For Shore Pools, LLC

What For Shore Pools, LLC does

For Shore Pools, LLC is a family-owned swimming pool service company headquartered at 815 Arnold Avenue, Point Pleasant Beach, New Jersey, serving residential and a small commercial base across Northern Ocean County and Southern Monmouth County. Founded in 2009 by Paul Sherman and Anne Healy, the company operates four interconnected service lines: swimming pool maintenance, repairs, renovations, and upgrades (filters, pumps, motors, heaters, salt systems, automation, liners); exterior power washing for homes, vehicles, vessels, and structures; pavers and hardscape installation including walkways, driveways, patios, decks, and full exterior makeovers; and a brick-and-mortar retail store at the headquarters selling pool parts, chemicals, and accessories (Monday-Friday 10AM-3PM). The business describes itself as one of the largest swimming pool service companies in the state.

Revenue is generated through a mix of recurring weekly service contracts and per-visit project work (pool openings and closings, repairs, hardscape jobs), one-time transactional retail sales, and pay-as-you-go power washing. Pricing is custom-quoted per engagement with no published rate cards, and customer acquisition is driven primarily by word-of-mouth, community presence, and a formal referral/loyalty program. The company is staffed by a management team with 30+ years of combined industry experience plus field technicians, a scheduler/fleet manager, and retail/billing staff; an iPospays payment integration is the only disclosed technology dependency.

The business is privately held, has no external funding rounds, no parent company, and no subsidiaries, with ownership concentrated in the founding families and the founders serving in operational leadership (General Manager and Sales/Office respectively). Operating scope is domestic only and geographically bounded to two New Jersey counties, with no disclosed AI/ML, no patents, no industry certifications, and no strategic partnerships beyond the payment processor.

Name

For Shore Pools, LLC

Legal name

For Shore Pools, LLC

Website

https://forshorepools.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

For Shore Pools, LLC is a family-owned swimming pool service company in Point Pleasant Beach, New Jersey, providing recurring maintenance, repairs, hardscape installation, power washing, and retail pool supplies to residential and light commercial customers across Northern Ocean County and Southern Monmouth County.

Ownership category

akta.pro rank

Product category

Swimming Pool Services

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Draining, Refill & Water Exchange Services (HSAIALAK), Pool Deck & Screen Enclosure Cleaning (HSAEAMAF), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Swimming pool services
• Pool maintenance
• Pool repair
• Hardscape installation
• Power washing services

Headquarters

HQ city

Point Pleasant Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Swimming Pool Services: Recurring on-site service for swimming pool maintenance including openings, closings, weekly service, repairs, renovations, and upgrades. Revenue generated through service contracts and per-visit fees.
2. Retail Store Sales: Sale of pool parts, chemicals, accessories, and related products through their physical retail location. One-time transaction revenue.
3. Pavers and Hardscapes: Hardscape installation services including new installs, maintenance, repairs, renovations, upgrades, walkways, driveways, patios, decks, and full exterior makeovers. Project-based revenue.
4. Power Washing Services: Exterior power washing and maintenance services for residential and commercial properties, vehicles, vessels, structures, and grounds. Per-job revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

For Shore Pools is a family-owned swimming pool service company providing on-site pool maintenance, repairs, renovations, and upgrades to residential and commercial customers. The company also offers exterior power washing, pavers and hardscape installation, and operates a retail storefront selling pool parts, chemicals, and accessories in Point Pleasant Beach, New Jersey.

Product overview

For Shore Pools is a family-owned service company offering a multi-service portfolio centered on swimming pool maintenance and exterior home services. The company operates four distinct service lines: Swimming Pool Services (maintenance, repairs, renovations, and upgrades), Power Washing Services (exterior cleaning), Pavers & Hardscapes Services (outdoor installations and renovations), and a Retail Store (pool parts, chemicals, and accessories). The service offerings are interconnected, allowing the company to serve as a comprehensive one-stop solution for pool owners' maintenance and exterior improvement needs in Northern Ocean County and Southern Monmouth County, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pool Services Comprehensive swimming pool services including weekly maintenance, openings, closings, repairs, renovations, and upgrades covering filters, pumps, motors, heaters, chemicals, salt systems, automation systems, paint, and liners. Targeted at residential pool owners in Northern Ocean County and Southern Monmouth County, New Jersey.
• Power Washing Services Exterior power washing and maintenance services for residential and commercial properties, vehicles, vessels, structures, and grounds.
• Pavers and Hardscapes Services Hardscapes and exterior renovation services including new installations, maintenance, repairs, renovations, upgrades for walkways, driveways, patios, decks, and full exterior makeovers.
• Retail Store Brick-and-mortar retail store offering a wide selection of pool parts, chemicals, accessories, and related products. Store hours: Monday - Friday 10AM - 3PM, located at 815 Arnold Avenue, Point Pleasant Beach, NJ.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Poolwerx: Poolwerx is a global pool service franchise providing residential and commercial pool maintenance, repairs, and equipment sales. It directly overlaps with For Shore Pools' core weekly service, repairs, and retail offerings.
• Anthony & Sylvan Pools: Anthony & Sylvan is a long-standing pool builder and service provider in the Northeast and Mid-Atlantic. It competes on residential pool construction, renovation, and service in markets overlapping with For Shore Pools.
• Blue Wave Pool Service: Blue Wave Pool Service is a regional pool maintenance, repair, and renovation company. Its direct-to-consumer field service model closely mirrors For Shore Pools' weekly service and repair offering.
• America's Swimming Pool Company (ASP): ASP is the largest pool service franchise in the United States, offering residential pool maintenance, repairs, and renovations through franchisee-operated territories. It is a direct competitor to For Shore Pools in the recurring residential pool service model.
• California Pools & Spas: California Pools & Spas is a regional pool construction and service company offering design, build, and maintenance. Its service-side offering overlaps with For Shore Pools' recurring maintenance and renovation business.
• Cody Pools: Cody Pools is a large regional pool construction and service company serving the Mid-Atlantic. It competes directly with For Shore Pools on new pool construction, renovations, and recurring service.
• Premier Pools & Spas: Premier Pools & Spas is one of the largest pool builders and service companies in the U.S., with regional service arms that compete in the same residential pool maintenance and renovation space as For Shore Pools.

Broad incumbents

• Leslie's Poolmart: Leslie's is the largest U.S. specialty retailer of pool supplies, chemicals, and equipment, with hundreds of stores. It competes with For Shore Pools' retail store and supplies business and increasingly offers service referrals.
• Pinch a Penny Pool Patio Spa: Pinch a Penny is a U.S. franchise pool supply retailer offering chemicals, parts, and equipment. It competes with For Shore Pools' retail store and overlaps on chemical and accessory sales.

Others

• Pool Corporation: PoolCorp is the world's largest wholesale distributor of pool supplies, equipment, and related products. It is an ecosystem enabler and supplier to companies like For Shore Pools rather than a direct competitor, but it shapes the competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/for-shore-pools-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Shore Pools, LLC