Kohinoor Speciality Foods
Kohinoor is an Indian packaged basmati rice and biryani-kit brand operated by AWL Agri Business Ltd., selling GI-certified, 2-year naturally aged basmati rice across multiple price-tiered variants to Indian households through retail, e-commerce, and quick-commerce channels.
- Company typePrivate
- Founded2011
- HeadquartersAhmedabad, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kohinoor Speciality Foods does
Kohinoor is an Indian packaged basmati rice brand operated by AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), a diversified agri-business conglomerate headquartered in Ahmedabad, Gujarat. The brand specializes in premium basmati rice, brown rice, spices, and ready-to-cook biryani kits, marketed under multiple sub-brands (Traditional, Authentic, Classic Gold, Royale Pulao, Feast Rozana, Brown Basmati, and Biryani Kits) targeting Indian households across everyday, festive, and health-conscious use cases.
The company's core technology centers on rice processing: paddy is naturally aged for up to 2 years before milling, reducing moisture and developing aroma, with GI-certified Himalayan-origin grain guaranteeing provenance. Grains elongate to more than twice their original length when cooked (scoring 2+ on elongation scale). Manufacturing is conducted in FSSAI-licensed, internationally certified (IFS, BRC, FSSC 22000, ISO 22000, Kosher, HACCP) rice processing facilities spread across 10+ Indian states including Punjab, Haryana, Gujarat, Maharashtra, West Bengal, Bihar, Karnataka, and Uttar Pradesh.
Revenue is generated through direct-to-consumer packaged-goods sales across multiple channels: the Kohinoor India website, major e-commerce platforms (Amazon, Big Basket), quick-commerce (Zepto, Swiggy Instamart), and physical retail stores across India. The product range spans price points from mass-market value SKUs (Feast Rozana) to premium extra-long-grain variants (Classic Gold), plus brown rice and value-added biryani kits. The go-to-motion is consumer-brand marketing with content-led engagement (recipe blogs, YouTube series, social media), supported by parent-conglomerate scale in sourcing and processing. Pricing details are not publicly disclosed in the available sources.
Kohinoor Speciality Foods firmographics
Firmographics- Name
- Kohinoor Speciality Foods
- Legal name
- AWL Agri Business Ltd. (Formerly known as Adani Wilmar Ltd.)
- Website
- https://kohinoorindia.co.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kohinoor is an Indian packaged basmati rice and biryani-kit brand operated by AWL Agri Business Ltd., selling GI-certified, 2-year naturally aged basmati rice across multiple price-tiered variants to Indian households through retail, e-commerce, and quick-commerce channels.
- Ownership category
- akta.pro rank
Kohinoor Speciality Foods industry classification
Industry- Product category
- Packaged Basmati Rice
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)
- akta.pro secondary industry
- Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)
Keywords
Where Kohinoor Speciality Foods is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices11 records
Markets served
Kohinoor Speciality Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Basmati Rice Sales: Sale of packaged basmati rice products across multiple variants including Authentic Range, Traditional Range, Brown Rice Range, and Value Range. Products sold through retail stores, e-commerce platforms, and direct website orders in various pack sizes (1kg and 5kg).
- Biryani Kit Sales: Ready-to-cook biryani kits including Hyderabadi, Lucknowi, and Kolkata variants sold as complete meal solutions with pre-measured rice, spices, and flavour bases.
- Spices and Specialty Products: Specialty food products including spices complementing the rice and biryani kit offerings.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Kohinoor Speciality Foods product offering
Product offeringCore offering
Kohinoor Speciality Foods is a packaged rice and ready-to-cook foods brand that sells basmati rice in multiple variants (Authentic, Traditional, Classic Gold, Royale Pulao, Feast Rozana, Brown) and ready-to-cook biryani kits in Hyderabadi, Lucknowi, and Kolkata styles. Products are sourced from Himalayan foothills, naturally aged up to 2 years in paddy form, and distributed via physical retail stores, the brand's own website, and major e-commerce and quick-commerce platforms across India.
Product overview
Kohinoor is a food brand specializing in Basmati Rice and ready-to-eat products, operated by AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.). The product portfolio consists of multiple basmati rice variants organized into distinct ranges: the Authentic Range (Super Value and Traditional variants), Classic Gold premium extra-long grain rice, Royale Pulao basmati for specific dish preparation, Feast Rozana for everyday cooking, and Brown Basmati for health-conscious consumers. Additionally, the brand offers Biryani Kits in Hyderabadi, Lucknowi, and Kolkata regional styles. All products are sourced from Himalayan foothills, with rice aged up to 2 years in paddy before milling and packing. The brand also offers Brown Rice, Spices, and ready-to-eat Biryani kits.
Differentiator
Problem solved
Functional benefit
Brands
- Kohinoor Traditional Authentic Basmati Rice: Premium traditionally aged Basmati rice sourced from Himalayan foothills, aged for 2 years before packing.
- Kohinoor Super Value Authentic Basmati Rice
- Kohinoor Classic Gold Basmati Rice
- Kohinoor Brown Basmati Rice
- Kohinoor Royale Pulao Basmati Rice
- Kohinoor Feast Rozana Basmati Rice
- Kohinoor Biryani Kits
Products and services
- Kohinoor Super Value Authentic Basmati Rice (25% Extra) GI-certified authentic basmati rice with 25% extra quantity in every pack, Himalayan-origin, naturally aged, with long fluffy grains and true basmati aroma, sold in 1kg and 5kg packs to Indian households.
- Kohinoor Traditional Authentic Basmati Rice Premium basmati rice sourced from Himalayan foothills and naturally aged for 2 years before packing, delivering extra-long, extra-fine grains that cook fluffy, separate, and carry a warm nutty aroma.
- Kohinoor Brown Basmati Rice Whole grain basmati rice retaining its nutrient-dense bran layer and germ, providing higher dietary fiber, magnesium, and phosphorus and a lower glycaemic index than white basmati, sold in 1kg jars to health-conscious consumers.
- Kohinoor Classic Gold Basmati Rice Premium extra-long grain basmati rice sourced from Himalayan foothills and naturally aged, scoring more than 2+ on elongation scale so grains grow considerably when cooked for fluffy, well-separated finish ideal for biryani and special occasion cooking.
- Kohinoor Royale Pulao Basmati Rice Premium long grain basmati rice specifically chosen for ideal grain length, low starch content, and clean floral aroma, designed for pulao preparation to absorb spiced cooking broth fully while keeping grains fluffy and separate, and labeled gluten-free.
- Kohinoor Feast Rozana Basmati Rice Everyday basmati rice with medium-length grains that cook faster than premium varieties and hold shape without becoming soft or sticky, designed for weeknight dal-chawal, khichdi, and quick family meals as the most affordable option in the Kohinoor range.
- Kohinoor Biryani Kit Ready-to-cook biryani kits with pre-measured basmati rice, spice blends, and flavor bases, offered in Hyderabadi, Lucknowi, and Kolkata regional styles to enable restaurant-style biryani at home in approximately 30 minutes.
Quantifiable outcome
- Grains elongate to more than 2x their original length when cooked
- +2 more outcomes
Companies that use Kohinoor Speciality Foods
Customer profileSegments3 records
Ideal customer profiles3 records
Kohinoor Speciality Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kohinoor Speciality Foods partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Kohinoor Speciality Foods competitors and assessment
Company assessmentDirect peers
- Tilda Rice: UK-based premium basmati and specialty rice brand offering extra-long grain aged basmati, directly comparable to Kohinoor's premium tier in quality positioning and global mid/upper-end retail.
- India Gate (KRBL Limited): India's largest basmati rice exporter and the most direct competitor to Kohinoor in the premium packaged basmati category, with comparable GI-tagged heritage, multi-state milling, and a strong domestic + export brand.
- Daawat (LT Foods): Listed Indian basmati company that owns the Daawat brand, directly competing with Kohinoor across north Indian households in both retail and modern trade channels, with similar aged-rice positioning.
- Lal Qilla (Amber Overseas): Indian basmati rice exporter with strong domestic brand presence competing in the same aged-basmati premium category and tier-1 retail channels as Kohinoor.
Broad incumbents
- SunRice (Ricegrowers Limited): Australian-listed global rice company with broad portfolio across specialty rice categories; comparable as a branded specialty rice operator and global exporter with similar certification-driven quality positioning.
- Heritage Foods (rice portfolio): Diversified Indian dairy and foods company with a rice sub-portfolio, competing with Kohinoor in selected regional and modern retail channels though basmati is not their primary focus.
- Fortune (AWL Agri Business): Sibling brand under the same parent (AWL Agri Business Ltd.) that overlaps with Kohinoor in Indian retail; serves as a broader-incumbent benchmark on distribution and shelf competition for Kohinoor.
Emerging players
- Taj Mahal (Buhler / private-label basmati): Established Indian basmati brand sold primarily in modern retail and HO.RE.CA.; competes with Kohinoor's mid-tier Everyday/Value range within grocery shelf space.
- Eastern Condiments (McCormick India): Large spice and seasoning brand in India with growing ready-to-cook and biryani-masala exposure, directly competitive with Kohinoor's Biryani Kit positioning in the Indian convenience meals category.
Regional players
- Everest Spices: India's leading spice brand, directly comparable to Kohinoor's complementary spice line and Indian retail adjacency, strongly overlapping with biryani kit-cooking use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kohinoor Speciality Foods social profiles
Digital presenceKohinoor Speciality Foods compliance and trust
Trust signalCompliance5 records
Kohinoor Speciality Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kohinoor Speciality Foods leadership team
Management profileNumber of profiles
Profiles1 record
Kohinoor Speciality Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kohinoor Speciality Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kohinoor Speciality Foods
What does Kohinoor Speciality Foods do?
Kohinoor Speciality Foods is a packaged rice and ready-to-cook foods brand that sells basmati rice in multiple variants (Authentic, Traditional, Classic Gold, Royale Pulao, Feast Rozana, Brown) and ready-to-cook biryani kits in Hyderabadi, Lucknowi, and Kolkata styles. Products are sourced from Himalayan foothills, naturally aged up to 2 years in paddy form, and distributed via physical retail stores, the brand's own website, and major e-commerce and quick-commerce platforms across India.
Is Kohinoor Speciality Foods a public or private company?
Kohinoor Speciality Foods is a private company. It is classified as corporate owned and is currently operating.
When was Kohinoor Speciality Foods founded?
Kohinoor Speciality Foods was founded in 2011. It employs 101 to 250 people.
Where is Kohinoor Speciality Foods based?
Kohinoor Speciality Foods is headquartered in Ahmedabad, India, in the Asia region.
How does Kohinoor Speciality Foods make money?
Three revenue lines are on record. Basmati Rice Sales are the primary driver. The others are biryani Kit Sales and spices and Specialty Products.
Who are Kohinoor Speciality Foods's main competitors?
Direct peers on record are Tilda Rice, India Gate (KRBL Limited), Daawat (LT Foods) and Lal Qilla (Amber Overseas). Broad incumbents are SunRice (Ricegrowers Limited), Heritage Foods (rice portfolio) and Fortune (AWL Agri Business). Emerging players are Taj Mahal (Buhler / private-label basmati) and Eastern Condiments (McCormick India). Everest Spices is listed as a regional player.
Does Kohinoor Speciality Foods have an API?
No public API is recorded for Kohinoor Speciality Foods.
What industry is Kohinoor Speciality Foods in?
Kohinoor Speciality Foods's product category is Packaged Basmati Rice. Its primary akta.pro industry code is AFAIAIAA, Ethnic Groceries & Shelf-Stable Foods Wholesale, with a secondary code of AFAIAIAI, Religious & Cultural Foods Wholesale (Halal, Kosher, etc.). Its NAICS code is 44529 and its SIC code is 2000.