable with extra meat, bacon, onions, onion rings, and additional sauces; priced at $4.99.
• Cola Original flavor Coca-Cola, 350 mL; priced at $1.00.
• Pink Lemonade Refreshing pink lemonade; priced at $1.99.
• Salsa Huancaina Peruvian sauce made with ají amarillo (yellow pepper) and fresh cheese, smooth and creamy, not spicy; priced at $1.00.
• Salsa Smash Secret pink sauce; priced at $1.00.
• Salsa de la Casa Fine herbs mayonnaise with secret house spices; priced at $1.00.
• La Jama Malcriada (promotion bundle) Promotion bundle containing 1 Super Smashed, 1 Campeona Doble Carne, 1 Peruvian Fries, 1 salsa de la casa, 1 salsa smash, and 1 salsa huancaina; priced at $20.00 (regular $25.00).
• Pink Paradise (promotion bundle) Promotion bundle combining 1 O.G burger, 1 Peruvian Fries, and 1 Pink Lemonade; priced at $10.99 (regular $12.48).
• Promo Martes y Miércoles (promotion bundle) Tuesday and Wednesday promotion including 1 O.G burger, 1 Peruvian burger, and 1 O.G Fries; priced at $12.50 (regular $14.50).
• Smashed Party (promotion bundle) Party promotion featuring a trilogy of burgers with 3 portions of O.G fries and 3 Coca Colas; priced at $26.99 (regular $30.00).
• Foodverse Points (loyalty program) Customer loyalty program allowing customers to earn points on purchases, accessed via the justoloyalty platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GetJusto (logos_justo)coreTechnology or IntegrationFood ordering platform powered by GetJusto. The website footer states 'Powered by logos_justo' linking to getjusto.com. GetJusto provides the online ordering technology, e-commerce infrastructure, and restaurant management platform for Foodverse.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• Mostaza: Argentine premium-burger QSR chain with a multi-country footprint in South America. Comparable on premium burger positioning and combo-meal structure, but primarily serves Argentina rather than Ecuador, so not a direct local competitor.
• Crepes & Waffles: Colombian-origin multi-category restaurant chain with presence in Ecuador. Comparable as a regional Latin American multi-location restaurant operator competing for similar urban diners and offering delivery, though positioned in a different cuisine category.

Others

• PedidosYa: Major on-demand restaurant delivery aggregator operating across Ecuador. Relevant because it represents an alternative (and competitive) third-party delivery channel for QSR brands in Ecuador, and influences last-mile delivery economics for the category.
• Rappi: Latin American multi-vertical delivery super-app with presence in Ecuador. Comparable as a delivery-channel option that Foodverse's customers can substitute for the company's direct channel, and that influences category-level delivery commission structures.
• GetJusto: Latin American e-commerce and online-ordering platform that powers Foodverse's storefront, payments, and loyalty infrastructure. Relevant as the technology backbone enabling Foodverse's direct-to-consumer model, rather than as a direct consumer-facing competitor.

Direct peers

• El Corral: Colombian-origin smash-burger-style QSR chain with operations across multiple Latin American countries including Ecuador. Most directly comparable to Foodverse on product (burgers, fries, combo meals), distribution (dine-in, pickup, delivery), and target customer (urban, value-conscious premium QSR diner).

Broad incumbents

• Carl's Jr. Ecuador: International premium-burger QSR franchise operating in Ecuador with dine-in, pickup, and delivery. Comparable on category (smash/premium burgers, combo meals), pricing tier, and channel mix, though it competes through a global brand rather than local Peruvian-inspired differentiation.
• McDonald's Ecuador: Largest global QSR incumbent with extensive dine-in and delivery presence across Ecuador. Comparable as a direct competitor for lunch/dinner burger occasions, though Foodverse competes through differentiated local flavors rather than scale.
• Burger King Ecuador: Global QSR burger chain with Ecuador operations serving the same urban, value-oriented premium burger customer. Comparable on category and channel mix; differs in brand positioning and lack of local Peruvian culinary influence.
• KFC Ecuador: Global QSR chain operating in Ecuador that competes for the same urban QSR wallet but in the chicken category. Useful peer for understanding channel mix, delivery economics, and competitive QSR intensity in Ecuadorian metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/foodverse.ec
• LinkedInlinkedin.com/company/foodverseec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodverse