Fork and Plough
Fork and Plough is a privately held single-location neighborhood restaurant, butcher counter, market, and catering operation in Greenville, SC, serving local residents with a twice-daily changing menu, weekend brunch, retail meats, and event catering.
- Company typePrivate
- Founded-
- HeadquartersGreenville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fork and Plough does
Fork and Plough is a privately held neighborhood restaurant, market, and butchery operating from a single location at 1629 East North St. in the Historic Overbrook neighborhood of Greenville, South Carolina. The business is conducted under the parent entity Midtown Partners LLC and is staffed by approximately 8 employees. The operation combines four on-site components — a full-service restaurant with a menu that changes twice daily, a butcher counter selling fresh-not-frozen farm beef and pork, a market offering grab-and-go prepared meals, pantry staples, craft beer, and wine, and weekend brunch service — plus full-service catering for private and corporate events and a subscription-based Farmer's Box distributed through the Table22 platform.
The business makes money through multiple parallel revenue streams: dine-in restaurant service (lunch, dinner, weekend brunch), retail sales of fresh meat at the butcher counter, grab-and-go and pantry sales in the market, takeout and gift card orders placed via the Toasttab online ordering platform, event catering priced on a per-person basis across hors d'oeuvres, buffet, live stations, and plated dinners, and recurring Farmer's Box subscription revenue. Catering is priced from $9 to $52 per person with $325–$750 minimums, plus a 20% service charge and 8% sales tax. Distribution is exclusively direct-to-consumer through the single physical address, Toasttab digital ordering, the Table22 subscription platform, and a dedicated catering email channel.
The company's customer base is concentrated in the Greenville, SC metro area, serving local residents for casual dining, weekend brunch, and after-work occasions, plus regional event hosts for weddings, rehearsal dinners, anniversaries, reunions, and corporate gatherings. No external funding rounds, institutional investors, or ownership changes are disclosed, and the company operates with minimal publicly available financial information.
Fork and Plough firmographics
Firmographics- Name
- Fork and Plough
- Legal name
- Midtown Partners LLC
- Website
- https://forkandplough.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fork and Plough is a privately held single-location neighborhood restaurant, butcher counter, market, and catering operation in Greenville, SC, serving local residents with a twice-daily changing menu, weekend brunch, retail meats, and event catering.
- Ownership category
- akta.pro rank
Fork and Plough industry classification
Industry- Product category
- Casual Dining Restaurant
- NAICS
- Caterers (722320), Caterers (72232)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
- akta.pro secondary industries
- Butcher Shops & Meat Markets (CRAHAHAB), Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK)
Keywords
Where Fork and Plough is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fork and Plough business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Service: Full-service restaurant offering breakfast, lunch, dinner, and weekend brunch with a menu that changes twice daily, featuring local and regional ingredients. Located in Historic Overbrook neighborhood.
- Takeout and Online Ordering: Customers can order online via Toasttab platform for takeout, including prepared grab-and-go meals, dry goods, pantry staples, craft beer, and wine.
- Butcher Counter: Fresh-from-the-farm beef, pork, and select meats sold directly to consumers for home cooking, including hamburgers, pork chops, and filets.
- Catering Services: Full-service catering for events including birthdays, anniversaries, reunions, engagement dinners, rehearsal dinners, and wedding receptions. Offers on-site catering, delivery to venues, and restaurant buy-outs.
- Market and Pantry: Grab-and-go prepared meals, dry goods, pantry staples including olive oils, honey, local cheeses, produce, craft beer, and select bottles of wine.
- Farmer's Box Subscription: Subscription service for locally sourced produce and farm products through Table22 platform.
- Gift Cards: Gift card sales through Toasttab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-service dining with changing menu twice daily |
| Unit Pricing | Pay-as-you-go | Catering - Hors d'Oeuvres |
| Unit Pricing | Pay-as-you-go | Catering - Displayed Items |
| Unit Pricing | Pay-as-you-go | Catering - Buffet Style Banquets |
| Unit Pricing | Pay-as-you-go | Catering - Stations |
| Unit Pricing | Pay-as-you-go | Catering - Plated Sit Down |
| Unit Pricing | Pay-as-you-go | Catering - Breakfast & Brunch Buffet |
| Unit Pricing | — | Catering - Lunch |
| Unit Pricing | Pay-as-you-go | Catering - Desserts |
| Other | Pay-as-you-go | Catering - Additional Fees |
| Subscription | Monthly | Farmer's Box Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Fork and Plough product offering
Product offeringCore offering
Fork and Plough operates a neighborhood restaurant, market, and butchery in the Historic Overbrook area of Greenville, SC. The business serves dine-in meals with a twice-daily changing menu of locally sourced ingredients, sells fresh meats and pantry items through an in-house butcher counter and market, provides full-service catering for events, and offers a Farmer's Box subscription of local farm products.
Product overview
Fork and Plough is a local favorite restaurant, market & butchery in Greenville, SC, offering a multi-component food service operation. The core offerings include the Restaurant (dine-in with a twice-daily changing menu featuring local ingredients), Butcher Counter (fresh, not frozen farm beef and pork for at-home cooking), Market (grab-and-go prepared meals and pantry staples including craft beer and wine), Brunch (weekend service popular for both sweet and savory options), and Catering (full-service event catering including hors d'oeuvres, buffet banquets, live stations, and plated dinners). The company also offers a Farmer's Box subscription through Table22 for local produce delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dine-In Service
Companies that use Fork and Plough
Customer profileSegments3 records
Ideal customer profiles3 records
Fork and Plough technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fork and Plough partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Midtown Partners LLCprimaryMidtown Partners LLC is the parent company and operator of Fork and Plough. They manage the website and business operations, as indicated in the privacy policy stating 'The Web Site located at https://www.forkandplough.com is operated by Midtown Partners LLC.' Contact email is [email protected].
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Fork and Plough competitors and assessment
Company assessmentBroad incumbents
- Blue Hill at Stone Barns: Pioneering farm-to-table restaurant in Pocantico Hills, NY sourcing directly from its associated farm. Comparable as a chef-led, daily-changing farm-to-table concept that set the template Fork and Plough is operating within.
- Husk Restaurant: Sean Brock's farm-to-table restaurant group rooted in Southern ingredients with locations in Charleston and Nashville. Comparable as a multi-location Southern farm-to-table incumbent with strong catering and event business and a chef-led identity.
- Eataly: Multi-location Italian marketplace combining full-service restaurants, retail counters, grab-and-go, and cooking classes. Comparable as a multi-format food retail + restaurant + butcher concept, illustrating the broader platform Fork and Plough is operating in microcosm.
Emerging players
- Whiskey & The Beast: Charleston restaurant pairing a butchery program with farm-to-table dining. Comparable as a newer farm-to-table + butcher concept in the Carolinas, intersecting directly on the butcher counter / market component.
Direct peers
- Nose Dive: Gastropub in downtown Greenville with a focus on craft beer, cocktails, and seasonal American fare. Comparable as a Greenville casual-dining competitor going after the same after-work and weekend occasion.
- Soby's: Long-standing New South restaurant in downtown Greenville offering farm-to-table contemporary American cuisine. Directly comparable as a Greenville farm-to-table competitor targeting the same local diners, brunch crowd, and catering demand.
- Fig Restaurant: Charleston farm-to-table restaurant focused on local Lowcountry sourcing. Comparable as a regional farm-to-table operator with seasonal menus, an active catering arm, and a similar premium-casual positioning.
- Passerelle Bistro: French-influenced bistro in Greenville's West End with a focus on fresh, seasonal ingredients. Comparable as a Greenville full-service farm-to-table restaurant competing for the same local dining and brunch occasion.
- The Anchorage: Greenville fine-dining restaurant emphasizing local ingredients and Southern-rooted cuisine. Comparable as a Greenville farm-to-table full-service operator with an active catering arm targeting the same wedding/event market.
Regional players
- The Lazy Goat: Mediterranean-influenced farm-to-table restaurant in Greenville's West End. Comparable as a Greenville full-service restaurant with similar sourcing philosophy and local-occasion traffic patterns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fork and Plough social profiles
Digital presenceFork and Plough financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fork and Plough leadership team
Management profileNumber of profiles
Profiles1 record
Fork and Plough funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fork and Plough M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fork and Plough
What does Fork and Plough do?
Fork and Plough operates a neighborhood restaurant, market, and butchery in the Historic Overbrook area of Greenville, SC. The business serves dine-in meals with a twice-daily changing menu of locally sourced ingredients, sells fresh meats and pantry items through an in-house butcher counter and market, provides full-service catering for events, and offers a Farmer's Box subscription of local farm products.
Is Fork and Plough a public or private company?
Fork and Plough is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fork and Plough founded?
Fork and Plough was founded in -1. It employs 1 to 10 people.
Where is Fork and Plough based?
Fork and Plough is headquartered in Greenville, United States, in the North America region.
How does Fork and Plough make money?
Seven revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are takeout and Online Ordering, butcher Counter, catering Services, market and Pantry, farmer's Box Subscription and gift Cards.
Who are Fork and Plough's main competitors?
Broad incumbents on record are Blue Hill at Stone Barns, Husk Restaurant and Eataly. Whiskey & The Beast is listed as an emerging player. Direct peers are Nose Dive, Soby's, Fig Restaurant, Passerelle Bistro and The Anchorage. The Lazy Goat is listed as a regional player.
Does Fork and Plough have an API?
No public API is recorded for Fork and Plough.
What industry is Fork and Plough in?
Fork and Plough's product category is Casual Dining Restaurant. Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants, with a secondary code of CRAHAHAB, Butcher Shops & Meat Markets. Its NAICS code is 722320 and its SIC code is 2000.