GIMSA

What GIMSA does

GIMSA Automotriz, S.A. de C.V., operating commercially as Ford Gimsa Los Reyes, is a privately held, single-location authorized Ford dealership headquartered at Carretera Libre México-Texcoco Km. 21.5 in Los Reyes La Paz, Estado de México. The company sells new Ford vehicles (Mustang, Territory, Edge, Escape, Bronco Sport, Maverick, Mustang Mach-E) and pre-owned vehicles from multiple brands (Ford, Chevrolet, Nissan, Volkswagen, Jeep, Hyundai, Kia, Suzuki, Renault, Foton), supported by in-house financing arrangements, a service and bodywork department, genuine parts and accessories, the Ford Protect extended warranty program, BlueCertificate used-vehicle certification, and 24-hour roadside assistance valid for 3 years / 60,000 km.

The business operates a hybrid physical-and-digital go-to-market: a physical showroom with documented operating hours (sales Mon-Sat 9-7, service Mon-Sat 8-7, parts Mon-Sat 9-6), plus a website (fordgimsalosreyes.mx) offering vehicle browsing, configuration, online quote requests, maintenance price lookup by model and mileage, and WhatsApp Business integration across Sales, Service, Parts, and Used Vehicles. Revenue is generated through one-time vehicle sales, transaction-fee financing origination, professional services for maintenance and repair, parts and accessories sales, and Ford Protect extended warranty attach. No proprietary technology, software products, or data assets are disclosed; the underlying technology stack is standard dealership operating software plus a web storefront.

GIMSA serves individual retail consumers across the Mexico City metropolitan area (Estado de México and surrounding municipalities), addressing vehicle acquisition, financing, ownership maintenance, and warranty needs across the full automotive lifecycle. The company is structured as a private Mexican corporation (S.A. de C.V.), employs approximately 234 people across sales, service, used vehicles, marketing, parts, and management functions, and operates as a franchisee under Ford Motor Company S.A. de C.V. No parent company, institutional investors, subsidiaries, or external funding rounds are disclosed.

Name

GIMSA

Legal name

GIMSA AUTOMOTRIZ, S.A. DE C.V.

Website

https://fordgimsalosreyes.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

GIMSA Automotriz is a single-location authorized Ford dealership in Los Reyes La Paz, Estado de México, Mexico, selling new and pre-owned vehicles and providing financing, maintenance, parts, and extended warranty services to retail consumers in the Mexico City metropolitan area.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Ford dealership
• New vehicle sales
• Used car sales
• Auto financing
• Vehicle maintenance

Headquarters

HQ city

Los Reyes La Paz

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford automobiles to retail customers, including sedans, SUVs, trucks, and electric vehicles (Mustang Mach-E). Revenue generated through one-time purchase transactions.
2. Used (Seminuevo) Vehicle Sales: Sale of pre-owned vehicles from various brands including Ford, Chevrolet, Nissan, Volkswagen, Jeep, Hyundai, Kia, Suzuki, Renault, and Foton. Vehicles sold include sedans, SUVs, trucks, and commercial vehicles.
3. Automotive Financing: Arrangement of vehicle financing and credit plans through partnered financial institutions. Offers plans with various down payments, interest rates, and terms for new and used vehicle purchases.
4. Maintenance and Repair Services: Vehicle maintenance, repair, bodywork (hojalatería y pintura), and technical services for Ford vehicles. Includes scheduled maintenance, warranty repairs, and general automotive service.
5. Parts and Accessories Sales: Sale of automotive parts, components, and accessories for vehicle maintenance and customization.
6. Extended Warranty (Ford Protect): Sale of extended warranty programs (Ford Protect) offering coverage up to 6 years or 120,000 km with tiered plans: PremiumCARE (1,000+ components), BaseCARE (84 components), and PowertrainCARE (29 components).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GIMSA is an authorized Ford dealership (Ford Gimsa Los Reyes) that sells new Ford vehicles and pre-owned vehicles from multiple brands directly to retail consumers at a single location in Los Reyes La Paz, Estado de México. The dealership supports vehicle acquisition with arranged financing through partner financial institutions, and supports the ownership lifecycle through OEM maintenance and bodywork services, Ford Protect extended warranty programs, 24-hour roadside assistance, BlueCertificate used-vehicle certification, and genuine Ford parts and accessories.

Product overview

GIMSA (GIMSA AUTOMOTRIZ, S.A. DE C.V.) is a Ford dealership operating as a single-location franchise that offers a comprehensive automotive ecosystem. The core offerings include new Ford vehicles and pre-owned (seminuevo) vehicles from multiple brands. These are supported by integrated service modules: financing plans, maintenance and repair services, Ford Protect extended warranty programs with three coverage tiers, 24-hour roadside assistance, BlueCertificate certification for used vehicles, and original Ford parts and accessories. The product portfolio is unified around the Ford brand with supporting services to facilitate vehicle acquisition, ownership, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles (Vehículos Nuevos Ford) Sale of new Ford automobiles (sedans, SUVs, trucks, and the Mustang Mach-E EV) to individual retail consumers through the Ford Gimsa Los Reyes dealership and its website.
• Pre-Owned Vehicles (Vehículos Seminuevos) Sale of certified pre-owned (seminuevo) vehicles from multiple brands including Ford, Chevrolet, Nissan, Volkswagen, Jeep, Hyundai, Kia, Suzuki, Renault, and Foton, available as sedans, SUVs, trucks, and commercial vehicles for individual retail buyers.
• Vehicle Financing (Financiamiento) Arrangement of vehicle credit plans through partnered financial institutions, offering configurable down payment, term, and interest rate with mandatory auto insurance and optional life insurance for retail vehicle buyers.
• Maintenance and Repair Services (Servicio de Mantenimiento y Reparación) Authorized automotive maintenance and repair services for Ford vehicles, including scheduled service appointments, parts replacement, bodywork (hojalatería), and painting, with pricing available through an online model-and-mileage-based price lookup.
• Ford Protect Extended Warranty (Extensión de Garantía) Ford Protect extended warranty program offering tiered mechanical coverage up to 6 years or 120,000 km for Ford vehicles: PremiumCARE (1,000+ components), BaseCARE (84 components), and PowertrainCARE (29 components), with optional key replacement and rental car services.
• 24-Hour Roadside Assistance (Asistencia 24 Horas Ford) 24/7 Ford roadside assistance covering towing, locksmith service, and tire changes for Ford vehicles from model year 2001 onward, complimentary for 3 years or 60,000 km with new Ford vehicle purchases.
• BlueCertificate Pre-Owned Certification Pre-owned vehicle certification program providing inspection and verified condition documentation to back the sale of used vehicles through the dealership.
• Parts and Accessories (Refacciones y Accesorios) Sale of original Ford parts, components, and accessories for vehicle maintenance, repair, and customization through the dealership's parts department.

Quantifiable outcome

• 3 years or 60,000 km complimentary roadside assistance included with new Ford vehicles
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor Company S.A. de C.V.coreChannel Partner/ Reseller/ DistributorGIMSA operates as an authorized Ford dealership receiving vehicles and brand support from Ford Motor Company S.A. de C.V. The partnership grants GIMSA rights to sell new Ford vehicles, use Ford branding, access factory warranty programs, and participate in Ford's marketing and support initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vroom: Online used-vehicle retailer with e-commerce-first vehicle sales, financing, and trade-in. Comparable to GIMSA's used vehicle business model but with a digital-first GTM rather than physical showroom.
• Kavak: Mexico-based online used-vehicle platform with financing and warranty products. Highly comparable to GIMSA's seminuevo business and a direct Mexican-market competitor for used-car demand.

Direct peers

• Lithia Motors: One of the largest US franchised auto retailers with a multi-brand store network and digital retail platform (Driveway). Comparable to GIMSA in core franchised dealership operations, financing attach, and service/parts annuity.
• Group 1 Automotive: US- and UK-based franchised auto retailer operating new vehicle, used vehicle, financing, and service businesses across multiple OEM brands. Directly comparable business model to GIMSA.
• Sonic Automotive: US franchised auto retailer with EchoPark used-vehicle stores and finance/insurance products. Closely comparable to GIMSA's combined new franchise + multi-brand used vehicle + F&I focus.
• Penske Automotive Group: Global franchised premium and luxury automotive retailer with integrated service and parts operations. Comparable to GIMSA in franchise dealership model and aftermarket revenue mix.
• Asbury Automotive Group: US franchised auto retailer with new vehicle, used vehicle, finance, parts, and service operations across multiple OEM brands. Direct comparable to GIMSA's integrated dealership lifecycle model.
• AutoNation: Largest US franchised automotive retailer operating new and used vehicle stores across many OEM brands with integrated financing, service, and parts. Directly comparable to GIMSA as a multi-OEM franchised dealership business model, though at vastly greater scale.
• CarMax: Largest US used vehicle retailer with integrated financing and extended service plans. Comparable to GIMSA's seminuevo business line and warranty attach economics.

Others

• Cox Automotive: Provider of automotive services including Manheim auctions, Dealertrack financing, and Autotrader listings. Comparable to GIMSA as an ecosystem enabler for dealership inventory, financing, and remarketing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gimsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIMSA