Forbes Slovenija

What Forbes Slovenija does

Forbes Slovenija is the Slovenian-language licensed edition of the global Forbes business media brand, operated by Adria News S.à.r.l., a Luxembourg-registered entity within the United Media conglomerate. Launched in November 2023, it forms part of the broader Forbes Adria regional network that also covers Serbia, Croatia, Montenegro, and Bosnia and Herzegovina under a license from Forbes IP (HK) LTD. The publication targets Slovenian business professionals, executives, investors, and aspiring entrepreneurs with coverage spanning business (Posel), technology (Tehnologija), people (Ljudje), real estate (Nepremičnine), green transition (Zeleni prehod), and lifestyle (Dobro življenje), supported by signature editorial programs including the '30 pod 30' talent ranking and regional events such as the Forbes Adria Power Women's Summit.

The platform is built on a WordPress-based CMS using the Chameleon theme, hosted within the N1info.si publishing infrastructure of United Media, with content distributed freely via the web and an RSS feed. There are no public APIs, SDKs, mobile applications, or AI-driven features disclosed; the technology footprint is consistent with a small editorial operation. The team is approximately 5 employees based in Ljubljana, and Forbes Slovenija does not disclose revenue, funding, or management team details publicly.

The business model is advertising-funded digital media: revenue is generated through display advertising and sponsored/promotional content across the site's category sections, with no subscription or paywall. Audience acquisition relies on organic and search traffic to forbes.n1info.si, cross-promotion through the N1info.si portal network, RSS syndication, social media, and event-driven marketing through the 30 pod 30 program and Power Women's Summit. As a franchise publication, Forbes Slovenija's economics are tied to the Forbes brand license from Forbes IP (HK) LTD and to the broader commercial strategy of its parent, United Media.

Name

Forbes Slovenija

Legal name

Adria News S.à.r.l.

Website

https://forbes.n1info.si

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Forbes Slovenija is the Slovenian licensed edition of Forbes, published by Adria News S.à.r.l. under United Media. It delivers free digital business, technology, and lifestyle news to Slovenian professionals and entrepreneurs, monetized through digital advertising and branded events.

Ownership category

akta.pro rank

Product category

Business News & Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Business news publishing
• Digital media content
• Business journalism
• Editorial content platform
• Licensed media brand

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: Forbes Slovenija monetizes its audience through digital advertising on its website, including sponsored/promotional content sections and display advertising across content categories such as Posel (Business), Tehnologija (Technology), Ljudje (People), Nepremičnine (Real Estate), Zeleni prehod (Green Transition), and Dobro življenje (Good Life).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Forbes Slovenija publishes a free digital business news platform in Slovenian language at forbes.n1info.si, covering business, technology, people, real estate, green transition, and lifestyle categories. The product portfolio includes the core editorial news site, the annual '30 pod 30' (30 Under 30) talent selection program, and Forbes Adria regional events such as the Power Women's Summit, all operated under a Forbes trademark license from Forbes IP (HK) LTD.

Product overview

Forbes Slovenija is a Slovenian edition of the Forbes business magazine brand, operated by Adria News S.à.r.l. under license from Forbes IP (HK) LTD. The platform operates as a digital news portal offering business, technology, and lifestyle content. The product portfolio consists of the core digital news platform with content categories (Posel/Business, Ljudje/People, Tehnologija/Technology, Nepremičnine/Real Estate, Zeleni prehod/Green Transition, Dobro življenje/Good Living), the annual '30 pod 30' talent selection program, and Forbes Adria events including the Power Women's Summit. Content is available in Slovenian language with branding rights to Forbes material from the US and other editions.

Differentiator

Problem solved

Functional benefit

Brands

• Forbes 30 Under 30 Slovenija: The Slovenian edition of the Forbes 30 Under 30 list, recognizing outstanding young entrepreneurs and talents under the age of 30 in Slovenia.
• Forbes Adria Power Women's Summit

Products and services

• Forbes Slovenija Digital News Platform A free-to-access Slovenian-language digital news portal covering business, technology, people, real estate, green transition, and lifestyle categories, targeted at Slovenian business professionals, executives, investors, and entrepreneurs.
• 30 pod 30 (Forbes 30 Under 30 Slovenia) Annual editorial selection program recognizing outstanding young entrepreneurs and talents under 30 years old in Slovenia, featuring categories such as industry, science, entertainment, health, and social impact, targeted at young professionals and aspiring entrepreneurs.
• Forbes Adria Events (Power Women's Summit) Regional business conferences and networking events organized by Forbes Adria, including the Power Women's Summit, targeted at business leaders, entrepreneurs, and professionals across Southeast Europe.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• N1 Info Portal (N1info.si)coreGTM or Marketing Partner · 1 November 2023Forbes Slovenija operates as part of the N1info.si content network, utilizing the N1 publishing platform and infrastructure for content management and distribution. The site is branded with both N1 and Forbes Slovenija logos, indicating a content and technology partnership.
• United MediacoreOthers · 1 November 2023United Media is the leading media company in Southeast Europe that launched Forbes license editions in November 2023. The company operates Forbes editions in Serbia, Croatia, Montenegro, Slovenia, and Bosnia and Herzegovina through the Forbes Adria network. Forbes Slovenija is part of this regional media network.
• Forbes IP (HK) LTDcoreOthersForbes IP (HK) LTD is the intellectual property holder of the Forbes brand. The Slovenian edition operates under license, with Adria News S.à.r.l. publishing the material. All FORBES content in Slovenia and other editions is proprietary to Forbes IP (HK) LTD.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Manager.si (Manager Finance): Slovenian business media brand focused on executives, management, and entrepreneurship. Directly comparable in audience persona and content vertical, competing for the same premium advertisers.
• Bloomberg Adria: Regional business news brand covering the Adria markets with a global news license. Competes for the same regional business-professional audience and advertising spend.
• Forbes Croatia: Croatian edition of Forbes operated under the same United Media/Forbes Adria license structure, with parallel event programming and identical revenue model. It is the closest direct comparable by brand, business model, and operational setup.
• Finance.si: Long-standing Slovenian business news portal covering companies, markets, and economics. Direct competitor for the same Slovenian business-professional audience and advertising budgets.
• Forbes Serbia: Serbian edition of Forbes within the Forbes Adria network, sharing the same licensor, parent group, and content/event playbook. Directly comparable in structure and monetization approach.
• Forbes Adria (regional network): The regional umbrella brand coordinating the five Adria editions, organizing cross-border events such as the Power Women's Summit. Effectively the parent editorial/commercial platform of Forbes Slovenija.
• Forbes Bosnia and Herzegovina: Bosnian edition within the Forbes Adria network under United Media license. Directly comparable licensed-regional-edition peer.

Regional players

• Forbes Middle East: Licensed Forbes edition serving a different geography (MENA) under a different licensee. Comparable in being a licensed regional Forbes edition with a digital-first, event-driven business model.

Broad incumbents

• N1 Info Slovenia: Parent publishing platform and news portal that hosts Forbes Slovenija and provides its content infrastructure. A broader-incumbent media outlet that overlaps in business/news coverage and audience.
• Delo (Slovenia): Slovenia's largest national newspaper with a substantial business section, competing for the same premium advertisers and C-suite readership with a broader news mandate. A broad incumbent in the local media market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/forbes-slovenija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes Slovenija