FOOX Groothandel Bergsma Franeker

What FOOX Groothandel Bergsma Franeker does

FOOX Groothandel is a privately held Dutch wholesale distributor (totaalleverancier) founded in 1985 and headquartered at Landjuweel 11 in Veenendaal, Netherlands, with a legal name carrying the historical Franeker association. The company serves five business segments in the Netherlands: convenience retail, gas stations, sports clubs, hospitality (horeca), and corporate/business customers, supplying a broad assortment across eight product categories — coffee/cocoa/tea, food, beverages, cleaning, tobacco, office, non-food disposables, and vending machines (including coffee machines from Bravilor and Animo). Distribution agreements with major brand principals include Coca-Cola, JDE (Douwe Egberts), Unilever, Red Bull, Mars, Nestlé, Ferrero, and Grolsch as suppliers.

The business operates a sales-led go-to-market model combining dedicated field sales representatives, an inside-sales telephone team, a B2B webshop at foox.nl, and a FOOX mobile app for ordering, supported by direct delivery to customer premises with consistent delivery personnel and an in-house Technical Service Department for vending and coffee-equipment maintenance. The company has 21 employees and is privately held with no disclosed investors, funding, or parent company. Underlying technology is conventional e-commerce (webshop + mobile app + quote-request flow) rather than a proprietary platform, and pricing is negotiated per customer with no public price list — consistent with a B2B distribution model.

Name

FOOX Groothandel Bergsma Franeker

Legal name

FOOX Groothandel

Website

https://fooxonline.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

FOOX Groothandel is a privately held Dutch wholesale distributor (founded 1985, 21 employees) supplying convenience retail, gas stations, sports clubs, hospitality, and corporate customers with food, beverages, coffee, cleaning, tobacco, office, non-food, and vending-equipment assortments across the Netherlands.

Ownership category

akta.pro rank

Product category

Wholesale Distribution

NAICS

General Line Grocery Merchant Wholesalers (424410)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

Keywords

• Wholesale distribution
• Convenience retail supply
• Hospitality supplies
• Vending machines
• Office supplies

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale distribution: FOOX generates revenue through wholesale distribution of a broad product assortment to businesses including convenience retailers, gas stations, sports clubs, hospitality, and corporate customers. Products include food, beverages, cleaning supplies, office supplies, tobacco products, and vending machines.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FOOX Groothandel Bergsma Franeker is a Dutch wholesale distributor (totaalleverancier) supplying food, beverages, coffee, cleaning supplies, tobacco products, office supplies, non-food items, and vending machines to convenience retail, gas station shops, sports canteens, hospitality (horeca) businesses, and small-to-mid business customers across the Netherlands. The company operates as a one-stop supplier combining a broad multi-category assortment with personal sales representation, dedicated delivery personnel, and digital ordering via a B2B webshop and mobile app.

Product overview

FOOX Groothandel is a wholesale distributor (totaalleverancier) serving convenience retail, gas stations, sports clubs, hospitality, and business markets across the Netherlands. The company operates as a single unified offering combining physical product distribution with vending machine solutions and technical services. The core portfolio spans eight product categories: Koffie/cacao/thee, Food, Dranken, Schoonmaak, Rookwaren, Office, Non-Food, and Automaten (vending machines including coffee machines, water coolers, refrigerators, and freezers). Supporting services include a technical service department for equipment maintenance and a customer-facing mobile app and webshop for order management. The company was founded in 1985 and provides personal account management with dedicated sales representatives and delivery personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee, Cocoa & Tea (Koffie / Cacao / Thee) Wholesale supply of coffee, cocoa, and tea products for resale or in-house consumption by convenience stores, gas stations, sports canteens, hospitality businesses, and other Dutch buyers.
• Food (Food) Wholesale supply of food products for convenience retail, gas station shops, sports canteens, hospitality businesses, and other Dutch trade customers.
• Beverages (Dranken) Wholesale supply of beverages (excluding the coffee/cocoa/tea category) for retail and hospitality customers in the Netherlands.
• Cleaning Supplies (Schoonmaak) Wholesale supply of cleaning and hygiene products for convenience retail, hospitality, sports clubs, and business customers.
• Tobacco Products (Rookwaren) Wholesale supply of tobacco products for retail resale through convenience stores, gas station shops, and hospitality venues.
• Office Supplies (Office) Wholesale supply of office supplies for small and mid-sized Dutch businesses and institutional clients.
• Non-Food (Non-Food) Wholesale supply of non-food consumer goods for resale or business use by FOOX's Dutch trade customers.
• Vending Machines (Automaten) Wholesale supply of vending machines and related equipment for placement in workplaces, hospitality venues, and other locations.
• Technische Dienst FOOX (Technical Service Department) In-house technical service for installation, maintenance, and repair of vending machines and related equipment supplied by FOOX to its Dutch business customers.
• FOOX Webshop Online B2B webshop enabling FOOX customers to browse the wholesale assortment, place orders, and manage their accounts digitally.
• FOOX Mobile App Mobile application enabling FOOX customers to place wholesale orders and access account information from smartphones.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered minor and core.

• Perfetti Van MelleminorOthersBrand partnership where FOOX distributes Perfetti Van Melle confectionery products including Mentos, Fruitella, and other sweets through their wholesale channels to convenience retail, gas stations, and hospitality customers.
• Red BullminorOthersFOOX distributes Red Bull energy drinks to their customer base including convenience stores, gas stations, and sports venues.
• GrolschminorOthersFOOX supplies Grolsch beer products to hospitality businesses and retail customers in the Netherlands.
• JDE (Douwe Egberts)coreOthersFOOX distributes JDE coffee and hot beverage products, leveraging their expertise in coffee since 1985. JDE/Peet's brands include Douwe Egberts, L'OR, and Senseo through FOOX's complete distribution network.
• Coca-ColacoreOthersFOOX distributes Coca-Cola beverages including Coca-Cola, Fanta, Sprite, and related products to their retail and hospitality customers throughout the Netherlands.
• BravilorcoreTechnology or IntegrationFOOX provides and services Bravilor professional coffee brewing equipment. Bravilor is a key supplier of coffee machines for FOOX's vending and office coffee solutions.
• UnilevercoreOthersFOOX distributes Unilever products including ice cream (Ben & Jerry's, Ola), dressings, and Unilever Food Solutions products to retail and hospitality customers.
• VrumonaminorOthersFOOX supplies Vrumona beverages includingUuHtha, Sourcy, and isotonic drinks to customers throughout their distribution network.
• HaribominorOthersFOOX distributes Haribo confectionery products including gummy bears and gold bears to retail and convenience store customers.
• CloettaminorOthersFOOX supplies Cloetta products including Pickup, King, and sports confectionery to convenience and retail channels.
• ViledaminorOthersFOOX distributes Vileda cleaning equipment and supplies as part of their comprehensive cleaning and facility management product range.
• EcolabminorOthersFOOX supplies Ecolab professional cleaning and hygiene products for facility management applications.
• SatinominorOthersFOOX distributes Satino hygiene paper products including toilet paper, hand towels, and dispensers.
• NestléminorOthersFOOX supplies Nestlé products including Nescafé coffee, Nestlé waters, and confectionery to their customer base.
• FerrerominorOthersFOOX distributes Ferrero products including Nutella, Ferrero Rocher, Kinder, and Tic Tac confectionery.
• MarsminorOthersFOOX supplies Mars products including Mars, Snickers, Twix, and pet care products to retail customers.
• Kellogg'sminorOthersFOOX distributes Kellogg's cereals and snacks to retail and convenience store customers.
• Lamb WestonminorOthersFOOX supplies Lamb Weston frozen potato products including fries and wedges to hospitality and food service customers.
• SpaminorOthersFOOX distributes Spa mineral water and beverages to retail and hospitality customers.
• United SoftdrinksminorOthersFOOX supplies United Softdrinks products including Royal Crown Cola and Cassis to customers.
• Ad van GelovenminorOthersFOOX distributes Ad van Geloven frozen snacks and products including Van Geloven Ijs and frozen food items.
• CampinaminorOthersFOOX supplies Campina dairy products including milk and dairy beverages to retail and food service customers.
• NumaticminorOthersFOOX distributes Numatic professional cleaning equipment including vacuum cleaners and floor care machines.
• CleanfixminorOthersFOOX supplies Cleanfix professional cleaning equipment and supplies.
• UCCminorOthersFOOX distributes UCC coffee products including coffee beans and related products for professional brewing.
• Lipton TeasminorOthersFOOX supplies Lipton tea products for hot beverage offerings in hospitality and office environments.
• Diversi FoodsminorOthersFOOX distributes Diversi Foods products to their customer base.
• StorckminorOthersFOOX supplies Storck confectionery products including M&M's, Savane, and nimm2.
• OliehoornminorOthersFOOX distributes Oliehoorn snacks and food products.
• ConcorpminorOthersFOOX supplies Concorp products to their retail and convenience customers.
• EdenminorOthersFOOX distributes Eden products to their customer base.
• BicminorOthersFOOX supplies Bic office supplies and writing instruments.
• DepaminorOthersFOOX distributes Depa cleaning and facility products.
• StarsweetsminorOthersFOOX supplies Starsweets confectionery products to retail customers.
• HoppeminorOthersFOOX distributes Hoppe products to their customer base.
• Mignot - MascotteminorOthersFOOX supplies Mignot and Mascotte products including tobacco accessories and convenience items.
• effe soepminorOthersFOOX distributes effe soep (instant soup) products for vending machines and office environments.
• SkjinnerminorOthersFOOX distributes Skjinner products to their customer base.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Bredenoord: Equipment and supplies distributor serving Dutch businesses. Comparable to FOOX only in adjacent non-food equipment distribution (cleaning machines, facility supplies), not direct foodservice overlap.
• VHC (Van Hoeckel & Co): Dutch distributor of tobacco and convenience products. Comparable to FOOX on the rookwaren / convenience-store supply side, but focused on tobacco/convenience rather than broadline foodservice.

Broad incumbents

• Bidfood Netherlands: Dutch arm of international foodservice distributor Bidfood, serving horeca, healthcare, and convenience channels. Direct competitor to FOOX in Dutch foodservice distribution with broader assortment and scale.
• Sligro Food Group: Largest Dutch broadline foodservice wholesaler operating cash-and-carry and delivery to horeca, convenience, and institutional customers. Direct comparable to FOOX in assortment breadth, customer verticals, and Netherlands-only focus, but materially larger in scale and publicly listed.
• Hanos: Major Dutch broadline foodservice distributor (part of METRO group) supplying horeca, catering, and institutional buyers. Comparable to FOOX on broadline assortment and foodservice customer base, with significantly larger scale and national coverage.
• Metro Cash & Carry Nederland: Cash-and-carry and delivery wholesaler serving Dutch horeca, retailers, and resellers. Comparable to FOOX on broadline assortment and B2B convenience/horeca customer base, but with much larger scale and multi-country footprint.

Regional players

• Holland Malt / Van Cranenbroek: Regional Dutch wholesale distributors with overlapping customer bases in horeca, convenience, and small-format retail. Comparable to FOOX as regional broadline distributors serving similar Dutch verticals at sub-national scale.
• De Kwekerij Groothandel: Smaller Dutch regional wholesalers serving horeca and convenience channels. Comparable to FOOX on broadline assortment, B2B sales-led model, and regional delivery service, though typically with narrower geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foox-groothandel-bergsma-franeker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOX Groothandel Bergsma Franeker