Førstehjelperen AS

What Førstehjelperen AS does

Førstehjelperen AS is a privately held Norwegian limited company (org. nr. 911 770 474) founded in 2013 and headquartered at Tvetenveien 152, Oslo. The company provides first aid, water rescue, fire safety, and occupational health and safety (HMS) training to businesses, schools, kindergartens, hotels, housing cooperatives, and private individuals across Norway. Its core product portfolio spans first aid courses for adults, children, and infants; CPR (HLR) and AED courses; water rescue courses; fire safety and fire warden courses; and a broad occupational safety catalog including HMS 40-hour, FSE electrical safety, hot work (Varme arbeider), work at height, lifting equipment, and hand tools safety. The company also sells defibrillators and first aid equipment through a dedicated e-commerce storefront.

The underlying delivery model is a hybrid online-plus-practical concept: theory is delivered via "nettkurs" — short illustrated videos with quizzes accessible on phone, PC, or tablet — followed by a condensed instructor-led practical session of approximately one hour, reducing traditional three-hour classroom time. Førstehjelperen monetizes through three streams: (1) corporate and enterprise field sales, where customized courses are delivered at customer locations nationwide; (2) open-enrollment public courses registered online through the website; and (3) self-serve e-commerce sales of standalone online courses and equipment through fh-nettbutikk.no. The company operates eight documented regional training locations across Norway (Oslo HQ plus Trondheim, Bergen, Stavanger, Haugesund, Kristiansand, Ålesund, Bodø, and Alta) with a stated instructor base of approximately 70 across more than 15 cities.

The business is differentiated by nationwide physical reach, an in-house certified instructor network, and recognized compliance credentials including membership in Norsk Førstehjelpsråd (Norwegian First Aid Council) through the Norwegian Trade Association for Commercial First Aid Providers — where it holds a board seat as of March 2025 — and Brannvernforeningen certification for hot work courses. Course content follows Norsk Resusasjonsråd (NRR) guidelines. No revenue, funding, or ownership changes are disclosed; the company appears founder-led, with Tore Aglen serving as Managing Director (Daglig leder) and key account lead.

Name

Førstehjelperen AS

Legal name

Førstehjelperen AS

Website

https://forstehjelperen.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Førstehjelperen AS is a Norwegian first aid, water rescue, fire safety, and occupational safety training company founded in 2013, delivering a hybrid online-plus-practical course concept nationwide to businesses, schools, kindergartens, and consumers.

Ownership category

akta.pro rank

Product category

First Aid and Safety Training Services

NAICS

Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK)

Keywords

• First aid training
• CPR certification courses
• Workplace safety training
• Water rescue courses
• Fire safety education

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. First Aid Training Courses: Revenue from providing first aid courses including basic first aid, CPR/HLR, child first aid, water rescue, fire safety, and occupational health and safety courses. Both open enrollment and customized corporate courses available.
2. Online Course Sales (Nettkurs): Sale of standalone online courses through the company's e-commerce store (fh-nettbutikk.no). Online courses in first aid, water rescue, and other safety topics are sold directly to consumers and businesses.
3. First Aid Equipment and Heart Starters: Sale of heart starters (defibrillators) and all first aid equipment. Company delivers equipment alongside their training services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Førstehjelperen AS is a Norwegian training provider delivering first aid, CPR/HLR, water rescue, fire safety, and occupational health & safety (HMS) courses across Norway. The company uses a hybrid model that combines online theory (nettkurs) with practical instructor-led sessions, and also sells defibrillators (AED) and first aid equipment through its online store. Courses are offered both as customized corporate training delivered at the customer's site and as open enrollment for individuals.

Product overview

Førstehjelperen AS offers a comprehensive portfolio of first aid, water rescue, fire safety, and occupational health and safety courses. The company operates a unique hybrid training concept combining online courses (nettkurs) with practical exercises. Core offerings include first aid courses for adults, children, and infants (Førstehjelp voksen, Førstehjelp barn og voksen, Førstehjelp barn og spedbarn), water rescue courses (Livredning i vann), and fire safety courses (Brannvernskurs, Kurs for brannvernansvarlig). The company also provides occupational safety training including FSE-Kurs, Varme arbeider, HMS courses, work at height, lifting equipment, and hand tools safety. Additionally, they sell defibrillators and first aid equipment through their online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Førstehjelp voksen (First Aid for Adults)
• Førstehjelp barn og voksen (First Aid for Children and Adults)
• Førstehjelp barn og spedbarn (First Aid for Children and Infants)
• HLR-kurs (CPR Course)
• Brannvernskurs (Fire Safety Course)
• Kurs for brannvernansvarlig (Fire Safety Officer Course)
• Livredning i vann – Grunnkurs (Basic Water Rescue)
• Livredning i vann – Oppfriskning (Water Rescue Refresher)
• Varme arbeider (Hot Work Certification)
• FSE-Kurs (Electrical Safety Course)
• Lift og personløfter (Lifts and Personnel Hoisters)
• Håndverktøy og farlig verktøy (Hand and Power Tools Safety)
• Arbeid i høyden og fallsikring (Work at Height and Fall Protection)
• HMS 40 timer (40-hour HSE Course)
• HMS-kurs for ledere (HSE Course for Managers)
• Anhuker-kurs (Slinging and Signaling Course)
• Skadeforebyggende arbeid (Damage Prevention)
• Hjertestartere og førstehjelpsutstyr (Defibrillators and First Aid Equipment)

Quantifiable outcome

• Over 5000 online first aid courses completed since August 2020
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Norsk Førstehjelpsråd (Norwegian First Aid Council)coreStrategic or Co-development Partner · 7 March 2025Førstehjelperen AS is a member of Norsk Førstehjelpsråd through Norsk bransjeforening for kommersielle førstehjelpstilbydere (Norwegian Trade Association for Commercial First Aid Providers). This membership enables the company to contribute to common standards and high quality in first aid training. The company participated in the March 2025 annual meeting where the trade association was admitted as part of NFR.
• Norsk bransjeforening for kommersielle førstehjelpstilbyderecoreStrategic or Co-development PartnerTrade association representing commercial first aid training providers in Norway. Admitted to Norsk Førstehjelpsråd in March 2025. Works to unite commercial actors and improve quality standards in first aid training across Norway.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PreHospital AS: Norwegian emergency medical services and training provider offering prehospital and first aid courses. Comparable product set with a more clinically-specialized positioning than Førstehjelperen's general safety focus.
• Lexow Safety AS: Norwegian safety training company listed as a course-hosting partner at Førstehjelperen's Kristiansand location. Likely offers overlapping fire safety, first aid, and HMS courses with regional reach.
• Hjertet AS (AED specialist): Norwegian retailer specializing in defibrillators and first aid equipment, mirroring Førstehjelperen's equipment sales line through fh-nettbutikk.no. Adjacent competitor in the AED/training bundle space.

Broad incumbents

• American Red Cross Training Services: US-based broad incumbent in first aid, CPR, AED, and safety training with similar hybrid (online + in-person) course delivery. Useful international comparable for product mix and distribution model.
• Falck Norge AS: Large Nordic safety, emergency, and healthcare services company. Provides first aid training as part of a broader portfolio including ambulance and occupational health services; overlaps with Førstehjelperen's enterprise and safety training offerings.

Direct peers

• AOF Norge: Norwegian adult vocational education provider offering HMS courses (including the 40-hour HSE course that Førstehjelperen also delivers). Overlaps in mandatory occupational safety training for businesses and individuals.
• Kiwa Norge AS: Norwegian subsidiary of global testing, inspection and certification body. Provides HMS, FSE, and safety training that overlaps directly with Førstehjelperen's occupational safety course portfolio targeting enterprises.
• St. John Ambulance (Norway/UK): Internationally recognized first aid and CPR training organization operating across multiple markets including the Nordics. Directly comparable product mix (first aid, CPR/AED, workplace safety training) and certification-led delivery model.
• Røde Kors (Norwegian Red Cross): Norway's largest first aid and CPR training provider, offering courses for adults, children, and enterprises. Directly competes with Førstehjelperen in the same product category, often with subsidized pricing from a major nonprofit.
• Norsk Brannvernforening: Norwegian Fire Protection Association that both sets certification standards (Førstehjelperen's Varme arbeider courses are Brannvernforeningen-approved) and provides fire safety training. Direct overlap in fire safety course offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forstehjelperen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Førstehjelperen AS