Bloomberg Adria
Bloomberg Adria is a regional subscription-based digital media platform operating under Bloomberg L.P. branding license across five Adria markets (Serbia, Croatia, Bosnia, Slovenia, North Macedonia), delivering business news, video content, financial market data, and expert analysis to business professionals and general readers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bloomberg Adria does
Bloomberg Adria is a regional digital media platform operating under a brand licensing partnership with Bloomberg Finance L.P., owned by Mtel Swiss SA and headquartered in Belgrade, Serbia. The company delivers business news, financial market data, video content, expert analysis, and the Businessweek Adria magazine across five Adria region markets (Serbia, Croatia, Bosnia and Herzegovina, Slovenia, and North Macedonia) through country-specific local-language digital properties and a unified subscription product.
The platform is built on a Cubes news CMS with AI-powered personalized content recommendations for registered users, supplemented by an extensive branded video programming lineup spanning roughly 16 show formats (Start, Spotlight, AI Thinkers, Green Vision, Businessweek Adria, etc.) and a live TV schedule. The product surface includes the core digital platform, video programming, Businessweek Adria as a sub-brand magazine, real-time financial market data (currencies, bonds, commodities, crypto, regional indices), and expert analysis modules.
Monetization is direct-to-consumer via a freemium subscription model: free tier allows 5 articles, with premium access at €4.99/month or €27.49/year unlocking unlimited content including the Analysis and Businessweek Adria sections. Distribution relies on self-serve digital subscriptions via the multi-country website network and mobile apps, supported by multi-channel marketing across social media (Facebook, Instagram, X, LinkedIn, TikTok), daily email newsletters, content marketing, and event sponsorship. The company employs 118 staff and operates as a private regional media business with no public listing or disclosed funding.
Bloomberg Adria firmographics
Firmographics- Name
- Bloomberg Adria
- Legal name
- Bloomberg Adria
- Website
- https://bloombergadria.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bloomberg Adria is a regional subscription-based digital media platform operating under Bloomberg L.P. branding license across five Adria markets (Serbia, Croatia, Bosnia, Slovenia, North Macedonia), delivering business news, video content, financial market data, and expert analysis to business professionals and general readers.
- Ownership category
- akta.pro rank
Bloomberg Adria industry classification
Industry- Product category
- Business News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News Streaming Platforms (MPACAAAF)
- akta.pro secondary industries
- News OTT & Live News Streaming Channels (MPABAHAK), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Bloomberg Adria business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Subscriptions: Monthly and annual digital subscription plans providing unlimited access to Bloombergadria.com content including news articles, video content, analysis, and Businessweek Adria. Premium content in Analysis and Businessweek sections requires subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly digital access |
| Subscription | Annual | Annual digital access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bloomberg Adria product offering
Product offeringCore offering
Bloomberg Adria is a subscription-based regional digital media platform that publishes business, economic, political, financial-market, technology, and lifestyle news across five country-specific websites for Serbia, Croatia, Bosnia and Herzegovina, Slovenia, and North Macedonia. It also produces original video programming, the Businessweek Adria magazine, real-time financial market data, and expert analysis, all delivered under license from Bloomberg L.P.
Product overview
Bloomberg Adria is a multi-regional subscription-based digital media platform offering news, video content, and financial market data across Serbia, Croatia, Bosnia and Herzegovina, Slovenia, and North Macedonia. The platform combines a core digital news and video product with specialized sub-brands including Businessweek Adria (business magazine) and AI Thinkers (AI-focused video series), plus add-on modules for financial market data and expert analysis. Content is delivered via web and mobile app, with both free access (limited articles) and premium subscriptions at €4.99/month or €27.49/year. The company operates under license from Bloomberg L.P., developed by Mtel Swiss SA, and uses a Cubes content management system.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloomberg Adria Digital Platform
Companies that use Bloomberg Adria
Customer profileSegments2 records
Ideal customer profiles2 records
Bloomberg Adria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bloomberg Adria partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bloomberg Finance L.P.coreBloomberg Adria operates under Bloomberg branding license, using Bloomberg's trademark, content framework, and potentially data feeds. The BLOOMBERG and BLOOMBERG logo are registered trademarks used with permission.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bloomberg Adria competitors and assessment
Company assessmentBroad incumbents
- Financial Times: Financial Times is a global subscription-based business news outlet with a European focus and a strong digital subscriber model. It is comparable to Bloomberg Adria as an established paywalled business news brand targeting executives and decision-makers.
- Politico Europe: Politico Europe covers European politics, policy, and business with a digital subscription model and newsletter strategy. It overlaps with Bloomberg Adria on European political and business coverage aimed at professional decision-makers.
- Euronews: Euronews is a pan-European digital and broadcast news network offering multi-language coverage including a Balkans/SEE edition. It is comparable as an established, broader international digital news brand overlapping with Bloomberg Adria on European and regional coverage.
- Bloomberg Media (Global): Bloomberg Media is the parent brand of Bloomberg Adria, operating the global Bloomberg.com subscription platform. It anchors the licensing relationship and is comparable as the global benchmark for premium subscription-based business news against which Bloomberg Adria's regional product is positioned.
Regional players
- Total Croatia News: Total Croatia News is an English-language Croatian news outlet covering politics, business, and lifestyle in Croatia. It targets a comparable Croatia-based business and policy audience that Bloomberg Adria addresses through its Croatian edition.
- Poslovni dnevnik: Poslovni dnevnik is a leading Croatian business daily offering news, analysis, and rankings across the Croatian market. It competes for the same Croatian business-professional audience that Bloomberg Adria targets in the Adria region.
- The Slovenia Times: The Slovenia Times is an English-language Slovenian news outlet covering business, politics, and culture in Slovenia. It targets a similar expatriate and English-reading business audience in the Slovenian market where Bloomberg Adria also operates.
Direct peers
- Al Jazeera Balkans: Al Jazeera Balkans provides regional news and current affairs coverage across the Adria/Balkan markets in local languages via a digital platform and broadcast channel. It competes directly with Bloomberg Adria for regional news readership and digital engagement.
- N1 (N1info): N1 operates multi-country Balkan television and digital news platforms serving Serbia, Croatia, Bosnia and Herzegovina, and other Adria markets. It is a directly comparable regional news competitor targeting similar audiences with cross-border coverage in local languages.
- BalkanInsight (BIRN): BalkanInsight is a regional investigative and analytical news outlet covering the Balkans in English and local languages, with a subscription-supported model. It is comparable as a premium regional news and analysis brand targeting business and policy professionals in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Bloomberg Adria social profiles
Digital presenceBloomberg Adria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomberg Adria leadership team
Management profileNumber of profiles
Bloomberg Adria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomberg Adria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomberg Adria
What does Bloomberg Adria do?
Bloomberg Adria is a subscription-based regional digital media platform that publishes business, economic, political, financial-market, technology, and lifestyle news across five country-specific websites for Serbia, Croatia, Bosnia and Herzegovina, Slovenia, and North Macedonia. It also produces original video programming, the Businessweek Adria magazine, real-time financial market data, and expert analysis, all delivered under license from Bloomberg L.P.
Is Bloomberg Adria a public or private company?
Bloomberg Adria is a private company. It is classified as corporate owned and is currently operating.
When was Bloomberg Adria founded?
Bloomberg Adria was founded in -1. It employs 101 to 250 people.
How does Bloomberg Adria make money?
One revenue line is on record: digital Subscriptions.
Who are Bloomberg Adria's main competitors?
Broad incumbents on record are Financial Times, Politico Europe, Euronews and Bloomberg Media (Global). Regional players are Total Croatia News, Poslovni dnevnik and The Slovenia Times. Direct peers are Al Jazeera Balkans, N1 (N1info) and BalkanInsight (BIRN).
Does Bloomberg Adria have an API?
No public API is recorded for Bloomberg Adria.
What industry is Bloomberg Adria in?
Bloomberg Adria's product category is Business News Media. Its primary akta.pro industry code is MPACAAAF, News Streaming Platforms, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 51621 and its SIC code is 4833.