What Forever Angels UK does

Forever Angels UK is a UK-registered charity (Number 1111873) headquartered in Basford, Crewe, that operates two programs in Tanzania for orphaned, abandoned, and malnourished babies: Family Homes, which provides short-term residential care in family-style homes (a Mama, an Aunt, and up to 8 children per home) until children can be reunited with biological relatives or placed via foster care or adoption; and Maisha Matters, a prevention-first program that delivers life-saving formula milk, crisis supplies, training, and small-business support to vulnerable families so that babies can remain in their own homes. The organization was founded by Amy Hathaway, who began the work after seeing the need for orphaned children's care while living in Tanzania, and the Family Style Homes model was adopted organization-wide in 2022. The beneficiary population is concentrated in Tanzania, where approximately 20 women die in childbirth each day, leaving infants without a source of nutrition.

The business model is donation-driven rather than commercial. Revenue comes from individual charitable contributions (monthly, one-time, birthday donations, and bequests) processed through the charity's own website, the Just Giving platform, and UK bank transfers, with Gift Aid applied for UK tax benefit. Donor acquisition relies on organic social channels (Instagram, Facebook, Twitter), a content-marketing engine centered on "Amy's Blog" and "Stories of Hope," email newsletters, and community events. The organization is small (about 7 employees), supported by volunteers and affiliated entities in the USA (Forever Angels USA) and Australia (Forever Projects Australia) that broaden the international donor base. There is no proprietary technology platform or AI capability; the operating model is fundamentally a labor-intensive humanitarian program rather than a technology product.

Name

Forever Angels UK

Legal name

Forever Angels UK

Website

https://foreverangels.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Forever Angels UK is a 7-person UK-registered charity that runs two programs in Tanzania — Family Homes and Maisha Matters — providing residential and preventive care to orphaned, abandoned, and malnourished babies, funded by individual donations.

Ownership category

akta.pro rank

Product category

Orphan Care and Child Welfare Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Child welfare services
• Orphan care programs
• Family preservation services
• Humanitarian charity programs
• Infant nutrition support

Headquarters

HQ city

Basford, Crewe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations: The primary revenue stream comes from charitable donations from individuals in the UK and internationally. Donors can give monthly, one-time, or through bequests. The organization accepts donations via Just Giving platform, standing order/bank transfer, and gift aid for UK tax benefits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Forever Angels UK provides residential and home-based care services to orphaned, abandoned, and malnourished babies in Tanzania through two programs. Family Homes offers short-term, family-style residential care (a Mama, an Aunt, and up to 8 children) until permanent families are found via foster care or adoption. Maisha Matters delivers life-saving formula milk, crisis supplies (mosquito nets, mattresses, blankets, clothes, cooking equipment), weekly hygiene/health training, and small-business setup support to families in their own homes to prevent child abandonment.

Product overview

Forever Angels UK operates two core programs for supporting orphaned, abandoned, and malnourished babies in Tanzania. The first is Family Homes, which provides short-term care in family-style homes until permanent families are found through foster care or adoption. The second is Maisha Matters, which delivers life-saving nutrition directly to babies in their own homes while empowering families with business support and training for long-term independence. Both programs work toward the organization's primary goal of family preservation and reunification.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Homes Short-term residential care program that places abandoned or at-risk babies and toddlers in family-style homes with a Mama, Aunt, and up to 8 children until a permanent family is found through reunification with biological relatives, foster care, or adoption. Targeted at orphaned and abandoned babies in Tanzania.
• Maisha Matters

Quantifiable outcome

• Over 1,700 babies saved through Forever Angels and Maisha Matters programs

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Forever Projects AustraliaminorOthersRelated organization in Australia that accepts local tax-deductible donations for Forever Angels' work in Tanzania. Provides giving options for Australian donors.
• Forever Angels USAminorOthersRelated organization in the USA that accepts donations for Forever Angels' Tanzania programs. Provides giving options for American donors.
• Just GivingminorChannel Partner/ Reseller/ DistributorThird-party donation platform that processes charitable donations for Forever Angels UK, making it easier for donors to give and track their contributions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hope and Homes for Children: UK-based charity working globally to close institutions and place children in family-based care, mirroring Forever Angels' deinstitutionalization philosophy and family preservation mandate.
• OrphanAid Africa: Small NGO supporting orphaned and abandoned children in Ghana through family reunification and community-based care. Directly comparable in scope, size, and mission focus on African orphan welfare.
• SOS Children's Villages: Operates a globally recognized family-based care model for orphaned and abandoned children, closely paralleling Forever Angels' Family Style Homes. Both organizations prioritize family preservation and reunification over institutional care and rely on international donor funding.
• African Solutions to African Problems (ASAP): UK-registered charity funding community-led organizations in southern Africa that support orphaned and vulnerable children. Directly comparable as a small UK-based NGO focused on African child welfare through grassroots, family-centered programs.

Emerging players

• Mama Bahimo Foundation: Emerging Tanzanian child-welfare organization focused on supporting vulnerable children in local communities. Comparable as a regional player operating in the same geography addressing orphan care.
• Mary's Meals: UK-registered charity providing school feeding programs in some of the world's poorest communities, including in East Africa. Comparable as a small-to-mid-sized UK-founded NGO with a strong storytelling-driven fundraising engine and East African footprint, though focused on nutrition through education rather than orphan care.

Broad incumbents

• World Vision UK: Major UK-registered Christian humanitarian organization operating child sponsorship and community development programs across Africa. Comparable donor-driven child-welfare model but at materially larger scale.
• Plan International UK: Large UK-headquartered child-rights and child-welfare NGO working across multiple African countries on health, education, and protection. Comparable cause area and UK donor base but far broader geographic and programmatic scope.
• Save the Children UK: Major UK-registered children's charity with broad global programs including child protection, nutrition, and family support. Overlaps with Forever Angels' mission and donor pool but operates at vastly larger scale across many countries.
• UNICEF UK: UK fundraising arm of the UN children's agency, operating massive child survival, nutrition, and protection programs in Tanzania. Comparable cause focus and UK donor base, but orders of magnitude larger.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foreverangelstz
• Facebookfacebook.com/Forever-Angels-233898223364603
• Instagraminstagram.com/foreverangelsbabyhome
• LinkedInlinkedin.com/company/foreverangelsuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Angels UK