Forest Hills of DC
Forest Hills of DC is a not-for-profit 501(c)(3) senior living community in Washington, DC, affiliated with Goodwin Living. It provides Assisted Living, Memory Care, Skilled Nursing, and Medicare-licensed Short-Term Rehabilitation services to seniors in the DC metropolitan area.
- Company typePrivate
- Founded-
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Forest Hills of DC does
Forest Hills of DC is a not-for-profit 501(c)(3) senior living community operating from a single location at 4901 Connecticut Avenue NW in Washington, DC. The organization provides a continuum of care across four integrated service lines: Assisted Living (with multiple care levels tailored to resident needs), Memory Care (specialized programming for residents with dementia or Alzheimer's), Skilled Nursing Care (24/7 nursing delivered by registered nurses, certified nursing assistants, social workers, and dietitians), and a Medicare-licensed Short-Term Rehabilitation Center offering private and deluxe semi-private rooms for post-acute recovery. The facility serves seniors in the Washington DC metropolitan area and is affiliated with Goodwin Living, a larger senior living organization that provides organizational backing, shared resources, and clinical best practices.
The business model is built on recurring monthly fees for residential and care services, with pricing quote-based and customized to individual care needs and room preferences. Revenue derives from a combination of private-pay residents across all four service lines and Medicare reimbursement for the short-term rehabilitation segment. The go-to-market motion is direct-to-consumer, relying on the company website, phone, email, scheduled in-person tours, community events, and organic social media (Facebook, Instagram, LinkedIn) to reach prospective residents and their families. As a nonprofit entity, the organization operates under a board governance model and is structured for mission-driven service delivery rather than profit maximization.
The organization employs approximately 42 staff and was recognized as a Best Nursing Home by U.S. News & World Report in 2020 for skilled nursing care quality. Its competitive positioning rests on the continuum-of-care model, the nonprofit mission orientation emphasizing dignity and family involvement, the Medicare license enabling post-acute rehabilitation referrals, and the brand and resource backing of the Goodwin Living affiliation. No venture capital, private equity, or public ownership is involved, and no revenue figures are publicly disclosed.
Forest Hills of DC firmographics
Firmographics- Name
- Forest Hills of DC
- Legal name
- Forest Hills of the District of Columbia
- Website
- https://foresthillsdc.life
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forest Hills of DC is a not-for-profit 501(c)(3) senior living community in Washington, DC, affiliated with Goodwin Living. It provides Assisted Living, Memory Care, Skilled Nursing, and Medicare-licensed Short-Term Rehabilitation services to seniors in the DC metropolitan area.
- Ownership category
- akta.pro rank
Forest Hills of DC industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
Keywords
Where Forest Hills of DC is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Forest Hills of DC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Senior Living Services: Recurring revenue from residential senior living services including assisted living, memory care, skilled nursing, and short-term rehabilitation. Services are billed on a recurring basis for ongoing care and housing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living - Multiple care levels |
Distribution channels3 records
Marketing channels7 records
Forest Hills of DC product offering
Product offeringCore offering
Forest Hills of DC operates a single-location senior living community in Washington DC that delivers a continuum of care including Assisted Living with multiple care levels, specialized Memory Care, Skilled Nursing Care, and a Medicare-licensed Short-Term Rehabilitation Center. Services are billed monthly on a recurring basis and tailored to individual resident needs through personalized care plans developed by registered nurses, CNAs, social workers, and dietitians.
Product overview
Forest Hills of DC is an inclusive senior living community offering a continuum of care with four integrated service offerings: Assisted Living (with multiple levels of care tailored to individual resident needs), Memory Care (specialized experiences in a home-like environment for residents with memory challenges), Skilled Nursing Care (comprehensive 24/7 nursing with personalized care plans involving registered nurses, CNAs, social workers, and dietitians), and Short-Term Rehabilitation Center (Medicare-licensed facility with private and semi-private rooms for recovery). The community provides these services at a single location at 4901 Connecticut Avenue, NW, Washington, DC 20008, affiliated with Goodwin Living.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living
- Memory Care
- Skilled Nursing Care
- Short-Term Rehabilitation Center
Quantifiable outcome
- Highly rated Medicare-licensed skilled nursing care center
Companies that use Forest Hills of DC
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Forest Hills of DC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forest Hills of DC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Goodwin LivingcoreForest Hills of DC is affiliated with Goodwin Living, a senior living organization. This partnership provides organizational backing, shared resources, and best practices in senior living care. The affiliation appears to be a core strategic relationship that enhances Forest Hills of DC's operational capabilities and brand positioning within the senior living sector.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Forest Hills of DC competitors and assessment
Company assessmentBroad incumbents
- Five Star Senior Living: National senior living operator offering assisted living, memory care, and skilled nursing across the US. Comparable across service lines to Forest Hills and includes communities in the Mid-Atlantic region.
- Sunrise Senior Living: National senior living operator with assisted living, memory care, and short-term stay offerings across the US including multiple DC-area communities. Overlaps directly with Forest Hills' service lines at larger scale and broader footprint.
- Brookdale Senior Living: Largest US senior living operator offering assisted living, memory care, skilled nursing, and rehabilitation services with locations in the DC metro. Comparable across all four of Forest Hills' service categories but at significantly greater scale.
- Atria Senior Living: Major national senior living provider with assisted living and memory care communities, including DC-area locations. Comparable on assisted living and memory care service lines but operates as a larger for-profit chain.
Direct peers
- Erickson Senior Living: Operator of continuing care retirement communities (CCRCs) with independent living, assisted living, memory care, and skilled nursing on single campuses. Closely mirrors Forest Hills' continuum-of-care model and resident transition approach.
- Aegis Living: West Coast-focused senior living operator with strong emphasis on assisted living and memory care communities, including dementia-specific programs. Comparable in service specialization and care model to Forest Hills' memory care and assisted living offerings.
- Goodwin Living: Parent-affiliated senior living organization operating multiple continuing care and assisted living communities in the DC metro. Directly comparable in service mix (independent living, assisted living, memory care, skilled nursing) and serves the same regional market.
Regional players
- Knollwood Military Retirement Community: DC-based continuing care retirement community operated by the Army Distaff Foundation, providing independent living, assisted living, memory care, and skilled nursing. Direct DC-market peer with comparable service mix and nonprofit mission orientation.
- Brightview Senior Living: Mid-Atlantic senior living operator (Maryland/Virginia/DC area) offering assisted living, memory care, and independent living. Direct regional competitor with overlapping service lines in the same DC metropolitan market.
- Ingleside at Rock Creek: Not-for-profit CCRC in Washington DC offering independent living, assisted living, memory care, and skilled nursing. Direct regional competitor to Forest Hills serving the same DC senior market with a similar continuum-of-care structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Forest Hills of DC social profiles
Digital presenceForest Hills of DC compliance and trust
Trust signalCompliance2 records
Forest Hills of DC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forest Hills of DC leadership team
Management profileNumber of profiles
Forest Hills of DC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forest Hills of DC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forest Hills of DC
What does Forest Hills of DC do?
Forest Hills of DC operates a single-location senior living community in Washington DC that delivers a continuum of care including Assisted Living with multiple care levels, specialized Memory Care, Skilled Nursing Care, and a Medicare-licensed Short-Term Rehabilitation Center. Services are billed monthly on a recurring basis and tailored to individual resident needs through personalized care plans developed by registered nurses, CNAs, social workers, and dietitians.
Is Forest Hills of DC a public or private company?
Forest Hills of DC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Forest Hills of DC founded?
Forest Hills of DC was founded in -1. It employs 11 to 50 people.
Where is Forest Hills of DC based?
Forest Hills of DC is headquartered in Washington, United States, in the North America region.
How does Forest Hills of DC make money?
One revenue line is on record: senior Living Services.
Who are Forest Hills of DC's main competitors?
Broad incumbents on record are Five Star Senior Living, Sunrise Senior Living, Brookdale Senior Living and Atria Senior Living. Direct peers are Erickson Senior Living, Aegis Living and Goodwin Living. Regional players are Knollwood Military Retirement Community, Brightview Senior Living and Ingleside at Rock Creek.
Does Forest Hills of DC have an API?
No public API is recorded for Forest Hills of DC.
What industry is Forest Hills of DC in?
Forest Hills of DC's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support). Its NAICS code is 623311 and its SIC code is 8051.