Hjerte112

What Hjerte112 does

Hjerte112 A/S is a privately-held Danish life-safety equipment and services company founded in 2013 and headquartered in Glostrup (with an additional office in Søborg), operating nationwide in Denmark with 11-50 employees. The company distributes and services third-party branded safety hardware — primarily Heartsine Samaritan PAD 500 AEDs (automated external defibrillators), Jablotron 100+ alarm and intrusion systems, fire extinguishers and suppression systems, video surveillance, Bridgehill car fire blankets for EV/lithium-battery fires, and Bridgehill/standard fire blankets — alongside first-aid kits, eye-wash stations, and indoor climate monitors. Its technology stack is an integration of third-party devices rather than proprietary hardware; the differentiated layer is operational, including automatic restocking of electrodes and batteries, software updates to the latest ILCOR guidelines, and full compliance with Danish Sundhedsstyrelsen (Danish Health Authority) recommendations and CE-marking under the medical device directive 93/421EOF. The business sells through a nationwide field-sales consultant network using direct advisory selling, with bundled product-and-service packages sold as multi-year fixed-price ('fastprisaftale') subscription-style service agreements covering equipment, installation, and full service. Revenue is generated from three streams: one-time product sales (AEDs, fire equipment, alarms, car fire blankets), recurring service contracts (maintenance, electrode/battery replacement, software updates, onsite visits), and professional services revenue from first-aid, fire, evacuation, and AED-introduction training courses. Customers are Danish businesses, associations, sports clubs, golf clubs, and institutions (e.g., Hornbæk Golfklub), and on July 1, 2023 the company acquired a minority stake in E-Secure, an ISO-certified alarm and security firm, to broaden its integrated safety-and-security offering.

Name

Hjerte112

Legal name

Hjerte112 A/S

Website

https://hjerte112.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hjerte112 A/S is a privately-held Danish life-safety equipment and services company (founded 2013) that distributes and services AEDs, alarm systems, fire equipment, surveillance, and car fire blankets under multi-year fixed-price service agreements for businesses, associations, and institutions across Denmark.

Ownership category

akta.pro rank

Product category

Life Safety Equipment and Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121), Business Support Services (5614)

SIC

Surgical & Medical Instruments & Apparatus (3841), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

akta.pro secondary industries

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• AED defibrillator sales
• Fire safety equipment
• Alarm system services
• First aid training
• Life safety compliance

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (AEDs, Fire Equipment, Alarms, Car Fire Blankets): One-time sales of life-safety and security equipment including AEDs, fire extinguishers, fire alarm systems, video surveillance, car fire blankets, first aid kits, and eye-wash stations.
2. Service Agreements (Subscription-like): Recurring service contracts covering equipment maintenance, software updates, electrode/battery replacement, and onsite support visits for AEDs, alarm systems, and fire equipment. Fixed price throughout the agreement period with no adjustments.
3. Training Courses (First Aid, Fire, Evacuation): Revenue from first aid courses, CPR/AED training, brand fire courses, evacuation exercises, and customized training packages delivered to businesses and institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hjerte112 A/S sells and services automated external defibrillators (AEDs), fire-safety equipment, alarm and surveillance systems, car fire blankets, and first-aid supplies, bundled with multi-year fixed-price service agreements and supplemented by certified first-aid, fire, and AED introduction courses. The company targets Danish businesses, associations, sports clubs, and institutions, delivering nationwide through in-house consultants who design integrated life-safety packages including installation, consumable auto-restocking, and compliance maintenance.

Product overview

Hjerte112 A/S is a consulting and sales company operating since 2013, offering a comprehensive portfolio of safety and emergency preparedness solutions for businesses, associations, and institutions across Denmark. The core offering centers on AED defibrillators (Heartsine Samaritan PAD 500) with various service tiers (Classic Mobil through Classic Pro Ekstra), complemented by fire safety equipment (extinguishers, fire blankets, riser pipes), alarm systems (Jablotron 100+ platform), and first aid supplies (kits, eye wash stations). The company provides specialized products including Bridgehill car fire blankets (Standard, Forklift, Pro X) for electric and fossil vehicle fires, video surveillance, climate monitoring, and automated fire systems (ABA, ABDL, ABV, AVA, ARS/Inergen). Training services include first aid courses (AED/CPR), fire courses, and introduction courses. All defibrillator solutions meet Sundhedsstyrelsen (Danish Health Authority) recommendations and are CE-marked per medical device directive 93/421EOF.

Differentiator

Problem solved

Functional benefit

Products and services

• Hjertestarter (AED Defibrillators) Automated External Defibrillators (AEDs) with built-in Danish-language CPR voice guide and full Danish Health Authority (Sundhedsstyrelsen) compliance, supplied to Danish businesses, associations, and institutions under bundled multi-year service agreements with optional indoor or outdoor cabinets.
• Brandmateriel (Fire Safety Equipment) Fire-safety equipment including extinguishers (CO2, powder, foam, water), standard fire blankets, and riser pipes, delivered with inspection and servicing for Danish workplaces.
• Alarmsystemer (Jablotron 100+ Alarm Systems) Advanced alarm systems based on the Jablotron 100+ platform featuring intrusion detection, fire and smoke detection, integrated video surveillance, remote monitoring, access control, and automation of lighting, gates, shutters, and garage doors, offered on multi-year fixed-price service agreements to Danish businesses and institutions.
• Videoovervågning (Video Surveillance Package) Professional video surveillance subscription package with HD IP cameras, wireless options, smartphone and PC control software, live viewing, optional audio recording, and integration with the alarm system for automatic alarm connection.
• Bilbrandtæpper (Bridgehill Car Fire Blankets) Bridgehill-branded car fire blankets in Standard, Forklift, and Pro X variants, designed to control vehicle fires including electric vehicles and lithium battery fires within seconds; Pro X is reusable without cleaning and withstands temperatures up to 2530°C.
• Hjertestarter Serviceaftaler (AED Service Agreements) Recurring service contracts covering AED maintenance, software updates to the latest ILCOR guidelines, automatic electrode and battery replacement, defi-tests, and optional onsite service visits throughout the agreement period at a fixed price.
• Førstehjælpskurser (First Aid Training Courses) Certified first-aid training courses including Basic Resuscitation with AED (4 hours), CPR Resuscitation (4 hours), and combined CPR + AED + First Aid extended course (6 hours), capped at 16 participants and delivered by active paramedics to businesses and institutions.
• Brandkurser (Fire Training Courses) Certified fire-safety training including the Elementary Fire Course (3 hours) and practical Evacuation Exercises (1 hour with follow-up evaluation), covering fire prevention, firefighting, evacuation, and first aid for burns.
• AED Introduktionskurser (AED Introduction Courses) Short AED introduction course (1 hour, up to 50 participants) demonstrating proper defibrillator use, placement, unpacking, related mobile apps, maintenance requirements, and Hjerte112 service-agreement terms.
• Førstehjælpskuffert (First Aid Kits) CE-marked first-aid kits in various sizes for businesses and production facilities, containing standard first-aid supplies and manufactured under ISO certification.
• Brandslukkere (Fire Extinguishers) Fire extinguishers in CO2, powder, foam, and water types for different fire classes, supplied with related servicing and maintenance in accordance with Danish legislation.
• Automatisk Brandalarmering og Rumslukning (Automatic Fire Detection and Room Suppression) Automatic fire-detection (ABA), door-closing (ABDL), smoke/heat ventilation (ABV), warning (AVA), and room-suppression (ARS/Inergen) subsystems integrated with the broader alarm and fire-safety portfolio for sensitive environments such as server rooms, museums, and medical facilities.

Quantifiable outcome

• Using an AED within 3 minutes increases chance of survival by up to 73%.
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• E-SecurecoreStrategic or Co-development Partner · 1 July 2023Hjerte112 acquired a share in E-Secure, an ISO-certified alarm and security company, effective July 1, 2023. Both companies had a close existing collaboration on alarm and surveillance solutions. The acquisition enables Hjerte112 to offer E-Secure's products combined with its own portfolio (AEDs, fire safety, first aid). E-Secure brings advanced security technology expertise and ISO certification. Jesper Stahl (Hjerte112 founder and director) and Jan Dahl (E-Secure founder) issued joint statements on the partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Honeywell International: Global fire/life-safety and building-automation conglomerate with extensive European fire-alarm and suppression portfolios. Competes with Hjerte112 for larger enterprise fire-safety contracts and bundled building-safety solutions in Denmark.
• Johnson Controls International: Global building-systems incumbent (incorporating Tyco fire protection) supplying fire detection, suppression, and building-compliance solutions across Europe. Competes with Hjerte112 on ABA/AVA/ABDL/ARS system sales to larger Danish enterprises.
• Verisure: Europe's largest professionally monitored alarm provider with strong Nordic presence. Comparable in subscription-style alarm contracting and integrated monitoring; competes with Hjerte112's Jablotron/ABA/AVA offerings in the Danish commercial and residential market.
• Falck A/S: Danish emergency-services and safety-services conglomerate offering first aid training, AED distribution, fire safety, and ambulance/response services. Falck is the most directly comparable Danish incumbent and overlaps with Hjerte112 on first-aid training, AED supply, and workplace safety compliance.
• Securitas AB: Global security services giant with substantial Nordic and Danish operations spanning guarding, alarm monitoring, and electronic security. A broad incumbent that competes with Hjerte112 for integrated security/alarm contracts in the Danish enterprise market.

Others

• TrygFonden: Danish foundation that funds public-access AED placement and the Hjerteløber volunteer-responder program. Not a competitor but an ecosystem partner shaping Danish AED demand and referenced by Hjerte112 in its educational content; comparable only in shared AED/heart-safety domain.
• ZOLL Medical Corporation: Medical-device manufacturer of AEDs and defibrillators (now part of Asahi Kasei). An OEM competitor in the AED category whose products may be specified by Danish end-customers in lieu of Heartsine, affecting Hjerte112's portfolio competitiveness.
• Philips (HeartStart AED): Manufacturer of HeartStart AEDs distributed globally through resellers like Hjerte112. An OEM supplier rather than direct competitor in Denmark, but the brand competes indirectly for end-customer preference and could disintermediate local distributors over time.
• Stryker (HeartSine): Parent company of HeartSine, the AED brand whose Samaritan PAD 500 is Hjerte112's flagship product. A key OEM relationship — comparable as the upstream supplier whose distribution and pricing decisions materially shape Hjerte112's competitive position.

Direct peers

• Sector Alarm: Nordic home and business alarm/security provider operating across Denmark, Norway, Sweden, and Finland. Direct overlap with Hjerte112's Jablotron-based intrusion/fire alarm offering and bundled subscription model, though focused primarily on residential and SMB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hjerte112
• LinkedInlinkedin.com/company/hjerte112

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hjerte112