Fore Management Group

What Fore Management Group does

Fore Management Group (FORE) is a Bangkok-based private golf and sports event management company founded in 2016 that operates primarily in Thailand and across Asia. The company provides full-service event management for corporate golf days, charity tournaments, professional tour events, and junior golf competitions, alongside specialized volunteer coordination services, customized golf travel packages (FORE Travel), sponsorship facilitation, and golf course operations consultancy. Its core technology assets include a proprietary volunteer management portal (online sign-ups, training, role assignment, and uniformed deployment) and a live scoring system for real-time leaderboards, with event registration and scoring powered by Golf Genius and performance tracking integrated via Foresight Sports.

FORE's revenue model is professional services-based, charging per-event fees for corporate clients (15,600-24,000 THB per team for local events), premium per-person pricing for international golf tours ($1,200-$6,750), and consultancy fees for golf course operators. The company reaches customers through direct enterprise sales, website inquiries, and relationship-driven channels, and is led by Managing Director Chris Watson. Headcount is 7 employees, operating from a single Bangkok headquarters address.

The company has built a portfolio of sub-brands including the International Schools Golf Tour (ISGT) with 30+ member schools and 500+ junior golfers since 2018/2019, the World Team Stableford Challenge, and The Nomad Effect Pro-Am Series. Notable customer relationships include Asian Tour, LIV Golf, DP World Tour, LPGA (Honda LPGA Thailand), Thai Airways, Marriott Bangkok, and Thai Country Club. In 2024, FORE managed 70 events and raised over 8M THB for charity; key strategic moves in 2025-2026 include a joint venture with TEEMS Global KSA for Saudi Arabia, partnership with Vantage Point for the Porsche Singapore Classic, and launch of the Fusion Danang Open in Vietnam.

Name

Fore Management Group

Legal name

FORE Management Group

Website

https://foremanagement.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fore Management Group is a Bangkok-based golf and sports event management company serving corporate, charity, professional tour, and junior golf clients across Asia with full-service event delivery, volunteer coordination, and golf travel packages.

Ownership category

akta.pro rank

Product category

Golf Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Golf event management
• Corporate golf events
• Charity golf tournaments
• Junior golf programs
• Golf travel packages

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Management Services: Full-service golf event management for corporate, charity and professional events. Revenue generated through professional service fees for planning, execution, and coordination of golf events.
2. Volunteer Management Services: Specialized volunteer recruitment, training, and deployment services for professional golf events, including online portal management and onsite coordination.
3. Golf Travel Packages: FORE Travel offers customized golf holidays and tours across Thailand and internationally (Vietnam, South Africa, Ireland, Dubai), including accommodation, golf fees, transfers, and event coordination.
4. Junior Golf Event Management: Management of the International Schools Golf Tour (ISGT) and other junior golf events, including multi-day international events with transport and accommodation packages.
5. Sponsorship Facilitation: Connecting sponsors with golf events, providing brand visibility opportunities at tournaments and corporate golf days.
6. Golf Course Management Consultancy: Consultancy and support implementation across golf operations including marketing, customer management, operations, technology, and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FORE Management Group provides full-service golf event management for corporate, charity, and professional events, including planning, volunteer coordination, live scoring, and on-site execution. The company also runs junior golf programs through the International Schools Golf Tour (ISGT), offers customized golf travel packages across Thailand and internationally under the FORE Travel brand, and provides golf course management consultancy covering operations, marketing, customer management, and facilities.

Product overview

FORE Management Group operates as a golf management company offering a comprehensive suite of event management services across Asia. The core offering centers on Event Management Services, which encompasses Corporate Golf Events, Charity Golf Events, Professional Golf Tournament Services, Volunteer Management, and Junior Golf Events. Supporting services include Professional Golfer Management, Golf Course Management Services, Sponsorship Opportunities, and FORE Travel for customized golf holidays across Thai destinations. The company also runs branded junior golf programs including the International Schools Golf Tour (ISGT) and its Development Tour, as well as the World Team Stableford Challenge tournament. Technology-enabled features include live scoring, photography/videography, and custom merchandise packages. All services are delivered through their primary website with additional platforms like Golf Genius for event registration and Foresight Sports technology for performance tracking in junior programs.

Differentiator

Problem solved

Functional benefit

Brands

• International Schools Golf Tour (ISGT): Junior golf tour for international schools in Thailand, successfully running since 2018/2019 with over 500 junior golfers attracted to date and 30+ member schools.
• World Teams Golf / World Team Stableford Challenge
• FORE Travel
• The Nomad Effect
• FORE Junior
• ISGT Development Tour

Products and services

• Event Management Services Full-service golf event management for corporate, charity, and professional events including planning, execution, and post-event reporting.
• Corporate Golf Events Professionally managed corporate golf events with live scoring, event planning, personalized services, and full on-site management from registration through award ceremonies, for companies hosting clients, staff, and partners.
• Charity Golf Events Charity golf event organization that raises funds for good causes through fundraising events, raffles, charity galas, and sponsorship opportunities.
• Professional Golf Tournament Services Professional golf event management including volunteer mobilization, operational management, and coordination for high-profile tournaments in Thailand and the region.
• Volunteer Management Specialized volunteer coordination for golf events including recruitment, training, online portal management, and on-site deployment for various roles.
• Junior Golf Events Junior golf event management with specialized programs including the International School Golf Tour (ISGT) for youth prospects and budding professionals.
• Professional Golfer Management Career growth and support services for youth prospects, budding professionals, and professional players.
• Golf Course Management Services Comprehensive golf course operations and management services including marketing, customer management, operations, technology, and facilities support.
• Sponsorship Opportunities Brand exposure and sponsorship packages for golf events providing opportunities to reach diverse audiences at high-profile tournaments.
• FORE Travel Customized golf holidays and travel packages covering multiple Thai destinations including Bangkok, Hua Hin, Phuket, Chiang Mai, and Pattaya, plus international golf tours.
• International Schools Golf Tour (ISGT) Junior golf tour for international schools in Thailand with over 30 member schools and 18 events per season, providing competitive opportunities and US college scholarship pathways.
• ISGT Development Tour New circuit within ISGT designed to give beginner golfers a supportive, competitive environment to learn tournament play and progress to the main tour.
• World Team Stableford Challenge (WTSC) International team golf tournament format featuring championship courses with team van transfers, caddies, and tournament atmosphere across multiple days.
• World Amateur Golfers Championship (WAGC) International amateur golf championship with world final events, with FORE managing regional events including the 2024 World Final in Phuket.

Quantifiable outcome

• Over 8 million THB raised for charity through managed events in 2024
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• TEEMS Global KSAcoreStrategic or Co-development Partner · 25 September 2025FORE Management Group's first joint venture in the Kingdom of Saudi Arabia, marking a significant expansion into the Middle East market through TEEMS Global KSA partnership.
• Vantage Point (Porsche Singapore Classic)coreStrategic or Co-development Partner · 21 October 2024FORE Management Group partnered with Vantage Point to oversee volunteer operations for the Porsche Singapore Classic 2025 at Laguna National Golf Resort. Vantage Point leverages FORE's expertise in volunteer coordination for this premier DP World Tour event.
• Asian TourcoreStrategic or Co-development PartnerFORE Management has worked with Asian Tour on professional golf events, providing tournament management services. The Asian Tour COO has publicly endorsed FORE's operations as highly efficient and has recommended them for any event.
• LIV GolfcoreStrategic or Co-development PartnerFORE managed volunteer programs for LIV Bangkok events at Stonehill Golf Club, demonstrating capability to handle high-profile international professional golf events.
• DP World TourcoreStrategic or Co-development PartnerWorked on DP World Tour events including the Thailand Classic 2023, managing tournament operations and volunteer coordination.
• LPGA (Honda LPGA Thailand)coreStrategic or Co-development PartnerOngoing volunteer management partnership for the Honda LPGA Thailand tournament at Siam Country Club, with FORE responsible for walking scorers and comprehensive volunteer programs.
• Golf GeniuscoreTechnology or IntegrationTechnology platform used for event registration, tournament management, and live scoring across FORE's events. Golf Genius powers the registration portals and scoring systems.
• Foresight SportscoreTechnology or IntegrationPowered the ISGT 2025/2026 season with cutting-edge performance technology, integrating Foresight Sports launch monitors and analytics into the junior golf tour.
• Tourism Authority of ThailandsupportingGTM or Marketing PartnerSupported the WAGC World Final 2024 event in Phuket as a key partner, providing regional tourism promotion and event support.
• Laguna Golf PhuketsupportingStrategic or Co-development PartnerLong-term partnership for managing golf tournaments at Laguna Golf Phuket, with impressed professionalism and attention to detail in planning and executing event operations.
• Thai Country ClubsupportingStrategic or Co-development PartnerHosted multiple FORE-managed events including Aramco Team Series, with FORE handling all event operations and volunteer management.
• Marriott BangkoksupportingGTM or Marketing PartnerCorporate partnership for golf day events at Marriott Bangkok Thonglor, demonstrating FORE's ability to deliver seamless corporate golf experiences.
• Callaway GolfsupportingGTM or Marketing PartnerISGT Order of Merit winners earned spots to compete in the FCG World Championship sponsored by Callaway Golf in Rancho Mirage, California.
• World Amateur Golfers Championship (WAGC)coreStrategic or Co-development PartnerFORE managed the WAGC World Final 2024 in Phuket with 380 golfers from 37 countries - the largest event the Fore Team has managed to date.
• ISGT Sponsors (Foresight Sports, Allied Pickfords, Clubmed, Singha, GFore, GolfPride, Top Golf)supportingGTM or Marketing PartnerMultiple sponsors supporting the International Schools Golf Tour including equipment providers, logistics companies, resorts, and lifestyle brands.
• Icons Series (Reignwood Icons of Football)coreStrategic or Co-development PartnerFORE joined The Icons Series as a Volunteer Management Partner for the Reignwood Icons of Football Bangkok event, featuring Champions League, Premier League, La Liga, and Serie A winners.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Octagon: Octagon is a global sports marketing agency that runs golf events, manages sponsorship activations, and consults for major brands. Comparable to FORE in delivering golf event management and sponsorship facilitation, though operating across multiple sports and at larger enterprise scale.
• Legends Hospitality: Legends provides hospitality, event management, and sponsorship services across major sports venues and tournaments. Comparable to FORE in delivering end-to-end golf event operations and sponsor activation, though with a broader portfolio spanning NFL, MLB, and global golf properties.
• ClubCorp: ClubCorp operates one of the largest portfolios of private golf and country clubs in the United States with integrated event management services. Comparable to FORE in delivering golf club management and tournament hosting, though primarily a club operator rather than a tournament/event management specialist.
• IMG (Endeavor): IMG operates a leading golf events and player management division handling tournament operations, sponsorship, and player representation globally. Comparable to FORE as a full-service golf events and athlete management platform, though operating at the tier of major international tours.
• Troon: Troon is the largest global golf management company, operating and managing hundreds of golf facilities and associated events worldwide. Comparable to FORE in delivering golf course management, event operations, and hospitality services, though at vastly greater scale and primarily US-anchored.
• Lagardère Sports: Lagardère Sports (now part of Lagardère group) operates sports marketing, event management, and sponsorship businesses with extensive golf experience including European Tour events. Comparable to FORE in managing professional golf tournaments and sponsor relationships, though more European-anchored.
• Wasserman: Wasserman is a global sports marketing and talent representation firm with golf event operations and brand consulting practices. Comparable to FORE in the golf events and sponsorship ecosystem, though serving primarily Fortune 500 brands and major rights holders.

Direct peers

• Performance54: Performance54 is a sports marketing and event operations agency with deep golf expertise, including tournament operations and volunteer management. Direct comparable to FORE in running professional golf tournaments, though they are larger, more diversified, and also work with brands like Saudi-backed golf initiatives.

Others

• Golf Genius: Golf Genius is the leading tournament management software platform for golf, providing registration, scoring, and event administration. Already an integration partner of FORE; comparable as an enabler in the same golf events ecosystem though positioned as a technology supplier rather than operator.

Emerging players

• Synergy (Global Sports): Synergy is a sports marketing and sponsorship agency with event operations experience across golf, tennis, and other sports. Comparable to FORE in the golf sponsorship and event space, though smaller and focused primarily on partnership activation rather than full tournament operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/foremanagement
• LinkedInlinkedin.com/company/fore-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fore Management Group