Our SG - Home of Forward SG

What Our SG - Home of Forward SG does

Our SG (Home of Forward SG) is the digital home of the Forward Singapore (Forward SG) civic engagement exercise, a Singapore Government initiative operated by the Ministry of Culture, Community and Youth (MCCY). Launched in June 2022, the exercise was designed to refresh Singapore's social compact by gathering inputs from citizens, businesses, and community partners on the country's long-term direction. Over six months it engaged more than 200,000 Singaporeans through 275 engagement sessions, with stakeholder participation spanning 116+ partner organizations. The findings were consolidated into the Forward SG Report released in October 2023, covering policy direction across eight areas including jobs and economy, education, sustainability, and social mobility.

The platform itself is built on Isomer, a static website framework developed by Open Government Products (OGP), an in-house government technology team that builds digital services for the Singapore public sector. The site serves as the public-facing channel for the exercise's outputs, hosting engagement content, infographics, festival material, and policy publications. Downstream programmatic elements include the Forward SG Youth Panels (launched May 2023), the Forward SG Festival, and the Well-Being Circles programme delivered in partnership with The Happiness Initiative. The Singapore Government Partnerships Office (SGPO), established in January 2024, now institutionalizes ongoing collaboration with the partner network beyond the initial exercise window.

There is no commercial business model. The initiative is funded through Singapore's national budget and does not generate revenue from product sales, subscriptions, or services. Its core function is policy consultation and civic communication rather than commercial value capture, and it serves the full population of Singapore as its stakeholder base.

Name

Our SG - Home of Forward SG

Legal name

Ministry of Culture, Community and Youth (MCCY)

Website

https://forwardsingapore.gov.sg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Our SG is the digital platform for Singapore's Forward Singapore (Forward SG) civic engagement initiative, operated by the Ministry of Culture, Community and Youth. It serves Singapore's citizens and partner organizations by hosting engagement content, policy outputs, and downstream programmes that refresh the national social compact.

Ownership category

akta.pro rank

Product category

Government Civic Engagement

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

PR, Reputation Management & Earned Media Platforms (BPAMALAO), Content Strategy & Planning (BPAFAIAG)

Keywords

• Civic engagement platform
• Government policy consultation
• National engagement exercise
• Social compact renewal
• Citizen participation programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Forward Singapore (Forward SG) is a nationwide engagement exercise launched by the Singapore Government in June 2022 to gather input from over 200,000 Singaporeans through 275 engagement sessions, surveys, roadshows, and digital platforms. It produces policy recommendations across eight thematic chapters covering economy and jobs, education, health and social support, housing, sustainability, and national identity. The initiative is owned and operated by the Ministry of Culture, Community and Youth (MCCY).

Product overview

Forward SG (Forward Singapore) is Singapore's national civic engagement initiative operated by the Ministry of Culture, Community and Youth (MCCY). It is not a commercial product company but rather a government-led social compact refresh exercise launched in June 2022. The initiative centers on a website platform providing access to the Forward SG Report (a comprehensive policy document) organized into eight thematic chapters covering education, employment, families, seniors, social support, sustainability, and national identity. Supporting offerings include Stories from 55+ participant testimonials, a Gallery of 38 videos and images, 35 infographics summarizing support schemes, and Youth Panels for policy co-creation. The Singapore Government Partnerships Office (SGPO) facilitates ongoing citizen-government collaboration. The platform is built on Isomer, the Singapore Government's website framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Forward SG Website Singapore government's official civic engagement platform that enables citizens to participate in national dialogue, access policy information across eight Forward SG chapters, and contribute ideas for shaping Singapore's social compact.
• Forward SG Report A comprehensive 20MB PDF report documenting Singapore's refreshed social compact covering chapters on education, employment, families, seniors, social support, sustainability, and national identity.
• Forward SG Chapters Eight thematic policy chapters covering Singapore's national agenda: Our New Way Forward, Embracing Learning Beyond Grades, Respecting and Rewarding Every Job, Supporting Families, Enabling Seniors, Empowering Those in Need, Investing in Shared Tomorrow, and Doing Our Part as One United People.
• Forward SG Stories A collection of 55 articles featuring personal stories from Forward SG participants, showcasing community initiatives, pledges, and contributions from Singaporeans across various demographics.
• Forward SG Gallery Video and image gallery featuring 38 media items including Forward SG Festival highlights, minister engagement videos, and chapter-related documentary content.
• Forward SG Infographics 35 infographic documents providing visual summaries of government support schemes and policies, organized by year (2023-2025) and category including support for Singaporeans, families, caregivers, workers, and businesses.
• Youth Panels A civic participation initiative launched in May 2023 giving young Singaporeans opportunities to co-create and review policies on topics including financial security, careers, digital well-being, and environmental sustainability.
• Singapore Government Partnerships Office (SGPO) A government office established to facilitate citizen-government partnerships, coordinate engagement activities, and strengthen civic participation in policy development.

Quantifiable outcome

• Over 200,000 Singaporeans engaged in the Forward SG exercise
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• SG Partnerships Office (SGPO)coreOthersThe Singapore Government Partnerships Office was established to take the lead in engaging and partnering Singaporeans. SGPO facilitates interactions between contributing citizens and relevant government agencies, and strengthens partnerships to shape a better Singapore. Launched on 19 January 2024.
• DBS Bank LimitedflagshipStrategic or Co-development PartnerDBS Bank has partnered with Forward SG through ComLink programmes to invest time and resources in supporting lower-income families. The corporate partner is involved in new schemes to uplift communities through financial and resource contributions.
• Oversea-Chinese Banking Corporation Limited (OCBC)flagshipStrategic or Co-development PartnerOCBC has partnered with Forward SG through ComLink programmes to support lower-income families. The bank invests time and resources in community upliftment initiatives.
• National Volunteer and Philanthropy Centre (NVPC)coreStrategic or Co-development PartnerNVPC has rolled out its new Company of Good strategy to support and recognise businesses in their journey to contribute more to society as part of Forward SG's corporate engagement efforts.
• Singapore Business Federation - ESG Coordination OfficecoreStrategic or Co-development PartnerSingapore Business Federation has established an Environment, Social and Governance Coordination Office to help businesses develop and deepen their journey of giving back to society as part of Forward SG.
• SG Cares Volunteer CentrescoreStrategic or Co-development PartnerGovernment-developed channels where Singaporeans can come together to care for and impact the lives of those in need, supporting Forward SG's community engagement goals.
• SportCaresminorStrategic or Co-development PartnerVolunteer programme channel developed by the Government where Singaporeans can engage in community service supporting Forward SG objectives.
• Ministry of Culture, Community and Youth (MCCY)coreStrategic or Co-development PartnerMCCY partnered with The Happiness Initiative social enterprise to form the Well-Being Circles programme, supporting mental well-being through community-based skill-sharing and social support.
• SG Mental Well-Being NetworkcoreStrategic or Co-development PartnerPartnered with MCCY and The Happiness Initiative to form the Well-Being Circles programme supporting community mental well-being.
• People's AssociationcoreStrategic or Co-development PartnerCollaborates with the Enabling Services Hub and other community partners to enable PwDs and others in the community to participate in activities together, nurturing inclusive culture in neighbourhoods.
• CaringSG LimitedcoreStrategic or Co-development PartnerCommunity partner collaborating with the Enabling Services Hub to support persons with disabilities and their caregivers in the community.
• College of Family Physicians SingaporecoreStrategic or Co-development PartnerCollaborated with the Government to offer a Family Practice Skills Course for general practitioners, equipping them in caring for persons with intellectual disabilities.
• Community Foundation of SingaporecoreStrategic or Co-development PartnerWorking with the Government to introduce a new programme that better connects donors to the needs of local communities and less privileged groups over a sustained period.
• Community ChestcoreStrategic or Co-development PartnerPartnering with the Government and Community Foundation of Singapore to maximise impact of contributions to lower-income families through coordinated giving programmes.
• 116+ Partner OrganizationscoreStrategic or Co-development PartnerOver 116 organizations contributed valuable insights and/or helped organize Forward SG events and engagements, including educational institutions, community organizations, corporations, and government agencies. Partners include NTUC, various polytechnics and universities, AWWA Ltd, SG Enable, and many more.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bang the Table: Bang the Table is a commercial civic engagement platform (EngagementHQ) used by 600+ governments and agencies for online consultations. It is a direct alternative to the engagement infrastructure that Forward SG represents.
• CitizenLab: CitizenLab is a SaaS civic engagement platform used by 300+ governments to run consultations, polls, and participatory policymaking. It is the closest commercial analogue to Forward SG's citizen engagement and policy co-creation functionality, with similar features around surveys, ideation, and citizen panels.
• REACH (Singapore): REACH is the Singapore Government's permanent feedback and engagement unit that handles public feedback referenced on the Forward SG site. It is a direct operational peer in citizen engagement and public consultation infrastructure.
• Open Government Products (Singapore): OGP is the Singapore Government technology team that built the Isomer website framework on which Forward SG runs. It is a direct technical peer and the natural commercialisation/government-tech counterparty for any partner looking to engage with Singapore's civic tech stack.
• Consul Democracy: Consul is the open-source citizen participation platform pioneered by Madrid and now used by 100+ governments. It is directly comparable to Forward SG as a structured platform for citizen engagement, proposals, and participatory budgeting.
• Decidim: Decidim is an open-source participatory democracy platform used by cities and governments worldwide for citizen assemblies, proposals, and voting. It is functionally comparable to Forward SG's policy co-creation goals, particularly for multi-chapter civic engagement.
• People's Association (Singapore): People's Association is a Singapore statutory board that runs community engagement and grassroots programmes. It is a listed Forward SG partner and a direct peer in community-based national engagement, especially for the inclusive-culture and persons-with-disabilities workstreams.

Broad incumbents

• Granicus: Granicus provides a broad government technology suite including civic engagement, communications, and digital services for 5,500+ public sector agencies. It is a broader incumbent in the same civic engagement and government communications market as Forward SG.
• Publicis Sapient: Publicis Sapient serves government and public sector clients with digital transformation, citizen engagement, and communications services. It is a broader incumbent offering the consulting, communications, and engagement capabilities that Forward SG performs in-house.

Regional players

• National Volunteer & Philanthropy Centre (NVPC): NVPC is a Singapore-based non-profit that runs the Company of Good strategy and corporate giving programmes — a Forward SG partner. It is a directly comparable regional peer in civic engagement and corporate citizenship, complementing the corporate ESG engagement workstreams of Forward SG.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=SYj3qETaljM
• LinkedInlinkedin.com/company/oursg

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our SG - Home of Forward SG