Association Française de FootGolf - AFFG

What Association Française de FootGolf - AFFG does

The Association Française de FootGolf (AFFG) is a French non-profit (association loi 1901) founded in 2013, serving as the national governing body for FootGolf in France and the country's official member federation of the Fédération Internationale de FootGolf (FIFG). Headquartered in Boulogne-Billancourt, the organization operates a national competition ecosystem comprising the FootGolf Cup (22+ steps plus a grand final), six regional tours, the French Open, a dedicated Women's Tour, and the Néo Cup for beginners, alongside approximately 30 affiliated clubs and 50 affiliated golf courses holding exclusivity contracts.

AFFG monetizes through a five-tier annual membership model (Competition €40, Espoir €20, FFF Special €20, Leisure €10, Junior €10), per-round competition entry fees, season-long step packages (€360-€1,500), the French Open (€190-€295), corporate incentive packages (€40-€190 per person) delivered through its official agency NUMERODIX, and merchandise sales via footgolf-store.fr. Its technology stack consists of conventional sports-governing tools: an online registration and live scoring system for competitions, a golf-style AFFG Index handicap system incorporating Slope and regularity adjustments, and the FootGolf Booking platform (footgolf-booking.fr) covering 32+ courses with 6,000+ sessions booked.

AFFG has formal strategic alliances with the Fédération Française de Football (FFF), renewed for the third consecutive year in December 2023 with the stated objective of FFF assuming the Public Service Delegation for FootGolf by 2025; a 5-year equipment and merchandising partnership with Eldera and Spark Merch; and a roster of celebrity ambassadors (Jean-Pierre Papin, Christophe Dominici, Henri Leconte, Claude Onesta, Candice Prevost). Team France is the only nation to have won three Men's FIFG World Cups (2018, 2023, 2026) and won its first Women's World Cup in 2026, anchoring AFFG's brand internationally.

Name

Association Française de FootGolf - AFFG

Legal name

Association Française de FootGolf

Website

https://footgolf-france.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AFFG is the French national federation for FootGolf, founded in 2013 and headquartered in Boulogne-Billancourt, serving ~5,000 licensed players, ~30 affiliated clubs, and ~50 partner golf courses through membership tiers, a national competition circuit, and corporate incentive events. It operates as a non-profit affiliated to FIFG and partnered with the FFF, Eldera, Spark Merch, and NUMERODIX.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• National sports federation
• Footgolf competitions
• Amateur golf events
• Corporate team building
• Sport membership services

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: AFFG generates revenue through annual member card fees: Competition (40€), Leisure (10€), Junior (10€), Espoir (20€), FFF Special (20€), and World Tour FIFG (20€). These recurring fees provide access to competitions, rankings, and AFFG infrastructure.
2. Competition Registration & Entry Fees: Revenue from individual competition sign-ups (individual rounds, team/doubles), step packages (4, 8, 16-step bundles ranging €360–€1,500), and event-specific entries like the French Open (€190–€295). French Open team events also generate income.
3. Corporate Incentive & Sponsorship: AFFG offers corporate incentive packages (Formula Discovery from €40–50/person, Formula Competition from €80–120/person, Formula Incentive from €120–190/person) for team-building events at golf courses. Sponsorship deals with Eldera (sports equipment) and Spark Merch provide revenue and/or in-kind support. The 5-year partnership with Eldera and Spark Merch is described as a structuring commercial agreement.
4. Merchandise & Equipment Sales: Through the footgolf-store.fr boutique and partnerships with Eldera and Spark Merch, AFFG sells branded FootGolf equipment: balls, score cards, flags, clothing, and customized team attire. The Incentive formula includes personalized uniforms (€20–50/piece).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

AFFG is the national governing federation for FootGolf in France, selling annual membership cards across five tiers (€10–€40/season), organizing a national competition circuit (FootGolf Cup with 22+ stages plus a final) and the French Open championship, and operating corporate team-building incentive events at affiliated golf courses. The association also manages an official index/ranking system, runs regional and women's tours, and represents France in international FIFG competitions.

Product overview

AFFG operates a comprehensive FootGolf sports ecosystem comprising membership management (five card tiers from 10€ to 40€), national competition circuits (FootGolf Cup with 22+ stages and 48 rounds, French Open championship), regional tours (6 dedicated circuits), specialized programs (Women's Tour, Néo Cup for beginners), a booking platform (FootGolf Booking), and corporate incentive services. The organization also runs a merchandise store and manages Team France selections for international competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartes de Membre (Membership Cards) Five tiers of annual membership cards for FootGolf practitioners: Compétition (€40/year for adults 18+), Loisir (€10/year for leisure play), Junior (€10/year for under-18s), Espoir (€20/year for ages 18-25), and FFF Special (€20/year for FFF license holders). Provides access to AFFG courses, competitions, and rankings.
• FootGolf Cup National annual FootGolf competition circuit featuring 22+ stages plus a final, with 48 individual rounds and 22 team rounds across France. Includes individual and team competitions, with qualification pathways to the French Open and Team France selection.
• Open de France France's premier FootGolf championship event, held annually as the flagship national competition. Brings together top players nationally and internationally. The 2026 edition offers individual entries at €295, women's entries at €270, junior entries at €190, and team entries at 1 credit per person.
• Tours Régionaux (Regional Tours) Regional competitive circuits including Rhône-Alpes FG Tour, IDF FG Tour, Alsace FG Tour, Champagne Lorraine FG Tour, Sud Ouest FG Tour, and Centre Val de Loire FG Tour. Each tour organizes local competitions feeding into national rankings.
• Tour Féminin (Women's Tour) Dedicated competitive circuit for female FootGolf players with its own ranking system. Includes multiple stages throughout the season with finals and special women's events at major competitions.
• Néo Cup Accessible competition format designed for beginners, new licensees, and those discovering competition without pressure. Held Saturday mornings alongside FootGolf Cup events, with separate scoring and lower participation fees (€50 per round, €45 early-bird; €30 for Juniors/Espoirs/Rookies).
• FootGolf Booking Online green-fee booking platform enabling players to discover and reserve FootGolf sessions at affiliated courses across France. Features 6,000+ sessions booked and 32+ available courses.
• FootGolf Store Official merchandise e-commerce platform at footgolf-store.fr offering AFFG-branded equipment including balls, scorecards, flags, golf attire, and customized team kits.
• Incentive (Corporate Events) Corporate team-building and incentive packages offering FootGolf experiences for businesses via the official NUMERODIX agency. Three formula options: Découverte (1-hour/6-hole format from €40-50/person), Compétition (3-4 hour/9-18 hole format from €80-120/person), and full Incentive packages (2-hour/9-hole from €120-190/person). Includes venue rental, catering, custom uniforms, and celebrity appearances.

Quantifiable outcome

• 3 World Cup titles (Men: 2018, 2023, 2026) — only nation to achieve three world titles in Men's category
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FFF (Fédération Française de Football)coreStrategic or Co-development Partner · 7 December 2023AFFG and FFF have signed a convention (renewed for the 3rd consecutive year in December 2023) that formalizes their collaboration. The stated objective is for FFF to take over the Public Service Delegation for FootGolf in France by 2025. The partnership includes: FFF promoting FootGolf via Golf Foot initiatives in its district and club network, AFFG providing expertise and competition organization for FFF members, joint critérium events with regional finals, and AFFG supporting FFF's Team France representation in international competitions. Vincent Nolorgues (FFF Executive Committee, LFA President) and Christophe Sollner (FFF, Mosellan District President) participated in the signing ceremony.
• FIFG (Fédération Internationale de FootGolf)coreStrategic or Co-development PartnerAFFG is the official French member of FIFG, the international governing body for FootGolf. This affiliation enables French players to compete in FIFG World Tour events (FIFG 100, 250, 500, 1000), earn European and World rankings, and represent France at the World Cup and European Championships. AFFG distributes the mandatory World Tour FIFG license (20€/season) to French players.
• ElderacoreGTM or Marketing PartnerEldera is a sports equipment manufacturer and the official equipment supplier for AFFG for a 5-year partnership. Eldera specializes in sports apparel and equipment for football, rugby, handball, basketball, volleyball, racket sports, and is a leading pétanque equipment brand internationally. The partnership aims to: strengthen FootGolf's image, support AFFG's affiliated clubs, professionalize the FootGolf ecosystem, and offer new perspectives to players. The announcement was made in late 2024/early 2025.
• Spark MerchcoreGTM or Marketing PartnerSpark Merch is a merchandising agency and a co-partner with Eldera in the 5-year AFFG partnership. Spark specializes in branded merchandise (objects and textiles), offering expertise in increasing brand visibility, reinforcing brand image, creating community sentiment, customer loyalty, and generating additional revenue. Both Eldera and Spark Merch are official AFFG partners.
• NUMERODIXcoreStrategic or Co-development PartnerNUMERODIX is the official agency of AFFG, exclusively managing the promotion and development of FootGolf in France. It handles corporate incentive sales, event management, branded merchandise, and serves as the primary B2B interface for companies seeking FootGolf team-building experiences. NUMERODIX has developed specific FootGolf logistics: creation of AFFG-branded products (balls, score cards, flags, attire), trained referee teams, specific course layouts, and merchandising agreements.
• CMC TrophéesminorChannel Partner/ Reseller/ DistributorCMC Trophées is a trophy, cup, and medal distributor based in Pantin, France, serving the sports market since 1997. They supply trophies, medals, and custom communication objects to AFFG for competition awards and prize ceremonies.
• Open Golf ClubminorStrategic or Co-development PartnerOpen Golf Club is one of the golf chains referenced by NUMERODIX as having agreements with AFFG, enabling FootGolf practice across its network of affiliated golf courses. This partnership contributes to AFFG's nationwide course coverage.
• Jean-Pierre Papin (Ambassador)OthersFormer professional footballer (OM, Bayern, Milan AC), 54 caps for France (30 goals), 5-time French champion and Ballon d'Or winner 1991. Now a TV and radio consultant. Appears as a celebrity ambassador for corporate incentive events organized by NUMERODIX/AFFG.
• Christophe Dominici (Ambassador)minorOthersFormer French international rugby player and TOP 14 coach. Five-time French champion and two-time Six Nations winner. Celebrity ambassador for AFFG incentive events.
• Henri Leconte (Ambassador)minorOthersFormer French professional tennis player (1980-1996), Davis Cup winner. Celebrity ambassador for AFFG incentive events.
• Claude Onesta (Ambassador)minorOthersHead coach of the French men's handball team since 2001. Double Olympic champion, double world champion, triple European champion. Celebrity ambassador for AFFG incentive events.
• Candice Prevost (Ambassador)minorOthersFormer PSG women's football player and Eurosport consultant. Celebrity ambassador for AFFG incentive events.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• World Lacrosse: International federation for lacrosse pursuing IOC recognition and global expansion; comparable to FIFG/AFFG as a niche sport federation scaling internationally with national member bodies.
• International Padel Federation (FIP): International federation for padel, another fast-growing hybrid sport with a similar trajectory to FootGolf (niche origins, course/club network, growing mass-market participation), making it a useful emerging-sport federation comparable.
• Beach Soccer Worldwide: Governing body for beach soccer with national federation members and a World Cup circuit; provides a parallel model of a football-adjacent niche sport federation scaling through affiliated national bodies.
• International Federation of American Football (IFAF): Global federation for American football with national member federations running leagues, rankings and World Championships; analogous governance structure to AFFG's relationship with FIFG.

Others

• Fédération Française de Football (FFF): The French Football Federation, AFFG's strategic convention partner since 2021 with the objective of taking the Public Service Delegation for FootGolf by 2025; a broader incumbent providing distribution and legitimacy to AFFG.
• Fédération Française de Golf (FFG): National governing body for golf in France; AFFG depends on FFF-affiliated golf courses for venue access and FootGolf Booking listings, making FFG the upstream infrastructure partner for AFFG's product.

Broad incumbents

• Fédération Internationale de FootGolf (FIFG): The international governing body for FootGolf, of which AFFG is the French member federation. Directly comparable as a sport federation running the World Cup, European championships and world rankings that AFFG feeds into.

Direct peers

• Asociación Española de FootGolf (AEFG): Spanish national FootGolf federation and AFFG's closest direct rival, having faced Team France Women in both the Euro 2024 and World Cup 2026 finals.
• Federazione Italiana FootGolf: The Italian national FootGolf federation; runs a comparable membership, ranking and national cup model, and is one of AFFG's main rivals at FIFG World Cup and European events.
• USA FootGolf: The national FootGolf federation for the United States, operating the same model as AFFG: membership, national tour, affiliated courses, and Team USA selection for FIFG events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/?lang=fr
• YouTubeyoutube.com/user/AFFGfootgolf
• Facebookfacebook.com/FootGolfFranceOff
• LinkedInlinkedin.com/company/association-francaise-de-footgolf
• Instagraminstagram.com/footgolffrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association Française de FootGolf - AFFG