Goodwin Living
- Company typePrivate
- Founded1967
- HeadquartersAlexandria, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Goodwin Living firmographics
Firmographics- Name
- Goodwin Living
- Legal name
- Goodwin House Incorporated
- Website
- https://goodwinliving.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Goodwin Living industry classification
Industry- Product category
- Senior Living and Healthcare Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Home Health Care Services (6216)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industries
- Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Live-In & 24/7 In-Home Care (HLADAGAI), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
Keywords
Where Goodwin Living is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodwin Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Senior Living Services: Revenue from Life Plan/Continuing Care Retirement Communities (CCRCs) offering independent living, assisted living, and skilled nursing care at multiple campuses in Northern Virginia and D.C. area.
- Home Health and Home Care Services: Home-based healthcare services including skilled nursing, therapy, personal care, and hospice services delivered to adults 18+ in their residences.
- Rehabilitation Services: Physical, occupational, and speech therapy services provided across multiple settings.
- Philanthropic Support: Goodwin Living Foundation (established 1989) supports residents, colleagues and their families through programs including clinical student loan repayment, tuition assistance, citizenship grants, and resident support funds.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Goodwin Living product offering
Product offeringCore offering
Goodwin Living operates five Life Plan (Continuing Care Retirement) communities across Northern Virginia and Washington, D.C., offering independent living, assisted living, and skilled nursing care. Through its Goodwin Living Health division, it provides home-based services — home health, hospice, home care, rehabilitation therapy, and the StrongerMemory brain health program — for adults 18 and up, supported by the philanthropic Goodwin Living Foundation (est. 1989).
Product overview
Goodwin Living is a senior living and healthcare services organization serving adults 55+ in Northern Virginia and Washington, D.C. The portfolio consists of three main divisions: Goodwin Living Health (home health, hospice, rehabilitation, home care, and StrongerMemory brain health program), Goodwin Senior Living Campuses (five Life Plan communities including Goodwin House Alexandria, Goodwin House Bailey's Crossroads, Goodwin House Seminary Road, The View Alexandria, and Forest Hills of D.C.), and the Goodwin Living Foundation. The organization operates as a platform-plus-modules architecture, with the parent Goodwin Living brand overseeing integrated health and senior living services.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodwin Senior Living Campuses (Life Plan Communities) Five Life Plan (Continuing Care Retirement) communities across Northern Virginia and Washington, D.C. — Goodwin House Alexandria, Goodwin House Bailey's Crossroads, Goodwin House Seminary Road, The View Alexandria, and Forest Hills of D.C. — providing independent living, assisted living, and skilled nursing care with on-site dining, wellness, and cultural amenities for adults 55+.
- Goodwin Living Health Healthcare services division delivering personalized support and compassionate care for adults 18 and up outside the senior living campuses, including home health, hospice, home care, rehabilitation, and brain health programs.
- Goodwin Hospice Specialized, compassionate hospice care services delivered to patients needing end-of-life support.
- Goodwin Home Health Home-based skilled nursing and clinical health services provided to patients in their own residences.
- Goodwin Rehabilitation Physical, occupational, and speech therapy and rehabilitation services provided to patients across multiple care settings.
- Goodwin Home Care Personal home care services providing non-clinical support to individuals in their homes.
- Goodwin Living At Home Innovative age-at-home membership program for seniors wanting to age in place with coordinated support outside of a campus setting.
- StrongerMemory Brain health and dementia training program that supports cognitive wellness in older adults.
- Goodwin Living Foundation Philanthropic foundation established in 1989 that supports residents, colleagues and their families through clinical student loan repayment, tuition assistance, citizenship grants, resident support funds, and hospice funds.
Companies that use Goodwin Living
Customer profileSegments3 records
Ideal customer profiles2 records
Goodwin Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goodwin Living partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LeadingAgecoreIndustry association membership. Goodwin Living participates alongside LeadingAge in lobbying Congress to create permanent status pathways for immigrant workers to address the staffing crisis in senior care.
- American Business Immigration CoalitioncoreCoalition membership for workforce advocacy. Goodwin Living joins this coalition to lobby Congress for immigration reform that would provide permanent status pathways for immigrant workers in senior care and other labor-shortage industries.
- Goodwin Living FoundationcoreAffiliated philanthropic organization established in 1989. Supports residents, colleagues and their families through clinical student loan repayment, tuition assistance, citizenship grants, and resident support funds.
Scale indicators5 records
Goodwin Living competitors and assessment
Company assessmentDirect peers
- Asbury Communities: Nonprofit senior living operator headquartered in Maryland operating multiple CCRC/Life Plan communities across the Mid-Atlantic, including continuing care, home health, and hospice services that directly mirror Goodwin Living's continuum-of-care model.
- Ingleside: Nonprofit CCRC operator in the Washington, D.C. metropolitan area, directly competing with Goodwin Living for residents in Northern Virginia and D.C. and offering a similar Life Plan community plus home-based services model.
- Erickson Senior Living: Large CCRC operator running multiple continuing care retirement communities with a comparable model of independent living, assisted living, and skilled nursing on integrated campuses, representing a direct competitor in the senior living space.
- National Lutheran Communities & Services: Nonprofit senior living and care provider operating CCRCs and home-based services across the Mid-Atlantic and Southeast, sharing Goodwin Living's mission-driven, faith-affiliated nonprofit structure and continuum of care.
- Front Porch Communities and Services: Nonprofit operator of CCRC and senior living communities on the West Coast with a comparable integrated life plan and home-based services model, offering a like-for-like nonprofit peer in the senior living category.
Broad incumbents
- Life Care Services: One of the largest CCRC management companies in the U.S., providing management and operating services to senior living communities. While broader and for-profit, it competes with Goodwin Living for both residents and acquisition/management opportunities.
- Sunrise Senior Living: Major national senior living operator with communities across the U.S., including assisted living and memory care services. Its scale and brand recognition make it a broader incumbent competitor to Goodwin Living's regional footprint.
- Brookdale Senior Living: The largest senior living operator in the U.S. with a national portfolio of independent living, assisted living, and memory care communities. Represents a broader incumbent competitor that could expand into Goodwin Living's D.C. metro market.
- Trinity Health: Large Catholic nonprofit health system that operates senior living, home health, and hospice services. While broader in scope, it overlaps with Goodwin Living's home health and hospice service lines and operates as a comparable mission-driven nonprofit.
Others
- Alzheimer's Association: National nonprofit focused on Alzheimer's care, support, and research that has funded Goodwin Living's StrongerMemory program. While not a competitor, it represents a key ecosystem partner and grant-maker supporting the cognitive wellness category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Goodwin Living social profiles
Digital presenceGoodwin Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwin Living leadership team
Management profileNumber of profiles
Profiles1 record
Goodwin Living subsidiaries and ownership
Company hierarchySubsidiaries9 records
Goodwin Living funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwin Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwin Living
What does Goodwin Living do?
Goodwin Living operates five Life Plan (Continuing Care Retirement) communities across Northern Virginia and Washington, D.C., offering independent living, assisted living, and skilled nursing care. Through its Goodwin Living Health division, it provides home-based services — home health, hospice, home care, rehabilitation therapy, and the StrongerMemory brain health program — for adults 18 and up, supported by the philanthropic Goodwin Living Foundation (est. 1989).
Is Goodwin Living a public or private company?
Goodwin Living is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Goodwin Living founded?
Goodwin Living was founded in 1967. It employs 1,001 to 5,000 people.
Where is Goodwin Living based?
Goodwin Living is headquartered in Alexandria, United States, in the North America region.
How does Goodwin Living make money?
Four revenue lines are on record. Senior Living Services are the primary driver. The others are home Health and Home Care Services, rehabilitation Services and philanthropic Support.
Who are Goodwin Living's main competitors?
Direct peers on record are Asbury Communities, Ingleside, Erickson Senior Living, National Lutheran Communities & Services and Front Porch Communities and Services. Broad incumbents are Life Care Services, Sunrise Senior Living, Brookdale Senior Living and Trinity Health. Alzheimer's Association is listed as an others.
Does Goodwin Living have an API?
No public API is recorded for Goodwin Living.
What industry is Goodwin Living in?
Goodwin Living's product category is Senior Living and Healthcare Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HSABAEAL, Post-Diagnosis Transition & Hospital-to-Home Dementia Support. Its NAICS code is 6233 and its SIC code is 8050.