FORCE

What FORCE does

FORCE (Forum for Organised Resource Conservation & Enhancement), legally the Pandit Jagat Ram Memorial FORCE Trust, is an Indian non-profit trust established in 2009 and headquartered in New Delhi with secondary operations in Mumbai. The organization addresses water scarcity, groundwater depletion, and inadequate sanitation (WASH) through five operational programs: the Blue India Water Security Program (implementing the 5 R's framework — Reduce, Reuse, Recharge, Recycle, Respect), the Clean Wash Waste & WASH Program, the Jal Rakshak Water Guardian Network, PJRB SPARC (School for Profitable & Actionable Resource Conservation) for agricultural water efficiency, and the Watch Your Footprint initiative for carbon and water footprint reduction. Underlying capabilities center on conventional water management techniques (rainwater harvesting, groundwater recharge via dried tube wells, wastewater recycling) rather than technology products, with execution delivered through a 4-way partnership model that integrates government bodies (DJB, DDA, DUSIB, Ministry of Water Resources, CGWB), corporate CSR partners (WaterAid, ITC Limited), technical experts, and community volunteers. The founder-led organization employs 11 staff, with Founder & Chief Functionary Jyoti Sharma (IIM Bangalore, Ashoka Fellow) and Director Projects & Partnerships Sanjeev Sharma (IIM Bangalore, NIT Surathkal) as the disclosed leadership team.

FORCE's business model is donation-funded rather than revenue-generating. It accepts domestic donations (₹1,000 to ₹1,00,000 tiers plus custom amounts) via online payment (PayU), bank transfer, and cheque under Indian tax exemption Section 80G, and international donations via PayPal and wire transfer under FCRA eligibility (USD $25 to $10,000). Its go-to-market is community-led and event-driven, combining direct field engagement in slums and villages, awareness campaigns, school and corporate workshops, and partnerships with government and CSR funders. Customer segments span urban poor communities, rural Indian villages, government bodies, and corporate CSR partners, with no transactional pricing — the organization's "products" are water security, WASH access, and policy advocacy outcomes delivered through donor-supported programs.

Name

FORCE

Legal name

Pandit Jagat Ram Memorial FORCE Trust

Website

https://forcetrust.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FORCE is a New Delhi-based Indian non-profit trust (founded 2009, 11 staff) implementing water conservation, WASH, and solid waste management programs across India through a 4-way partnership model with government, corporates, experts, and communities.

Ownership category

akta.pro rank

Product category

Water Conservation and WASH Non-Profit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Sanitary Services (4950)

akta.pro primary industry

Water, Sanitation & Hygiene (WASH) (BPAGABAC)

akta.pro secondary industries

WASH (Water, Sanitation & Hygiene) Organizations (HLAJAKAI), Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

Keywords

• Water conservation programs
• Sanitation and hygiene
• Rainwater harvesting
• Groundwater recharge
• Non-profit environmental

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations - Domestic (India): FORCE accepts donations from within India through online payment (PayU), wire transfer to Punjab National Bank account (Pandit Jagat Ram Memorial FORCE Trust), and cheques. All donations are eligible for tax exemption under section 80G of the Income Tax Act in India.
2. Donations - International (FCRA): International donations accepted via PayPal and wire transfer to State Bank of India FCRA account. Donations are processed in USD with amounts ranging from $25 to $10,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

FORCE is a non-profit that designs, implements, and advocates for water security, waste management, and WASH (Water, Sanitation, and Hygiene) programs across India. It delivers the Blue India (Water Security) Program, Clean Wash (Waste & WASH) Program, Jal Rakshak Water Guardian Network, PJRB SPARC for water-efficient agriculture, and the Watch Your Footprint initiative, applying the 5 R's of Water Conservation framework through direct community engagement, government partnerships, and corporate CSR collaborations.

Product overview

FORCE (Forum for Organised Resource Conservation & Enhancement) is a National award-winning Indian non-profit organization focused on making communities Climate Secure through Water Security, Waste Management, and WASH (Water, Sanitation, and Hygiene) programs. The organization operates several social/environmental programs including the Water Security Program (Blue India Program), Waste & WASH Program (Clean Wash Program), Jal Rakshak Water Guardian Network, PJRB SPARC (School for Profitable & Actionable Resource Conservation), and Watch Your Footprint initiative. FORCE implements the 5 R's of Water Conservation: Reduce Water Wastage, Reuse Used Water, Recharge Groundwater (Rainwater Harvesting), Recycle Wastewater, and Respect Water. These are social/environmental programs rather than commercial software products or technology offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Jal Rakshak & Water Guardian Network: A network to highlight, empower, connect and reward Water Wise citizens who work and implement water conservation initiatives in communities.
• PJRB SPARC
• Watch Your Footprint
• Blue India Program
• Clean Wash Program

Quantifiable outcome

• 40 million liters approximate groundwater recharge targeted through Jal Sanchay Abhiyaan using dried tube wells in Delhi
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• WaterAidcoreStrategic or Co-development PartnerWaterAid funded the 'Swatch Delhi, Swasth Delhi' (Clean Delhi, Healthy Delhi) project under which FORCE felicitated women who worked to make their communities Open Defecation Free. FORCE constructed community toilet complexes with intervention from DUSIB.
• ITC LimitedcoreStrategic or Co-development PartnerFORCE partnered with ITC Limited under the Sunehra Kal Program for Solid Waste Management initiative in Saharanpur, Uttar Pradesh. This partnership won the 1st runner up prize at National HRD Network and BIMTECH Case Study Competition for NGOs.
• DUSIB (Delhi Urban Shelter Improvement Board)coreStrategic or Co-development PartnerDUSIB worked with FORCE for construction of Community Toilet Complex in slum areas of Delhi, addressing sanitation needs of urban poor communities.
• DDA (Delhi Development Authority)coreStrategic or Co-development PartnerDDA is the government body responsible for Delhi's development planning. FORCE worked with DDA on the Neela Hauz Bio-Diversity Area restoration project, advocating for lake restoration after bridge construction.
• Delhi Jal Board (DJB)coreStrategic or Co-development PartnerDJB is Delhi's water supply and sewage management authority. FORCE partners with DJB for water conservation initiatives including tank overflow prevention campaigns in Vasant Kunj and Jal Sanchay Abhiyaan tube well recharge program.
• CGWB (Central Ground Water Board)supportingTechnology or IntegrationCGWB provides groundwater data and research that informs FORCE's rainwater harvesting and groundwater recharge programs. Their studies on aquifer systems validate the effectiveness of rainwater harvesting.
• Vasant Kunj Inner Wheel ClubminorStrategic or Co-development PartnerThe women's special arm of Rotary International in Vasant Kunj participates in FORCE's Jal Rakshak campaign for water conservation, providing volunteer support for awareness programs.
• Ministry of Water Resources (MOWR)coreStrategic or Co-development PartnerFORCE partnered with the Ministry of Water Resources to create a forum for water conservation practitioners. The Ministry recognized FORCE's Jal Rakshak movement and invited them to share their expertise at national level meetings.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Gram Vikas: Gram Vikas is an Indian non-profit delivering integrated water, sanitation and livelihood programs in rural Odisha and other states. It is a direct peer because it works on community-managed WASH and water security in rural India with comparable grassroots implementation methodology.
• Tarun Bharat Sangh: Tarun Bharat Sangh is an established Indian NGO renowned for traditional water harvesting and river rejuvenation in Rajasthan. It is a direct peer because it works on community-led water conservation and groundwater recharge in India, mirroring FORCE's Jal Rakshak and rainwater harvesting approach.
• Naandi Foundation: Naandi Foundation is a large Indian non-profit with water, sanitation and community development programs across multiple Indian states. It is a direct peer because it pursues comparable WASH and water security outcomes at significantly larger scale, making it a key competitor for institutional donor funding.
• Sulabh International: Sulabh International is a large Indian NGO specializing in sanitation, particularly community toilet complexes and waste management for the urban poor. It is a direct peer because FORCE's Clean Wash program and DUSIB-led community toilet work overlap directly with Sulabh's core sanitation mission in India.
• WaterAid India: WaterAid India is the Indian arm of the global WASH major WaterAid, focused on water, sanitation and hygiene for underserved communities. It is a direct peer because it operates in the same WASH vertical in India, has a comparable community-implementation model, and is an active partner of FORCE on the Swatch Delhi Swasth Delhi project.

Others

• Intellecap (part of Aavishkaar Group): Intellecap is an India-focused advisory and investment firm working at the intersection of water, sanitation and impact capital. It is categorized as 'others' because it is not a direct WASH implementer but serves as an enabling ecosystem player — channeling capital and partnerships to WASH organizations comparable to FORCE.

Broad incumbents

• Water.org: Water.org is a global WASH major focused on water and sanitation access through microfinance and partnerships across multiple countries including India. It is a broad incumbent because it operates at much greater global scale and funding capacity in the same WASH category, competing for international donor capital.
• Centre for Science and Environment (CSE): CSE is a Delhi-based policy research and advocacy organization working on water, sanitation, air and environmental governance in India. It is a broad incumbent because it shapes national water policy discourse at a level FORCE aspires to, and competes for the same policy advocacy and public-engagement mindshare.
• WRI India (World Resources Institute): WRI India is the Indian affiliate of the global World Resources Institute, working on water, climate, and sustainable cities research and programs. It is a broad incumbent because it competes for the same corporate and government water-program contracts at larger scale and with deeper research capabilities.

Regional players

• SEWA (Self Employed Women's Association): SEWA is a large Indian women-led membership-based organization working on water, sanitation and livelihoods primarily in Gujarat. It is a regional peer because it pursues comparable WASH and water-security outcomes for low-income women in India, but its primary geographic base is Gujarat rather than Delhi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/force-non-profit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FORCE