Fortune Rice Limited

What Fortune Rice Limited does

Fortune Rice Limited is a vertically integrated basmati rice manufacturer and exporter headquartered in Uttar Pradesh, India, operating since 2005. The company runs direct contract farming across more than 15,000 acres and 250 villages, with a network of 2,500+ farmers supervised by 30+ field officers, and sources, processes, and exports EU-compliant basmati rice to European branded distributors and millers including Ebro Group, Tilda, Riso Scotti, Herba Ricemills, S&B Herba Foods, and Vivien Paille. Reported export volume reached 50,000 metric tons in FY 2024-25, with the company stating 100% EU Maximum Residue Level (MRL) compliance and zero product rejections.

The company's technical core is the proprietary TraceRice portal, which provides farm-to-fork traceability across the entire supply chain and integrates IoT-based water management, weather stations, drone imaging, soil testing, and DNA testing. Processing capability includes a proprietary low-pressure parboiling line, and the company has built out a Central India facility and Kandla Port-adjacent warehouses alongside its Uttar Pradesh operations. It holds FSSAI, ISO 22000:2018, FSSC 22000, NOP Organic (ECOCERT), and Two Star Export House certifications, and operates a private mandi (regulated wholesale market) for direct procurement.

Fortune Rice monetizes through two channels: long-cycle B2B export contracts supplying European rice brands with EU-compliant basmati, and the owned consumer brand 'Jewar' sold in India and the United States. The company supplements its operations with an R&D and input partner ecosystem spanning Bayer CropScience, Tata Rallis, ICAR-IARI (for new DSR basmati varieties), CarbonFarm (satellite-based AWD/SRI water-saving monitoring), Jain Irrigation, and New Holland. Leadership includes Director Ajay Bhalothia, CFO Dinesh Choudhary, COO Arun Kumar, and Dr. Aakash Bhalothia.

Name

Fortune Rice Limited

Legal name

Fortune Rice Limited

Website

https://fortunerice.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fortune Rice Limited is a vertically integrated basmati rice manufacturer and exporter, based in Uttar Pradesh, India, supplying EU-compliant basmati to European branded rice distributors and operating the Jewar retail brand in India and the US.

Ownership category

akta.pro rank

Product category

Basmati Rice Manufacturing and Export

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112), Rice Farming (11116), Grain and Field Bean Merchant Wholesalers (424510)

SIC

Grain Mill Products (2040), Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKABAE

Rice & Grain Processing (milling, polishing, parboiling, blending)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

SECONDARYAFAGAAAC

Rice Farming

Agriculture & Food Production/Crop Farming/Cereal & Grain Farming (Wheat, Corn, Rice, Barley, Oats)

SECONDARYAFAKABAD

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

SECONDARYAFAIAKAH

Starches, Flours & Milling Products Trading/Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Basmati rice export
• Contract farming
• Rice processing manufacturing
• Farm-to-container traceability
• EU-compliant basmati supply

Headquarters

HQ city

Dadri

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Basmati Rice Export: Manufacturing and exporting EU-compliant basmati rice to European buyers including brands within Ebro Group, Tilda, Riso Scotti, Herba Ricemills, S&B Herba Foods, and Vivien Paille. Revenue generated from bulk rice shipments with Certificate of Analysis and full traceability documentation.
2. Private Label Rice Products: End-to-end private labelling services for domestic and international brands including custom packaging, specification matching, and complete process handling with traceability documentation.
3. Jewar Retail Brand: Own retail basmati brand sold across India and exported to the United States, including Organic Premium, Organic Everyday, and Legacy Basmati rice in various packaging sizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fortune Rice Limited manufactures and exports EU-compliant basmati rice varieties (traditional long-grain, 1121, and 1509 grades) sourced from 2,500+ contract farmers across 250 villages in Western Uttar Pradesh, processed at FSSC 22000-certified facilities, and shipped with Certificate of Analysis, phytosanitary, and fumigation documentation. The company also sells its own Jewar retail brand of organic basmati rice in India and the United States, and provides end-to-end private labelling services for third-party brands.

Product overview

Fortune Rice Limited operates as a vertically integrated basmati rice manufacturer and exporter offering two distinct product lines: (1) bulk/export basmati rice in specified varieties and grades with full traceability documentation, and (2) its own retail brand called Jewar, featuring certified organic basmati rice sold in India and exported to the United States. Both product lines share EU-compliant quality standards, DNA purity verification, and farm-to-container traceability enabled through the TraceRice digital portal.

Differentiator

Problem solved

Functional benefit

Brands

• Jewar: Own retail basmati brand. Organic premium and everyday basmati rice sold across India and exported to the United States. Range includes Organic Premium Basmati Rice (1 kg), Organic Everyday Basmati Rice (1 kg), and India's Pride: the Legacy Basmati Rice (10 lbs / 4.54 kg) for US export.

Products and services

• EU-Compliant Basmati Rice (Bulk Export) Basmati rice varieties including traditional long-grain, 1121, and 1509 grades, exported in bulk with Certificate of Analysis and full farm-to-container traceability, supplied to European buyers such as brands within Ebro Group, Tilda, Riso Scotti, Herba Ricemills, S&B Herba Foods, and Vivien Paille.
• Jewar Retail Brand Fortune Rice's own retail basmati brand featuring certified organic rice sold across India and exported to the United States, including premium and everyday variants.
• Jewar Organic Premium Basmati Rice (1 kg, India) Premium organic long-grain basmati rice packaged for the Indian market in 1 kg units under the Jewar brand.
• Jewar Organic Everyday Basmati Rice (1 kg, India) Everyday organic basmati rice packaged for the Indian market in 1 kg units under the Jewar brand.
• Jewar India's Pride Legacy Basmati Rice (10 lbs / 4.54 kg, US) Export pack of premium basmati rice for the United States market, packaged at 10 lbs / 4.54 kg under the Jewar brand.
• Private Label Basmati Rice Services End-to-end private labelling services for domestic and international brands, including custom packaging, specification matching, and complete process handling with traceability documentation.

Quantifiable outcome

• 50,000 MT of EU-compliant basmati exported in FY 2024-25
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bayer CropSciencecoreTechnology or IntegrationDirect partnership with Bayer CropScience for access to high-quality agricultural inputs including seeds, fertilizers, and pesticides. Bayer provides the foundational inputs for Fortune Rice's EU-compliant basmati production through contract farming.
• Tata RalliscoreTechnology or IntegrationPartnership with Tata Rallis (subsidiary of Tata Chemicals) for agricultural inputs including pesticides, bio-chemicals, and micro-nutrients distributed interest-free to 2,500+ contract farmers.
• ICAR-IARI (Pusa)coreStrategic or Co-development PartnerPartnership with ICAR-Indian Agricultural Research Institute (Pusa) for developing and advancing improved basmati Direct Seeded Rice varieties. Collaborates on scientific evidence generation for sustainability benchmarks.
• CarbonFarmcoreTechnology or IntegrationSatellite monitoring partnership with CarbonFarm for Alternate Wetting and Drying implementation across 12,000+ acres. Provides real-time data and automated advisories for water conservation verification.
• Jain IrrigationminorStrategic or Co-development PartnerPartnership with Jain Irrigation to develop specialized paddy sprinkler systems tailored for rice cultivation, overcoming height limitations in conventional designs. Fortune Rice covers remaining costs after government subsidy to support farmer adoption.
• New Holland AgricultureminorStrategic or Co-development PartnerCollaborative development with New Holland to create basmati-specific custom harvester that protects grain quality during harvest, developed to address quality challenges specific to long-grain basmati rice.
• APEDAcoreStrategic or Co-development PartnerCollaboration with Agricultural and Processed Food Products Export Development Authority for farmer education programs, international quality standards training, and industry credibility enhancement.
• B EDFcoreStrategic or Co-development PartnerAssociation with Basmati Export Development Foundation for delivering farmer education programs on best practices, crop protection, weather forecasting, and international quality standards.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KRBL Limited (India Gate): India's largest basmati rice exporter and the owner of the flagship India Gate retail brand. Operates a fully integrated basmati supply chain from seed and contract farming through milling and global export, directly comparable to Fortune Rice on operations, geography (UP/North India), and customer overlap.
• Sunshine Basmati Rice: Punjab-based basmati rice miller and exporter focusing on international markets. Comparable to Fortune Rice on geographic origin (North India), integrated rice milling model, and export concentration.
• Amira Nature Foods: Indian-origin basmati and specialty rice company with global distribution focused on premium retail and private-label channels. Comparable to Fortune Rice as a basmati exporter serving European and US private-label and retail customers with similar variety and grade structure.
• Kohinoor Foods: Indian rice and food products company marketing basmati under the Kohinoor brand globally and operating contract farming and milling infrastructure. A close comparable on basmati-specific product mix and export orientation.
• Al Kabeer Group: Indian-origin basmati and non-basmati rice exporter with significant Middle East and African market presence. Comparable to Fortune Rice on rice-milling operations and export-led B2B model.
• Lal Qilla: Indian basmati rice exporter with established presence in Middle East, Europe, and North America retail channels. Compares to Fortune Rice on basmati specialization and global B2B-plus-retail distribution model.
• LT Foods (Daawat, Royal): One of India's largest basmati rice exporters with leading retail brands (Daawat, Royal) and a vertically integrated model spanning contract farming, milling, and global distribution. Most directly comparable to Fortune Rice on product mix, customer base (European and US retailers), and contract farming footprint.

Broad incumbents

• Tilda Rice: UK-headquartered premium basmati and specialty rice brand, also a named Fortune Rice customer. Compares as a global basmati incumbent that shares the same EU retail buyer profile and product premium positioning.
• Ebro Foods (Rice Division: Brilliante, La Fallera): Spanish-headquartered global rice and pasta major; an end customer of Fortune Rice and also a major buyer of Indian basmati for European brands. Comparable as a benchmark for the European branded rice buyer profile that Fortune Rice supplies.
• Olam Agri (formerly Olam International Rice): Global agri-trader and rice originator/miller with significant presence in Asia, Africa, and Europe. Comparable to Fortune Rice at the rice milling and global distribution layer, though at materially larger scale and broader commodity scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fortune-rice-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortune Rice Limited