ELDERA

What ELDERA does

ELDERA is the trade name of SAS SOPUYTEX, a 100% French family-owned sports equipment manufacturer and retailer headquartered in Puy-Saint-Martin in the Drôme department of France, with a secondary customer-service office at the same location. The company designs, sources, and distributes sportswear and equipment — jerseys, shorts, polos, t-shirts, sweatshirts and zip jackets, pants and fuseaux, socks, rain and cold-weather gear, bags, and accessories — across seven sport verticals: football, rugby, pétanque, handball, basketball, volleyball, and racket sports. Its product architecture is organized into five sub-brand collections (the premium Ligne ELITE, the performance Ligne E-CONE, the competition Collection COMPO, the comfort Collection RELAX, and the distinctive Collection NAJA) that segment positioning across amateur and professional athlete tiers.

The company's commercial offering goes beyond apparel. ELDERA runs an on-site personalization workshop (Atelier), a sublimation printing service for full-color custom graphics, a team-order management interface ('Mon équipe'), and a fast-delivery service via Chronopost for next-day shipment. It also holds an official sponsorship of international pétanque champion Dylan Rocher, with co-developed product lines. The business is operated as a SAS (société par actions simplifiée); Morgan NOYER is listed as the publication manager, and no external institutional investors, parent company, or M&A activity is disclosed in the available data.

Go-to-market is a hybrid B2C/B2B model: direct-to-consumer sales through the eldera.net e-commerce storefront (including limited international delivery to approximately 22 European countries), professional Pro accounts for clubs and associations with ex-tax pricing and free shipping on orders above €300 HT, and a wholesale channel of over 450 distributors across France. Pricing is unit-based across a €9 (entry-level shorts) to €88 (premium blousons) range, paid on a transaction-by-transaction basis, with five distinct collections enabling tiering. Revenue and headcount are not disclosed; the company is described as a family-owned business with no funding rounds.

Name

ELDERA

Legal name

SAS SOPUYTEX

Website

https://eldera.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ELDERA is a French family-owned sportswear manufacturer and retailer (operating as SAS SOPUYTEX) producing apparel and equipment across football, rugby, pétanque, handball, basketball, volleyball, and racket sports, sold D2C via eldera.net and through 450+ French distributors.

Ownership category

akta.pro rank

Product category

Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Sports apparel manufacturing
• Team sportswear customization
• Club sports equipment
• Sportswear sublimation printing
• French sportswear distributorship

Headquarters

HQ city

Saint-martin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Apparel Sales: Revenue from selling sportswear including jerseys, shorts, socks, training gear, and bags across multiple sports disciplines
2. Customization Services: Personalization and sublimation services for team and club customization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ELDERA designs, sells, and distributes sportswear and equipment for amateur and professional athletes across football, rugby, pétanque, handball, basketball, volleyball, and racket sports. Its offering spans jerseys, shorts, polos, t-shirts, sweatshirts, jackets, pants, socks, rain gear, and sports bags, organized into sub-collections (ELITE, E-CONE, COMPO, RELAX, NAJA). The company also provides in-house customization services — a personalization workshop and sublimation printing — that allow clubs and teams to order fully branded apparel directly.

Product overview

Eldera is a 100% French family-owned sportswear equipment company offering a comprehensive range of sports apparel and equipment for both amateur and professional athletes. The product portfolio spans multiple sports including football, rugby, pétanque, handball, basketball, volleyball, and racket sports. Core products include jerseys (maillots), shorts, t-shirts, polos, sweatshirts, jackets, pants, socks, rain gear, and specialized bags. The offerings are organized into distinct sub-brands: the premium Ligne ELITE for professional athletes, the performance-focused Ligne E-CONE, the competition-oriented Collection COMPO, the comfort-focused Collection RELAX, and the distinctive Collection NAJA featuring the brand's snake logo. The company provides customization services including a personalization workshop for adding team logos and names, sublimation printing for full-color custom designs, team management services, and fast delivery options. The products are distributed through more than 450 distributors across France, serving clubs and sports associations.

Differentiator

Problem solved

Functional benefit

Brands

• ELITE: Premium sportswear collection line
• E-CONE
• COMPO
• RELAX
• NAJA

Products and services

• Ligne ELITE (Premium sportswear collection) Premium line of sportswear featuring high-quality jerseys, polos, t-shirts, sweatshirts, jackets, and pants designed for professional and serious amateur athletes. Items priced €24–€67.
• Ligne E-CONE (Performance sportswear line) Performance-focused sportswear line with modern design for active athletes.
• Collection COMPO (Competition sportswear) Competition-focused collection for athletes participating in competitive sports.
• Collection RELAX (Comfort-fit sportswear) Relaxed-fit collection designed for comfort during training and casual sports activities.
• Collection NAJA (Logo sportswear line) Sportswear collection featuring the brand's distinctive snake logo design.
• Maillots (Jerseys) Sport-specific jerseys for football, rugby, handball, basketball, and volleyball, available in multiple sport-specific categories.
• Shorts Sport-specific shorts for football, rugby, handball, basketball, volleyball, and pétanque.
• Tee-shirts Tee-shirts for various sports and casual wear, including specialized lines for pétanque.
• Polos Polos designed for sports such as pétanque, available in various colors and styles.
• Chasubles (Bib jerseys) Bib jerseys used for training and team identification in basketball and other sports.
• Sweatshirts and zippered jackets Sweatshirts and zippered jackets for training and outdoor sports activities.
• Bermudas Bermudas designed for sports and casual wear, including pétanque-specific styles.
• Pantacourts (3/4 pants) 3/4 length pants for training and outdoor activities.
• Pantalons et fuseaux (Full-length pants and track pants) Full-length pants and track pants for various sports activities.
• Chaussettes (Sport socks) Sport-specific socks for football, rugby, and training activities.
• Équipement gardien (Goalkeeper equipment) Goalkeeper equipment including specialized jerseys, shorts, and accessories for football.
• Équipement arbitre (Referee equipment) Referee equipment including specialized jerseys for various sports.
• Equipements de pluie (Rain and winter gear) Rain and winter protection gear including ensembles and specialized jackets for cold weather sports.
• Doudounes (Down jackets) Insulated down jackets for outdoor sports and cold weather training.
• Blousons (Weather-resistant jackets) Weather-resistant jackets for outdoor sports and training.
• Bagagerie (Sports bags and luggage) Sports bags and luggage for carrying sports equipment across football, rugby, pétanque, handball, basketball, and volleyball.
• Atelier personnalisation (Personalization workshop) Customization workshop service allowing clubs and teams to personalize their sportswear with logos, names, and numbers.
• Sublimation service Sublimation printing service for custom-designed sportswear with full-color graphics.
• Mon équipe (My Team ordering service) Team management service for organizing team orders with customization options.
• Livraison rapide (Fast delivery service) Express next-day delivery service via Chronopost for orders placed before noon.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dylan RocherflagshipStrategic or Co-development PartnerEldera is the official sponsor of Dylan Rocher, one of the best pétanque players of his generation and an international champion. The partnership involves co-development of custom pétanque clothing lines including jerseys, polos, t-shirts, shorts, and pants specifically designed for pétanque performance, optimizing fabric breathability and range of motion.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stanno: Dutch sports apparel and equipment brand targeting the European team-sports club market (football, hockey, handball) — comparable mid-size, club-channel, multi-sport B2B/B2B mix.
• Hummel: Danish sports apparel brand with strong team-sports heritage (handball, football) and a club/association go-to-market — directly comparable in targeting European amateur and semi-pro team sports.
• Macron: Italian mid-sized sports apparel manufacturer specializing in team sportswear (football, rugby, basketball, volleyball) with deep B2B customization and club sponsorship model — closely parallel to ELDERA's structure, scale, and channels.
• Errea: Italian sportswear manufacturer focused on team sports apparel with in-house customization services (sublimation, embroidery) and a club/association distribution model — structurally similar to ELDERA in manufacturing-plus-distributor approach.
• Uhlsport: German mid-sized sports brand with strong team-sports / goalkeeper-equipment heritage and a club/association distribution playbook — comparable European mid-market positioning to ELDERA.
• Kappa (BasicNet): Italian heritage sports apparel brand managed under BasicNet, known for team-sports sponsorship, lifestyle crossover, and athleisure — overlapping product categories with ELDERA and serving overlapping B2B/B2C channels.
• Joma: Spanish sports brand specializing in football, futsal, handball, basketball, and running with strong European club sponsorship footprint — comparable size category and similar team-sports focus with mid-tier positioning.
• Patrick: French heritage sports footwear and apparel brand with similar mid-market positioning, club/team customer base, and family-company-style operations — directly comparable French peer in size and category.

Broad incumbents

• Le Coq Sportif: French heritage sports brand with a much larger product and distribution footprint across lifestyle, performance, and team sports — overlaps ELDERA's French-sportswear positioning but at significantly greater scale.
• Decathlon: French sporting goods giant with own-brand team sports apparel (Kipsta, etc.) at massive scale and aggressive pricing — relevant as the dominant French sporting goods operator whose private-label teamwear competes with ELDERA's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eldera26
• LinkedInfr.linkedin.com/company/eldera
• Instagraminstagram.com/eldera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELDERA