Fort Union Family Dental

What Fort Union Family Dental does

Fort Union Family Dental is a privately-held, single-location general and cosmetic dental practice headquartered at 8915 S 700 E Ste 103 in Sandy, Utah, serving Sandy and adjacent Salt Lake Valley communities including Midvale, Murray, Salt Lake City, West Jordan, Draper, South Jordan, Taylorsville, and Cottonwood Heights. The practice operates a direct-to-consumer model with three dentists (Dr. Timothy Anger DMD, Dr. Todd Larsen DMD, and Dr. Marie Peterson DMD) supported by a multilingual clinical and administrative staff, collectively delivering over 40 years of clinical experience across all age groups from pediatrics to seniors. Service offerings span general dentistry (cleanings, fillings, implants, inlays/onlays, dentures, sealants, periodontics, root canals, extractions), cosmetic dentistry (whitening, veneers, crowns, bonding), dental appliances (night guards, snoring appliances, retainers, custom sports guards), and specialized programs including the In-House Membership Plan and Whitening for Life.

The practice's underlying technology is standard dental clinical equipment (digital X-rays, laser periodontal therapy, intraoral cameras) augmented by third-party SaaS for patient engagement: the Modento online booking platform for scheduling and Kleer as the membership plan administration engine. Revenue is generated through three concurrent streams: fee-for-service clinical procedures, insurance reimbursements across major carriers (Anthem, Delta Dental, Cigna, Humana, Aetna, MetLife), and recurring subscription revenue from in-house membership plans at $19, $31, and $42 per month tiers, plus the $75 one-time Whitening for Life setup fee. Patient affordability is extended through CareCredit, Sunbit, and Cherry Financing.

Go-to-market is purely local and community-oriented: SEO-optimized Google Business Profile and Google Maps listings, organic social on Facebook, Instagram, and YouTube, Yelp presence, an educational dental blog, and prominent display of 495+ four-point-nine-star Google reviews and the Top Three Finalist recognition from Best of SLC Magazine 2025. There is no app, no API surface, no disclosed AI capabilities, no parent company, and no external funding or institutional ownership indicated.

Name

Fort Union Family Dental

Legal name

Fort Union Family Dental

Website

https://fortunionfamilydental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fort Union Family Dental is a privately-held, single-location general and cosmetic dental practice in Sandy, Utah, staffed by three dentists serving families across the Salt Lake Valley via fee-for-service, insurance, and subscription membership plans.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental membership plans
• Family dental care
• Preventive dental services

Headquarters

HQ city

Midvale, Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Services Revenue: Practice generates revenue through providing dental services including preventive care, restorative procedures, cosmetic dentistry, and specialized treatments. Revenue is collected through fee-for-service payments, insurance claims processing, and in-house membership plan subscriptions.
2. In-House Membership Plans: Monthly subscription-based membership plans offering discounted dental services: Child Complete at $19/month, Adult Complete at $31/month, and Perio maintenance at $42/month, providing predictable recurring revenue and patient loyalty.
3. Whitening for Life Program: One-time setup fee of $75 for custom whitening trays, with ongoing whitening gel provided at hygiene appointments as long as patients maintain regular appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fort Union Family Dental is a private dental practice in Sandy, Utah that delivers general, cosmetic, and family dentistry services to patients of all ages. Offerings include preventive care (cleanings, exams, sealants), restorative procedures (fillings, crowns, implants, root canals, extractions, dentures), cosmetic treatments (whitening, veneers, bonding), and specialized dental appliances (night guards, snoring appliances, retainers, sports guards). The practice also runs an in-house membership subscription plan and a Whitening for Life loyalty program.

Product overview

Fort Union Family Dental is a dental practice offering a comprehensive range of general and cosmetic dental services. The practice operates on a multi-service model with general dentistry (cleanings, fillings, implants, root canals, extractions) and cosmetic dentistry (whitening, veneers, crowns, bonding) as core service pillars. Additional offerings include specialized dental appliances (night guards, snoring appliances, retainers, sports guards), periodontal treatments, and membership programs including Whitening for Life and an In-House Membership Plan with tiered pricing for children, adults, and periodontal patients. The practice does not operate a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• 495+ 4.9-star reviews on Google
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• ModentosupportingTechnology or IntegrationOnline appointment booking platform partner providing digital scheduling capabilities for patients to book appointments online.
• KleersupportingTechnology or IntegrationMembership plan platform provider powering the in-house dental membership program with subscription management capabilities.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Heartland Dental: Largest U.S. dental support organization supporting hundreds of general dentistry offices across multiple states. Highly comparable as an established multi-dentist, multi-location general dental practice operator targeting similar family demographics, though at vastly greater scale.
• Smile Brands: DSO-backed dental group practice operating multiple affiliated brands across the U.S. Comparable as a multi-dentist group practice model offering general, cosmetic, and specialty services to families and individuals.
• Aspen Dental: Multi-location DSO providing general, cosmetic, and restorative dentistry under a branded model. Comparable to Fort Union in service breadth and patient segment, but operates across 40+ states with a much larger footprint.
• MB2 Dental: Dentist-owned DSO partnering with independent dental practices across multiple states. Comparable business model in supporting independent general dentistry offices and similar patient segments.
• Pacific Dental Services: DSO supporting general and specialty dental practices with a heavy emphasis on technology-enabled workflows and integrated insurance processing. Comparable in service model and target patients, differing in scale and tech infrastructure depth.
• Dental Care Alliance: DSO supporting affiliated general and specialty dental practices throughout the U.S. Comparable in offering comprehensive family dentistry services with insurance processing and patient membership models.

Others

• Modento: Online patient communication and appointment booking platform used by Fort Union. Comparable as an enabling technology vendor rather than a peer; relevant because patient-experience tooling increasingly differentiates group practices.
• Kleer: Membership-plan platform powering Fort Union's in-house subscription program. Comparable as an enabling technology partner rather than a competitor, but central to the practice's recurring-revenue model.

Regional players

• Western Dental & Orthodontics: Large DSO primarily serving California and surrounding western states with general dentistry and orthodontics. Comparable multi-service dental provider for families, though more concentrated in markets outside Utah.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYjO86lPgKH0CHOQhxDx6Tw
• Facebookfacebook.com/fortunionfamilydental
• Instagraminstagram.com/fortunionfamilydental
• LinkedInlinkedin.com/company/fort-union-family-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Union Family Dental